Microsoft was founded in 1975 and is now a global technology company headquartered in Redmond, Washington. It produces the Windows operating system, Microsoft Office, and other software and services. The company aims to empower users and organizations to achieve more through its technology. Microsoft emphasizes corporate social responsibility in its communities, human rights, environmental sustainability, and governance.

1. Your Potential. Our Passion.
Microsoft
Presented by:
Muhammad Aizaz Ali
University of Gujrat

2. Contents
 Introduction
 History
 Products & Services
 SWOT Analysis
 Corporate Social Responsibility
 Organization Structure
 Market Segmentation
 Ethics and Compliance

3. Introduction
 An American multinational technology company
 Headquarters in Redmond, Washington, USA.
 Current best selling products
– Microsoft Windows Operating System
– Microsoft Office
 World’s largest software maker measured by revenues.

4. History
 Founded in 4 April 1975 by Bill Gates and Paul Allen in
Albuquerque, New Mexico, USA.
 Established to develop and sell BASIC interpreters for the Altair
8800.
 It rose to dominate the personal computer operating system
market with MS-DOS in the mid-1980s.

5. 1984-1994: Windows and Office
 Started developing a new OS with IBM in 1984
 Moved its headquarters to Redmond on February 26, 1986.
 March 13 the company went public.
 Microsoft introduced its office suite, Microsoft Office, in 1990.

6. 1995-2005: Internet and the 32-bit era
 On May 26, 1995 Microsoft expanded its product line into
computer networking and the World Wide Web.
 Released Windows 95 on August 24, 1995.
 Bill Gates handed over the CEO position on January 13, 2000 to
Steve Ballmer and took role as Chief Software Architect.

7. 2007-2011: Vista and Windows 7
 The next version of Windows – WINDOWS VISTA - Released in
January 2007.
 Bill Gates retired from his role as Chief Software Architect on
June 27, 2008.
 On February 12, 2009, Windows 7 was officially released to the
public.

8. To be continued
 In 2010, Microsoft revamped their aging flagship mobile
operating system, Windows Mobile, replacing it with the new
Windows Phone OS.
 Microsoft undertook a gradual rebranding of its product range
throughout 2011 and 2012.

9. 2012–2014: Windows 8/8.1, Xbox One,
Outlook.com, and Surface devices
 On July 31, 2012, they launched the Outlook.com
 On October 26, 2012, Microsoft launched Windows 8 and the
Microsoft Surface.
 Windows 8.1 was released along with Office 2013.
 2013 release of the Xbox One video game console.

10. 2014–present: Windows 10, Windows 10 Mobile,
Microsoft Edge
 Windows 10 was released on July 29, 2015
 Windows 10 Mobile was released on November 20, 2015
 Microsoft Edge- A web browser included in Windows 10,
Windows 10 Mobile and Xbox One.

11. PRODUCTS AND SERVICES
 Windows:
 Windows 10
 Windows insider Preview
 Windows Phone 8
 Windows Update
 Windows accessibility
 Windows 8.1
 Windows RT 8.1

12. CONT….
 Windows 7
 Windows Vista
 Windows XP

13. Office
 Office for home
 Office for Business
 Excel
 Word
 Outlook
 Outlook 2016 for Mac
 PowerPoint
 OneNote
 Show more

14. Email & communications
 Outlook.com
 Skype
 Yammer

15. Cloud & Online Services
 Microsoft Azure
 OneDrive
 Office online
 Sway
 Skype for business online

16. Hardware & Multimedia
 Surface
 Xbox
 Mobile devices
 Microsoft Bands
 Microsoft mouse, keyboards & accessories
 Surface hub

17. Internet & browser
 Microsoft edge
 Internet Explorer
 Bing
 Bing Ads
 MSN
 Other Support Topics
 Microsoft account

18. SWOT ANALYSIS:
 SWOT analysis is a process that identifies an organization’s
strengths, weaknesses, opportunities and threats.
 Specially SWOT is a basic analytical framework that assesses
what an entity(usually a business, though it can be used for a
place, industry or product)
 SWOT analysis has internal factors(the strengths and
weaknesses)
 SWOT analysis has external factors(the potential opportunities
and threats).

