Titan is India's largest watch manufacturer established in 1984 as a joint venture between Titan and TIDCO. It has three operating divisions: Time Products (watches), Jewellery (Tanishq), and International Business. Titan uses advanced manufacturing processes and quality control systems across its watch and jewellery businesses. It has a large retail presence in India with over 11,000 outlets and sells through an extensive supply chain network. Titan is focused on innovation through various initiatives like its Innovation Council.

1. Presented by
Afzin Navas
Crystal George
Mario Allen
Nayan Athreya
Ronny Phillip

2. Introduction
INTRODUCTION
• Established in 1984.
• Joint ventured between Titan & TIDCO.
• Founder : Xerxes Desai.
• CEO- Bhaskar Bhatt.
• Corporate office : Bangalore
• Largest watch company in India
• 5th largest watch manufacturer in the world.

3. • Market share : more than 60% ( Watch market)
• Introduced Quartz technology with international styling.
• From “Titan Industries Ltd “ to Titan Company Ltd- Aug 2013.
• Ranked 21 in the “most trusted brands of India”.

4. Vision & Mission
Vision:
“Create elevating experiences for the people we touch and significantly
impact the world we work in.”
Our Mission:
- Through a pioneering spirit and a caring.
- Value-driven culture that fosters innovation.
- Drives performance.
- Ensure the highest global standards in everything we do.

5. Core products

7. BUSINESS OPERATION
• Three operating divisions namely
– Time Products Division(Watches and Precision Engineering).
– Jewellery Division (Tanishq).
– International Business Division.
• Each Operating division is subdivided into different SBUs(Separate
business units)

8. 1. TIME PRODUCTS DIVISION
• Titan and Sonata SBU- Products and customers
• Facility:
– Hosur : 40 lakhs units
– Dehradun : 50 Lakhs units
– Baddi : 20 lakhs units
• Manufacturing Process:
– Appearance Parts
– Movement Parts.
• Design team:
– Design studio : cycle time 50-140 days
• Information Technology:
– ERP product of SAP R/3.
– Advanced planning and optimizer software.

9. PRECISION ENGINEERING
Precision engineering products for global original equipment
manufacturers (OEMs).
The current product range of the Precision Engineering SBU includes:
– Precision components for manufacturers in aerospace and
automotive industry
– Automotive sub assemblies such as pointers, clocks and gauges
– Automatic assembly lines robots.

10. Quality Assurance
• Quality function has two aspects:
– Quality Control
– Quality Management System
• Equipment and Instruments used for Quality control:
– Testers, roughness testers, measuring instruments with 0.001 mm
accuracy.
– Bore micrometers.
– Also tied up with external laboratories, accredited with ISO 17025
for calibration,
– Material testing, and plating thickness test.

11. • Tool manufacturing for watch unit.
• Titan automation system

12. 2. Jewellery Division :
• Jewellery products:
– studded jewellery
– 22 karat jewellery
– Coins
• Product development uses Computer Aided Design and (CAD)/Computer
Aided Manufacturing (CAM) technology.
• The manufacturing process in machine made jewellery involves
– Designing
– refining
– waxing and casting
– soldering
– sizing
– polishing, colouring and plating.

13. • Raw Materials:
– sourced from overseas suppliers through Indian banks.
– Diamonds are sourced from Diamond Trading Company (DTC)
• Inventory Management and Billing:
– ERP system and through implementation of lean production
System
– The billing at Tanishq stores is done through a customized point
of sale(POS) software
• Manufacturing and outsourcing.

14. • Diamond bagging: Quality control from inception eliminates error
and builds consumer trust
• Manual diamond‐bagging system to an automated
diamond‐bagging machine .
• Titan's automated bagging process uses robots and sensors .
• Advantage of doing this.

15. SUPPLY CHAIN
• Reducing lead time : Assortment Planning
• Titan watches are sold through 11,393 outlets in over 2,546 towns in
India.
• There are 179 World of Titan showrooms in over 105 towns and over
130 Time Zones in over 81 towns.
• Tanishq jewellery through over 81 stores spread across over 61 towns
in India
• IT systems for our retail operations and complex supply chain like ERP
from SAP and Oracle

16. INNOVATIONS @ TITAN
• Titan Innovation Council
1. Innovation Bazaar
2. Interweave
3. Tata Innoverse
4. Innovation centre
5. Titan innovation HUB

17. https://www.youtube.com/watch?v=HY5u1aDpIhA