1. PROFESSIONAL EXPERIENCE
PROFILE:
Strengths:
 The burning desire to
perform well and
achieve company’s
goals and objectives
 A Good Team Player
and Positive Attitude
 Seeks to enhance
skills and knowledge
continuously which
would fire up
motivation
ORLANDO ESTANISLAO CABATBAT
Sales & Marketing (FMCG), Business Development, Personnel
Management, Administration
Email: orlan.cabatbat@gmail.com
Mobile: (971) 54-3246924
Address: Flat206, ADCBResidences,KhalidBinWaleedRoad,
Bur Dubai,Dubai,UAE
Nationality: Filipino
Availability: anytime
Career Objective: To pursue a challenging and rewarding career in Sales and Marketing, in an International
FMCG Industry, wherein my years of extensive experience as well as my expertise would be utilized to make a
positivecontribution to the organization.
 Strongbackgroundin Sales&Brand Management on FoodSeasonings
(FMCG) industry inthe Philippines
 Sales& MarketingandBusinessDevelopment
 Personnel Management
 Financial Reports,Tax Compliance,Administration
 TrustedBrand Awardee:2008 & 2009 Readers Digestconsumersurvey
Sales and Brand Manager
AJINOMOTO PHILIPPINESCORPORATION June 2006 to April 2016
Makati City, Philippines www.ajinomoto.com.ph
 Develop,implementandevaluate merchandisingguidelinestoimprove display
 Utilizingall available marketingresourcestooptimizeproductexposure inordertosustainproduct
competitiveness
 Initiate andconceptualize consumerandtrade promotional schemestosustainconsumer/trades
loyaltytothe brand.
 Conductregularsalesvisitstoall channels,modern andlowertrade,evaluate products’availability
and visibility.
 Attendseminars,trainingstodevelopknowledge,techniquesandskills.
 Attendmeetings,negotiate andcommunicate withcustomersfordevelopmentof profitable
businessandsustainable relationships.
 Conductmeetingsandensure all concerneddepartmentsof the companyworkinalignmentwith
the brands’strategicdirectionsinordertoachieve brandobjectives
 Reviewandanalyze price monitoringreportof eachbrand
 Monitorand evaluate productivity,recruitment,deploymentof merchandisingpersonnels
 Conceives,creates,developsandexecutesall marketingrelatedactivitiesforthe brnadssuchas
packagingdesign,promotionandproductinformation.
 Responsible forthe competitiveanalysisandreviewsof merchandisingpromotions
 Manage timelyandaccurate filingandpaymentof tax obligations
 Strongcoordinationtoconcerneddepartmentsforthe guidelinesandimplementationsof newtax
measures
 Overseesproperreconciliationsof neededrequirementsasrequiredbytax authorities
 Prepare reports relatedtosales,profit,investmentsformanagementcommittee meetings
 ReportsdirectlytoSeniorManager

2. EDUCATION
Branch Manager/ Warehouse Supervisor
UNIONAJINOMOTO INC. December1992 to May 2006
Tarlac City , Philippines
 Planand prioritize SalesOperationonan AreaLevel forattainmentof targets.
 Planand manage businessterritoriesaccordingtomarketdevelopmentstrategy.
 Plan/implement/supportMarketingandSalesactivitiessuchaspromotions,new product
launching,advertisingandexhibitions.
 Maintainand developexistingcustomerstooptimize businessgrowthandcustomersatisfaction.
 Monitorand reporton marketcompetitorsactivitiesandprovide information.
 Attendseminars,trainingstodevelopknowledge,techniquesandskills.
 Attendmeetings,negotiate andcommunicate withcustomersfordevelopmentof profitable
businessandsustainable relationships.
 Manage,motivate,developandtrainoffice and salespersonnel.
 Recruitand deploySalesPersonnel(salesteams/merchandisers)
 Ensurescash and stockaccountabilitiesare intactanddulysafeguarded.
 Ensurestimelyandaccurate submissionof stationsreportstoHeadOffice
Salesman / Researcher
SAN MIGUELCORPORATION- BEER DIVISION May 1989 to October 1992
DagupanCity ,Philippines
 Handlesdeliveryonlowertrade channelsnotcoveredbykeyaccounts.
 Ensure immediate collectionsandaccurate submissionof reportstomainwarehouse
 Review territorialcoverage of assignedSalesrelatedtoavailabilityandfrequencyof visits
 Conductface to face interviewwiththe customerstoinquireonproductavailabilityandservice
 Studycompetitors’activitiesand make recommendations tosuperiors
.
BACHELOR OF SCIENCE IN CIVILENGINEERING
BS CE-1982 to 1987 UniversityofPangasinan - Manila,Philippines
Secondary - 1978 TO 1982 CALASIAONATIONALHIGHSCHOOL Pangasinan, Philippines
Elementary - 1972 to 1978 CALASIAOCENTRALELEMENTARY SCHOOL Pangasinan,Philippines