The document discusses the logos and logo transformations of several major automotive brands such as Aston Martin, BMW, Mini, Volkswagen, Mercedes-Benz, Audi, Renault, and Louis Renault over their histories. It provides the original logos from the 1920s-1940s for many of these brands and shows how the logos evolved gradually with modifications to designs and colors until reaching their current logos. The logos are shown to represent the brands' histories, accomplishments, and national origins through their transformations over the decades.

1. The Road Less Taken - The History of Logos

2. Aston Martin cars have never failed to woo the car
enthusiasts. Such is its popularity that the Bond 007 does
not want to take any other car on his escapades. With
history like no other, the brand’s logos have seen a major
transformation over the years.
The first logo was launched in 1921 and the winged design
replaced it in 1927. A wing is a traditional symbol of speed,
freedom, dreams and exploring boundaries.
Aston Martin – An
Exceptional Beauty

3. 1921-1926 1927 1930 1932
1939 1950 1971 1972
2003 - Till date
The Evolution of Wings

4. BMW is the ‘world’s most sustainable automotive
company’. From its headquarters to its logo history,
everything about the brand is iconic.
The logo that many people think was inspired from an
airplane propeller was, infact, an imitation of Rapp’s logo
which BMW acquired. Rapp had a black horse as a symbol
on its logo and BMW chose the Bavarian national colors as
a symbol. Take a look at brand’s interesting logo
transformation.
BMW - An
‘Ultimate Driving Machine’

5. 1917 1953 Till date
A Journey from Black Horse to Bavarian National Colors

6. Popularly known as Britain’s favorite car, the first models of
Mini got launched in 1959 under the brands Austin Se7en and
Morris Mini-Minor. The first Mini Coopers - the Austin Mini
Cooper and Morris Mini Cooper - hit the racetracks in 1961.
The brand name Mini was given after Austin and Morris’
success in the motor sport circuit including the Coupe des
Dames at the 1962 Monte Carlo Rally. 1969 saw the
introduction of the first Mini logo. A new logo was brought out
in 2001. Take a look at Mini’s logo transformation.
MINI – You Don’t Need a
Big One to be Happy!

7. 1959 1962
1969
2001
Where Austin Becomes MINI

8. Volkswagen’s logo was first designed in 1938 and went through
significant changes in 1970s and then in 2000s. Like the brand,
the story of logo’s origin too is interesting.
There is still a confusion as to who designed the logo. Some
believe that Franz Xaver Reimspiess, a Porsche employee, is the
creator while others claim that it was Martin Freyer who came up
with the design and consequently won a design competition.
Though modified several times, the thing that remains common
in all the logos was the placement of the letters. Checkout the
transformation the brand logo has gone through.
Volkswagen – Built to
Protect

9. 1939 1967 1978
1995 1999 2000
1945
Who Says Colors Don’t Speak

10. Well known as the brand that delivers ‘The Best or Nothing’,
Mercedes-Benz has been delivering the best cars in the world.
Named after Emil Jellinek’s daughter, the company logo has
seen many changes over the period of time. The three-pointed
star came in 1909 and symbolized brand’s domination of land,
sea and water.
After the merger of Daimler Motoren Gesellschaft with Benz &
Cie, a circle was added to commemorate this new
collaboration. After the merger, it was decided that cars of
this brand would carry the name Mercedes-Benz. Checkout
the brand’s logo interesting transformation.
Mercedes-Benz – The Best
or Nothing

11. 1902 1909 1916 2009- Till date
When Mercedes Turned Into A STAR

12. Rings every girl and boy wants to possess, Audi always draws
envious eyes when on road.Named after its creator, August
Horch, the Audi logo hasn’t changed much.
Initially, the logo consisted of standard four rings with the
surname which in Latin is translated to Audi and the other three
companies’ name (Audiwerke GmbH, Dampf Kraft Wagen,
August Horsch & Cie and Wanderer) imprinted on them.
Adopting minimalistic approach, the logo has been made simple
yet attractive. Check out the transformation.
Audi – Follow Your
Own Rules

13. From Complication to Simplicity

14. Louis Renault after showing his friends that his car can perform
well on rough roads and steep hills, began a company as he
received 12 orders immediately after he won his bet. The
company successfully established itself as the most reliable
brand and an excellent performer.
In the year 1900 the company introduced its first logo featuring
the initials of the three brothers: Louis, Marcel and Fernand.
From its involvement in the war to its seizure and rebirth, the
company logo tells its story. Learn the story through brand’s
logo transformation.
Renault – Found Out of a Bet

15. 1902 1902 1902 1902 1902
1902 1902 1902 1902
Experiments Make The Brand Perfect

16. We hope cruising through the
interesting history of Logo's
and their evolution was fun. This is just a miniscule part of the
entire universe of automobile industry. We at Big Boy Toyz,
though specialising on pre owned Luxury cars, believe that any
exotic luxury is much more than just Horsepower. So stay tuned
to keep grabbing bites of interesting facts around cars and then
some.

17. Thank You