This is the full slidedeck of our Memefication of Insights Eat 'n Learn Smartees, hosted in Ghent on Tuesday 27 October 2015 by Hakim Zemni (Managing Director, InSites Consulting Belgium), Tom De Ruyck (Managing Partner InSites Consulting) and Tim Duhamel (Chief Strategy Officer, InSites Consulting). The presentation elaborates on how to create a culture of innovation and what the characteristics are of future-proof organizations, illustrated by a Dorel case study.
User Experience in a Rapidly Changing World, for ISA '13, Recife BrazilJoshua Seiden
Slides from my talk at Interaction South America, Recife, Brazil, November 15, 2013.
Software is eating the world. Thanks to newly mature platforms, techniques and infrastructure, teams are moving faster than ever before. So how do you design software in this world, a world of continuous integration, deployment and delivery?
Designers Vs Developers—Can't we all just get alongHollie Lubbock
Teams working across disciplines often suffer from misunderstandings, which creates tension. Let’s look at ways we can better understand each other to create products that users love <3
From Openfest 2015, Sofia https://www.openfest.org/2015/en/schedule/
here's the presentation I gave at Enterprise 2.0 this morning. The slides are a little sparse. I'll write up some notes on my blog (disambiguity,com) as soon as I get a spare moment.
12 Trends Influencing the Future of How We WorkPaul Taylor
What are the factors influencing how we deliver our services in the future? This deck looks at 12 of them from public perceptions of organisations to technical shifts such as AI and VR.
Responding to Context: Using data to design experiences that care about custo...Hollie Lubbock
The digital landscape is in flux, we need to design and manage customer experiences to dynamically target audiences and respond in realtime.
Sadly, the avalanche of data available to brands who deliver products and services results most often in spam and hassle, when it genuinely offers a chance to cut through at the right moment, offer help, deliver a frictionless experience, respond in the moment with the right thing, and make the world a better place.
User Experience in a Rapidly Changing World, for ISA '13, Recife BrazilJoshua Seiden
Slides from my talk at Interaction South America, Recife, Brazil, November 15, 2013.
Software is eating the world. Thanks to newly mature platforms, techniques and infrastructure, teams are moving faster than ever before. So how do you design software in this world, a world of continuous integration, deployment and delivery?
Designers Vs Developers—Can't we all just get alongHollie Lubbock
Teams working across disciplines often suffer from misunderstandings, which creates tension. Let’s look at ways we can better understand each other to create products that users love <3
From Openfest 2015, Sofia https://www.openfest.org/2015/en/schedule/
here's the presentation I gave at Enterprise 2.0 this morning. The slides are a little sparse. I'll write up some notes on my blog (disambiguity,com) as soon as I get a spare moment.
12 Trends Influencing the Future of How We WorkPaul Taylor
What are the factors influencing how we deliver our services in the future? This deck looks at 12 of them from public perceptions of organisations to technical shifts such as AI and VR.
Responding to Context: Using data to design experiences that care about custo...Hollie Lubbock
The digital landscape is in flux, we need to design and manage customer experiences to dynamically target audiences and respond in realtime.
Sadly, the avalanche of data available to brands who deliver products and services results most often in spam and hassle, when it genuinely offers a chance to cut through at the right moment, offer help, deliver a frictionless experience, respond in the moment with the right thing, and make the world a better place.
A Designer's Introduction to Lean StartupJoshua Seiden
Slides from my talk at Interaction '13. (Video is here: http://wp.me/pYa2H-4p)
* What is Lean Startup?
* What does it mean for Designers?
** Work with a motivated community of entrepreneurs
** Answering new questions
** Designing experiments (not just products)
Meet me Halfway: Developers and Designers Pairing for the WinThoughtworks
The Agile Manifesto makes little mention of anyone except developers pairing with each other.
Designers and developers should work more closely. Share desk space, war stories, and insight into customers and technology. From better mutual understanding comes better results.
In this presentation from YOW! Connected 2015, developer Charles Korn and designer Greg Skinner discuss just how valuable designer and developer pairing can be.
They use examples to cover off pairing developers with designers: from understanding of the customer to the opportunities presented by the technology, and why it’s so relevant in our IoT, mobile, and multi-touchpoint society.
