2. Growing up the only child of military parents,
Johnathan was able to adapt and experience
new cultures traveling throughout the southern
states while spending the majority of his life
living in Powder Springs, Georgia, a small city
outside of Atlanta, Georgia. He has been an
athlete and a lover of Basketball which has
shaped his competitive ethics and principles.
Also, being a musician, he uses music as an
inspirational a and motivational tool to speak life
into his personal life journey as well as into the
lives of others. After 12 years of working in
Corporate Security, Johnathan enrolled in the
Sports Marketing and Media program at Full Sail
University, focusing on his management skills d
to fulfill dreams of being a Athletic Coordinator or
Director for a sports program in the National
Collegiate Athletic Association.
IDENTITY
3. PROFESSION
Potential Job Titles:
• Assistant Director of Athletic
Marketing
• Assistant Director of Marketing
• Sports Infornation Director
. Hero archetype is a warrior, and
the victor. Goal is to show clients
the ample rewards that come from
hard work and discipline. You
inspire, as you overcome
challenges like a champion.
Sports Management NCAa
4. • DEMOGRAPHICS: 80% Female,
35-45 years old, Predominately
White, Married, College Educated,
Located United States
• PSYCHOGRAPHICS: Enjoys
family activities, spends free time
playing with kids outside, attends
church
• IDEAL AUDIENCE
MEMBERS: ,
• Chuck V (Director of Marketing)
TI Sports
• Brantlley Fields (Sports
Marketing Manager) BMF
Sports
Recruiters & Hiring Managers at PBR, PRCA, and CBR
TARGET AUDIENCE
5. GOALS
Short Term: (Immediately After Graduation, 2020)
• Land an entry-level marketing position at the
University of North Carolina.
‣ Connect with, and send a follow up
promotional email to, 10 UNC team members
on LinkedIn by December 31, 2021
Mid Term: (2026)
• Lead a successful marketing campaign aimed at
expanding game attendance.
‣ Expand year-over-year UNC sporting event
attendance by 30% nationwide by December
31, 2026
Long Term: (2040)
• Establish Sports Management Company that helps
aspiring athletes increase sponsorships.
‣ Save a total of $1,000,000 and secure 3
business partnerships by December 31, 2040.
6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Social Media Marketing 87%
Adobe Creative Suite 65%
Time Management 70%
Public Speaking 60%
SOFTHARD
Microsoft office. 80%
WordPress CMS 10%
Professional Writing 40%Public Speaking 60%
SOFTHARD
Communication 60%
7. I help NCAA sports programs by providing
marketing strategies to increase fan
attendance to games and making the
program a household name
PROMISE
8. CREDENTIALS
Work Experience:
• 10 years Corporate Security
• 2 years retail customer service Sprint
Education:
• High School Diploma, John McEachern
H.S. (2001)
• Sports Marketing & Media, B.S., Full Sail University (Exp. 2021)
Awards:
• 200-2001 GHS State Championship
• Sprint regional sales employee of the
month
9. COMPETITIONRyan
Spooner
Industry Experience:
• 2 year Director of Ecommerce
• Director of Web Development
Education:
• Full Sail University B.S. in Digital Marketing
(2004-2008)
Leadership Experience:
• None
Skills and Proficiencies:
• Web Developer- 19 endorsements
• Web Desin- 4 endorsements
• User Interface - 11 endorsements
Johnathan Steward
Overall Online Presence:
• 500 connections, banner image customized,
professional headshot, excellent details throughout
profile, active on social media, URL customized
• Grade 95 out 100
Industry Experience:
• None
Education:
• Current student enrolled in Sports Marketing & Media,
B.S. at Full Sail University
Leadership Experience:
• Senior captain of the GHS Championship Basketball
team John McEachern H.S. (2001)
Skills and Proficiencies:
• Microsoft Office
• WordPress
• Photoshop
Overall Online Presence:
• Active social media
• Grade: poor
10. COMPETITION
Sean O’Hara
Industry Experience:
• 2 years Director of Corporate
Partnership
• 2 years Account Executive
Education:
• MSA Sports Administration
• BA Sport Administration
Noteworthy Experience:
• Guest speaker- West Chester University
• Fun-raiser- The Ride To Conquer Cancer
Skills and Proficiencies:
• Sports Marketing - 95 endorsements
• Sponsorship - 92 endorsements
• Event Manager- 52 endorsements
Fullie Salen
Overall Online Presence:
• 500+ connections, banner image customized, polished
headshot, detailed profile summaries, two
recommendations, notable volunteer work, URL not yet
customized, premium membership
• Grade: Good, 90 out of 100
Industry Experience:
• Nono
Education:
• Current student enrolled in Sports Marketing & Media,
B.S. at Full Sail University
Leadership
• Senior Captain Varsity GHS Championship team (2001)
John McEachern H>S
Skills and Proficiencies:
• Social Media
• Wordpress
• Photoshop
Overall Online Presence:
• 0 connections
• Social Media active
• Grade: poor
11. BRAND POSITION
Giving the competitive edge to a sports
organization using my passion for social
media an different marketing strategies to
increase fans and generate revenue.
