2. Name ID
Mabruk Ahmed 2010-1-10-123
Subir Dutta 2010-1-10-041
Md. Ashraful Islam 2008-3-10-052
Sarira Hossain Tanisha 2009-2-10-162
Tanveer Hossain Khan 2010-1-10-039

4.  Established in 1972.
 Known as –RBL.
 Type- Public Bank.
 Head Office: 34, Dilkusha Commercial Area,
Dhaka-1000, Bangladesh
 credit facility, DPS etc
 Largest branches in the country.

5.  Analysis
of
Consumer Behavior

6. 86%
14%
Gender Of Surveyed People
Male
Female
62%
38%
Gender of Rupali Bank
Limited
Male
Female

7.  Focussing on Female service holders.
 Should associates it’s services with Female
personalities.
 Advertise to their target markets/

8. 0%
0%
72%
12%
8%
8%
Age of surveyed
people
11 to 15
16 to 20
21 to 25
62%
25%
13%
Age of
Rupali Bank Limited
21 - 25
31-35
36+

9.  Should focus on below 30 age.
 Mostly Students, so RBL should choice young
and popular celebrities with colorful
commeercials.
 For 36+ age, have to give special offer to
attract them .

10. 14%
72%
2%
12% 0%0%
Education of surveyed
people
post
graduate
graduate
diploma
HSC
37%
50%
13%
Education of
Rupali Bank Limited
post
Graduate
Graduate

11.  As most of the customers are educated so
“Rupali Bank Limited” should increase the
level of their service which is the most
preferable criteria for educated people.

12. 14%
18%
62%
6%
Occupation of surveyd
people
Business
person
private
Employee
12%
38%
50%
Occupation of
Rupali Bank Limited
Business
person
private
Employee
Student

13.  As most of the service holders are
students, “Rupali Bank Limited” should
provide student discount.
 Have to focus on universities.
 Colorful advertisement will help to attract the
students.

14. 44%
24%12%
6%
14%
Average Income of
Surveyed People
5000 or less
5001-15000
15001-25000
25001-35000
35001+
50%
0%25%
12%
13%
Average Income of
Rupali Bank Limited
5000 or less
5001-15000

15.  Have to focus more on upper class people as
they prefer “Rupali Bank Limited”.
 Increasing attention to the middle earner like
25000-35000.

16. 26%
10%
52%
2% 10%
Frequency of
visiting
a bank
Monthly
Weekly
62%
12%
13%
13%
Frequency of visiting
Rupali Bank Limited
Occasionall
y
Monthly
Twice in a
moth
weekly

17. 62%
24%
2% 2%
10%
Service of taking
from a Bank General
banking
credit facility
international
banking
rural banking
37%
63%
0%
0%
0%
service from
Rupali Bank Limited
General banking
credit facility
international
banking

18. 25%
50%
0%
12%
13%
Influencing factors for
Rupali Bank Limited
family
friend/colleague
myself
marketing activity
others

19. 0%
12%
62%
13%
13% 0%
Sources of information
magazines
newspaper
friends/relatives/a
ssociates
existing customer

20.  :Maintaining good value through the
reference from friends or colleague.
 TV commercial can make a clear information
due to its movement and exposure.
 FM radio is getting popular. They can use
them through famous RJ.
 Newspaper and magazines are one of the
best medium to know.

21. 12%
25%
25%
38%
0%
Position of
Rupali Bank Limited
inefficient stuffs
poor environment
large number of
branches
traditional banking

22. 2% 2% 2%
6%
18%
4%
2%
8%
6%
2%
8%
8%
20%
2%
8%
2%
Bank visited last time
AB Bank
Agrani Bank
Bank Asia
Brac Bank
DBBL
City Bank
HSBC
Islami Bank
Janata Bank
Merchantile Bank
Prime Bank
Rupali Bank

23.  Communication with the customers after
receiving the service must be maintained in
future to retain them. When consumers have
a positive idea about the Rupali Bank Ltd.
they will frequently visit the Bank.

24. 4% 8%
14%
16%
22%
16%
10%
10%
Bank usually visited
Bank Asia
Brac Bank
DBBL
City Bank
Islami Bank
Rupali Bank
SCB
Sonali Bank

25. 2.8
3
3.2
3.4
3.6
3.8
Personality
Series1

26. 18%
30%36%
12% 4%
Probability of visiting
Rupali Bank Limited
Definitely will go
Probably will go
May be or not go
Probably will not go
definitely will not go

27.  Operant conditioning
◦ Can allow free bank account opening for definite
time. After having account, if they Like our
services, they Will take different offer.
◦ Finally people will visit the bank for different
reasons.
 Component Consistency
◦ Can influence by sales personnel, advertisement

28.  Advertising
 Improvement of staffs
 Working on status
 Improvement in decoration

29. THANK YOU FOR
BEING WITH OUR
PRESENTATION