Remote / Hybrid Working Models of the Future UXDXConf
In a hybrid-remote scenario, a subset of the company commutes each day, paired with a subset of the company that works remotely. This scenario offers complexity to managing individuals, teams, office dynamics and the product itself.
In this talk Kay will discuss InnoGames’ culture prior to the pandemic, how it developed when transitioning to remote work, and plans for building a hybrid model using an adaptive approach moving forward. All this to achieve InnoGames’ goal of creating the best working model.
Materials from "The Collaborative UX Designer's Toolkit" workshop presented at UX London, May 30 2014. http://2014.uxlondon.com/speakers/lane/#workshop
You can find the opportunity statement and persona 4x4 worksheets at bit.ly/uxl-worksheets, and the set of six UX Recipe Cards at bit.ly/ux-recipe
How to get your innovation engine started? THoMer Stefan built the ultimate innovation guide: he collected insights, processes and templates to help you prepare for take-off.
10 PowerPoint hacks that will help you win friends and save your timeHavain
PowerPoint is a great and versatile presentation design tool, but it can be a bit confusing to use, specially if you are not dedicated superuser. Because of that, we gathered 10 of our favorite PowerPoint tricks to easily memorable tips, so that you can win friends and save your time!
How To Entice Leadership To CRAVE Customer DiscoveryPete Kinser
TABLE STAKES FOR THE SESSION
You value understanding and empathizing with your customer's experience and believe in incorporating the customer into the development of your product or service AKA you live in 2015 - not 1915.
YOUR CHALLENGE
Gathering customer insights can help collect qualitative feedback but without quantitative reasoning it is difficult to convince key decision-makers how to put these insights into practice. Where do we go next? How does this fit in the existing roadmap? What’s the priority? WHY is this the priority?
OUR SOLUTION
Join Colleen Johnson and Pete Kinser for an interactive session where we’ll demonstrate how to both gather compelling stories (i.e. qualitative) and to successfully measure these insights (i.e. the quantitative). Yes, you can measure aspects of customer experience and use these measures to leave decision-makers satisfied and craving even more customer discovery.
70% of Transformational Change programmes fail. 68% of IT projects fail. Most of what we are working on will never succeed. How can we prevent this huge waste of resources. This deck explores the role of innovation labs in early stage testing and fast failure..
Game-Changers 911: How to Change the Project Mgt. Game in 2020Aggregage
Businesses everywhere are trying to “get business agile”—but it’s not easy to adapt to becoming this adaptive. How can conventional organizations succeed in this transformation? In this webinar, Peter Taylor will walk through the change process step by step, and look at a tried and tested transformation roadmap: benefits are outlined, solutions to common challenges offered, and tried and tested methods and tools provided. It will be a guide towards a decentralized and management style that offers more successful decision making through collaboration.
A Designer's Introduction to Lean StartupJoshua Seiden
Slides from my talk at Interaction '13. (Video is here: http://wp.me/pYa2H-4p)
* What is Lean Startup?
* What does it mean for Designers?
** Work with a motivated community of entrepreneurs
** Answering new questions
** Designing experiments (not just products)
Meet me Halfway: Developers and Designers Pairing for the WinThoughtworks
The Agile Manifesto makes little mention of anyone except developers pairing with each other.
Designers and developers should work more closely. Share desk space, war stories, and insight into customers and technology. From better mutual understanding comes better results.
In this presentation from YOW! Connected 2015, developer Charles Korn and designer Greg Skinner discuss just how valuable designer and developer pairing can be.
They use examples to cover off pairing developers with designers: from understanding of the customer to the opportunities presented by the technology, and why it’s so relevant in our IoT, mobile, and multi-touchpoint society.
Remote / Hybrid Working Models of the Future UXDXConf
In a hybrid-remote scenario, a subset of the company commutes each day, paired with a subset of the company that works remotely. This scenario offers complexity to managing individuals, teams, office dynamics and the product itself.
In this talk Kay will discuss InnoGames’ culture prior to the pandemic, how it developed when transitioning to remote work, and plans for building a hybrid model using an adaptive approach moving forward. All this to achieve InnoGames’ goal of creating the best working model.
