Mercedes Benz has a long history dating back to Carl Benz's Patent-Motorwagen in the late 19th century. The document discusses Masao Kozu's lifelong fascination and artwork focused on Mercedes Benz vehicles starting from seeing a 1937 320 Cabriolet B as a teenager. It then analyzes Mercedes Benz's strengths as a global luxury brand with strong design, safety patents and global manufacturing presence. Potential weaknesses around high maintenance costs and opportunities in electric vehicles are mentioned. Finally, threats from government policies, fuel prices, and intense global competition are reviewed.
Mercedes-Benz is a leading global luxury automaker founded in 1926 in Germany. It traces its origins to Karl Benz's creation of the first petrol-powered car in 1886. Mercedes-Benz is known for producing high-quality, prestigious vehicles and is especially popular among wealthy, well-educated customers who are loyal to the brand. The Mercedes-Benz three-pointed star logo is one of the most recognized emblems in the world.
Mercedes-Benz is a leading global luxury automaker known for its premium cars, buses, coaches, and trucks. Founded in 1926 by Karl Benz, Mercedes-Benz is headquartered in Stuttgart, Germany and traces its origins to Benz's creation of the first petrol-powered car in 1886. Mercedes-Benz produces a wide range of luxury vehicles including the S-Class and G-Class sedans and SUVs. It is known for its innovations in automotive safety, having pioneered crumple zones, airbags, ABS brakes, and other technologies.
In 2007, Daimler set up a team to develop new business ventures for the Mercedes-Benz brand within 10 months. Working with Wolff Olins, the team launched 10 new pilot businesses, including Kinderclass in January 2009 which offers elegant solutions for family mobility. In June 2009, Mercedes-Benz Drive Academy was launched as the first advanced driving school of its kind. These new ventures help protect and leverage the Mercedes-Benz brand while attracting new customers and building sustainability credentials to generate over 20% return on sales.
This document provides an overview of Mercedes-Benz, including its history as a German luxury automaker founded in 1926. It discusses Mercedes-Benz's global strength in manufacturing facilities across 6 continents, and its focus on emerging markets for growth. The document also performs a SWOT analysis, identifying strengths such as its broad product portfolio, but also weaknesses like high servicing costs. Opportunities include growing demand in developing nations, while threats include competition from automakers like Audi and BMW. It then analyzes Mercedes-Benz's marketing strategy using the 4 P's framework, covering its luxury products, pricing, promotion tactics, and global dealer network.
This marketing plan document summarizes Mercedes-Benz's marketing strategy for expanding in international markets. It includes an executive summary of Mercedes-Benz as a luxury automaker. The mission is to create the best cars with a focus on customer satisfaction. A situation analysis covers Mercedes-Benz's organizational history and product lines. It also analyzes markets, competitors, economic factors, and demographics. Marketing objectives include gaining market share and appealing to technology-interested customers. The strategies section outlines targeting the Middle East, America, and Europe, developing high-performance products, using online and indirect sales channels, pricing starting at $141,000, and promoting through digital advertising and online promotions.
Mercedes-Benz originated in 1871 and is headquartered in Stuttgart, Germany. It produces automobiles, trucks, buses and engines. Some significant car models include the 1928 SSK, 1930 Grosser Mercedes, 1934 500K, 1936 260 D as the world's first diesel car, and the 1965 Mercedes Benz S Class. Strengths include its reputation for quality, innovation leadership including introducing diesel engines and ABS, and large research and development budget. Weaknesses are its expense and lack of suitability for Indian roads. Opportunities exist in hybrid vehicles, increased incomes in India, and competition issues at other brands. Threats include emissions regulations, competition from Renault-Volvo cooperation, and Tata
Mercedes Benz has a long history dating back to Carl Benz's Patent-Motorwagen in the late 19th century. The document discusses Masao Kozu's lifelong fascination and artwork focused on Mercedes Benz vehicles starting from seeing a 1937 320 Cabriolet B as a teenager. It then analyzes Mercedes Benz's strengths as a global luxury brand with strong design, safety patents and global manufacturing presence. Potential weaknesses around high maintenance costs and opportunities in electric vehicles are mentioned. Finally, threats from government policies, fuel prices, and intense global competition are reviewed.
