Pitch deck for Observa on the Crowd Funder site

1. www.observanow.com

2. www.observanow.com
Brands get a raw deal
on store shelves.
Observa is here to level
the playing field.
www.observanow.com

3. www.observanow.com
In-store promotion is expensive
and totally unreliable.
www.observanow.com

4. www.observanow.com
IN WASTED STORE
PROMOTIONS
It’s opened up our ability to make sure the money we’re
investing in all these services results in performance.
Lonnie Kahoe
Chief Sales Analyst, Q Drinks
$230BN NEGATIVE
ROI
www.observanow.com

5. www.observanow.com
BRICK & MORTAR STORES DOMINATE
2016 sales numbers
BRICK & MORTAR
$4,833B
(92.5%)
ECOMMERCE
$394B
(7.5%)
www.observanow.com

6. www.observanow.com
OBSERVA PLATFORM
Our Observers earn instant cash by
making in-store observations.
Crowd-sourced data is checked, then
shared in real time with customers.
Customers fix issues on store
shelves and increase sales.
1
2
3

7. www.observanow.com*http://www.nielsen.com/content/dam/c360/canada/2012-Presentations/The%20Excellence%20of%20Execution_Shopper%20Marketing%20101%20Panel.pdf
BIG OPPORTUNITY!
of companies
do some sort of
retail auditing*
51%
of companies
use a 3rd party
to audit*
21%
average cost
for a 3rd party
to validate
$110

8. www.observanow.com
REVENUE MODEL
Transactional Revenue: Fee-per-observation
Customer creates retail observation campaign
The Observa crowd collects observations
Customer receives real-time results
Observa receives observation fees

9. www.observanow.com
BENEFITS OF SCALE
Profit Margin (%)
Customer
Acquisition Cost
Observer
Acquisition Cost
www.observanow.com
$0
$500
$1,000
$1,500
$2,000
$2,500
0%
10%
20%
30%
40%
50%
60%
2016 2017 2018 2019 2020

10. www.observanow.com
TRACTION
0
1000
2000
3000
4000
5000
6000
7000
8000
Q1 2016 Q2 2016 Q3 2016 Q4 2016 Q1 2017
Number of Observers
Observers - New Observers - Total
0
5
10
15
20
25
30
35
Q1 2016 Q2 2016 Q3 2016 Q4 2016 Q1 2017
Number of Customers
Customers - New (Paying) Customers - Total (Paying)
$-
$5,000.00
$10,000.00
$15,000.00
$20,000.00
$25,000.00
Q1 2016 Q2 2016 Q3 2016 Q4 2016 Q1 2017
Revenues
New Revenue ($) Recurring Revenue ($) Quarterly Revenue ($)
$-
$10,000.00
$20,000.00
$30,000.00
$40,000.00
$50,000.00
$60,000.00
Q1 2016 Q2 2016 Q3 2016 Q4 2016 Q1 2017
Total Revenues

11. SOME OF OUR CUSTOMERS
www.observanow.com

12. www.observanow.com
COMPETITION
Gigwalk Quri
Field
Agent
Survey.com
Traditional
Merchandisers
(Acosta, Coremark,
Advantage Solutions)
Own
Employees
(ex: Frito-Lay,
P&G)
Easy to Start Yes No No Yes Yes No No
Easy to
Manage Yes Moderate Moderate Moderate Moderate Moderate No
Fast Yes Moderate Moderate Yes Yes No No
Top Quality
Reporting Yes Yes Yes Moderate Moderate No No
Cost Low Moderate Moderate Low Low High High

13. www.observanow.com
Leads identified through
research, trade shows
and online marketing.
Currently targeting
Consumer Packaged
Goods brands,
predominantly in grocery.
Leads contacted through
outbound calling, personal
emails and email marketing
campaigns.
Web demos are scheduled
and leads are converted to
sales.
GO TO MARKET STRATEGY
Customer Lifetime Value = $20,000
G E N E R AT E L E A D S C O N TA C T L E A D S
C O N V E RT
L E A D S

14. OUR TEAM
HUGH HOLMAN
CEO & CO-FOUNDER
ERIK CHELSTAD
CTO & CO-FOUNDER
ADAM KIRK
ACCOUNT MANAGER
TOM WILSON
SOFTWARE ENGINEER
ALESSIA PIZZOCCHERI
MARKETING COORDINATOR
THOMAS LESAVAGE
ACCOUNT MANAGER
PAUL SWEGLE
GENERAL COUNSEL
ROBERT CHRISTOPHER
SALES DEVELOPMENT
REPRESENTATIVE

15. www.observanow.com
SELLING OUT…
www.observanow.com
Wide range of possible acquirors
in CPG industry and beyond
Traditional retail merchandisers
Global audit firms
Advertising agencies
Marketing research and insights firms
Sales and marketing automation platforms

16. www.observanow.com
Hugh Holman, Founder and CEO
hholman@observanow.com
(206) 499-4444
www.observanow.com
Our concept is proven,
now we want to grow.
Want to join us?
“Observa is a foolproof
solution
to check all of our products.”
– Q Drinks
“Oh my goodness! How could
we not get hooked? So
awesome!”
– Yumbutter