Materials from "The Collaborative UX Designer's Toolkit" workshop presented at UX London, May 30 2014. http://2014.uxlondon.com/speakers/lane/#workshop
You can find the opportunity statement and persona 4x4 worksheets at bit.ly/uxl-worksheets, and the set of six UX Recipe Cards at bit.ly/ux-recipe
How to get your innovation engine started? THoMer Stefan built the ultimate innovation guide: he collected insights, processes and templates to help you prepare for take-off.
10 PowerPoint hacks that will help you win friends and save your timeHavain
PowerPoint is a great and versatile presentation design tool, but it can be a bit confusing to use, specially if you are not dedicated superuser. Because of that, we gathered 10 of our favorite PowerPoint tricks to easily memorable tips, so that you can win friends and save your time!
How To Entice Leadership To CRAVE Customer DiscoveryPete Kinser
TABLE STAKES FOR THE SESSION
You value understanding and empathizing with your customer's experience and believe in incorporating the customer into the development of your product or service AKA you live in 2015 - not 1915.
YOUR CHALLENGE
Gathering customer insights can help collect qualitative feedback but without quantitative reasoning it is difficult to convince key decision-makers how to put these insights into practice. Where do we go next? How does this fit in the existing roadmap? What’s the priority? WHY is this the priority?
OUR SOLUTION
Join Colleen Johnson and Pete Kinser for an interactive session where we’ll demonstrate how to both gather compelling stories (i.e. qualitative) and to successfully measure these insights (i.e. the quantitative). Yes, you can measure aspects of customer experience and use these measures to leave decision-makers satisfied and craving even more customer discovery.
70% of Transformational Change programmes fail. 68% of IT projects fail. Most of what we are working on will never succeed. How can we prevent this huge waste of resources. This deck explores the role of innovation labs in early stage testing and fast failure..
Game-Changers 911: How to Change the Project Mgt. Game in 2020Aggregage
Businesses everywhere are trying to “get business agile”—but it’s not easy to adapt to becoming this adaptive. How can conventional organizations succeed in this transformation? In this webinar, Peter Taylor will walk through the change process step by step, and look at a tried and tested transformation roadmap: benefits are outlined, solutions to common challenges offered, and tried and tested methods and tools provided. It will be a guide towards a decentralized and management style that offers more successful decision making through collaboration.
This presentation describes how ExactTarget uses a particular wiki (MindTouch) to automate workflow processes, as well as generate documentation for the web services API to their application. Automated workflows include assigning writing, identifying articles that have had content contributed by people outside the department requiring further review, and automating the publication of new and changed content from the development wiki to the delivery wiki. Other automated processes include producing “white labeled” documentation from branded documentation.
In the ExactTarget application, much functionality is provided through web services. To make good use of the API calls, clients must understand the objects, methods, parameters, and properties exposed by the WSDL. In the past, this documentation was developed manually, and was often out of date, incorrect, or both.
Through collaboration with the development group, code was developed that builds documentation in the MindTouch wiki that documents the relationships between the objects, methods, parameters, and properties. The code also pulls definitions of these entities from the web service. While the generated pages do not fully document the API, they provide a very strong starting point and serve as a template for the SMEs who fill in the gaps that cannot be determined by parsing the web service. By identifying all of the web service entities, the auto-generated pages ensure that important elements of the application are not missed.
With each release of a new API, the code can generate an up-to-date list of the entities and update the documentation templates without disturbing information that has been manually entered by SMEs. This process allows the API documentation to be much more complete, accurate, and timely for our clients.
Clase 1 Curso on line Zonas Erogenicas.Maria Santini
Curso on line de 3 clases sobre Zonas Erogénicas dictado por la Dra. María Gabriela Santini Vila, Directora de la Escuela de Sexualidad y Espiritualidad. www.sexoyespiritu.com
This is the full slidedeck of our Memefication of Insights Eat 'n Learn Smartees, hosted in Stockholm on Thursday 12 November 2015 by Hakim Zemni (Managing Director, InSites Consulting) & Tom De Ruyck (Managing Partner, InSites Consulting). The presentation elaborates on how to create a culture of innovation and what the characteristics are of future-proof organizations, illustrated by a Dorel case study.
