Our organization aims to bring Mexico's finest tequila to local communities by establishing craft tequila brands tied to specific cities and markets in the US. We will partner with a family-owned tequila producer in Jalisco, Mexico that has over 100 years of experience. Our strategy is to develop local brand communities through partnerships while expanding distribution through traditional and innovative channels. We project sales of over 100,000 cases by year 5 with a valuation of $250 million.
El documento proporciona información sobre el tequila Tierra Brava y su estrategia de exportación a Estados Unidos. Define al tequila como una bebida alcohólica producida a partir de agave azul y destilada. El objetivo es expandir las ventas del tequila envasado a nivel mundial y aumentar el conocimiento del consumidor sobre un buen tequila. Para lograrlo, la empresa exportará sus productos a Estados Unidos aprovechando el Tratado de Libre Comercio entre los dos países.
This document provides a marketing plan for Speakeasy Nightclub & Lounge in Appleton, WI. It analyzes the bar's internal and external environment, including its target market of millennials. Speakeasy's current strategy of promotions and Facebook posts is not driving consistent business. The plan outlines goals of completing renovations, gaining customer feedback, and using social media to engage customers and create a presence online. It recommends implementing drink specials and promotions on underperforming nights to drive more traffic and sales. The marketing strategies aim to rebrand Speakeasy as the top nightlife destination by catering to millennials and creating a better atmosphere through improvements and an online presence.
I thought it was only fair to share my own Brand Book with the world since I show off many of my clients'. I'm a psychology-driven brand strategist who helps entrepreneurs uncover their greatest truths and strengths to build their brands.
This document summarizes the goals and financial details of a new spirits company called Cloud Nine Spirits. Some key details include:
- In their first year, they sold 198,000 bottles and generated nearly $6 million in revenue.
- Their manufacturing goals are to produce 10,000 cases in the first 6 months and grow production to over 150,000 cases by the fifth year, introducing new spirit products each year.
- They are requesting $1.75 million in funding which will be used for distilling equipment, facility leasehold improvements, working capital, and inventory to achieve their revenue goals of over $20 million in revenue by the third year.
LEGO is the second largest toy manufacturer known for its LEGO bricks and mini figures. It develops products combining LEGO bricks with STEM subjects for different age groups. LEGO has expanded into areas like architecture, movies, games, and more through lines like LEGO Architecture, Friends, Mindstorms, and CUUSOO (now called IDEAS). Through LEGO Club, fans can share ideas and projects with over 10,000 supporters can become official LEGO products. While LEGO struggled at times, it has seen record profits in recent years as the number one or two toy manufacturer in key markets.
El documento proporciona información sobre el tequila Tierra Brava y su estrategia de exportación a Estados Unidos. Define al tequila como una bebida alcohólica producida a partir de agave azul y destilada. El objetivo es expandir las ventas del tequila envasado a nivel mundial y aumentar el conocimiento del consumidor sobre un buen tequila. Para lograrlo, la empresa exportará sus productos a Estados Unidos aprovechando el Tratado de Libre Comercio entre los dos países.
This document provides a marketing plan for Speakeasy Nightclub & Lounge in Appleton, WI. It analyzes the bar's internal and external environment, including its target market of millennials. Speakeasy's current strategy of promotions and Facebook posts is not driving consistent business. The plan outlines goals of completing renovations, gaining customer feedback, and using social media to engage customers and create a presence online. It recommends implementing drink specials and promotions on underperforming nights to drive more traffic and sales. The marketing strategies aim to rebrand Speakeasy as the top nightlife destination by catering to millennials and creating a better atmosphere through improvements and an online presence.
I thought it was only fair to share my own Brand Book with the world since I show off many of my clients'. I'm a psychology-driven brand strategist who helps entrepreneurs uncover their greatest truths and strengths to build their brands.
This document summarizes the goals and financial details of a new spirits company called Cloud Nine Spirits. Some key details include:
- In their first year, they sold 198,000 bottles and generated nearly $6 million in revenue.
- Their manufacturing goals are to produce 10,000 cases in the first 6 months and grow production to over 150,000 cases by the fifth year, introducing new spirit products each year.
- They are requesting $1.75 million in funding which will be used for distilling equipment, facility leasehold improvements, working capital, and inventory to achieve their revenue goals of over $20 million in revenue by the third year.
LEGO is the second largest toy manufacturer known for its LEGO bricks and mini figures. It develops products combining LEGO bricks with STEM subjects for different age groups. LEGO has expanded into areas like architecture, movies, games, and more through lines like LEGO Architecture, Friends, Mindstorms, and CUUSOO (now called IDEAS). Through LEGO Club, fans can share ideas and projects with over 10,000 supporters can become official LEGO products. While LEGO struggled at times, it has seen record profits in recent years as the number one or two toy manufacturer in key markets.