19. Strength:
 Global leadership in cloud sector
 Effective leadership by Satya Nadella
 Diversified product portfolio
 Strategic collaboration with other companies in e-commerce and
IT industry

20. Weaknesses:
 Lack of innovation
 Weak position of Internet Explorer browser
 Dependence on hardware manufacturers
 Security issues of Microsoft products
 Occasional technical issues with Windows update

21. Opportunities:
 Engagement in mergers
 Developing innovative products and services
 Focusing on smart phone segment
 Developing mobile advertising
 Enhancing security against cybercrime

22. Threats:
 Exchange rate risks
 Emergence of new competitors
 Anti-monopoly and other lawsuits
 Economic crisis
 Emergence of CSR-related scandals

23. Corporate Social Responsibility

24. What is CSR?
 Corporate social responsibility (CSR) is a business approach
that contributes to sustainable development by delivering
economic, social and environmental benefits for all
stakeholders.

25. CSR by Microsoft

26. Microsoft Supporting Local Communities
 To empower African youth, entrepreneur, civic leaders,
developers and business Microsoft’s 4Afrika initiatives provide
set of programs

27. Labor and Human Rights At Microsoft
 Microsoft has had a formal commitment since 2016 to respect
human rights as a signatory of the United Nations Global
Compact

28. Energy Consumption By Microsoft
 44 percent of the electricity used by Microsoft data centers
comes from
solar, and hydropower
electricity.

29. Cont…
 Air cooling techniques used at Microsoft data centers result in
20-30 percent lower energy consumption

30. Water Consumption By Microsoft
 90 percent lower water consumption due to use of air cooling
techniques in Microsoft centers. Paris office uses captured
rainwater for irrigation and flush fixtures.

31. Current Organizational Structure
CEO
Satya Naddla
CFO
Amy hood
Marketing
C..C
Chairman of
Board
John Thomsan
Windows &
Devices
T…..M
Tech. And
Research
H….S….
Director &
Technology
William Gates
Strategy and
Operation
K..D..
Chief
economist
(r…M…)
Account
ing
F…B…
1 drive &
share point
I…T…
Tech
Account
T..M--

32. Windows &
Devices
T..M…
Program
window
server
F…B…
Hardwar
e
T…H…
OS
innovation
R…R…
Continued…

33. Type of segmentation Segmentation criteria Microsoft target customer segment
Geographic
Region Globalmarketplace
Density Urbanand rural
Demographic
Age 16 and older
Gender Males& Females
Life-cyclestage
BachelorStageyoung, singlepeoplenot living at home
Newly MarriedCouplesyoung,no children
Full NestI youngestchild undersix
Full NestII youngestchild six or over
Occupation Students,employees,professionals
Behavioral
Degreeof loyalty Hard coreloyals
Softcoreloyals
Benefitssought Efficiency, accuracy, speed
Personality Determinedand ambitious
User status non-users,potentialusers,first-timeusers,regularusers
and ex-users
Psychographic
Socialclass Lower class,workingclass,middleclassand upperclass
Lifestyle
Mainstreamer
Aspirer
Succeeded
Explorer
Reformer

34. Priorities:
 Microsoft’s commitment defines work of their ethics.
 This commitment is organized around building trust with
Customers , Government and Investors.
 The standards exhibit their culture.
 The standards help them to make good choices.

35. Administration and Oversight of the
Compliance Program:
 The President and Chief Legal Officer is responsible for the
management of Compliance program.
 They directly report to C.E.O. and Audit Committee as well.
 The President and Chief Legal officer oversees the Office of Legal
Compliance (OLC).
 Microsoft’s Standard of Business Conduct and its ethics have the full
support of Microsoft’s Board of Directors.

36. Enforcement:
 Microsoft’s Standards of Business Conduct is important to the
Company.
 Violation of Standards may result in disciplinary action and
termination of employment.

37. Awards & Recognition:
 Recognized as a Quality Global Workplace is an honor for Microsoft
Corporation.
 Provides great opportunities to the employees.
 Voted “World's Best Multinational Workplaces” in 2011, 2014, and
2015 by Great Places to Work Institute.
 Honored as one of the World’s Most Ethical Companies 2011-2017 by
Ethisphere.com

38. Awards & Recognition:
 Fortune 100 Best Companies to Work For during 1999-2014.
 Diversity Inc.'s Top 50 Companies for Diversity list for 2013.
 Participation in the World Economic Forum’s (WEF) partnering
against corruption.