Mercedes Benz traces its origins to Carl Benz, who created the first automobile in 1886. In the late 19th century, Gottlieb Daimler also began producing early gasoline-powered cars. The two companies merged in 1926 to form Daimler-Benz. Mercedes vehicles gained popularity after businessman Emil Jellinek had Daimler produce cars under the Mercedes brand name, which was his daughter's name. The three-pointed star logo was adopted in 1909 and became synonymous with Mercedes. Today Mercedes-Benz is a leading luxury automaker known for quality engineering, and traces its roots to the pioneering work of Carl Benz and Gottlieb Daimler in the late 19th

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THE GLORIFYING STORY OF MERCEDES BENZ
VARUN KESAVAN, RESEARCH SCHOLAR, E – MAIL ID – varunkesavan@yahoo.com
INTRODUCTION
Mercedes Benz is one of the most celebrated names among the Luxury
automobile brands in the world. The German automobile company has
been around for more than a century, now operated by Daimler-Benz and
is headquartered in Stuttgart, Germany. The people behind Mercedes are
responsible for the dawn of modern day internal combustion engine, in
true sense they invented the automobile.

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HISTORY
Carl Benz is regarded to be the founder of this company, his 1986 patent
'Benz Patent Motorwagen' is widely considered to be the first automobile.
Later that year, Daimler along with engineer Wilhelm Maybach also
converted a stage coach with a petrol engine and got rid of the horse
powered transportation. Although Benz and Daimler both stayed in south
Germany and worked around the same time on their respective models,
they never met each other.
'A replacement for the Horse', this is the slogan Carl Benz used for
advertisement of his 1886 Patent Motor Car. He wasn't as successful as
Daimler as far as recognition and fame is concerned. Daimler's car
garnered more recognition following his successful attempts in racing but
he could not witness one of the most outstanding designs Maybach
produced for the joint company DMG.
The success of this design is also attributed to the businessman and
automobile enthusiast Emil Jellinek who bought his first Daimler car in
1897. He was so thrilled with the car that he approached Daimler and
Maybach with an offer of mass production of the car, with a clause that it
will be under the brand name of Mercedes instead of Daimler. Mercedes
was Jellinek daughter's name, The first 'Mercedes' was marketed in 1901
and with its impressive success in the market and racing arena, Mercedes
vehicles steered in a new era.

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The present day Mercedes traces its origin to Benz's 1986 creation and
Daimler's automobile marketed in 1901. It became Daimler-Benz only in
1926 when Daimler-Motoren-Gesellschaft was acquired by Benz & Cie.
The first Mercedes was a powerful, light-weight automobile with a low
center of gravity. It was a 35hp engine and signaled the end of carriages
used in automobile manufacturing. DMG holds patent for a successful
brand name 'Mercedes' since 1902 and the only thing missing was a
trademark.
The sons of Daimler remembered that their father used a star for a
symbol, and hence the three-pointed star was incorporated as the
trademark for Mercedes. In fact the DMG management patented the three-
pointed star as well as four-pointed star in 1909. But the three-pointed star
was used and adorned the front radiator of Mercedes ever since 1910.
With the Merger of DMG and Benz & Cie in 1926, the new company
Daimler-Benz used the trademark of both the company and 'Mercedes'
and 'Benz' was incorporated in the trademark connected with a laurel
wreath.

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In 1930s, Mercedes was made famous by Adolf Hitler who drove these
cars with bulletproof windshields. They were very famous during
Germany's Nazi period and they have remained popular, strongly
supported by their far-from-average clients.
Ever since, Mercedes-Benz is a name synonymous with Quality, Class,
cutting-edge engineering and sheer brilliance and is considered one of the
best automakers in the world. Today the brand produces luxury
automobiles, buses, trucks and coaches.
Mercedes-Benz's slogan is 'The best or nothing'. Mercedes Benz cars are
known for their Limousines which were made famous mostly in the movies
and were used by diplomats as well. Today they are part of 'German Big 3'
automobile manufacturers along with Audi and BMW.