Mercedes-Benz is a world-renowned luxury automaker founded in 1926 and headquartered in Germany. The company produces luxury cars, coaches, trucks and buses. Mercedes-Benz has experienced increasing sales and revenue in recent years, especially for its new C-Class model which saw a 17% production increase and 16% sales increase between 2014-2015. The company is also focusing on new digital platforms like Mercedes Me to improve the customer experience.

1. Student Name: Alexey Chaplin
Student ID: 2278941
Date: 08 February 2017
Subject: Business Information System
Tutor: Gerry Mc Cann
MERCEDES-BENZ
Link to the Logo:
https://goo.gl/images/qo7XOF

2. ABSTRACT
Mercedes-Benz – it is a world known company, which produces luxury vehicles,
coaches, trucks and buses. The head office is located in Stuttgart, Baden-
Württemberg, Germany.
It was founded in 1926 (91 years ago) and called as “Daimler-Benz”, but soon it
was changed to its current name “Mercedes-Benz”. What remains unchanged it is
slogan: "The best or nothing." and nowadays we can, also, figure it out.

3. INTRODUCTION
Mercedes-Benz – it is a company, which is
known everywhere; it is a company, which
cars want to have everybody; it is a company,
subjective, which is a number one in
automobile manufacturing. But what the
background of it, when it was founded? Well,
Mercedes-Benz takes its origins to Karl Benz
(1844-1829, aged 84) and Gottlieb Daimler
(1834-1900, aged 65), who created the first
petrol-powered car and internal combustion
engine, respectively. In that time their
company called “Daimler Motors Corporation”
("Wayback Machine" Archive, 2009).
In the next few years Emil Jellinek, who worked with DMG and was automobile entrepreneur,
established the trademark in 1902 and named it Mercedes, same as his daughter - Mercedes
Jellinek. The first vehicle, which brand name was Mercedes-Benz construct in 1926. (German
Patent and Trade Mark Office, 2016)

4. BODY OF REPORT
In 2016 year Mercedes was the most
selling luxury car brand in the US. Another
words, Mercedes sold 340,237 vehicles in
the US in the previous year. In 2015
engineers of Mercedes invented a new
model, which is called new “C-Class”. This
table represents the difference in sales of
this model between 2014 and 2015 years:
It is obvious from this table that Mercedes
produced on 17% more C-Class cars in 2015
and sales raised on 16%. It means that
demand for this model is increasing, as
well as revenue of the company. Next slide
shows us example of interior of the new
“C-Class”:
2015 2014 15/14
€ amounts in
millions % change
EBIT(Earnings
before interest
and taxes) 7,926 5,853 35
Revenue 83,809 73,584 14
Return on
sales (in %) 9.5 8 .
Investment in
property,
plant and
equipment 3,629 3,621 0
Research
and developm
ent
expenditure 4,711 4,025 17
There of
capitalized 1,612 1,035 56
Production 2,059,823 1,754,115 17
Unit sales 2,001,438 1,722,561 16
Employees
(December 31) 136,941 135,553 1
(Daimler, 2016)

5. EXAMPLE OF INTERIOR OF THE NEW “C-
CLASS”
(Daimler, 2016)

6. BODY OF REPORT
The Mercedes-Benz company is well-known because of its program "Best Customer
Experience". It is a revolution in wireless access to your vehicle and new format of choosing the
options, which people would like to see in their new car. This platform includes the multichannel
approach links different sales formats with digital elements and it is called “Mercedes Me”.
According to (Daimler, 2016), on this site people can find used cars for sale, also, and choose
the car with the best fitted options for them. It is an example of how this platform works and
shows information about people’s car:

7. CONCLUSION
It is obvious from this report, that Mercedes-Benz it is a company, which has a long-long
history with different modifications and innovation through the time. It faced with changes of
names, key peoples and decades, but it is still perfect global automobile manufacturer,
which has safety, long-lived and luxury cars. During the last few years it made a big step
forward to new technology, which gives new opportunities and large revenue for Mercedes-
Bens. It means, that company is going in the right way to produce more and more cars,
which captured the hearts of the people around the world.

8. BIBLIOGRAPHY
1. "Wayback Machine" Archive. (2009). Mercedes-Benz History. Retrieved February 01,
2017, from Wayback Machine Archive:
https://web.archive.org/web/20090301042155/http://www.edmunds.com/mercedesbe
nz/history.html
2. Daimler. (2016). Mercedes-Benz Cars. Retrieved February 01, 2017, from
daimler.com: http://ar2015.daimler.com/divisions/mercedes-benz-cars
3. German Patent and Trade Mark Office. (2016, November 22). Register number:
390784. Retrieved February 01, 2017, from Deutsches Patent- and Markenamt:
https://register.dpma.de/DPMAregister/marke/register/390784/DE