It gives me immense pleasure to introduce ourselves as commercial offset printing company established in the year 2012. We cater to corporate, Advertising Agencies, Design Studios, Government Sectors, Financial Organisations and many more such customers who seek quality and innovation printing products.
Una gran parte de las costumbres y tradiciones de Monterrey es muy similar a las fiestas que se llevan a cabo en el resto del país.
Las fechas nacionales, como el día de la bandera, de la batalla de Puebla o de la Independencia son muy festejadas en la capital de Nuevo León.
Otras, que están más relacionadas con la devoción, como es el caso del día de la virgen de Guadalupe, el 12 de diciembre..
This is the full slidedeck of our Memefication of Insights Eat 'n Learn Smartees, hosted in Amsterdam on Thursday 15 October 2015 by Anita Peerdeman (Managing Director, InSites Consulting the Netherlands), Tom De Ruyck (Managing Partner InSites Consulting) and Anouk Willems (Head of Insight Activation Studios). The presentation elaborates on how to create a culture of innovation and what the characteristics are of future-proof organizations, illustrated by a Dorel case study.
Better Together: Content Strategy and Design #CSFORUM16Rebekah Baggs
Imagine a future where siloed departments and legacy workflows don’t stand in our way. Today’s content is complex, interconnected, and needs to be ready for devices we haven’t even dreamed of yet. Tomorrow isn’t going to get any simpler. Successful outcomes demand a new kind of collaboration.
For the past three years, Rebekah Cancino has studied how successful teams collaborate on content decisions, and helped transform the way content strategists, designers, and developers work and produce together. In this session, you’ll hear what she’s learned about making effective cross-discipline collaboration possible, and leave with actionable approaches you can use to unite your team and workflow, too.
How allstate is adopting a lean startup culture - with Pradeep NayarUserTesting
Pradeep Nayar, Director of UX & Product Design at Allstate, explains how Allstate is adopting a lean startup culture and embracing an extreme agile methodology to ‘fail fast’ and learn from their users to make relevant digital products and services.
Delivering Innovative Solutions Effectively; Lean Startup Lessons for Enterpr...Shahin Sheidaei
You are working extremely hard to build IT right. You are making the deadlines, working overtime. You are following all the new processes and procedures that promise you to be more efficient and effective. You are even upgrading to the latest technology stack for your product. You are delivering and building feature after feature.
Let’s pause for a second. Have we asked ourselves the following question: Are we building the Right thing? What assumptions are we making building the product? What data points do we have to support our hypotheses? How shall we get the data points? What are some of the easiest ways to learn what our customers want?
If these (or similar ones) are the questions that boggle your mind, join me for an informative and interactive session on Lean Startup Mindset for Intrepreneurs (i.e. Internal Entrepreneurs; you are one too, believe it or not!). I will share with you stories of successful start-ups, and how they evaluated if they build the right thing. How they captured data, and how they pivot from their original idea. I will then introduce you two techniques. These are two practical techniques that you can easily use in your daily lives. The first one is known as the heart of Lean Startup, the Build-Measure-Learn cycle, and the more famous one is the MVP. We are going to get our hands dirty using those techniques on what matters most to you!
This is the full slidedeck of our Memefication of Insights Eat 'n Learn Smartees, hosted in London on Tuesday 7 October 2015 by Tom Goderis (Managing Director, InSites Consulting UK) , Tom De Ruyck (Managing Partner InSites Consulting) and Anouk Willems (Head of Insight Activation Studios). The presentation elaborates on how to create a culture of innovation and what the characteristics are of future-proof organizations, illustrated by a Dorel case study.
Product Management for Web Development TeamsJustin Meats
Presentation at the July 2017 Westerville Web Meetup, which gave an overview of product management for Web Developers using the Ten Truths of Great Products By Design from the introduction of the first edition of Inspired: How to Create Products Customers Love by Marty Cagan
In this webinar, you will take-away the understandings of the Intrapreneurship Empowerment Model:
Time & Freedom
Dedicated Innovation Team
Design Thinking
Open Collaboration
Experimentation
Align for Yes
Presenters: Hugh Molotsi, a serial innovator and innovation leader & Jeff Zias, Intuit’s Grassroots Innovation leader.