This document summarizes plans for an urban winery called Vinavanti that will provide an authentic winery experience in a convenient downtown location. It will have a tasting room, serve small plates of food, and offer tastings, bottles of wine, and wine club memberships. The winery aims to attract both local residents and tourists with its central location near local attractions. Financial projections estimate that within three years it will have over 700 weekly visitors, $1.26 million in annual tasting room sales, and be profitable.
El documento presenta el plan de comunicación para el lanzamiento del nuevo tequila Lupita de la marca Jose Cuervo en el mercado español. El plan busca posicionar a Lupita como una bebida suave, versátil y de calidad para mezclar, especialmente entre los jóvenes de 18 a 35 años. La estrategia incluye una campaña publicitaria con la cantante Paulina Rubio, promociones en bares, festivales musicales y redes sociales, así como concursos y patrocinios para generar reconocimiento de la mar
presentation on world renowned scotch whisky, Glenfiddich. This presentation will help the HM students in food and beverage operations, to understand the manufacturing process of any scotch whisky and reveal interesting facts.
El Cirque du Soleil es un ejemplo de cultura del espectáculo. Es una compañía reconocida mundialmente por presentar entretenimiento artístico de alta calidad bajo carpas circenses a través de espectáculos como Corteo y Voltaje. El Cirque du Soleil se basa en la creatividad, la innovación y el talento de sus empleados para imaginar espectáculos sorprendentes que invocan las emociones del público de todo el mundo.
El documento describe las estrategias de Inca Kola y su competidor Aje Group para posicionarse en los mercados nacional e internacional. Explica que Inca Kola ha desarrollado estrategias enfocadas en la cultura peruana que le han permitido mantener el liderazgo en el mercado interno, mientras que Aje Group se ha enfocado más en los precios bajos que en conectar con la población peruana. También analiza los procesos de producción de ambas empresas y concluye que Inca Kola se ha mantenido como líder en
Este documento describe el caso de la campaña de marketing de la Crema de ají Tarí de Alicorp, la cual recibió el Premio EFFIE Oro en Perú en 2013. Alicorp identificó una oportunidad para producir y comercializar una crema de ají. La campaña, desarrollada por la agencia Causa, logró posicionar el producto y superar los objetivos de ventas en su primer año en el mercado, convirtiéndose en la segunda crema más vendida en Perú.
Heineken is one of the world's largest brewers and has been operating for over 145 years. It has over 200 beer and cider brands and 125 breweries worldwide. In 2010, Heineken saw sales volume increase 21% and revenue increase 9.7% despite declines in some major markets. Heineken has built a holistic marketing strategy around interaction, exposure, engagement, and relationships to strengthen its premium brand equity. This includes sponsorships, social media integration, and an experiential retail store. The Heineken brand remains the strongest in its portfolio and it continues expanding in emerging markets.
Don Julio González fue el pionero en producir tequila de lujo 100% agave azul y controla todo el proceso de elaboración. Es el tequila ultra premium más vendido en México y uno de los pocos que controla todo el proceso artesanal desde la siembra hasta el embotellado para garantizar la máxima calidad.
El documento presenta información sobre la historia y composición del chocolate, así como sobre la marca Ferrero. Se describe brevemente el origen del chocolate entre los pueblos mayas y aztecas, su llegada a Europa y su popularidad actual. También se resumen los ingredientes y presentaciones de los chocolates Ferrero, la historia de la marca, su volumen de negocios y principales productos. Finalmente, se proponen ideas de negocio para ampliar el mercado de Ferrero.
Smirnoff vodka began in 1860s Moscow and grew to produce over 4 million cases annually before being acquired by Diageo. It targets all adults aged 18+ equally through TV ads showing social groups enjoying its triple-distilled vodka. Smirnoff's most popular product is its red label vodka, priced from £8-20 depending on size and sold in supermarkets and online. It promotes through nightlife exchange programs hosting ticketed parties and in-store promotions.
Johnnie Walker is a scotch whiskey brand established in 1820 known for its blending of scotch. Consumers perceive it as sophisticated, elite, and a status symbol. The black label is seen as most prestigious and conveys authority. Younger occasional drinkers care more about taste, while regular drinkers are willing to pay more for the perceived class and experience. Johnnie Walker manages perceptions through education of bartenders, inspiration of drinking styles, and commercialization aligned with luxury trends.
This is a hypothetical integrated marketing strategy plan created for the United States product launch of Somersby Cider.
For more: http://www.stuartisaacshapiro.com
Barone Ricasoli is the oldest winery in Italy, located in Chianti Classico region. It produces 13 wines, 5 special products, grappa, and olive oil. Currently 80% of production is exported to 18 Italian regions and 60 countries. The winery faces high competition and substitution threats due to the saturated Chianti Classico region and wide variety of alcoholic and non-alcoholic drinks. The proposal recommends increasing sales 5% through participating in a US wine event, hosting a winemaker's dinner with proceeds to charity, and an Instagram campaign using #EscapeWithBrolio and #WineWednesday hashtags.