JOHNATHAN STEWARD
12. NETWORKING &
MARKETING
Industry Events & Organizations
• The Sports Business Summit
‣ January 21-22, 2020 | Abu Dhabi, UAE
• North American Society Sports Management Conference
‣ May 23-30, 2020 | San Diego, CA
• 2020 Forty Under 40 Awards
‣ March 26, 2020 | Dana Point, CA
Digital Marketing
• Primary Content: est. podcast called “Works Sport”; 30 min.
episodes spotlighting the 10 plays of the week in sports; 1
episode per week; host and syndicate through YouTube
• Primary Tools: FB and Instagram - promote podcast through
20 sec. promo videos; LinkedIn - network with industry pros
and publish monthly articles highlighting the Athlete of The
Month
• Website: Full Sail digital portfolio site to showcase school
work; use blog to showcase spots management knowledge
and embed podcast episodes
13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking senior-level marketing manager with at least
25 yrs of experience in collegiate sports industry; family
person that upholds Christian values, May 2021
Formal Education
• Complete Sports Marketing & Media, B.S. by expected
graduation date in 2021
Technical Skills
• Set up Works podcast on Soundcloud- February 2020
• Photoshop- Lynda.com, Sept 2019
• WordPress 5 Essential Training - Lynda.com, Jan 2020
Soft Skills
• Writing Formal Business Letters & Emails - Lynda.com,
Feb 2020
• Business Writing Principles - Lynda.com, Feb 2020
• Join the North American Society if Sports Mang- Feb
2021
• Impromptu Speaking - Lynda.com, Feb 2020
14. Johnathan Steward
As an student athlete I was able tao help my Varsity H,S, Basketball team to
the 2000-2001 GHS State Championship and as a Athletic Director I will help
your sports program championship ready in all sports. I will hire the best staff
possible to fill coaching positions to take your school sports program to the
next level. I will use my marketing skills not only to promote your sports
program but I will be able to find sponsors. Also I will use marketing strategies
to bring out the fans and make your school a household name
15. REFERENCES
References
Fields, B. (2020). Brantley Fields Marketing Mamager BMF
SPORTS. Retrieved from linkedin: https://www.linkedin.com/
in/brantlee-fields-79894521/
Forty Under 40. (2020, January 1). Retrieved from
sportsbusinessdaily: https://www.sportsbusinessdaily.com/
Conferences-Events/2020/FUF.aspx
Leaders. (2019). Retrieved from leaderinsports: https://
leadersinsport.com/abu-dhabi/
North American Society Sports Management. (2020). Retrieved
from NASSM: https://www.nassm.com
O'Hara, S. (2020). Sean O'Hara Linked Profile. Retrieved from
Linkedin: https://www.linkedin.com/in/seancohara/
Putnam, K. (2020). Hero. Retrieved from kateputnam.com: https://
www.kayeputnam.com/brandality-archetype-hero/
Spooner, R. (20). Ryan Spooner Director of Ecommerce. Retrieved
from linkedin: https://www.linkedin.com/in/rspooner/
The Market Careers Director of Athletics. (2020). Retrieved from
NCAA: https://ncaamarket.ncaa.org/jobs/13300399/director-
of-athletics
V, C. (2020). Chuck V Director of Marketing TI Sports. Retrieved
from Linkedin: https://www.linkedin.com/in/chuckvine15/