Over 50 Adoption Activities That Have Helped ORganizations Get More Out Of Of...Richard Harbridge
Much of Office 365's value is not realized immediately upon purchase or deployment. The value is realized as more and more users understand, adopt and embrace the technology. So how do we drive faster, sustainable and effective adoption?
You will learn :
What activities you can do to drive adoption.
What other people are doing to drive better adoption.
Why adoption is so important and critical to plan and act on.
Better awareness/understanding of Microsoft's strategy around adoption.
Features Covered:
SharePoint Online
Exchange Online
Skype For Business
Delve
Office Video
Office 2016
From Hackathons to Startups: Building Products from Fresh IdeasChris Traganos
Closing keynote delivered at HackZurich on October 12, 2014 in Zurich Switzerland.
Lasting products have a solid team building together towards a shared goal. Hackathons and meetups are a great way to find team members who will compliment and push you to become better developers, designers, and product managers.
Hear examples from Silicon Valley projects that started as side projects and became life changing projects and why being a hacker for life will keep you fresh and valuable.
Claire Brawdy recently delivered a presentation titled "Design Thinking for KM Strategy & Roadmapping," at the KMI Showcase held in Tysons Corner, Virginia. The presentation delved into how KM practitioners can and should be leveraging Design Thinking to develop a human-centered approach to knowledge management. Brawdy discussed the Design Thinking methodology, and shared real-world examples of how to leverage this approach to understand end users, define and prioritize KM solutions, and translate that into a KM roadmap to mature knowledge management within any organization.
Employee Onboarding welcome letter Instarea 2019Peter Fusek
Welcome to Instarea 4
The Instarea passion statement & values & strategy 4
Company culture 4
Instarea All.Stars team - Your co-workers & the org chart 6
Your accounts & how to use them 7
The Office 365 Business Suite 8
Outlook 8
MS Teams 9
One Drive 11
How to map folders to your computer 11
Sharing files outside of organization 12
Target process – dev planning and time tracking 12
Dev planning 12
Time reporting 13
Testing & bug reporting 14
Trello for business / project task management 14
PipeDrive – sales management and deal tracking 14
Adalytics – customer behavior tracking and communication 14
Office rules 15
About the Company & Products 17
Our brands and how to use them 18
Representing the company 18
Document Templates 18
Email 19
Signature 19
Aliases 19
Vacation responder 19
Social media 20
Benefits for Employees 21
Passwords 21
Storing & Sharing information 22
Work Ethics & Work Safety 23
GDPR compliance 23
Other important information 23
Other tips & tricks 24
Hytner’s five practices for a habit of creativity and thinking differently
The use of digital media as a communications and fundraising tool is has become essential for nonprofit organization, but does your organization have a clear understanding and plan of the role online communications plays in raising funds? Learning ways to leverage multichannel communications for your cultivation and stewardship strategies will benefit your bottom line and better serve your mission.
• Understand the strategic role online communications plays in fund development. Investigate options for using digital media as a fundraising tool.
• Learn the role of social media in the fundraising process.
Develop online engagement strategies for organizational staff, board members, volunteers and current donors.
AB Testing and UX - a love story with numbers and people (by Craig Sullivan a...Northern User Experience
AB Testing and UX - a love story with numbers and people
Slides from the NUX6 talk by Craig Sullivan, Friday 27th October 2017.
2017.nuxconf.uk / nuxuk.org
Synopsis:
What’s wrong with the web these days? The mobile experience sucks. The customer experience sucks. It doesn’t work. It’s too hard to use. The text is too small. Nobody measures this happening. The interaction patterns suck. Nobody ever calls up to complain but nobody does anything anyway. Millions of people lose countless days to friction, poor design and frustrating moments on their devices.
There may be thousands of things you can fix that look promising – but how do you know where to start? What if you could measure what sucked, where it sucked and how big the problem was? Using lightweight research methods and tools, you can stop making excuses and start knowing exactly what to do. Life becomes much simpler and easier with a scientific method of optimising growth or delight within your product.