Mercedes-Benz is a leading global luxury automaker founded in 1926 in Germany. It traces its origins to Karl Benz's creation of the first petrol-powered car in 1886. Mercedes-Benz is known for producing high-quality, prestigious vehicles and is especially popular among wealthy, well-educated customers who are loyal to the brand. The Mercedes-Benz three-pointed star logo is one of the most recognized emblems in the world.
Mercedes-Benz is a leading global luxury automaker known for its premium cars, buses, coaches, and trucks. Founded in 1926 by Karl Benz, Mercedes-Benz is headquartered in Stuttgart, Germany and traces its origins to Benz's creation of the first petrol-powered car in 1886. Mercedes-Benz produces a wide range of luxury vehicles including the S-Class and G-Class sedans and SUVs. It is known for its innovations in automotive safety, having pioneered crumple zones, airbags, ABS brakes, and other technologies.
In 2007, Daimler set up a team to develop new business ventures for the Mercedes-Benz brand within 10 months. Working with Wolff Olins, the team launched 10 new pilot businesses, including Kinderclass in January 2009 which offers elegant solutions for family mobility. In June 2009, Mercedes-Benz Drive Academy was launched as the first advanced driving school of its kind. These new ventures help protect and leverage the Mercedes-Benz brand while attracting new customers and building sustainability credentials to generate over 20% return on sales.
This document provides an overview of Mercedes-Benz, including its history as a German luxury automaker founded in 1926. It discusses Mercedes-Benz's global strength in manufacturing facilities across 6 continents, and its focus on emerging markets for growth. The document also performs a SWOT analysis, identifying strengths such as its broad product portfolio, but also weaknesses like high servicing costs. Opportunities include growing demand in developing nations, while threats include competition from automakers like Audi and BMW. It then analyzes Mercedes-Benz's marketing strategy using the 4 P's framework, covering its luxury products, pricing, promotion tactics, and global dealer network.
This marketing plan document summarizes Mercedes-Benz's marketing strategy for expanding in international markets. It includes an executive summary of Mercedes-Benz as a luxury automaker. The mission is to create the best cars with a focus on customer satisfaction. A situation analysis covers Mercedes-Benz's organizational history and product lines. It also analyzes markets, competitors, economic factors, and demographics. Marketing objectives include gaining market share and appealing to technology-interested customers. The strategies section outlines targeting the Middle East, America, and Europe, developing high-performance products, using online and indirect sales channels, pricing starting at $141,000, and promoting through digital advertising and online promotions.
Mercedes-Benz originated in 1871 and is headquartered in Stuttgart, Germany. It produces automobiles, trucks, buses and engines. Some significant car models include the 1928 SSK, 1930 Grosser Mercedes, 1934 500K, 1936 260 D as the world's first diesel car, and the 1965 Mercedes Benz S Class. Strengths include its reputation for quality, innovation leadership including introducing diesel engines and ABS, and large research and development budget. Weaknesses are its expense and lack of suitability for Indian roads. Opportunities exist in hybrid vehicles, increased incomes in India, and competition issues at other brands. Threats include emissions regulations, competition from Renault-Volvo cooperation, and Tata
What Mercedes could do to target the middle class customer....Fahad Ali
Mercedes is renowned for quality but is out of reach for most customers. To address the mass market without compromising its elite image, Mercedes could collaborate with Toyota to produce affordable, high-quality vehicles under a new brand name like "Toyota MRS" or "Toyota & Mercedes". This would allow Mercedes to attract more medium-income customers while keeping its existing luxury customers satisfied with their high-end models. The new brand could leverage Toyota's experience in affordable manufacturing and Mercedes' reputation for quality and comfort to appeal to price-conscious customers seeking better quality.
Mercedes-Benz was founded by Gottlieb Daimler and Karl Benz, two pioneering engineers. Mercedes was named after a woman, while Benz was named after Karl Benz. The first Benz car introduced the gasoline engine. Mercedes-Benz creates luxury automobiles through creative advertising that portrays their vehicles as moving the human spirit forward, appealing to those interested in luxury cars and potentially influencing their decisions to purchase a Mercedes-Benz. Their advertisements can be seen on television and internet platforms.
Mercedes-Benz traces its origins to 1886 and the creation of the first petrol-powered car by Karl Benz. It was formed in 1926 by the merger of Karl Benz's and Gottlieb Daimler's companies. Mercedes-Benz entered the Indian market in 1994 and has manufacturing plants in Pune and Chennai. It targets upper middle and upper class individuals seeking a luxury automobile and status symbol. While it faces strong competition and high costs, Mercedes-Benz maintains strategic advantages as the oldest luxury car manufacturer through innovative technology, quality service, and strong brand equity.