Details are very sparse on this one, but sources tell us that Skyy Vodka–which is owned by Campari America and was the third highest-selling vodka in the U.S. in 2014–is looking for a new agency partner. Skyy picked Venables Bell & Partners as its new lead creative agency in November 2013, with the San Francisco shop beating out Mekanism and Mistress for the business several months after Campari purchased the vodka company for more than $200MM (it had previously owned a minority stake in Skyy Spirits). At the time, Campari’s estimated media spend for its new brand was $30 million for 2014.
This document outlines the 5-step plan that Dented Brick Distillery followed to make itself an attractive acquisition target. Step 1 was to build a scalable distillery. Step 2 was to develop award-winning spirits brands. Step 3 was attracting multi-state distribution. Step 4 was gaining market penetration through retail and restaurant accounts. Step 5 is ongoing work to grow case sales through targeted marketing. The distillery has completed the first 4 steps and is now focused on the final step to further increase its value before being acquired.
This document summarizes information about the mezcal brand Miel de Tierra. It discusses the company's value proposition of focusing on branding and smoother flavors. It then describes the different types of mezcals produced, including details about production methods and flavor profiles. The document outlines Miel de Tierra's strengths and weaknesses compared to competitors, as well as marketing strategies, traction to date including sales growth and brand value, financial needs, and upcoming projects including a craft beer and restaurant.
This document summarizes plans for an urban winery called Vinavanti that will provide an authentic winery experience in a convenient downtown location. It will have a tasting room, serve small plates of food, and offer tastings, bottles of wine, and wine club memberships. The winery aims to attract both local residents and tourists with its central location near local attractions. Financial projections estimate that within three years it will have over 700 weekly visitors, $1.26 million in annual tasting room sales, and be profitable.
El documento presenta el plan de comunicación para el lanzamiento del nuevo tequila Lupita de la marca Jose Cuervo en el mercado español. El plan busca posicionar a Lupita como una bebida suave, versátil y de calidad para mezclar, especialmente entre los jóvenes de 18 a 35 años. La estrategia incluye una campaña publicitaria con la cantante Paulina Rubio, promociones en bares, festivales musicales y redes sociales, así como concursos y patrocinios para generar reconocimiento de la mar
presentation on world renowned scotch whisky, Glenfiddich. This presentation will help the HM students in food and beverage operations, to understand the manufacturing process of any scotch whisky and reveal interesting facts.
El Cirque du Soleil es un ejemplo de cultura del espectáculo. Es una compañía reconocida mundialmente por presentar entretenimiento artístico de alta calidad bajo carpas circenses a través de espectáculos como Corteo y Voltaje. El Cirque du Soleil se basa en la creatividad, la innovación y el talento de sus empleados para imaginar espectáculos sorprendentes que invocan las emociones del público de todo el mundo.
El documento describe las estrategias de Inca Kola y su competidor Aje Group para posicionarse en los mercados nacional e internacional. Explica que Inca Kola ha desarrollado estrategias enfocadas en la cultura peruana que le han permitido mantener el liderazgo en el mercado interno, mientras que Aje Group se ha enfocado más en los precios bajos que en conectar con la población peruana. También analiza los procesos de producción de ambas empresas y concluye que Inca Kola se ha mantenido como líder en
Este documento describe el caso de la campaña de marketing de la Crema de ají Tarí de Alicorp, la cual recibió el Premio EFFIE Oro en Perú en 2013. Alicorp identificó una oportunidad para producir y comercializar una crema de ají. La campaña, desarrollada por la agencia Causa, logró posicionar el producto y superar los objetivos de ventas en su primer año en el mercado, convirtiéndose en la segunda crema más vendida en Perú.
Heineken is one of the world's largest brewers and has been operating for over 145 years. It has over 200 beer and cider brands and 125 breweries worldwide. In 2010, Heineken saw sales volume increase 21% and revenue increase 9.7% despite declines in some major markets. Heineken has built a holistic marketing strategy around interaction, exposure, engagement, and relationships to strengthen its premium brand equity. This includes sponsorships, social media integration, and an experiential retail store. The Heineken brand remains the strongest in its portfolio and it continues expanding in emerging markets.
Don Julio González fue el pionero en producir tequila de lujo 100% agave azul y controla todo el proceso de elaboración. Es el tequila ultra premium más vendido en México y uno de los pocos que controla todo el proceso artesanal desde la siembra hasta el embotellado para garantizar la máxima calidad.
