Tequila Guide: Everything Tequila! By TequilaDealer.com 2014Chiligum
What's Tequila all about? Everything Tequila guides briefly through the world of finest tequilas. Enjoy the tour!
Tequila Dealer - Magazin und Blog. Die erste Adresse für Tequila. Wo er herkommt. Was ihn ausmacht. Wie man ihn am besten genießt. Enjoy responsibly!
Our Vision !! Educaterer India is an unique combination of passion driven into a hobby which makes an awesome profession. We carve the lives of enthusiastic candidates to a perfect professional who can impress upon the mindsets of the industry, while following the established traditions, can dare to set new standards to follow. We don't want you to be the part of the crowd, rather we like to make you the reason of the crowd. Today's Effort For A Better Tomorrow
Tequila Guide: Everything Tequila! By TequilaDealer.com 2014Chiligum
What's Tequila all about? Everything Tequila guides briefly through the world of finest tequilas. Enjoy the tour!
Tequila Dealer - Magazin und Blog. Die erste Adresse für Tequila. Wo er herkommt. Was ihn ausmacht. Wie man ihn am besten genießt. Enjoy responsibly!
Our Vision !! Educaterer India is an unique combination of passion driven into a hobby which makes an awesome profession. We carve the lives of enthusiastic candidates to a perfect professional who can impress upon the mindsets of the industry, while following the established traditions, can dare to set new standards to follow. We don't want you to be the part of the crowd, rather we like to make you the reason of the crowd. Today's Effort For A Better Tomorrow
50 Great Cavas 2013 - an outstanding year!Anthony Swift
http://www.winepleasures.com This third annual publication of 50 Great Cavas not only provides its readers with the top cavas of 2013 and a thorough overview of the wine makers and vineyards from which they come, but also provides an overview of the origin in the Catalonia region, the history of its worldwide growth, and the creation process of the bubbling beauty itself. This makes it the perfect gift to share with both the wine experts and the ever-eager to learn wine enthusiasts in your life.
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50 Great Cavas 2013 - an outstanding year!Anthony Swift
http://www.winepleasures.com This third annual publication of 50 Great Cavas not only provides its readers with the top cavas of 2013 and a thorough overview of the wine makers and vineyards from which they come, but also provides an overview of the origin in the Catalonia region, the history of its worldwide growth, and the creation process of the bubbling beauty itself. This makes it the perfect gift to share with both the wine experts and the ever-eager to learn wine enthusiasts in your life.
Close to amenities and the best beaches in Marbella, and with of up to 100% + costs mortgages available.
Unbeatable front line golf location and on one of Marbella´s best known golf courses. The development is within walking distance of the Golf Club House as well as all amenities such as bars, restaurants, supermarkets, banks etc.
RAISE THE STAKES FROM THE STANDS
Bettor:UP Sports makes live sporting events more exciting! We developed the first patented, real-time social sports betting application that allows sports fans to feel the rush of the game by making live sports betting legal and fun. Wager virtual cash against family and friends on what your favorite player will do as they step to the plate or line of scrimmage, Talk trash on sports knowledge, become your own odds maker and dictate the outcome of the game as the live event unfolds.
Our core product, the Evodia Solar Table, is the solution to the growing demand for
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charging station that provides off-grid clean energy to power mobile and portable
devices, Wi-Fi and lighting in the form of a canopied table with seating. Maximizing the
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MeshWorks is a SaaS technology Company which develops and delivers proprietary cloud-based marketing and media solutions for business. This Investor Presentation is a summary of our business and the capital we are seeking to execute the next phase of our growth strategy successfully.
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Bodegas Martinez Saez, based in the Denomination of Origin La Mancha has tasked Messum Export with the introduction of its various wines into the UK and Irish markets.
Montevino Partners have been collecting a range of wines for our One-Stop Shop offer so that distributors are able to supply a whole category of 'International Wines' to their Supermarkets and HoReCa clients. Please contact me if you would like to discuss exclusivity for your country.
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3. Value Proposition
Traditional brands of mezcal over-rely on the
reputation of their designation of origin to
generate sales.
Furthermore, the flavour of traditional mezcals
is strong, something that makes it difficult for
the average consumer to adopt.
Miel de Tierra is a brand focussed on two
aspects that differentiate it in the market:
✦Strategic focus on branding
✦Smooth flavour that allows the producto to
enter the regular consumer market.
5. THE PURITAN
-
This singular mezcal
represents the highest purity
that can be achieved in a
distillate of this category.
Crafted in south of the state
of Zacatecas, an ancient
Mezcal producing region
where purity is championed
above all else.
6. THE WILDCARD
Miel de Tierra Salmiana is made from wild
Salmiana Agaves, which only grow in the
secluded region of San Luis Potosí in Central
Mexico. This craft mezcal features remarkable
notes of pepper and fine spices.
