Miel de Tierra is a mezcal brand that focuses on branding and a smoother flavor profile to appeal to more consumers. It produces both reposado (aged) and joven (young) varieties from Weber agave that are distilled twice in copper stills. The company aims to differentiate itself from traditional mezcal brands through strategic marketing and a flavor that is less intense. Financial projections estimate sales growth through expanding exports and developing a national distribution network over the next 5 years.
Dented Brick Distillery is a 14,000 square foot distilled spirits plant, scalable to 178,000 annual cases sales capacity. The distillery presently produces 7 rum products, 5 rated over 90 points, and all with competition wins and medals including our Well Rum. Our Jan Stephenson Pineapple Flavored Rum rated at 94.Here are some others:
Jan Stephenson Pineapple Flavored Rum has brilliant golden amber color. Aromas of burnt sugar and coffee bean, lit candle, singed fruit cake, and fennel with a satiny, vibrant, fruity sweet medium body and an interesting, long iron grilled pineapple with mesquite honey, cream and fruit punch sodas, and hint of licorice finish. A fantastic pineapple rum with rich, complex flavors that perfectly bridges the fun and the serious. 94 – The Beverage Tasting Institute 2018 Best Flavored Rum
http://www.tastings.com/Spirits-Review/Jan-Stephenson-Pineapple-Rum-USA-07-01-2018.aspx
Jan Stephenson Mango Flavored Rum goes deep on the nose. Molasses kisses overripe Pineapple as a hint of dates and figs comes into play. The palate feel is spiced with white pepper and brown-sugared tropical fruit. 91 – Meredith May, The Tasting Panel June 2018
Jan Stephenson Passion Fruit Flavored Rum is a bit more light-hearted than its Mango sibling. The nose offers sweet – and authentic – guava and papaya notes warmed by a sunshiny tangerine addition. The palate reins in blackstrap molasses and gardenia with a finish that trends tropical. 91 - Meredith May, The Tasting Panel June 2018
Antelope Island Rum is an American white rum that offers aromas of Himalayan salt, vanilla, lime, and pineapple. The round, buoyant palate is dotted with salty notes of apricot, Asian pear, and butterscotch toffee, while the finish is long and luxurious. 92- Meredith May, The Tasting Panel June 2018
Antelope Island Red Rum has scents of black tea, dates, and orange peel with a hint of blackstrap molasses. The palate delves deep with black pepper, black olive, and anise. At 90 proof, the heat is tempered with sweeter notes of cedar and tangerine zest. 92- Meredith May, The Tasting Panel June 2018
We have been winning awards, competitions, and gaining high ratings since July 2016 with a 92 rating for Antelope Island Rum from the Got Rum? Publication. Dented Brick is serious about producing high quality rums and selling these rums nationally to consumers at best value pricing.
Dented Brick Distillery is a 14,000 square foot distilled spirits plant, scalable to 178,000 annual cases sales capacity. The distillery presently produces 7 rum products, 5 rated over 90 points, and all with competition wins and medals including our Well Rum. Our Jan Stephenson Pineapple Flavored Rum rated at 94.Here are some others:
Jan Stephenson Pineapple Flavored Rum has brilliant golden amber color. Aromas of burnt sugar and coffee bean, lit candle, singed fruit cake, and fennel with a satiny, vibrant, fruity sweet medium body and an interesting, long iron grilled pineapple with mesquite honey, cream and fruit punch sodas, and hint of licorice finish. A fantastic pineapple rum with rich, complex flavors that perfectly bridges the fun and the serious. 94 – The Beverage Tasting Institute 2018 Best Flavored Rum
http://www.tastings.com/Spirits-Review/Jan-Stephenson-Pineapple-Rum-USA-07-01-2018.aspx
Jan Stephenson Mango Flavored Rum goes deep on the nose. Molasses kisses overripe Pineapple as a hint of dates and figs comes into play. The palate feel is spiced with white pepper and brown-sugared tropical fruit. 91 – Meredith May, The Tasting Panel June 2018
Jan Stephenson Passion Fruit Flavored Rum is a bit more light-hearted than its Mango sibling. The nose offers sweet – and authentic – guava and papaya notes warmed by a sunshiny tangerine addition. The palate reins in blackstrap molasses and gardenia with a finish that trends tropical. 91 - Meredith May, The Tasting Panel June 2018
Antelope Island Rum is an American white rum that offers aromas of Himalayan salt, vanilla, lime, and pineapple. The round, buoyant palate is dotted with salty notes of apricot, Asian pear, and butterscotch toffee, while the finish is long and luxurious. 92- Meredith May, The Tasting Panel June 2018
Antelope Island Red Rum has scents of black tea, dates, and orange peel with a hint of blackstrap molasses. The palate delves deep with black pepper, black olive, and anise. At 90 proof, the heat is tempered with sweeter notes of cedar and tangerine zest. 92- Meredith May, The Tasting Panel June 2018
We have been winning awards, competitions, and gaining high ratings since July 2016 with a 92 rating for Antelope Island Rum from the Got Rum? Publication. Dented Brick is serious about producing high quality rums and selling these rums nationally to consumers at best value pricing.