The document discusses the new 2018 Mercedes-AMG GT R. Key details include:
- It is Mercedes-AMG's new flagship sports car designed for track performance.
- It has a handcrafted 4.0L V8 biturbo engine producing 577 hp and 516 lb-ft of torque.
- Advanced technologies like active rear-axle steering and AMG TRACTION CONTROL enable precise handling.
- Aggressive aerodynamics and styling contribute to its track-focused performance.
Mercedes-Benz was founded in 1926 in Stuttgart, Germany by Gottlieb Daimler and Karl Benz. It has headquarters in Stuttgart and locations around the world. The document discusses Mercedes-Benz's model range including compacts, saloons, coupes, SUVs, and Maybach models. It specifically examines the Mercedes-Benz C-Class sedan, comparing its engine performance and fuel economy to the BMW 3 Series and Audi A4.
Mercedes-Benz is a German luxury automaker known for innovation and luxury sedans. Gottlieb Daimler was the first to drive a Mercedes in 1886. Key Mercedes models introduced over the years include the Benz and Cie introduced in 1909, the iconic W116 S-Class introduced in 1972, and the A-Class introduced in 2014 featuring a turbocharged 211 PS engine. Graphs are presented showing demand for various Mercedes models over time.
The document discusses the Mercedes-Benz S-Class sedan. It provides information on the target market for the S-Class, which is middle-aged people with middle to high incomes. The brand is not popular with young people due to its expensive price point. Mercedes-Benz targets both male and female buyers by designing cars to fit both genders. The document also discusses Mercedes-Benz's marketing and advertising strategies to promote the S-Class, including fashion festivals, social media advertising, and donations to charity to increase sales.
Mercedes-Benz is a global luxury automaker founded in 1926 and headquartered in Stuttgart, Germany. It is a division of Daimler AG and is known for its leadership in innovation, having introduced advances like diesel engines and anti-locking brakes. In India, Mercedes-Benz regained its position as the top-selling luxury brand in 2015, surpassing Audi and BMW. The company invests heavily in research and development and has a strong motorsports presence.
The Mercedes Benz 180/190 Ponton model, produced from 1953 to 1962, introduced a modernized design for Mercedes Benz that improved passenger and cargo space within the same exterior dimensions as the previous 170S model. It had a stronger, more rigid chassis and was the first Mercedes Benz E-Class. Initially powered by a carryover diesel or petrol engine from the 170S, updated engines increased performance over the model's run. The 190 variant, introduced in 1956, was essentially a higher-powered 180. Both received front end styling updates in 1959 before being replaced by new fin tail models in 1961-1962.
The three luxury automakers called the "German Big 3" are Mercedes-Benz, BMW, and Audi. Mercedes-Benz is a division of Daimler AG that manufactures luxury automobiles, buses, coaches, and trucks. It was founded by Karl Benz and Gottlieb Daimler and is headquartered in Stuttgart, Germany. Mercedes-Benz, BMW, and Audi dominate the luxury vehicle market in Germany and are considered the top three luxury brands from Germany.
Mercedes-Benz is analyzing its strengths, weaknesses, opportunities, and threats. It is facing competition from other luxury car makers like Cadillac, Lincoln, Acura, Lexus, BMW, and Infiniti. It will need to consider taxes, safety features, plant operations, and strategies like differentiation or cost leadership to succeed in markets like the US and Japan.
- The Mercedes A-class was launched in 1997 as a compact car to expand Mercedes' product portfolio and attract younger customers. It targeted professionals and couples with a small family income.
- While it faced competition from BMW and Audi in the premium compact segment, its positioning under the Mercedes brand helped establish its luxury credentials. However, it was initially not marketed in the US and Asia due to cultural preferences.
- The A-class suffered a major setback when motoring journalists published that it failed a key safety test, but Mercedes redesigned the chassis to address the issues and regain customer trust in the brand.
Mercedes-Benz has been a successful company through targeting specific customer groups and using various marketing strategies. They focus on high-income individuals by producing high-quality, innovative vehicles and emphasizing technology, performance, and heritage in advertisements. Mercedes-Benz also differentiates its sales formats and locations to provide customized customer experiences. Through consistent branding and meeting consumer expectations, Mercedes-Benz has built a prestigious reputation over many years.
