This ppt is about the history of Daimler and how it is now,

3. Mercedes – Benz is the trade
mark of Daimler AG

4. Timeline of Daimler AG
 Benz & Company, 1883–1926
 Daimler Motoren Gesellschaft AG,
1890–1926
 Daimler-Benz AG, 1926–1998
 DaimlerChrysler AG, 1998–2007
 Daimler AG, 2007–present

5. Back in time to 1834 for
the history of
DAIMLER AG

6. Daimler AG headquarters, Stuttgart ,Germany

7. Gottlieb Daimler
(1834 – 1900)
 Born on 17th March 1834
 Attended Stuttgart polytechnic
college from 1857 – 1859
 After his marriage in 1872 he
joined GASMOTOREN FABRIK
DEUTZ as technical manager
 In 1882 he started his own firm
DAIMLER MOTOERN
GASELLSCHAFT with Wilhelm
May Bach

8. DAIMLER MOTOREN
GASELLSCHAFT
 In 1883 Daimler and Wilhelm
came up internal combustion
engine from here
 Their main focus was high
speed light weight engines
 The two wheel motor engine
 The business was successful
DMG sold 10 vehicles to Emil
Jellinek and in 1900 as many
as 29

9. MERCEDES
 “Mercedes“ the product
name was named after
Mercedes Jellinek
daughter of Emil
Jellinek who was born
in 1889
 Thus Mercedes brand
name was born in June
23,1902

10. Carl Benz
 Carl was born in Karlsruhe on 25
november1844
 He later set up his own firm with
mechanic August Ritter
 The patent no.37435 was the birth
certificate of the automobile (car)
 In 1883 with some financial help
he setup BENZ & CO,
GASMOTOREN – FABRIK
 In1886 he got patent for motor car
 Carl Benz….

12. Milestones crossed

13. Daimler Motoren Gasellchaft –
Benz & co, ( 1920 - 1933 war ,
merger, economic crisis)
 The end of the first world war
presented a great challenge to
automotive industry
 Daimler Motoren Gasellchaft
started to produce bicycles.
 Daimler Motoren Gasellchaft
and Benz &co, decided to
merger to have good market for
automobiles.

15. Daimler-Benz AG, 1926–1998
 Daimler Motoren
Gasellchaft and
Benz & co, merged
in June 28,1926
 Incorporated in
December 9,1936

16. Daimler - Benz AG ,share certificated in June
1942

17. Daimler – Benz AG (1933 –
1945 in the Nazi Era)
 From 1937 Daimler – Benz AG
produced LG 3000 trucks
 aircraft engines DB 600 – DB 601
 Due to increasing Nazi power
Daimler started to concentrate on
more number of army vehicles
 Initially DB – AG recruited women
in order to cope the unit volume
 Daimler total labour force was
63,610 in 1944 : of these half were
forced labours .

19. Reconstruction (1945 – 1949)
 The company
lost half of its
assets
 And it was
reduced to its
original size
when it first
started

20. Sedan range

21. Luxury range

22. Benz sskl model racing

23. Economic miracle – Return
to Market (1949 – 1960)
 During this period from 1949
to 1960 DB – AG succeeded
in regaining the position which
it had enjoyed before second
world war
 As in 1954 it cracked the
billion mark turnover and
broke the existing sales
record.
 model 300 coupe in1954

24. Growth In All Areas (1960 to mid
1980’s
 Daimler Benz – AG
was in full form
when many of
European
automotive
companies were
facing sharp market
fluctuations in sales
 series 201

25. Integrated technology change in corporate
strategy (1984 – 1995)
 The second oil
crisis at the end of
1970’s and new
Asian competitors
changed the
companies strategy
 And the company
decided to get into
aviation.

26. World Corp: (1995 – 2007)
 Taking the advancing
globalization into account
Daimler – Benz AG merged
with CHRYSLER
corporation
 On may 7 1998 Daimler –
Benz AG was changed to
Daimler Chrysler
 Leading to purchase of
Thomas built buses and
Western Star truck
companies

27. Thomas Built Buses

28. Western Star Trucks

29. A new star is born: Production startup of the M-Class (W 164
series) in Tuscaloosa

30. Daimler – AG (2007 – present)
 As a result of the real-estate
crisis in the
USA, recession set in
worldwide. Having
only hit the finance
sector at the start, it
escalated at the end of
2008 into a global
economic crisis that
deeply affected the
automotive industry
worldwide Groundbreaking ceremony for the
new plant in Kecskemét
project leader Michael Friess

31. The eco – friendly series cars of Daimler AG

32. Dr. Dieter Zetsche in the Launch of A- class last year

33. Its Companies……

34. Mercedes - Benz

35. Mercedes - AMG
Benz c63 AMG

36. Smart - cars

37. Freightliner
Freightliner-Classic

38. Western Star

39. Thomas Built Buses

40. Setra

41. Bharathbenz

42. Mitsubishi Fuso

43. Maybach

44. Denza

45. Kamaz

46. Renault – Nissan Alliance

47. Board Of Directors

48. Dr. Dieter Zetsche
Chairman of Board of Management
Dr. Wolf Gang Bernhard
Director for Daimler Trucks

49. Dr. Christine Hohmann
Dehnhards
Director for Integrity and Legal Affairs
Wilfried Porth
Director for Human & Labour
Relation

50. Andreas Renschler
Director for Manufacturing
and Procurement
Mercedes – Benz Cars &
Mercedes Benz Vans
Hubertus Troska
Director for Greater China

51. Bodo Uebber
Director for Finance Controlling /
Daimler financial services
Prof. Dr. Thomas Weber
Director for Group Research &
Mercedes Benz Car Development

52. At a glance
Class of shares
 Registered shares, ordinary shares only, no preferred shares
 Capital stocks as of December 31, 2012 EUR 3,063
million
 Number of shares as of December 31, 2012 1,067,578,882
shares
 Ticker symbol DAI
 SEDOL (Frankfurt listed) 5529027
 Average daily trading volume German Xetra, Full Year
2012 5.4 million shares

55. Daimler currently holds interests in the following companies:
 89.29% Mitsubishi Fuso Truck and Bus Corporation of Japan
 50.1% Automotive Fuel Cell Cooperation of Canada
 50% Engine Holding Rolls Royce holds the other 50%
 50% Denser (Shenzhen BYD Daimler New Technology Co., Ltd)
 49% Tognum of Germany due to the 50% share in Engine Holding, which
holds 98% of the Tognum Shares.
 12% Beijing Automotive Group (BAIC)
 11% KAMAZ of Russia
 7.5% European Aeronautic Defence and Space Company (EADS) the
parent company of Airbus of Europe
 At the end of 2011 McLaren Group completely bought back the stocks from
Daimler.