In this ppt, the solutions are being provided for the case study that dealt with the comparison between two technological giants Google and Microsoft, I've tried to give best solutions to the questions that are also mentioned in the ppt, the length of answers are short enough to understand in merely few minutes.

1. Google Vs. Microsoft
Clash of Technology Titans
Case Study Solution By –
Amrendra Roy

2. Summary of the case study
• Google and Microsoft both are technological giants and each one of
them is trying to encroach the business area of other.
• Google’s goal is to focus on cloud computing to provide web-based
products and services to end user.
• Microsoft’s goal is to bring disruption in internet search, online
advertising and other related business areas.
• Both of them has their strengths and weeknesses.

3. Question 1 Solution
• Question 1  Define and compare the business strategies and business
models of Google and Microsoft.
• Answer 
• Strategy is means to ends. It is the way to achieve the goals and objectives while
business model is the abstract overview of processes within the organization.
• Google’s strategy is to benefit from ubiquity of internet and provide value to
customers via web-based product and services which will ultimately evolve using
cloud computing.
• Microsoft’s strategy is to dethrone google from its position by bringing in
disruption in search engine and online advertising space as well as to defend its
desktop market from threat of Google’s strategy.

4. Question 1 Solution (Contd.)
• Answer 
• Business model involves identifying business processes and their input and
outputs. It effectively involves identification of all business activities that firm
performs in order to compete.
• Business model of google revolves around 
• Web Search
• Online Advertising
• Cloud Services via Google Cloud
• Web–Application design framework -> Google App Engine
• Desktop App services
• Browsers
• Operating systems for mobile
Business model of Microsoft
revolves around 
• Desktop operating system –
Windows
• Offline productivity software
• Lately online productivity
suites
• Cloud services via Microsoft
Azure
• Web search – Bing

5. Question 2 Solution
• Question 2  Has the internet taken over the PC desktop as the
center of the action? Why or Why not?
• Answer 
• Can be almost said yes
• At least for commercial users compared to domestic users
• Internet is required everywhere
• Increasing ubiquity of SaaS, PaaS and IaaS solutions indicate internet has
almost taken over the PC desktop
• Many software are now by default cloud based rather than being available
offline and use subscription model

6. Question 3 Solution
• Question 3  Why did Microsoft attempt to acquire Yahoo? How does it
affect its business model? Do you believe it was a good move?
• Answer 
• In order to “buy the expertise in web search and advertising” which it did not
have.
• If successful it would have given boost to its search engine attempts at Bing and
related advertising world.
• No!! It was not a good move because in order to become successful in web
search market they needed long term planning as google would have been even
after merger way ahead in value offerings and buying Yahoo might have created
issues with synergy.
• Microsoft itself is a big player and could have handle the task of web search
without Yahoo helping and this attempts were meeting with resistance anyways.

7. Question 4 Solution
• Question 4  What is the significance of Google Apps to Google’s future
success?
• Answer 
• They provided alternatives for traditional office suites.
• Enabled people to work from anywhere freely or dirt cheap and unavailability of
sophisticated online create and edit solutions made it popular.
• Microsoft came late to party but has been successful with corporates. (Office 360 suites)
• They signify and strengthen the goal of google i.e. to enable computing more and more
via web-applications instead of performing locally and seemly integrate with its online
storage options like Drive.

8. Question 5 Solution
• Question 5  Would you use Google Apps instead of Microsoft office
applications for computing tasks? Why or Why not?
• Answer 
• In the past when there was no Office suite in picture and in situation where
Office applications are not available  YES
• But now-a-days office suites are also there and hence I will go according to
value offerings which are most suitable to me.
• Each one of them have certain different features but it is more likely that
when I need sleek usage I will go with Google apps and when I need
something sophisticated I will go with Microsoft Office,
• Basically it is competition on level field now-a-days.

9. Question 6 Solution
• Question 6  Which company and business model do you believe will prevail in
this epic struggle? Justify your answer.
• Answer 
• Indeed it is Google (Before 2014). Why?
• Because they are trying to predict future technology usage patterns and create
solutions around it.
• While Microsoft on other hand is trying to be pursue customers to cling to its product
offering which is typical behavior known as myopic behavior in Marketing terms.
• They should focus on changing technology and develop the solutions and offering
around it.
• Actually Microsoft slowly started changing its Business Models back when it brought
Windows 10 and now its focus is on cloud and app ecosystem so now the winner will
be the one whose offerings are distinguished and better than competitor .