The document summarizes information about Mercedes-Benz, including its history, leadership, dealerships, benefits of working for the company, and awards/accomplishments. It provides details on Mercedes-Benz's headquarters in Montvale, New Jersey, its U.S. CEO Ernst Lieb, and its 348 dealerships in the U.S. The document also lists benefits of working for Mercedes-Benz such as healthcare, retirement plans, paid time off, flexible schedules and discounts on cars. It highlights Mercedes-Benz's innovations in technology and safety features.
The document outlines the history and operations of Mercedes-Benz, including its origins in 1886 in Germany, establishment in India in 1994, and vision to be pioneering and innovative in sustainable mobility. It discusses Mercedes-Benz's model range, competition from BMW, Audi and others, and use of cloud technology. The summary provides an overview of key details about Mercedes-Benz.
This document summarizes the turnaround of Mercedes-Benz India Ltd over three phases: 1) Watching for danger signals like decreasing sales and profitability. 2) Choosing a strategic turnaround by launching new models and entering joint ventures. 3) Implementing changes through asset reduction, revenue growth strategies, and cost cutting under new CEO leadership with management support. The success of turnarounds requires a viable business, resources, vision, management commitment, stakeholder buy-in, and confidence in the process.
Daimler AG is a German multinational automotive corporation. It traces its origins to Gottlieb Daimler and Carl Benz who founded their separate companies in the late 19th century. Daimler Motoren Gesellschaft and Benz & Cie merged in 1926 to form Daimler-Benz AG. It has gone through several name changes since, becoming DaimlerChrysler from 1998-2007 and then reverting to Daimler AG. It owns Mercedes-Benz, Smart, Freightliner, Western Star, Thomas Built Buses, Setra and has stakes in other automotive companies worldwide.
BMW (Bayerische Motoren Werke) is a German automobile, motorcycle and engine manufacturing company founded in 1916. It started as an aircraft engine manufacturer but shifted to motorcycle production after WWI due to treaty restrictions, later expanding to automobile production. BMW is known for its circular blue and white logo representing an aircraft propeller cutting through the sky. The company aims to create exciting yet high quality vehicles under its brands Mini, Rolls-Royce, and BMW, never building a boring car.
What Mercedes could do to target the middle class customer....Fahad Ali
Mercedes is renowned for quality but is out of reach for most customers. To address the mass market without compromising its elite image, Mercedes could collaborate with Toyota to produce affordable, high-quality vehicles under a new brand name like "Toyota MRS" or "Toyota & Mercedes". This would allow Mercedes to attract more medium-income customers while keeping its existing luxury customers satisfied with their high-end models. The new brand could leverage Toyota's experience in affordable manufacturing and Mercedes' reputation for quality and comfort to appeal to price-conscious customers seeking better quality.
Mercedes-Benz was founded by Gottlieb Daimler and Karl Benz, two pioneering engineers. Mercedes was named after a woman, while Benz was named after Karl Benz. The first Benz car introduced the gasoline engine. Mercedes-Benz creates luxury automobiles through creative advertising that portrays their vehicles as moving the human spirit forward, appealing to those interested in luxury cars and potentially influencing their decisions to purchase a Mercedes-Benz. Their advertisements can be seen on television and internet platforms.
Mercedes-Benz traces its origins to 1886 and the creation of the first petrol-powered car by Karl Benz. It was formed in 1926 by the merger of Karl Benz's and Gottlieb Daimler's companies. Mercedes-Benz entered the Indian market in 1994 and has manufacturing plants in Pune and Chennai. It targets upper middle and upper class individuals seeking a luxury automobile and status symbol. While it faces strong competition and high costs, Mercedes-Benz maintains strategic advantages as the oldest luxury car manufacturer through innovative technology, quality service, and strong brand equity.
The document discusses the new 2018 Mercedes-AMG GT R. Key details include:
- It is Mercedes-AMG's new flagship sports car designed for track performance.
- It has a handcrafted 4.0L V8 biturbo engine producing 577 hp and 516 lb-ft of torque.
- Advanced technologies like active rear-axle steering and AMG TRACTION CONTROL enable precise handling.
- Aggressive aerodynamics and styling contribute to its track-focused performance.
Mercedes-Benz was founded in 1926 in Stuttgart, Germany by Gottlieb Daimler and Karl Benz. It has headquarters in Stuttgart and locations around the world. The document discusses Mercedes-Benz's model range including compacts, saloons, coupes, SUVs, and Maybach models. It specifically examines the Mercedes-Benz C-Class sedan, comparing its engine performance and fuel economy to the BMW 3 Series and Audi A4.