El documento presenta información sobre la historia y composición del chocolate, así como sobre la marca Ferrero. Se describe brevemente el origen del chocolate entre los pueblos mayas y aztecas, su llegada a Europa y su popularidad actual. También se resumen los ingredientes y presentaciones de los chocolates Ferrero, la historia de la marca, su volumen de negocios y principales productos. Finalmente, se proponen ideas de negocio para ampliar el mercado de Ferrero.
Smirnoff vodka began in 1860s Moscow and grew to produce over 4 million cases annually before being acquired by Diageo. It targets all adults aged 18+ equally through TV ads showing social groups enjoying its triple-distilled vodka. Smirnoff's most popular product is its red label vodka, priced from £8-20 depending on size and sold in supermarkets and online. It promotes through nightlife exchange programs hosting ticketed parties and in-store promotions.
Johnnie Walker is a scotch whiskey brand established in 1820 known for its blending of scotch. Consumers perceive it as sophisticated, elite, and a status symbol. The black label is seen as most prestigious and conveys authority. Younger occasional drinkers care more about taste, while regular drinkers are willing to pay more for the perceived class and experience. Johnnie Walker manages perceptions through education of bartenders, inspiration of drinking styles, and commercialization aligned with luxury trends.
This is a hypothetical integrated marketing strategy plan created for the United States product launch of Somersby Cider.
For more: http://www.stuartisaacshapiro.com
Barone Ricasoli is the oldest winery in Italy, located in Chianti Classico region. It produces 13 wines, 5 special products, grappa, and olive oil. Currently 80% of production is exported to 18 Italian regions and 60 countries. The winery faces high competition and substitution threats due to the saturated Chianti Classico region and wide variety of alcoholic and non-alcoholic drinks. The proposal recommends increasing sales 5% through participating in a US wine event, hosting a winemaker's dinner with proceeds to charity, and an Instagram campaign using #EscapeWithBrolio and #WineWednesday hashtags.
Details are very sparse on this one, but sources tell us that Skyy Vodka–which is owned by Campari America and was the third highest-selling vodka in the U.S. in 2014–is looking for a new agency partner. Skyy picked Venables Bell & Partners as its new lead creative agency in November 2013, with the San Francisco shop beating out Mekanism and Mistress for the business several months after Campari purchased the vodka company for more than $200MM (it had previously owned a minority stake in Skyy Spirits). At the time, Campari’s estimated media spend for its new brand was $30 million for 2014.
This document outlines the 5-step plan that Dented Brick Distillery followed to make itself an attractive acquisition target. Step 1 was to build a scalable distillery. Step 2 was to develop award-winning spirits brands. Step 3 was attracting multi-state distribution. Step 4 was gaining market penetration through retail and restaurant accounts. Step 5 is ongoing work to grow case sales through targeted marketing. The distillery has completed the first 4 steps and is now focused on the final step to further increase its value before being acquired.
This document summarizes information about the mezcal brand Miel de Tierra. It discusses the company's value proposition of focusing on branding and smoother flavors. It then describes the different types of mezcals produced, including details about production methods and flavor profiles. The document outlines Miel de Tierra's strengths and weaknesses compared to competitors, as well as marketing strategies, traction to date including sales growth and brand value, financial needs, and upcoming projects including a craft beer and restaurant.
10 Mexican tequila producers presented their spirit brands in China to take advantage of the growing Chinese market for western spirits like tequila. Tequila is becoming popular among young Chinese consumers. The event was supported by Mexican government authorities and provided direct access to the 10 committed tequila producers for the Chinese market.
This document introduces Santo Diablo Mezcal, outlining what mezcal is, the growing market opportunity for mezcal, and Santo Diablo's business strategy and leadership team. Mezcal, like tequila, is made from the agave plant but can use various types of agave and is usually produced in Oaxaca. Santo Diablo aims to become the world's first household name brand of mezcal through partnerships, marketing to influencers, and national and international distribution expansion. The company is led by experienced executives and has advisors from the spirits industry.
Marketing plan and product launch strategy for fictitious tequila brand. We incorporated a lot of non standard fonts and formatting, so it may look a bit off on SlideShare
New World Spirits created Solbeso, the first spirit distilled from fresh cacao fruit, after discovering a new way to utilize cacao fruit in Peru. Solbeso gives drinkers the energy of the ancient Drink of the Immortals by using a proprietary process to harvest cacao fruit without disrupting bean production. The document provides marketing strategies and financial projections for growing Solbeso as a premium brand targeting the upscale Latin market in key cities.
Sotol is a premium agave spirit produced from the desert plant Sotol. It is seeking to position itself alongside ultra-premium tequilas. Some key points about Sotol include that it is 100% organic with no pesticides or fertilizers used, it is wild harvested with one plant producing one bottle, and it has obtained kosher certification. Sotol is aiming for a premium price point for its super premium product and packaging. The document discusses Sotol's market performance in Mexico, Italy, and the UK, as well as opportunities for expansion in Canada.