Craig has trained over 500 people on how to measure and optimise their product experience, finding 100M of ‘lost revenue’ using just one of the techniques you will learn. With reports, checklists, downloadable templates and toolkits for every budget and stage of growth – you can stop guessing tomorrow.
Advisor project is a Start Ups lab creating global products starting from nothing... We find the talent, make the teams, find problems to solve, design solutions , and create global and scalable products. All following lean startup and customer development methodologies.
6 steps to start your artificial intelligence projectTropos.io
Working in data analytics for fortune 500 companies, we've distilled a practical framework to discover opportunities in data analytics projects in 6 high level steps.
Since the publication of the Agile Manifesto in 2001, Agile has grown to be the standard practice for the software development industry and teams around the globe. Seeing the success of this approach, other areas of the business are looking to adopt it; but…how do you “run agile” in non-software development teams? How do you apply the Agile principles and tools to an Operations, Sales or an HR team? And more importantly, how does your business achieve Business Agility as a whole?
I spoke at LA Uncubed to talk about Product Design at Fullscreen. I get into everything from Ideating, research, prototyping, testing & building, and key take aways
The end of average is over: how to bring back our EDGE?InSites on Stage
No need to repeat the VUCA world is here and it is here to stay. While the power of ‘averages’ has successfully served the marketing community for so long, applying average thinking is now turning brands all over the world into zombies with most consumers not caring if 76% of all brands would disappear (Havas Media Group). If brands want to remain relevant and successful, they need to let go of average and embrace the edges. In his talk, Kristof De Wulf shares his view on how brands can benefit from edgy versus average thinking.
Fast-forward to more contextual, more agile and smarter qualitative research, a presentation by Annelies Verhaeghe & Sophie Van Neck for the ESOMAR Qualitative Research Congress on November 7, 2018 in Porto (PT).
Although research communities are probably one of the biggest disruptions happening in our industry in the past years, we believe that there is yet again another game changer around the corner: online chat. Online chat and chat bots will, in our opinion, make qualitative research more agile, more contextual and smarter. To explore the opportunities that chat offers, we decided to set up an experiment with Heineken. Join us on our journey and discover what we think might be the future of qual!
Market Research Today, Tomorrow and the Day after TomorrowInSites on Stage
Market Research in Germany – A picture of the future of the German research industry based on a study among German corporate researchers. Presented by Tom De Ruyck at the Planung & Analyse Insights 2017 event in Frankfurt (DE).
Does the future of your business depend on luck? Only 11% of decisions are taken with input from consumers, yet in these fast-forward times the need for agile consumer connection is growing. Not only do the traditional long linear research cycles need to move towards ongoing ‘test-learn-developed’ cycles, the technological (r)evolution brings many opportunities for research.
Presentation on contemporary consumer conversations by Annelies Verhaeghe as presented at Confirmit’s Mind Your Language Event in London in June 2017.
De Comeos e-commerce studie zit al aan de zevende editie en is het grootste e-commerce consumentenonderzoek in België, in samenwerking met InSites Consulting. In deze studie schetsten we een duidelijk beeld van de Belgische e-consument en hoe die evolueert in al zijn aspecten. Hét rendez-vous van het jaar voor iedere handelaar die intensief bezig is met e-commerce en omnichannel.
By its very definition, the pursuit of insights is an exercise in empathy. Surveys, focus groups, data collection, and so on — all just means to empathize with research subjects, to walk in their shoes. Like never before, virtual reality can almost literally put researchers into the shoes of their subjects. Using affordable 360-degree cameras and basic virtual reality, your clients can now experience the world of their consumer.
Rumblings about virtual reality and its promise have been around for years. Now, the promise has arrived. Come to see how virtual reality is already making an impact in our industry. A presentation by Thomas Troch, Business Director at InSites Consulting
The patient is no longer patient. Presentation of Christophe Jauquet (Business Director Health & Medical, InSites Consulting) at the European Health Insurance Conference in Berlin on Friday 23 March, 2017.
Since the early days of business, marketing gurus have preached their beliefs on how to build strong brands. These theories and models have been translated into numerous books to provide a clear framework for marketers on what to aim for and how to grow their brand.
But in this abundance of models and theories, marketers might find themselves lost in translation. In this presentation, we aim to simplify the world of marketing and bundle these frameworks in three main Brand Religions beyond the classic ‘Kotler-ian’ thinking, nl penetration, influencers and relationship religions.