Mercedes-Benz is a German luxury automaker known for innovation and luxury sedans. Gottlieb Daimler was the first to drive a Mercedes in 1886. Key Mercedes models introduced over the years include the Benz and Cie introduced in 1909, the iconic W116 S-Class introduced in 1972, and the A-Class introduced in 2014 featuring a turbocharged 211 PS engine. Graphs are presented showing demand for various Mercedes models over time.
The document discusses the Mercedes-Benz S-Class sedan. It provides information on the target market for the S-Class, which is middle-aged people with middle to high incomes. The brand is not popular with young people due to its expensive price point. Mercedes-Benz targets both male and female buyers by designing cars to fit both genders. The document also discusses Mercedes-Benz's marketing and advertising strategies to promote the S-Class, including fashion festivals, social media advertising, and donations to charity to increase sales.
Mercedes-Benz is a global luxury automaker founded in 1926 and headquartered in Stuttgart, Germany. It is a division of Daimler AG and is known for its leadership in innovation, having introduced advances like diesel engines and anti-locking brakes. In India, Mercedes-Benz regained its position as the top-selling luxury brand in 2015, surpassing Audi and BMW. The company invests heavily in research and development and has a strong motorsports presence.
The Mercedes Benz 180/190 Ponton model, produced from 1953 to 1962, introduced a modernized design for Mercedes Benz that improved passenger and cargo space within the same exterior dimensions as the previous 170S model. It had a stronger, more rigid chassis and was the first Mercedes Benz E-Class. Initially powered by a carryover diesel or petrol engine from the 170S, updated engines increased performance over the model's run. The 190 variant, introduced in 1956, was essentially a higher-powered 180. Both received front end styling updates in 1959 before being replaced by new fin tail models in 1961-1962.
The three luxury automakers called the "German Big 3" are Mercedes-Benz, BMW, and Audi. Mercedes-Benz is a division of Daimler AG that manufactures luxury automobiles, buses, coaches, and trucks. It was founded by Karl Benz and Gottlieb Daimler and is headquartered in Stuttgart, Germany. Mercedes-Benz, BMW, and Audi dominate the luxury vehicle market in Germany and are considered the top three luxury brands from Germany.
Mercedes-Benz is analyzing its strengths, weaknesses, opportunities, and threats. It is facing competition from other luxury car makers like Cadillac, Lincoln, Acura, Lexus, BMW, and Infiniti. It will need to consider taxes, safety features, plant operations, and strategies like differentiation or cost leadership to succeed in markets like the US and Japan.
- The Mercedes A-class was launched in 1997 as a compact car to expand Mercedes' product portfolio and attract younger customers. It targeted professionals and couples with a small family income.
- While it faced competition from BMW and Audi in the premium compact segment, its positioning under the Mercedes brand helped establish its luxury credentials. However, it was initially not marketed in the US and Asia due to cultural preferences.
- The A-class suffered a major setback when motoring journalists published that it failed a key safety test, but Mercedes redesigned the chassis to address the issues and regain customer trust in the brand.
Mercedes-Benz has been a successful company through targeting specific customer groups and using various marketing strategies. They focus on high-income individuals by producing high-quality, innovative vehicles and emphasizing technology, performance, and heritage in advertisements. Mercedes-Benz also differentiates its sales formats and locations to provide customized customer experiences. Through consistent branding and meeting consumer expectations, Mercedes-Benz has built a prestigious reputation over many years.
The document summarizes information about Mercedes-Benz, including its history, leadership, dealerships, benefits of working for the company, and awards/accomplishments. It provides details on Mercedes-Benz's headquarters in Montvale, New Jersey, its U.S. CEO Ernst Lieb, and its 348 dealerships in the U.S. The document also lists benefits of working for Mercedes-Benz such as healthcare, retirement plans, paid time off, flexible schedules and discounts on cars. It highlights Mercedes-Benz's innovations in technology and safety features.
The document outlines the history and operations of Mercedes-Benz, including its origins in 1886 in Germany, establishment in India in 1994, and vision to be pioneering and innovative in sustainable mobility. It discusses Mercedes-Benz's model range, competition from BMW, Audi and others, and use of cloud technology. The summary provides an overview of key details about Mercedes-Benz.
