This document provides an overview of various prominent German brands across different industries, including automotive (BMW, Audi, Mercedes-Benz, Porsche), sportswear (Puma, Adidas), and luxury goods (A. Lange & Söhne, Hugo Boss). It includes information about their founding years, headquarters, and notable slogans. The document highlights Germany's significant contributions to global brands, emphasizing both manufacturing and service sectors.

1. Name - Somitra Upadhyay
Class – MBA 1st year
Topic – German Brands
Submitted to Miss. Jyotsna Mam

2. Bayerische Motoren Werke commonly known as BMW is
a German automobile, motorcycle and engine manufacturing
company founded in 1916.
BMW is headquartered in Munich, Bavaria.
BMW's Slogan Is “Designed For Driving Pleasure”.

3. Audi AGis a German automobile manufacturer that
designs, engineers, produces, markets and distributes luxury
automobiles. The company founded in 1932.
Its headquarters in Ingolstadt, Bavaria, Germany.
Audi has used the slogan "Truth in Engineering“.

4. Mercedes-Benz is a German automobile manufacturer, a
multinational division of the German manufacturer Daimler
AG. The company founded in 1926.
The headquarters of Mercedes-Benz is in Stuttgart, Baden-
Württemberg, Germany.
Mercedes-Benz has used the slogan “The best or nothing"

5. Dr. Ing. h. c. F. Porsche AG, usually shortened to Porsche
AG is a German automobile manufacturer specializing in
high-performance sports cars, supercars, hypercars, and
lately SUVs and sedans. The company founded in 1931.
Porsche AG headquarter is in Stuttgart, Germany.
Porsche has used the slogan “There Is No Substitute”.

6. Puma SE is a major German multinational company that
produces athletic and casual footwear, as well as sportswear.
The company founded in 1924.
Puma is headquartered in Herzogenaurach, Germany.
Puma has used the slogan "Forever Faster“.

7. Adidas AG is a German multinational corporation that
designs and manufactures sports shoes, clothing and
accessories. The company founded in 1924.
The headquarter of Adidas is in Herzogenaurach, Germany.
Adidas has used the slogan "Adidas is all in”.

8. Nivea is a global skin- and body-care brand that is owned by
the German company Beiersdorf. The company was founded
on March 28, 1882.
Nivea’s headquarter is in Hamburg Germany.
Nivea has used the slogan “It starts with you”.

9. DHL Express is a division of the German logistics
company Deutsche Post DHL providing international express
mail services. .DHL is a world market leader in sea and air
mail. The DHL founded in 1969.
The headquarter of DHL is in Bonn, Germany.
DHL has used the slogan “Excellence. Simply Delivered”.

10. Fanta is a global brand of fruit-flavored soft drinks created
by The Coca-Cola Company. There are over 100 flavors
worldwide. The drink originated in Germany in 1941.
The headquarter of Fanta is in Atlanta, United States.
Fanta has used the slogan "Wanta Fanta“.

11. A. Lange & Söhne makes high quality watches and is
regarded as one of the best high-end watch manufacturers.
The Lange was founded in 1845.
A. Lange & Söhne is headquartered in Glashutte, Germany.
A. Lange & Söhne has used the slogan “state of the art
tradition”.

12. Glashütte Original is a German luxury watch making
company founded in 1994.Glashütte Original is currently
owned by The Swatch Group.
Glashütte Original is headquartered in Glashutte, Germany.
Glashütte Original has used the slogan “Handmade in
Germany”

13. Hugo Boss AG is a German luxury fashion cloth And
accessories company. It is named after its founder Hugo Boss.
The company was Founded in 1924.
The headquarter of Hugo boss is in Metzingen,Germany.
Hugo boss has used the slogan “Don't imitate, innovate”.

14. T-Mobile International is the world's fifteenth largest mobile
phone service provider. The T-Mobile brand is present in 12
countries. The company was Founded in 1991.
The headquarter of T-Mobile is in Bonn, Germany.
T-mobile has used the slogan “Get more from life”.

15. Beck's Brewery also known as Brauerei Beck & Co., Beck's
is the world's best selling German beer, sold in nearly 90
countries. The company was founded in 1873.
The headquarter of Beck’s is in Bremen, Germany.
Beck’s has used the slogan “Life Beckons”

16. The P7 is a German 9mmsemi-automatic pistol designed by
Helmut and produced by Heckler & Koch P7(H&K). It was
revealed to the public for the first time in 1976.
The headquarter of Heckler & Koch P7 is in Necker,Germany.

17. Thank you !!!!!!!!!!!!