19 I A SAMPLE MARKETING PLAN The Table of ContentsAnastaciaShadelb
19
I
A SAMPLE MARKETING PLAN
The Table of Contents
provides quick access to
the topics in the plan,
usually organized by FIVE-YEAR MARKETING PLAN
section and subsection Paradise Kitchens'P, Inc.
headings.
Table of Contents
1. Executive Summary
Seen by many experts as
the single most important 2. Company Description
element in the plan, the
Executive Summary, with a Paradise Kitchens'P, Inc. was started in 1989 by cofounders
maximum of two pages, Randall F Peters and Leah E. Peters to develop and market Howlin'
"sells" the document to Coyote® Chili, a unique line of single-serve and microwaveable
readers through its clarity Southwestern/Mexican style frozen chili products. The Howlin'
and brevity. Coyote'" line of chili was introduced into the Minneapolis-St. Paul
/
/ market in 1990. The line was subsequently expanded to Denver in
1992 and Phoenix in 1994.
To the Company's knowledge, Howlin' Coyote'" is the only
premium-quality, authentic Southwestern/Mexican style, frozen
The Company DeSCriPtiOl41 chili sold in U.S. grocery stores. Its high quality has gained fast,
highJights the recent widespread acceptance in these markets. In fact, same-store sales
history and recent doubled in the last year for Wl.liChdata are available. The Company
successes of the believes the Howlin' Coyote'" brand can be extended to other
organization. categories of Southwestern/Mexican food products.
Paradise Kitchens believes its high-quality, high-price strategy
has proven successful, This marketing plan outlines how the
Company will extend its geographic coverage from 3 markets to
20 markets by the year 2003.
The Strategic Focus and
3. Strategic Focus and PlanPlan sets the strategic
direction for the entire
This section covers three aspects of corporate strategy that
organization, a direction
influence the marketing plan: (1) the mission, (2) goals, and
with which proposed
(3) core competence/sustainable competitive advantage of
actions of the marketing
Paradise Kitchens. plan must be consistent.
This section is not included MISSION
in all marketing plans.
The mission and vision of Paradise Kitchens is to market lines
of high-quality Southwestern/Mexican food products at premium.r!prices that satisfy consumers in this fast-growing food segment
,..----------- i while providing chaUenging career opportunities for employees
The Mission Statement. and above-average returns to stockholders.
focuses the activities of
Paradise Kitchens for the
stakeholder groups to be
served.
!
\
i
20 CHAPTER 1 FOUNDATIONS OF STRATEGIC MARKETING MANAGEMENT
For the coming five years Paradise Kitchens seeks to achieve
the following goals:
Nonfinancial goals
1. To retain its present image as the highest-quality line of
Southwestern/Mexican products in the food categories
in which it competes.
2. To enter 17 new metropolitan markets.
3. To achieve national distribution in two convenience
store or super ...
19 I A SAMPLE MARKETING PLAN The Table of ContentsAnastaciaShadelb
19
I
A SAMPLE MARKETING PLAN
The Table of Contents
provides quick access to
the topics in the plan,
usually organized by FIVE-YEAR MARKETING PLAN
section and subsection Paradise Kitchens'P, Inc.
headings.
Table of Contents
1. Executive Summary
Seen by many experts as
the single most important 2. Company Description
element in the plan, the
Executive Summary, with a Paradise Kitchens'P, Inc. was started in 1989 by cofounders
maximum of two pages, Randall F Peters and Leah E. Peters to develop and market Howlin'
"sells" the document to Coyote® Chili, a unique line of single-serve and microwaveable
readers through its clarity Southwestern/Mexican style frozen chili products. The Howlin'
and brevity. Coyote'" line of chili was introduced into the Minneapolis-St. Paul
/
/ market in 1990. The line was subsequently expanded to Denver in
1992 and Phoenix in 1994.
To the Company's knowledge, Howlin' Coyote'" is the only
premium-quality, authentic Southwestern/Mexican style, frozen
The Company DeSCriPtiOl41 chili sold in U.S. grocery stores. Its high quality has gained fast,
highJights the recent widespread acceptance in these markets. In fact, same-store sales
history and recent doubled in the last year for Wl.liChdata are available. The Company
successes of the believes the Howlin' Coyote'" brand can be extended to other
organization. categories of Southwestern/Mexican food products.