This document summarizes the turnaround of Mercedes-Benz India Ltd over three phases: 1) Watching for danger signals like decreasing sales and profitability. 2) Choosing a strategic turnaround by launching new models and entering joint ventures. 3) Implementing changes through asset reduction, revenue growth strategies, and cost cutting under new CEO leadership with management support. The success of turnarounds requires a viable business, resources, vision, management commitment, stakeholder buy-in, and confidence in the process.
Daimler AG is a German multinational automotive corporation. It traces its origins to Gottlieb Daimler and Carl Benz who founded their separate companies in the late 19th century. Daimler Motoren Gesellschaft and Benz & Cie merged in 1926 to form Daimler-Benz AG. It has gone through several name changes since, becoming DaimlerChrysler from 1998-2007 and then reverting to Daimler AG. It owns Mercedes-Benz, Smart, Freightliner, Western Star, Thomas Built Buses, Setra and has stakes in other automotive companies worldwide.
BMW (Bayerische Motoren Werke) is a German automobile, motorcycle and engine manufacturing company founded in 1916. It started as an aircraft engine manufacturer but shifted to motorcycle production after WWI due to treaty restrictions, later expanding to automobile production. BMW is known for its circular blue and white logo representing an aircraft propeller cutting through the sky. The company aims to create exciting yet high quality vehicles under its brands Mini, Rolls-Royce, and BMW, never building a boring car.
Mercedes Benz was founded in 1886 by Gottlieb Daimler and is headquartered in Sindelfingen, Germany. It produces automobiles worldwide with over 260,000 employees and sells 1.9 million vehicles annually, making it one of the largest car producers. Mercedes Benz has production facilities across multiple continents including Europe, North and South America, Africa, and others.
A brief of beginning of the world's first automobile revolution/industry, in Germany; the early difficulties; the expand and the big names from Germany today.
The document provides a history of Daimler-Benz and Chrysler, including their founding, brands, and operations. It then discusses their 1999 merger, reasons for the merger including expanding market share and reducing costs. However, the merger ultimately failed due to cultural clashes between the German and American companies and mismanagement. Key factors in the failure included differences in working styles and compensation between Eastern and Western cultures, a lack of due diligence assessing Chrysler's competitiveness, and the German managers not allowing American autonomy.
The document provides information about BMW, including:
- BMW produces high-end sporty cars and motorcycles as well as aircraft engines under the Rolls Royce brand name.
- It has production facilities around the world and defines premium mobility for the present and future.
- The company has a long history dating back to 1917 and has expanded its product range and global operations over the decades.
Mercedes Benz traces its origins to Carl Benz, who created the first automobile in 1886. In the late 19th century, Gottlieb Daimler also began producing early gasoline-powered cars. The two companies merged in 1926 to form Daimler-Benz. Mercedes vehicles gained popularity after businessman Emil Jellinek had Daimler produce cars under the Mercedes brand name, which was his daughter's name. The three-pointed star logo was adopted in 1909 and became synonymous with Mercedes. Today Mercedes-Benz is a leading luxury automaker known for quality engineering, and traces its roots to the pioneering work of Carl Benz and Gottlieb Daimler in the late 19th
BMW was founded in 1916 as an aircraft engine manufacturer and began producing motorcycles in 1923 and automobiles in 1928. It is headquartered in Munich, Germany and owns brands such as Mini and Rolls Royce. BMW has a strong global brand known for luxury vehicles. It faces competition from Mercedes Benz and Audi but also takes advantage of opportunities in new technologies and markets. BMW emphasizes premium pricing for its high quality products.
This document provides an overview of BMW's global marketing strategies. It discusses BMW's history, pricing strategies that take purchasing power and status symbols into account across countries. It also analyzes BMW's distribution channels, promotion strategies including advertising and public relations, and how BMW addresses some legal and social issues in different parts of the world. BMW employs niche marketing and consistency in promoting their brand globally as the "ultimate driving machine".
The document provides an overview of the German auto industry, including a brief history and details on major automakers. It discusses how Germany became a top auto manufacturer and now produces over 6 million new cars per year. Key German automakers mentioned are Volkswagen, Audi, BMW, Daimler, Porsche and Opel. Challenges faced by the industry such as increasing competition, emission regulations, and the need for more R&D spending to maintain its leading position are also summarized.