Along wit it, comes exotic aromas that blend
perfectly to create a cascade of flavours meant
only for the seasoned mezcal aficionados
A fine, exotic mezcal that englobes a wild , yet
balanced, combination of spiced flavors and
aromas that make this label immediately stand
out from all the other Mezcal styles.
-
7. THE CLASSIC
Miel de Tierra Espadin is the cornerstone of
classic Oaxacan Mezcal making tradition.
The agaves are slowly roasted underground for
days, then crushed manually with our 3 ton
Tahona, and fermented in traditional wooden
vats, this mezcal represents the finest of
Oaxacan craftsmanship.
Delicate, yet balanced smoke essences,
accompanied with earthy notes, this mezcal
brings back full Oaxacan history with every short
sip.
-
8. THE GRANDFATHER
The first born of our house. Named as “The smoothest tasting
Mezcal” in its category Miel De Tierra Reposado has been
recognized multiple times for its delicate flavor to the palate. It
is undoubtedly the strong notes of virgin oak timbers that mark
the exquisite tasting experience, deliberately replacing the
flavors of smoke and ash that are common amongst lesser
mezcals.
Finally, Miel de Tierra Reposado is characterized by the light
touch of “honey” that lingers on the palate. This delicate
flavour comes from the sweet sap of virgin timber that is strictly
used to rest our mezcal for months in the catacombs of our
hacienda.
A distinctly different mezcal, recommended for sensitive and
refined tastes that treasure delicate flavors above all else.
-
9. THE LEGACY
With five years in the making, Miel de Tierra Añejo
Reserva is the most selective distillate of our craft.
Produced from our private family reserve, this Aged
Mezcal attains the most delicate notes of seasoned oak
timbers and its cherished honey sap.
This super aged Mezcal completely breaks the
conventional Mezcal wisdom by presenting the most
smooth and rounded notes of wood-honey and vanilla
ever to be seen embedded in the extra premium Mezcal
category.
Miel de Tierra Añejo delivers a unique gastronomic
experience for connoisseurs and amateurs alike.
-
10. Recognitions
Miel de Tierra won the Double Gold Medal at the
International Spirits Competition in San Diego
California, and the Silver Medal at the International
Spirits Competition in New York City, obtaining in
2014 the highest recognition possible for a
distillate. Since then, Miel de Tierra has participated
in only one additional competition
11. For every bottle sold, Miel de Tierra is
committed to share a portion of the profits
in helping the natural conservation of wild
honeybees in rural Mexico.
12. Weaknesses
T H E C O M P E T I T I O N
Strengths
Sale Price
Niche Popularity
Brand Personality
International Awards
Packaging
Selection of Mezcal Regions
Efficiency in Marketing Costs
Inventory Management
Operations
Capital for large scale production
Strengths and weaknesses Miel de Tierra has in relation to the competition
13. M A R K E T
Size of the tequila / mezcal market in
4.5 Billion Dollars
3.5 Billion Dollars
Gender: Male
Age: 24 - 45
Socioeconomic status:
High - Middle high
(AB, C+)
14. M A R K E T I N G S T R A T E G Y
Miel de Tierra's strategy to achieve positioning is to use
aggressive, constant and low-cost marketing techniques across
digital communication media.
15. Targeted Social
Media Campaigns
Search Engine
Optimisation
Opinion Leaders (
Mavens )
Point-of-sale centers
M A R K E T I N G
S T R A T E G Y
Marketing and advertising
expenses MXN
2014-2016
Marketing expenses:
14.9 % of sales
31% of new brands
VS
16. T R A C T I O N T O D A T E
Sales
Cumulative sales :
2014 vs 2015: +94.2%
2016 vs 2015 :
+99%
Average sales growth
of 89% since launch
year.
61%
National wholesale International Clients
39% Korea
USA
Canada
Germany
Italy
17. Brand Value
The fastest growing Mezcal Brand on social media
Miel de
Tierra
Los
Danzantes
Marca
Negra
Unión
Sabios de
Lua
Facebook 63k 4.2k 7.9k 10.2k 2k
Instagram 13k 813 3.2k 7.7k 4k
Wordlwide Presence
USA
Germany
Italy
Colombia
Korea
Canada
38%
Net Margin
18. C A P I T A L N E E D E D
Series A Round $250,000 USD
Detailed use of resources, and financial projections, will be supplied separately
20. M I E L D E L C I E L O
Crafted in small quantities, our
beer reflects local talent. Made
with absolute passion and
diligence by our brewmaster,
who works tirelessly to infuse
perfection in every bottle.
Using a single malt with honey;
The result is a slight persistent
satisfaction in the palate, sweet,
but key in creating the perfect
beer.