Paradise Kitchens believes its high-quality, high-price strategy
has proven successful, This marketing plan outlines how the
Company will extend its geographic coverage from 3 markets to
20 markets by the year 2003.
The Strategic Focus and
3. Strategic Focus and PlanPlan sets the strategic
direction for the entire
This section covers three aspects of corporate strategy that
organization, a direction
influence the marketing plan: (1) the mission, (2) goals, and
with which proposed
(3) core competence/sustainable competitive advantage of
actions of the marketing
Paradise Kitchens. plan must be consistent.
This section is not included MISSION
in all marketing plans.
The mission and vision of Paradise Kitchens is to market lines
of high-quality Southwestern/Mexican food products at premium.r!prices that satisfy consumers in this fast-growing food segment
,..----------- i while providing chaUenging career opportunities for employees
The Mission Statement. and above-average returns to stockholders.
focuses the activities of
Paradise Kitchens for the
stakeholder groups to be
served.
!
\
i
20 CHAPTER 1 FOUNDATIONS OF STRATEGIC MARKETING MANAGEMENT
For the coming five years Paradise Kitchens seeks to achieve
the following goals:
Nonfinancial goals
1. To retain its present image as the highest-quality line of
Southwestern/Mexican products in the food categories
in which it competes.
2. To enter 17 new metropolitan markets.
3. To achieve national distribution in two convenience
store or super ...
A dynamic motivator, results-driven brand management executive/entrepreneur who excels at launching/expanding product lines in the Natural, Specialty and Mass Market classes of trade.
With over 14 years of experience as a CPG Food Business Owner and Sales/Marketing Corporate Executive, Randall Weiss is a proven veteran in the industry.
Created and built two multi-million dollar enterprises.
Course : The luxury aspect of Wines
Instructor : Melba ALLEN - BUILLARD
Executive MBA in international hospitality and luxury brand management 2009-2010 - IEMI Paris
FMCG Sector Analysis, Tata Global Beverages Company Beverages SWOT Analysis, Product Portfolio, Sales Forecast, Factor analysis for Consumer Buying behavior, STP OF Himalaya Water
This is a marketing plan for Kumala Reserve, a range of South African wine brand under Accolade Wine company. It includes industry analysis; brand audits; brand elements rebranding; market retargeting and communication mix.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
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➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
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➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
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Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
ENTREPRENEURSHIP TRAINING.ppt for graduating class (1).ppt
Investor pitch public
1. Public Slide share: Financial / sensitive data has been
omitted in this public slide share
2. MEZCAL PRODUCTION IN MEXICO
Durango
Tamaulipas
Oaxaca
Guerrero
Guanajuato
San Luis Potosí
Zacatecas
3.
4. 5
VALUE PROPOSITION
Miel de Tierra is a brand focused on two
aspects that differentiate it in the market:
-Strategic focus on branding.
-Smooth flavor that allows the product to enter
the regular consumer market.
Traditional brands of mezcal over-rely on the reputation of their Designation of Origin to generate
sales.
Furthermore, the flavor of traditional Mezcals is strong, something that makes it difficult for the
average consumer to adopt.
5. 11
-
PRODUCT DETAILS
Product: Mezcal
Commercial Brand: Miel de Tierra
Product: Type I Mezcal, 100% from Agave
Quality: Premium
Type/Category: Reposado (Aged)
Supplier: Grupo Mezcalero Miel de Tierra S.A. de C.V.
Website: www.mieldetierra.com
Agave: Weber
-
PRODUCTION
Time in Barrel: 4-8 months
Type of Barrel: Unused White Oak
Type of Oven: Autoclave
Type of Milling: Mechanical
Type of Still: Alembic
Agave Maturation: 8 years
Distillations: Two
-
RECOGNITIONS
-
PRODUCT DETAILS
Product: Mezcal
Commercial Brand: Miel de Tierra
Product: Type I Mezcal, 100% from Agave
Quality: Premium
Type/Category: Joven (Young)
Supplier: Grupo Mezcalero Miel de Tierra S.A. De C.V.