BMW was founded in 1916 as an aircraft engine manufacturer and began producing motorcycles in 1923 and automobiles in 1928. It is headquartered in Munich, Germany and owns Mini and Rolls-Royce brands. BMW's first products included the BMW IIIa aircraft engine, BMW R32 motorcycle, and BMW Dixi 3/15 automobile. The presentation discusses BMW's history, current product range, SWOT analysis, and marketing mix including price, place, promotion, and products.
BMW has long focused on innovation and premium vehicles to attract customers. Over the years, BMW expanded its model offerings, production capabilities, and global markets. It tailored its products and marketing to target high-income professional customers seeking status and luxury. While this selective strategy helped BMW succeed in growing its premium brand, it also made the company more vulnerable during economic downturns when fewer customers could afford its vehicles.
Mercedes-Benz is a world-renowned luxury automaker founded in 1926 and headquartered in Germany. The company produces luxury cars, coaches, trucks and buses. Mercedes-Benz has experienced increasing sales and revenue in recent years, especially for its new C-Class model which saw a 17% production increase and 16% sales increase between 2014-2015. The company is also focusing on new digital platforms like Mercedes Me to improve the customer experience.
BMW was founded in 1916 as Bayerische Flugzeugwerke to produce aircraft engines. In 1917 it was renamed Bayerische Motoren Werke GmbH. After World War 2, BMW transitioned to motorcycle production and later expanded into automobile production. Today, BMW produces cars, motorcycles and bicycles under the BMW, Mini and Rolls-Royce brands worldwide, with major production facilities in Germany, the US, South Africa, India and China. BMW has grown to become one of the largest and most valuable automotive brands globally.
The document provides information on 14 car brands, including their founding dates, headquarters locations, founders, parent companies, and websites. It details the origins and histories of brands such as Alfa Romeo (founded in 1910 in Milan, Italy), Abarth (founded in 1949 in Turin, Italy), and Aston Martin (founded in 1913 in London). Other brands covered include Audi, Arrinera, Acura, Aixam, AC, Bentley, BMW, Buick, Bugatti, and Chevrolet. For each, key facts are given about the company such as the number of employees and current ownership structure.
Germany has a world-renowned automotive industry due to its excellence in engineering and innovation. It is Europe's leading producer and exporter of vehicles, exporting around 50% of its vehicles to neighboring countries. The country has a highly integrated industry value chain and skilled workforce that enable companies to develop cutting-edge technologies. The document provides an overview of Germany's strong automotive sector and invites the reader to learn more about the country's role as a global leader in automotive production and innovation through the provided AutoBook.
Automotive Intelligence for Professionals: The Germany AutoBook includes company profiles of OEM car makers, multinational and local automotive parts suppliers as well as organizations, media and exhibitions.
It also includes detailed statistics about Automotive sales, market share and OEM capacities.
The Germany AutoBook helps you to identify new customers in the Automotive industry in Germany and provides key contact information.
The document discusses the logos and logo transformations of several major automotive brands such as Aston Martin, BMW, Mini, Volkswagen, Mercedes-Benz, Audi, Renault, and Louis Renault over their histories. It provides the original logos from the 1920s-1940s for many of these brands and shows how the logos evolved gradually with modifications to designs and colors until reaching their current logos. The logos are shown to represent the brands' histories, accomplishments, and national origins through their transformations over the decades.
BMW is a German luxury automaker founded in 1917. It moved some production to Spartanburg, South Carolina in the US in 1992. Key reasons for moving production outside Germany included access to cheaper labor, proximity to suppliers and customers for lower supply chain costs, and business-friendly policies in South Carolina. BMW evaluated over 10 locations based on these factors before choosing Spartanburg. The plant there employs 8,800 and was a $2.2 billion investment that strengthened BMW's global production network.
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) CurriculumMJDuyan
(𝐓𝐋𝐄 𝟏𝟎𝟎) (𝐋𝐞𝐬𝐬𝐨𝐧 𝟏)-𝐏𝐫𝐞𝐥𝐢𝐦𝐬
𝐃𝐢𝐬𝐜𝐮𝐬𝐬 𝐭𝐡𝐞 𝐄𝐏𝐏 𝐂𝐮𝐫𝐫𝐢𝐜𝐮𝐥𝐮𝐦 𝐢𝐧 𝐭𝐡𝐞 𝐏𝐡𝐢𝐥𝐢𝐩𝐩𝐢𝐧𝐞𝐬:
- Understand the goals and objectives of the Edukasyong Pantahanan at Pangkabuhayan (EPP) curriculum, recognizing its importance in fostering practical life skills and values among students. Students will also be able to identify the key components and subjects covered, such as agriculture, home economics, industrial arts, and information and communication technology.