Tequila is a distilled alcoholic beverage made from the blue agave plant, primarily in the Jalisco region of Mexico. The production process involves several steps: harvesting and preparing the agave piñas, cooking the piñas, extracting and fermenting the agave juice, distilling the fermented juice, and aging the distilled alcohol. Tequila is classified based on whether it contains 100% agave and how long it is aged, with categories including blanco, reposado, añejo, and extra añejo. Tequila is commonly served neat or as a shot with salt and lime.
tacos gavilan:-
Tacos Gavilan is a popular chain of Mexican restaurants that has been serving delicious tacos and other traditional Mexican dishes since 1992. With over 20 locations in Southern California, Tacos Gavilan has become a go-to spot for people looking for authentic and flavorful Mexican cuisine.
Starting with its signature dish charcoal grill carne asada tacos and steamed tortillas, Tacos Gavilan has now expanded its menu to include more Mexican cuisine food, such as sopes, tortas, mulitas, and Mexican drinks more.
The story of Tacos Gavilan began in 1992 when the first restaurant was opened in the city of Huntington Park, California. The restaurant was started by a family who had a passion for cooking and a desire to share their love of Mexican cuisine with others. They wanted to create a restaurant that would serve high-quality, authentic Mexican food at an affordable price. The Taco Eating Contest included DJ, face painting, inflatable soccer, photobooth, games and honrable guest judge, professional football player, from Pablo sisniega the Los angeles football club The contest also included cash prizes.
The restaurant quickly became popular among the local community, and people from all over the city would come to try their delicious tacos. As the popularity of the restaurant grew, the family opened more locations throughout Southern California. Today, Tacos Gavilan has over 20 locations in cities such as Los Angeles, Bell Gardens, and Lynwood.
One of the reasons why Tacos Gavilan has become so popular is because of the quality of their food. They use only the freshest ingredients, and everything is made from scratch. They have a wide range of tacos to choose from, including carne asada, al pastor, and chicken. Each taco is filled with delicious meat, topped with fresh cilantro and onions, and served on a warm tortilla.
In addition to tacos, Tacos Gavilan also offers other traditional Mexican dishes such as burritos, tortas, and quesadillas. All of their dishes are made with the same attention to detail and use of fresh ingredients as their tacos. They also have a variety of sides such as rice, beans, and guacamole.
Another reason why Tacos Gavilan is so popular is because of their affordable prices. Despite the high quality of their food, their prices are very reasonable. This makes it a great option for people who want to enjoy delicious Mexican food without breaking the bank.
One of the things that sets Tacos Gavilan apart from other Mexican restaurants is their commitment to customer service. The staff is friendly and welcoming, and they always make sure that customers have a great experience. Whether you are a regular customer or a first-time visitor, you will always feel welcomed and appreciated at Tacos Gavilan.
In addition to their commitment to customer service, Tacos Gavilan is also committed to giving back to the community. T
Tequila Guide: Everything Tequila! By TequilaDealer.com 2014Chiligum
What's Tequila all about? Everything Tequila guides briefly through the world of finest tequilas. Enjoy the tour!
Tequila Dealer - Magazin und Blog. Die erste Adresse für Tequila. Wo er herkommt. Was ihn ausmacht. Wie man ihn am besten genießt. Enjoy responsibly!
This document summarizes an investment opportunity in a premium mezcal company. The company has experienced high average annual growth rates but requires $1 million in funding to meet increased demand from its distribution network and invest in further brand building. It outlines the company's history and business model, financials, sales goals and strategy for using the funds to recruit, expand marketing and inventory, and develop new product lines like a honey-infused mezcal. The document promotes the investment as having a potential high return within 3-5 years through an acquisition or IPO.
The document summarizes information about Domaine Labranche, a Quebec-based producer of maple wines, ciders, and other products. It discusses the company's history and family ownership. It also provides details on their product lines, medals won, domestic and international markets, production capacity, packaging, marketing strategy, and pricing. Statistics are presented on key target demographics like millennials and women.
Tequila was once seen as inferior to other spirits like cognac and whiskey, but is now appreciated by connoisseurs. Distilled from the blue agave plant which takes nearly a decade to mature, tequila production is integral to Mexican culture. According to legend, tequila was discovered when lightning struck an agave plant, cooking and fermenting its heart. Tequila is classified into types like blanco, reposado, and anejo based on aging and made from at least 51% blue agave juice. While long part of Mexican traditions, tequila is now becoming more popular internationally as distillers experiment with aging and flavors.