Website: www.mieldetierra.com
Agave: Weber
-
PRODUCTION
Time in Barrel: Unaged
Type of Oven: Autoclave
Type of Milling: Mechanical
Type of Still: Alembic
Agave Maturation: 8 years
Distillations: Two
REPOSADO JOVEN
OUR PRODUCTS
6. RECOGNITIONS
Double Gold Medal awarded
at the California International
Spirits Competition as
"Best Tasting Mezcal of 2014 "
Silver Medal awarded at the
New York International
Spirits Competition
7. 6
- Sale Price
- Popularity
- Brand Personality
- International Awards
- We have not granted any
exclusives
- Efficiency in Marketing
Costs
WEAKNESSES
Los Danzantes Mezcal Marca Negra Mezcal Unión Sabios de Lua
COMPETITION
STRENGTHS AND WEAKNESSES OF MIEL DE TIERRA RELATIVE TO THE COMPETITION
- Distribution
- Team: Salespeople, Brand
Managers, Administrators,
Operators
- Economic Resources
STRENGTHS
THE COMPETITION
8. 5
MARKET SIZE
META-MARKET
SEX:
MALE
AGED 23 TO 45
SOCIOECONOMIC
STATUS:
MIDDLE - HIGH
Size of the tequila /
mezcal market in the USA:
4.5 Billion
Dollars
Size of the tequila /mezcal
market in Mexico:
3.5 Billion
Dollars
9.
10. Miel de Tierra's strategy to achieve positioning is to utilize aggressive,
constant and low-cost marketing techniques across
non-conventional communication media.
MARKETING STRATEGY
SOCIAL NETWORKS
Facebook, Twitter,
Instagram
SEARCH ENGINE
OPTIMIZATION
OPINION LEADERS POINTS OF ON-SITE
CONSUMPTION
(Bars, Restaurants, etc)
8
MARKETING AND
PUBLICITY EXPENSES
TOTAL: $XXX
- Marketing Expenses: X% of sales
- VS X % of new brands.
11.
12. TRACTION TO DATE
10
SALES
CUMULATIVE SALES OF:
2014 - $XX
+ 2015 - $XXX
$XX
BRAND
VALUE
FACEBOOK
INSTAGRAM
ONE OF THE FASTEST GROWING LIQUOR BRANDS ON SOCIAL MEDIA
MIEL DE
TIERRA
LOS
DANZANTES
MARCA
NEGRA
UNIÓN SABIOS
DE LUA
32,993
6,566
9,973
167
5,108
1624
4,201
2,839
1,472
3,241
EXPORTS
X%
NATIONAL
WHOLESALE
AND SHOPS
+11
X%
MARGIN
POINTS OF
ON-SITE
CONSUMPTION
RESTAURANTS
-Grupo Pangea
-La Buena Barra
-La Nacional
-Gallo 71
-El Granero
-Muelle 17
+ 30
X%
MARGIN MARGIN
$X – with taxes
13. FINANCIAL HISTORY
FROM JANUARY 2014 TO DATE
Costs and
Expenses
Sales
Profits
DISTRIBUTION OF EXPENSES
PERCENTAGE OF SALES BY DISTRIBUTION
CHANNEL
64% Selling Costs
36% Other Expenses
40% Direct
33% Wholesale
and Local Shops
27% Points of On-Site
Consumption
SALES IN NUMBER
OF UNITS SOLD:
2014: X units
2015: X units
KEY FINANCIAL DATA HAS
BEEN OMMITED IN THIS PUBLIC
VERSION
14. GROWTH STRATEGY
- UNTOUCHED MEZCAL MARKET
- ATTRACTIVE MARGINS
- SUPPORT WITH IMPORTERS
- CONFIRMED SALES ORDERS OF XXX
UNITS
- EXPANDING MEZCAL MARKET
- DEVELOPMENT OF NATIONAL DISTRIBUTION
TEAM
- MARKETING STRATEGY
- SUPPORT WITH FLOW OF IEPS (Special Tax
on Production and Services)
PROSPECTS
XXX
10
X%
MARGIN
15. FINANCIAL PROJECTION
WITHIN THE NEXT 5 YEARS
Costs
Sales
Profits
PERCENTAGE OF PROJECTED SALES BY DISTRIBUTION CHANNEL
39%
Wholesale
14%
Points of
On-Site Consumption
47%
Exports
Y1
29%
Wholesale
13% Points of
On-Site Consumption
58%
Exports
Y2
23%
Wholesale
11% Points of
On-Site Consumption
66%
Exports
Y3
TOTAL: X units TOTAL: X units TOTAL: X units
Y5Y4Y3Y1 Y2
KEY FINANCIAL DATA HAS
BEEN OMMITED IN THIS PUBLIC
VERSION
16. CAPITAL NEEDED
$XXX USD
Detailed use of resources, and financial projections, will be supplied separately
KEY FINANCIAL DATA HAS
BEEN OMMITED IN THIS
PUBLIC VERSION