𝐄𝐱𝐩𝐥𝐚𝐢𝐧 𝐭𝐡𝐞 𝐍𝐚𝐭𝐮𝐫𝐞 𝐚𝐧𝐝 𝐒𝐜𝐨𝐩𝐞 𝐨𝐟 𝐚𝐧 𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫:
-Define entrepreneurship, distinguishing it from general business activities by emphasizing its focus on innovation, risk-taking, and value creation. Students will describe the characteristics and traits of successful entrepreneurs, including their roles and responsibilities, and discuss the broader economic and social impacts of entrepreneurial activities on both local and global scales.
বাংলাদেশের অর্থনৈতিক সমীক্ষা ২০২৪ [Bangladesh Economic Review 2024 Bangla.pdf] কম্পিউটার , ট্যাব ও স্মার্ট ফোন ভার্সন সহ সম্পূর্ণ বাংলা ই-বুক বা pdf বই " সুচিপত্র ...বুকমার্ক মেনু 🔖 ও হাইপার লিংক মেনু 📝👆 যুক্ত ..
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Chapter wise All Notes of First year Basic Civil Engineering.pptxDenish Jangid
Chapter wise All Notes of First year Basic Civil Engineering
Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
Levelling: Instrument used Object of levelling, Methods of levelling in brief, and Contour maps.
Chapter 4
Buildings: Selection of site for Buildings, Layout of Building Plan, Types of buildings, Plinth area, carpet area, floor space index, Introduction to building byelaws, concept of sun light & ventilation. Components of Buildings & their functions, Basic concept of R.C.C., Introduction to types of foundation
Chapter 5
Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures.
Chapter 6
Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems.
Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
Text Books:
1. Palancharmy, Basic Civil Engineering, McGraw Hill publishers.
2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
4. BCP, Surveying volume 1
Temple of Asclepius in Thrace. Excavation resultsKrassimira Luka
The temple and the sanctuary around were dedicated to Asklepios Zmidrenus. This name has been known since 1875 when an inscription dedicated to him was discovered in Rome. The inscription is dated in 227 AD and was left by soldiers originating from the city of Philippopolis (modern Plovdiv).
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Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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2. Mercedes-Benz (History)
The representation of Mercedes-Benz for Portugal was
attributed in 1936 to the firm C. Santos, beginning by
including vehicles automobiles and passing, later, to include
all of the vehicles produced by this German mark.
The relationship among Mercedes-Benz and C. Santos were
always narrow, although during to 2nd Great War the
import and sale of products Mercedes-Benz it had reduced
in a substantial way.
In April of 1989 the society C. Santos, importer of
Mercedes-Benz for Portugal, it was acquired by the
denominated Group Daimler-Benz, what marked the
beginning of the activitys
3. Mercedes-Benz
Today, Mercedes-Benz is one of the most
famous marks of automobiles in the whole
world. It fame and diversity in the production
allow to obtain great profits and the constant
technological development. The produced
cars don't stop filling the consumers' eyes.
Many famous people buy Mercedes of high
value and, clear, potency.
4. Small Information
Origin: Germany
Proprietor of mark: Dimler AG
Profit: 4.5 billion(eur.)
Vlue of the mark: 22.445 billion(eur.)
Main Factories: 30
Global (automobiles)sales: 1.178.300 units
Global presence: 180 countries
Larger markets: Germany, USA, China anda United
Kingdom
Emploeeys: more of 260.100
5. Slogan/Logo
The globally famous symbol of Mercedes-Benz
had a prophetic beginning. Representing the
triplicity of the activities of Daimler,
manufacturer of motors for use in earth, sea
and air, the star of three tips was adopted as
logo in 1909, after Gottlieb Daimler's death.
Slogan- “The best or nothing”
6. About Me in my work
My work position is in the mercedes benz commercial
service after sale department of warranties
I don't have fixed work, in the office
My work varies of, me to be in the file or to be to treat
of the pieces, it ties me to be to prepare documents for
the accounting
As all, I have advantages and disadvantages in my
work, one of the advantages is that I am very rigorous
in the work that I do, and one of the disadvantages is
that I don't dominate very well English.