Microsoft was founded in 1975 by Bill Gates and Paul Allen with a mission of putting "a computer on every desk and in every home, running Microsoft software." It developed the DOS operating system for IBM computers and launched successful versions of Windows. Though it faced antitrust issues and challenges from competitors like Apple, Microsoft continued innovating with products such as Xbox and search engine Bing. Its CEO Satya Nadella emphasized the importance of having a clear sense of purpose and enduring mission beyond changes in technology.

1. So, who’re
we talking
about
today??

2. Microsoft
case study
on your
PC
Microsoft case
study on your

3. Microsoft
Software
company
founded by
Bill gates
and Paul
Allen in
the year
1975

4. MICROSOFT MISSION
A COMPUTER
ON EVERY
DESK AND IN
EVERY HOME,
RUNNING
MICROSOFT
SOFTWARE.

5. HISTORY
Microsoft developed the
DOS Operating System
for IBM Computers
Microsoft launched Windows
3.0, a completely revamped
version of its Operating
System.
Microsoft launched
Windows 2000,
Windows XP and
Xbox
Microsoft launched
Windows 7 OS
Innovative
Momentum with the
launch of Windows 8
& Windows 8 Phone

6. Products
Needs and
Trends

7. Microsoft entered
into the notorious
“browsers wars”,
as company
struggled to give
Competition to
‘Netscape’, later
in the same year
launched Internet
Explorer.

8. Microsoft
took major
steps to
overtake
Netscape,
bundled
Internet
Explorer with
its Office
Product that
consumers
who wanted
MS office
automatically
became
Internet
Explorer user
as well.

9. Microsoft
partnered with
AOL, which
opened the
doors to 5
million new
consumers by
cutting of
Netscape’s air
supply.

10. Product Innovation
Launched its new Products
1. Windows 2000 in 2000
2. Windows XP in 2001

11. Target Markets
Microsoft targeted
its consumers like
Children, Adults
who play video
games and
launched Xbox in
2001 and expanded
its market into
Gaming, globally.

12. Competitors
Apple
made a
strong
comeback
with
consumer
friendly
products.
Microsoft on
the other side
waiting for the
Innovative
ideas to
launch its new
Products and
beat its
competitor.

13. Microsoft faced antitrust charges and numerous lawsuits based on
Marketing tactics and for monopolizing the Industry.
Struggles and Failures
Famous Quote
Life is unfair, get used to it --- Bill Gates

14. In 2007, Microsoft launched the Vista Operating System
but was plagued by bugs and problems and the
company’s stock and image tarnished.
Famous Quote
If you can't make it good, at least make it look good – Bill gates.

15. Economic Environment
Even under recession,
Microsoft resonated well
and it’s message was that
computers with Microsoft
Software was more effective
than Competition.

16. Campaigns Strategies
Microsoft created campaign titled “Windows. Life without Walls”
to help turn its image around and resonated well in the
recession.
Microsoft launched a series of commercials that boasted, “I’m a
PC” and featured a wide variety of individuals who prided
themselves on being PC owners, gained the credibility and
customer loyalty .

18. Forecasting and Demand Measurement
Microsoft welcomed more than 15 million
customers and having direct connection to
customers has really helped them to
understand their tech needs.

19. BING BING..
Microsoft went after
Google’s dominant position
in the search of
marketplace, with a search
engine called Bing, and it
entered into growing
Mobile Industry with its
Mobile phone Operating
system.
Identifying the major forces

20. Satya Nadella two of the most important qualities needed for a
company's "long-term success.“
1. "The first is the sense of purpose and mission that is
enduring,”
2. “Technologies will come and go, so you need to be able to
both ask and answer the question: What do you do as a
company, why do you exist?“ "That's exactly what is
captured in our mission," he adds.

21. Created by PRASHANT P K, BMSIT under the
guidance of Prof. SAMEER MATHUR, IIM-LUCKNOW
Disclaimer
MBA MARKETING INTERNSHIP