In 2007, Daimler set up a team to develop new business ventures for the Mercedes-Benz brand within 10 months. Working with Wolff Olins, the team launched 10 new pilot businesses, including Kinderclass in January 2009 which offers elegant solutions for family mobility. In June 2009, Mercedes-Benz Drive Academy was launched as the first advanced driving school of its kind. These new ventures help protect and leverage the Mercedes-Benz brand while attracting new customers and building sustainability credentials to generate over 20% return on sales.