Our Vision !! Educaterer India is an unique combination of passion driven into a hobby which makes an awesome profession. We carve the lives of enthusiastic candidates to a perfect professional who can impress upon the mindsets of the industry, while following the established traditions, can dare to set new standards to follow. We don't want you to be the part of the crowd, rather we like to make you the reason of the crowd. Today's Effort For A Better Tomorrow
Collecting tequila transcends a mere hobby status by leaps and bounds. This is because it's a journey of discovery, culture, and craftsmanship bottled up. Each bottle tells a story of Mexico's rich heritage, from the agave fields to the distillation process. It's not just about the liquid inside, it's about preserving history and savoring every drop.
Tequilera Hacienda la Capilla, Jalisco Mexicolarraury
- The Hacienda La Capilla company was founded in 1895 when Don Antonio Faustino de Aceves y Casillas built the Hacienda La Capilla estate. In 1993 it was formally established as a company and began exporting to other countries in 1995 due to the quality of its tequila products.
- Tequila is a symbolic Mexican drink distilled from the blue agave plant. Ancient Aztecs discovered the agave plant and used a brew from it in religious ceremonies, considering it a divine gift.
- Hacienda La Capilla produces award-winning tequilas like "El Amo Reposado" which sold for nearly a quarter million dollars at auction for its rare
Chivas Regal is a blended Scotch whisky produced by Chivas Brothers, owned by Pernod Ricard. It offers several products including 12 Year Old, 18 Year Old, and 25 Year Old varieties. It has a global presence and distinctive honeyed flavor profile. While it faces threats from competition and fake products, opportunities exist to expand distribution and build upon award wins for its products. Key competitors include Johnnie Walker. It utilizes a multi-pronged marketing strategy including advertising, sponsorships, and price points varying by product age. Sales have grown steadily in recent years from $0.25 million in 2003 to $4 million in 2012.
Public House is launching a premium boxed wine brand targeted at millennials. Their boxed wine is packaged in eco-friendly bags-in-boxes that keep wine fresh for 6 weeks. They will distribute through traditional retailers, events, restaurants and online. Their wine varieties and content marketing aim to make wine approachable and relevant for millennials. They have partnered with a winery and raised $170k. Their goal is to establish the brand in major US cities and expand product offerings over 5 years.
This document describes a new flavored tequila shot product called Teaser Shots. It is made with 100% blue agave tequila and will come in various fruit flavors like lime, coconut, and grape. The document provides facts about the growing popularity of tequila and flavored alcohol products. It also outlines the potential marketing strategy and packaging for Teaser Shots.
White Tiger Distillery is a craft distillery based in Maryland that produces handcrafted Laotian rice whiskey called LaoLao. Their vision is to produce high quality liquor, beer, water, tea, and coffee products and establish their brands globally. They are seeking $5 million in funding to expand production capabilities and marketing for their whiskey, Beer Lao contract brewing, Emerald water, herbal teas, and ready-to-drink coffees. Their products are unique in the market and target the growing demand for craft and premium beverages among new generations of consumers.
Heritage Conservation.Strategies and Options for Preserving India HeritageJIT KUMAR GUPTA
Presentation looks at the role , relevance and importance of built and natural heritage, issues faced by heritage in the Indian context and options which can be leveraged to preserve and conserve the heritage.It also lists the challenges faced by the heritage due to rapid urbanisation, land speculation and commercialisation in the urban areas. In addition, ppt lays down the roadmap for the preservation, conservation and making value addition to the available heritage by making it integral part of the planning , designing and management of the human settlements.
2. TampaTequila 2019 2
Executive Summary
Our
Organization
Our team is
built of over
100+ years of
experience in
various
industries.
Our
Farm
Generations of
experience in
the cultivation
of Blue Agave
and the
manufacturing
of handcrafted
Tequila.
The
Market
The global
Tequila market is
valued at $4.6
billion in 2018
and will reach
$6.3 billion by
the end of 2025.*
Fastest growing
in the spirits
industry.
Our
Strategy
Bringing a local
craft model to
the Tequila
industry.
*Source: MarketWatch
3. 2019 TampaTequila 3
Our Partner
Casa Nacimiento is located in Arandas,
Jalisco, Mexico. Our tequilas starts with a
family recipe and holds true to traditional
production methods. The recipe has been handed
down in the Quiroz’s family for over a century
with time-honored farming and production
practices to create only the finest handcrafted
tequila 100% blue agave.
Farmed by hand, slow cooked in clay masonry
kilns, naturally fermented up to 7 days, double
distilled in small batches and bottled on-site to
create an experience like none other.
Casa Nacimiento =>
https://youtu.be/L0eGKDzM2nA
4. 2019 TampaTequila 4
Market Analysis
The global Tequila market was valued at $4.6 billion in 2018 and will reach
$6.3 billion by the end of 2025.*
Tequila purity is segmented into 100%
or 60%. Blue agave typically takes 8
years to mature. All tequila is mezcal, but
not all mezcal is tequila.
