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Miel de Tierra pitch deck
- 3. The Origins Of Mezcal
- 4. A global leading Mezcal brand partners with regional craft distilleries in Mexico Who Are We?
- 6. The Grandfather The Puritan Our Reposado is the perfect balance between pure,unaltered agave essence and raw white oak timbers. Only these two ingredients are allowed to remain,and the result, is sense perplexing. Our Joven Mezcal strives to capture the pure, clean taste of the sunbaked agave plant. The agavees sence is flawless and upfront. MDT Joven is unaged and bottled quickly after distillation. Our Products
- 7. The Legacy The Wildcard Just like waiting for an agave plant to mature, patience is key in producing a fine Añejo Mezcal. Theperpetual remark of pure oak flavor and aroma, becomes the life blood of this añejo mezcal. In no other spirit can you single out so clearly this enticing facet. Each sip of our salmiana captures the exotic taste of the rugged landscape where the salmiana agave is grown, granting a taste of the wildness in the rural spirit of Mexico. Our Products
- 8. The Classic Our Products The Espadín Agave is native of the humid southern regions of Mexico. This type of Agave cannot grow in the arid, northern most regions of the country. This style of mezcal can only be found in Oaxaca, a land of deep prehispanic ancestry, and ancient mezcal making tradition.
- 9. Craft Distilleries Our Brand Clients Our Business Model
- 10. We created powerful brands with deep meaning and backstory We created a powerful marketing strategy to convey our brands We built a great team of passionate people We created super high quality spirits How Did We Get Here?
- 11. The most awarded Mezcal in the world “An exquisite and rustic mezcal for imbibers seeking adventurous new experiences.” -Tastings.com, 2017
- 12. Founder/CEO Financial Advisor Strategic Advisor / Investor Board of Advisors Operations Retail Manager Marketing Manager Administration Exports Manager Key Accounts Manager Marketing Intern By building a great team of passionate people
- 13. 4 7 +650 5 Distribution Channels Major Liquor Store Chains Major Big Box Retailers Stores International Importers
- 14. Results To Date 47% 81% 190% Increase in exported sales Of sales exported in 2017 Average annual growth since 2014
- 15. Profits & Losses INCOME 2016 2017 SALES (USD) 141K 250K COGS 74K 125K GROSS EARNINGS 67K 125K SG&A 2016 2017 MARKETING AND ADVERTISING 22K 52K LOGISTICS 11K 13K SALARIES 36K 44K OTHER 15K 25K TOTAL SG&A 76k 127K EBITDA -18K -9K
- 16. . $1M USD via Convertible Note Capital Requirements For Growth
- 17. Sales Goals 70% 91% 113% Of sales exported by 2021 Average growth forecast 2018 - 2021 Increase in revenue from exports
- 18. How Are We Going To Grow Company Country Client Type Stage Soriana Mexico Big box Retailer Purchase Order Submitted Ethnic Brands UK International Importer Purchase Order Submitted Hakim Imports Lebanon International Importer Purchase Order Submitted Comercial Mexicana Mexico Big box Retailer Contract Signed Bakaleya Imports Belarus International Importer Contract Signed Liquor Comission of Ontario Canada International Importer Contract Signed Koch 33 Lithuania International Importer Evaluating Samples / Negotiations Small Importing Company USA International Importer Evaluating Samples / Negotiations World of Spirits Georgia ( Europe ) International Importer Evaluating Samples / Negotiations Casa Mexico Austria International Importer Evaluating Samples / Negotiations Mohan Brothers India International Importer Evaluating Samples / Negotiations B- Delicious Thailand International Importer Evaluating Samples / Negotiations LA Foods Netherlands International Importer Evaluating Samples / Negotiations 23+ N/A International Importer Interest confirmed
- 19. New Clients
- 20. “The products look good, nice website and good presentation, please send pricing and sellsheets” -Marc Soenen, Viniecom N.V “I would very much be interested in having a closer look at your impressive Mezcals” -Todd Buhler, Epoch imports “It seems you've managed to develop some lovely brands within the respective categories” -Mark de Verteuil, Vintage Imports Ltd “You seem to have spent some time in branding and expressing the brand background with good detail.” -Roger Barnes, Spirits Elite “What a lucky coincidence, I have actually started of thinking about adding a tequila to our range and especially Mezcal as well” -Brytta Vain, Koch OÜ Mails
- 21. Return On Investment Short Term Exit Company value of 7M-9M in 3 years ( 20X EBITDA ) Note value of 1.3 M at maturity ROI of 70% - 130% in 3 years Long Term Exit At least 2 spirit companies have expressed interest in investing / acquiring MDT at a later date ROI of 190%+ in 5 years
- 24. Honeybees are a strong part of our brand identity, and the work done by charity organization in Mexico is what we want to achieve in terms of social responsibility. For every bottle sold, Miel de Tierra is committed to share a portion of the profits in helping the natural conservation of wild honeybees in rural Mexico. We are committed to donate 1% of our annual profits to this important global cause Social Responsibility
- 25. Summary Of The Investment Opportunity A premium spirits company with unique business model looking for funds to spike growth 81% average yearly growth for 3 years with limited funding Current distribution network demands more inventory than we can currently supply Looking for 1M USD in order to fulfil orders and invest in building our brand