The document discusses a hair oil product called Black & Shine Hair Oil. It provides details about the product, including its ingredients, target market, competitors, positioning, branding, pricing, and distribution strategy. The target market is female consumers aged 12-50 from middle-income households. It positions itself as an affordable coconut oil that makes hair black, strong, and shiny without stickiness. The distribution strategy involves both direct shipping and working with wholesalers and retailers.