Tequila product types are Blanco,
Joven, Mixto Gold, Reposado, Anejo,
Extra Anejo
Americans consumed more than 18
million cases of tequila in 2018. Nationwide
retail sales of tequila exceeded 9 billion U.S.
dollars, while wholesalers and suppliers
raked in almost 4 billion and around 3
billion U.S. dollars respectively.**
Tequila is made from the agave plant. The
two basic categories include '100 %
agave' and 'Mixtos'. The first category '100
% agave' includes tequila made from 100
percent blue agave, whereas the category
'Mixtos' is a blended variety with sugar.**
The United States was the leading recipient
of Mexico’s tequila exports in 2018,
followed by Germany and Spain. The U.S.
imported over 183 million liters of tequila
from Mexico in that year. **
*Source: MarketWatch
https://www.statista.com/topics/2060/tequila/ **Source: Statista
5. Our Strategy: What the future looks like.
2019 TampaTequila 5
WHERE ARE WE GOING (vision): To move
towards realising our vision of establishing
communities surrounded by our delivery of the
highest quality tequila to our clients thus
providing the ability to establish and strengthen
communities.
WHAT ARE WE DOING:
Bringing a local craft model to the
Tequila industry by establishing
brands within key US and Global
markets while establishing
communities within each in
support of their tequila.
HOW WILL WE GET THERE: For the first time,
we will establish a method of creating brands
that align with our partners’ strategies, community
appeal, innovative product design along with the
creation of community support initiatives.
Local Partners
Clients Global
1
2
3
6. Our Strategy:
Relationships
2019 TampaTequila 6
Establishing key local relationships to develop
brand communities while also establishing our
regional, national and global partners.
Combining traditional distribution partners with
new innovative channels to deliver multiple
options to experience our tequilas.
Seeking local non-profit organizations to
develop opportunities to give back to each
community. Supporting efforts for our children,
veterans, and our under privileged & represented.
8. 2019 TampaTequila 8
Year 1 Year 2 Year 3 Year 4 Year 5
Cases 10k 25k 65k 100k 150k
Bottles 60k 150k 390k 600k 900k
Total Revenue $1.8M $4.6M $12.2M $19.9M $30.6M
Total Cost of Goods $1.2M $2.7M $6.2M $9.4M $13.9M
Gross Profit $587k $1.9M $6M $10.5M $16.7M
Gross Profit % 33% 42% 49% 53% 55%
Our Strategy:
5 year Projections
Tequila Brands
Premium tequila with brands tied to city area
codes in key markets in the US. Our national
brand focused on signature flavors.
Distribution
Traditional distribution partners with new
innovative channels to provide multiple
opportunities to experience our tequilas.
Aged Program
Limited and exclusive membership of aged
tequila. Certified with additional benefits
for members.
Partnerships
Strong local partners in the community to
establish brand recognition while also
developing regional and national partners.
Marketing
Adjusting price to lower barriers to entry. Leveraging
mature and innovative models to penetrate multiple
segments.
Globalization
Expanding our tequila globally where
key relationships and demand already
exist with our partners.
Target of
100k cases
sold
reached
9. 2019 TampaTequila 9
2008 2014 2014 2017 2018
$1,428 / Case $3,300 / Case $5,700 / Case $11,100 / Case $4,500 / Case
Our Future Value &
Exit Strategy
The following brands all sold for significant multiple
After year 3, we expect Tampa Tequila to sell at a
significant multiple of current value and to reach $250M in valuation or
$2,500 / case at 100,000 cases sold.
Sold
For
10. 2019 TampaTequila
Thank You
10
Darrell Graham
Chairman,
President
John Schuetz
CEO / CFO
Bringing
Mexico’s
finest
tequila to a
community
near you.
dgraham@tampatequila.com
727-412-5904
johns@tampatequila.com
708-829-9027
12. 2019 TampaTequila 12
813Tequila Blanco
Product Details Tasting Notes
Brand 813 Tequila ● Remarkably smooth delicate
tequila balanced with spiced tones.
● Light finish
● Sweet aroma of caramelized agave.
● Excellent for sipping and as a base
for your favorite mixed drink.
Size 750ml
Category 100% Pure Agave
Type Blanco
Alcohol (%) 40% alc/vol (80 Proof)
Origin Jalisco, Mexico
Production Details
Agave Region Jalisco Highlands Fermentation Slow Natural
Cooking Method 750ml Distillation American Oak
Extraction Method 100% Pure Agave Aged N/A
UPC Barcode Information
Bottle (750ml) (UPC) 860001226003
Casepack (6) (GTIN14) 10860001226000
Our Tequila
813 Tequila is a handcrafted tequila made from 100% Blue Agave harvested and produced in the rich volcanic
highlands of Jalisco, Mexico. 813 Tequila is crafted by family with a passion for making great tasting tequila and a
commitment to quality by hand, baked in traditional clay kilns and double distilled in small batches without
preservatives or additives. It is an honor to provide you with the unique experience of a great tasting tequila.
