Mercedes-Benz was founded in 1926 in Stuttgart, Germany by Gottlieb Daimler and Karl Benz. It has headquarters in Stuttgart and locations around the world. The document discusses Mercedes-Benz's model range including compacts, saloons, coupes, SUVs, and Maybach models. It specifically examines the Mercedes-Benz C-Class sedan, comparing its engine performance and fuel economy to the BMW 3 Series and Audi A4.

2. YEAR OF INCEPTION
1926

3. FOUNDERS
GOTTLIEB DAIMLER KARL BENZ

4. HEADQUARTERS
STUTTGART, GERMANY

5. LOCATIONS
• Jakarta
• India
• Medan
• Kuala Lumpur
• Singapore
• Hong Kong
• Taipei
• Macau
• Shanghai

6. LOGO HISTORY

7. COMPACT LUXURY : A class, B class
SALOONS : C class , E class, S class , CLA class
COUPES : CLS, S500, GLE
SUV : GLE, GLS, GA, GLC
MAYBACH : S600
PRODUCT MIX

8. MERCEDES BENZ C CLASS

9. MARKET SHARE OF C
CLASS

11. PRICING STRATEGIES
C 220 CDI AMG LINE
Rs 48.9 lac

12. • Engine and performance is definitely one of the most important criterias.
Comparing the three, we find that Mercedes Benz C Class has the highest capacity
for engine with 2.2 litres compared to 2 litres each for Audi A4 and BMW 3 Series.
• When it comes to top speed, BMW 3 Series beats Mercedes Benz C Class by a
whisker with 235kmph top speed for the former and 233kmph for the latter. The
top speed for Audi A4 on the other hand is 222kmph which is pretty far behind its
two competitors.
• When it comes to hitting the 100kmph mark, Mercedes Benz C Class takes away
the cake crossing the same barrier in just 7.4 seconds compared to 7.6 seconds
taken by BMW 3 Series and 7.9 seconds taken by Audi A4.
• Although for luxury saloons, fuel economy is not the priority but the factor does
come into play when you put your alternatives against each other in perspective.
Mercedes Benz C Class claims the highest fuel economy with 19.27kmpl whereas
BMW 3 Series is not far behind with 18.88kmpl followed by Audi A4 offering a
mileage of 17.11kmpl
FACTORS OF COMPARISION

14. MERCEDES BENZ CYCLE (BIKE)
The exclusive Mercedes-Benz design All-Mountain Mountain Bike available in Matt black /
anthracite color comes with a 30-speed shifter (SRAM X.7/X.9), hydraulic disc brakes (Avid
Elixir R, 185 mm). The suspension fork (Fox) has a 120mm travel in the front and 125 mm
travel in the rear (DT Swiss). The maximum load capacity of the bike is 130 kg with the weight
of bike approx. 12.9 kg. Available in Large size (FH 53 cm).
Price :369996 INR*

15. ILLUMINATED STAR

16. BY
MADHUR GUPTA
BBA 2ND YEAR
30
THANK
YOU