Sales and Operations Manager

1. MIKE WEDDING
3501 Monument Drive
West Lafayette, Indiana 47906
C (765) 404-6159
mweddi@yahoo.com
SUMMARY
A self-motivated and driven management professional. who has experience in sales management and
manufacturing management. Extensive sales experience in strategic planning, business development, brand
development, channel development, key account selling, product launch and management, and market
research. Extensive business management experience running a $6 million a year Frito-Lay business.
Manufacturing management experience in a plant that produces over 45 million cases a year.
EXPERIENCE
PEPSICO
FRITO-LAY MANUFACTURING, Frankfort, Indiana
Supply Chain Leader 2016-present
Responsible for the overall performance of the Frito-Lay Frankfort East plant for 3rd
shift. Averaging
500,000 cases/week production of specialty products supplying US and Canada. Responsibilities include –
safety, achieving case attainment, controlling waste, mitigating downtime, crewing, controlling labor costs,
prioritizing mechanical issues, all through tight planning, tight communication and driving employee
engagement with 100+ employees.
*Consistently lead the plant in shift performance on a daily, weekly, yearly basis in achieving case
attainments, packaging labor vs plan, controlling waste, downtime.
*100% compliance on QSHA food safety responsibilities
*Responsible for the development of existing employees and new employees through one to one
interactions and daily/weekly feedback on performance and 30/60/90 day reviews
*Responsible for the Safety of all employees through daily, weekly, yearly safety communication. Safety
point person for the site.
*Drive culture change by changing the way we look at our day to day operations from showing up to work
to focusing on customer service – reducing/eliminating product cuts to our customers
PEPSICO
FRITO-LAY DSD, Lafayette, Indiana
District Sales Manager 2013-2016
Manage $6,000,000 in annual sales territory of central Indiana. Held responsibility to grow sales of entire
Frito-Lay portfolio. Control expenses, including costs related to overtime, fuel, stale product, damaged
product and facilities expenses of four locations. Serve as human resource manager, recruiting, hiring,
training, motivating and developing 11 to 15 route sales representatives, one sales specialist and two part-
time merchandisers. Provide sales direction for team through district meetings and weekly priorities.
Provide Safety training to the team through monthly safety calls and weekly priorities. Sold year-long
promotions and contracts to 12 independent supermarkets, two convenience store chains

2. and Purdue University. Direct new business, business development, key account management and business-
to-business sales.
▪ Trained new district sales leaders for the Indianapolis zone
▪ Coached three route sales representatives to national recognition, two for “Retail Sales Representative of
the Year”and one for “Rookie of the Year.”
▪ Sold Frito-Lay to 22-store convenience chain as sole salty snack provider
▪ Added $2,000,000 in annual business to direct-to-store delivery business
▪ Named District of The Year multiple times by leading the zone in sales and unsaleables
▪ Reduced waste in form of stale and damaged product through representative training, resulting in leading
of Indianapolis Zone multiple times and setting standard for all districts
▪ Increased efficiency year over year by rolling out new processes and streamlining routes
▪ Provided weekly sales priorities to team to ensure execution
▪ Created and held monthly sales meetings with the sales representatives to ensure proper planning of
business to achieve plan numbers
PEPSICO
QUAKER, GATORADE, TROPICANA WAREHOUSE SALES, West Lafayette, Indiana
Retail Sales Leader 2008-2011
Managed $51,000,000 in Walmart business annual sales, $43,000,000 in supermarket business annual sales - overall
territory, including Illinois and Indiana, for Gatorade, Quaker and Tropicana brands. Led team of 16 retail
representatives to cultivate sales through increased displays and execution of existing promotions. Trained new hires in
selling to store managers and basic job responsibilities, and trained all employees on new selling tools. Created,
presented and soldmarket-specific contests to Marsh supermarket chain to increase sales of Gatorade and year-round
support of Gatorade tothe Wal-Mart Region Vice President for Indiana. Filled in gaps of stores not supporting
promotions setup at headquarters.Worked within budget and planned year of display-equipment needs. Provided
detailed direction to retailrepresentatives to achieve sales goals. Identified, planned, executed and reviewed major sales
overlaps to ensure sales growth. Motivated retail representatives through best-practice sharing, helping to meet goals
and creating contests.
▪ Created market-specific and account-specific point of sale and contest for Marsh supermarket chain, resulting in
77% growth in Gatorade within chain for five-week time frame in 2010
▪ Served as only Retail Sale Leader in Central Division to create contest leveraging Gartorade Sports Properties.
▪ Achieved 6.9% growth in Isotonic market share for Marsh supermarket chain as only account in Central North
Division to gain market share in 2010.
▪ Recognized as one of eight people in end-of-year e-mail from PepsiCo Vice President of North America as attaining
his “Hall of Fame” for Gatorade results in Marsh chain for 2010.
▪ Honored as number two in nation for 2010 in Gatorade growth in Walmart, with 13.2% over prior year and
number-three in nation for 2010 in total PepsiCo warehouse sales in Walmart, with .2% over prior year.
▪ Coached 2 Retail Supervisors for promotion under personal mentoring in 2009 and 2011
▪ Directed Wal-Mart sales training for employees, using Walmart retail-link data to increase displays and limit
competition.
▪ Spearheaded connectivity meeting for 30 sales and operations members from Frito-Lay, Pepsi and Gatorade to
meet, network and learn opportunities within PepsiCo.
▪ Organized Reach Out and Read event in Indianapolis, garnering participation from 19 sales and operations
members to volunteer at Riley Children's Hospital.
▪ Organized and led Kroger Sales training for employees, using Kroger Dunnhumby data to increase displays and
limit competition.
▪ Developed planning template of nationally used project management tool to plan, execute and review major
events impacting PepsiCo warehouse sales

3. FRITO-LAY, Lafayette, Indiana
District Sales Manager, Route Sales Representative 1993-2007
EDUCATION
ILLINOIS STATE UNIVERSITY, Normal, Illinois
B.S., History
PROFESSIONAL DEVELOPMENT
PepsiCo Warehouse Sales Education
Developing Effective Presentations
Cash-Flow Management
Fundamentals of Finance, Parts 1 and 2
FIT Training
Diversity and Inclusion
Packaging Room
COMPUTER SKILLS
Microsoft Word, Excel, PowerPoint, Outlook