Distributed By: Tampa Tequila Company - 3001 Rocky Point Drive E - Tampa, FL 33607
info@tampatequila.com
www.813tequila.com
100% PURE
AGAVE
813
TEQUILA
BLANCO
13. 2019 TampaTequila 13
813Tequila Blanco 100
Product Details Tasting Notes
Brand 813 Tequila ● Remarkably smooth delicate
tequila balanced with spiced tones.
● Sweet aroma of caramelized agave.
● Excellent for sipping and as a base
for your favorite mixed drink.
● Our 100 Proof Tequila.
Size 750ml
Category 100% Pure Agave
Type Blanco 100
Alcohol (%) 50% alc/vol (100 Proof)
Origin Jalisco, Mexico
Production Details
Agave Region Jalisco Highlands Fermentation Slow Natural
Cooking Method 750ml Distillation American Oak
Extraction Method 100% Pure Agave Aged N/A
UPC Barcode Information
Bottle (750ml) (UPC) 860001226034
Casepack (6) (GTIN14) 10860001226031
Our Tequila
813 Tequila is a handcrafted tequila made from 100% Blue Agave harvested and produced in the rich volcanic
highlands of Jalisco, Mexico. 813 Tequila is crafted by family with a passion for making great tasting tequila and a
commitment to quality by hand, baked in traditional clay kilns and double distilled in small batches without
preservatives or additives. It is an honor to provide you with the unique experience of a great tasting tequila.
Distributed By: Tampa Tequila Company - 3001 Rocky Point Drive E - Tampa, FL 33607
info@tampatequila.com
www.813tequila.com
100% PURE
AGAVE
813
TEQUILA
BLANCO 100
14. 2019 TampaTequila 14
813Tequila Reposado
Product Details Tasting Notes
Brand 813 Tequila ● Remarkably smooth delicate
tequila balanced with spiced tones
and subtle flavor of vanilla.
● Lasting Aromas and notes of fruit
and oak.
● Superior Tequila aged in American
White oak Barrels.
● Excellent for sipping and as a base
for your favorite mixed drink.
Size 750ml
Category 100% Pure Agave
Type Reposado
Alcohol (%) 40% alc/vol (80 Proof)
Origin Jalisco, Mexico
Production Details
Agave Region Jalisco Highlands Fermentation Slow Natural
Cooking Method 750ml Distillation American Oak
Extraction Method 100% Pure Agave Aged 2 to 11 months
UPC Barcode Information
Bottle (750ml) (UPC) 860001226010
Casepack (6) (GTIN14) 10860001226017
Our Tequila
813 Tequila is a handcrafted tequila made from 100% Blue Agave harvested and produced in the rich volcanic
highlands of Jalisco, Mexico. 813 Tequila is crafted by family with a passion for making great tasting tequila and a
commitment to quality by hand, baked in traditional clay kilns and double distilled in small batches without
preservatives or additives. It is an honor to provide you with the unique experience of a great tasting tequila.
Distributed By: Tampa Tequila Company - 3001 Rocky Point Drive E - Tampa, FL 33607
info@tampatequila.com
www.813tequila.com
100% PURE
AGAVE
813
TEQUILA
REPOSADO
15. 2019 TampaTequila 15
813Tequila Anejo
Product Details Tasting Notes
Brand 813 Tequila ● Remarkably smooth delicate
tequila balanced with spiced tones.
● This fine tequila is aged in
American White Oak barrels.
● Features robust flavors of vanilla,
oak, and fruit notes.
● Superb sipping tequila.
Size 750ml
Category 100% Pure Agave
Type AÑEJO
Alcohol (%) 40% alc/vol (80 Proof)
Origin Jalisco, Mexico
Production Details
Agave Region Jalisco Highlands Fermentation Slow Natural
Cooking Method 750ml Distillation American Oak
Extraction Method 100% Pure Agave Aged 12 months to 18 months
UPC Barcode Information
Bottle (750ml) (UPC) 860001226027
Casepack (6) (GTIN14) 10860001226024
Our Tequila
813 Tequila is a handcrafted tequila made from 100% Blue Agave harvested and produced in the rich volcanic
highlands of Jalisco, Mexico. 813 Tequila is crafted by family with a passion for making great tasting tequila and a
commitment to quality by hand, baked in traditional clay kilns and double distilled in small batches without
preservatives or additives. It is an honor to provide you with the unique experience of a great tasting tequila.
Distributed By: Tampa Tequila Company - 3001 Rocky Point Drive E - Tampa, FL 33607
info@tampatequila.com
www.813tequila.com
100% PURE
AGAVE
813
TEQUILA
AÑEJO