This document discusses a case analysis on Google vs. Microsoft that was prepared for a management information systems class. It provides an overview of the business strategies and models of Google and Microsoft, examines Microsoft's attempted acquisition of Yahoo, analyzes the significance of Google Apps, and compares using Google Apps versus Microsoft Office applications. The document concludes by recommending that while Microsoft focuses on developing computer-based technologies, Google will likely prevail by continuing to develop web-based technologies and applications.

1. Welcome
Case Analysis on Google vs.
Microsoft -Clash of the
Technology Titans.
Management Information
System (MIS 101)

2. Prepared for
Md. Monzur Morshed Bhuiya
Associate professor (Adjoin faculty)
Department of Business Administration
Prepared by
Papon Saha(2010-1-10-047)
Rashedul Amin(2010-2-10-134)
Md. Sazzad Mollah(2010-2-10-152)
Nazmul Hasan Akash(2010-1-10-223)
Md. Sazzad Hossain Khan(2009-1-10-199)

3. Questions
• Define and compare the business strategies and business models of
Google and Microsoft.
• Has the Internet taken over the PC desktop as the center of the
action? Why or why not?
• Why did Microsoft attempt to acquire Yahoo!? How did it affect its
business model? Do you believe this was a good move?
• What is the significance of Google Apps to Google’s future success?
• Would you use Google Apps instead of Microsoft Office applications
for computing tasks? Why or why not?
• Which company and business model do you believe will prevail in
this epic struggle? Justify your answer.

4. Google Business
Strategy and Model
Focused on the Internet and
the Web.
Popular Search Engine .
Online advertising services.
Provides inexpensive,
flexible web based service
and software tools.
 Offers cloud computing.

5. Microsoft Business Strategy
and Model
Focused on the desktop
computing
 Provides windows operating
system .
Office and business
orientated products.
Also provides internet based
products like MSN, Hotmail,
windows live net scrape etc.

6. Microsoft attempt to acquire Yahoo

7. Microsoft attempt to acquire Yahoo
 Yahoo! owns 13.8% of the Internet search market.
 Microsoft owns 17.7% of the Internet search market.
 A merger between Microsoft and Yahoo would give
the company 32.5% of the Internet search market
 Google currently owns 56.3% of the Internet search
market.
 95% of the computers use the Microsoft applications

8. The announced deal with Microsoft and
yahoo on 2007

9. My recommendation
17.7%, share Yahoo! has
been on a downward spiral
in the Internet search
market.
Buyer (Microsoft)+Target
(Yahoo!)=$44.6
Revenue from Microsoft +
Yahoo! = $4.74.
Revenue from Google =
$6.12
Difficult to integrate
Yahoo!’s culture.

10. Google
Broadband Internet
connections provides more
bandwidth for users.
Computing more and
more computing tasks.
Security Tool Warning.
Sending Anonymous Data
to Google.
Integrating Google
Desktop and the Google
Search Appliance or Google
Mini.

11. Microsoft
Feel comfortable to use
Internet on PC desktop
through Microsoft .
Users are familiar
with Microsoft products .
Windows Firewall
settings.
 Microsoft Security
Essentials.

12. The significance of
Google Apps
 Series of web based
application.
cheaper, simpler versions
of the application.
creating collaborative
Web sites tools.
The applications are
smaller.

13. Google Application
 G-mail
Google+(plus)
G-talk
Google Calendar
Google Docs and
spreadsheets .
Google Chrome

14. Google Apps instead of
Microsoft Office
applications
Price differentiation.
Access ability.

15. Google Apps instead of
Microsoft Office applications
Security:
Restriction of law:
Existence platform:

16. Recommendation about
Google VS Microsoft.
Microsoft: Develop
computer base technology
industry.
Google: Develop web base
technology industry.
Microsoft: Develop Internet
search capabilities.
Google: Developing internet
Apps.
Microsoft: Promoting their
own product through web.
Google: Web-based
advertising market.