SkyTeam, one of the largest international airline alliances, launched a pilot customer centricity project for their key product – SkyPriority. The pilot project used an innovative approach designed to evoke a feeling of customer centricity through research. Following the pilot implementation, we looked back and found a positive impact on high value customers and SkyPriority managers. Customers felt they could better collaborate with SkyTeam, and more importantly, they felt more valued as customers when compared to people who did not take part in the program. Airline managers also had a positive perception of the project and reported improved implementation of the SkyPriority product.
Recent insight generation work we conducted in our own industry has demonstrated that survey research needs to change drastically. We need to become more agile, smarter and more in line with today’s marketing standards, as well as better follow the pace of the business. We believe that, in order to make surveys strive again, we need to start embracing the possibilities of smart data integration. We are THE ideal industry to get the most out of ‘small data’. We will offer a framework to describe the different possible flavours of data collection beyond explicit questioning. In addition, we will share, based on a series of data integration experiments with global brands, what the added value is of each type and how they contribute to better insights and a higher return on those insights. Presented by Angie Deceuninck & Annelies Verhaeghe at ESOMAR Congress in New Orleans on Monday September 19, 2016.
Community member disengagement: a fundamental threat for viable research communities, presented by Steven Debaere (PhD IESEG) in collaboration with InSites Consulting at the ASC International Conference in Winchester on September 9, 2016.
This is the full slidedeck of our Smartees Workshop on Turning Insights into Impact, hosted by Tom De Ruyck (Managing Partner, InSites Consulting) in Ghent on Tuesday June 14, 2016.
Shaping your business together with patients Smartees WebinarInSites on Stage
This is the full slidedeck of our Smartees Webinar on 'Shaping your business together with patients', hosted on June 9 and streamed life from our Ghent office. Presentation by Christophe Jauquet (Business Director Health & Medical) & Sarah Van Oerle (Reserach Consultant).
Alieke Stubbe's pitch for the Febelmar Young Talent Award. The challenge? How can the research industry prepare itself today in order to be ready for challenges of tomorrow. With her presentation on the price of privacy Alieke convinced the jury of her talent and was therefore awarded Febelmar Young Talent of 2016.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
3. Conversation
STARTERS!
@hakimzemni
Hi, I’m ….., I work @...
…I’m interested in today’s topic because… .
…my favorite meme of the moment is… .
…when we do research, the biggest challenge is… .
10. @hakimzemni
14:15 Building a consumer-driven business together
Wrap up and Q&A
Dorel Juvenile case
Networking & drinks
15:15
16:15
15:45
16:30
Coffee break
AGENDA
65. INSIGHT IMPACT
OF THE GAME
IS THE NAME
20 talks with
marketers and
insights managers
MR Impact Research
survey with 185
marketers and
insights managers
@TIMDUH
69. Meme |’mi:m/meem
An idea, behavior, or style that spreads from person to person within a culture*
#CARSEATCODE
We have a strong position in the baby & toddler car seat market.
However, the conversion on group 2/3 car seat is rather low.
Somehow, parents decide not to choose our car seats when their
kids grow older. Personal designs, safety reasons or convenience...
What influences parents when buying car seats and how can we
improve our position?
WIDESPREAD
UNDERSTANDING
DIFFUSIONAUGMENTATION
BEHAVIOR
CHANGE
* By Richard Dawkins, 1989, The Selfish Gene
@TIMDUH
81. FIRST USER
EXPERIENCES
“I see the Studio as a
platform to share
something you see and
find really interesting, but
don’t really understand yet.
It still has these ‘loose
ends’. You share what
you see, and there will
always be someone
inspired by your input.
There is a lower barrier to
post your ideas”
2/
INSTALL
ROUTINES
@TIMDUH
84. THE stats
33% USERS REGISTERED • 65% REPEAT USERS
56% 35% 28%
AFTER 2 MONTHS…
1,8 7,6 9:08
LIKING
USERS
POSTING
USERS
COMMENTING
USERS
VISITS PER
USER PER
WEEK
PAGES
PER VISIT
TIME SPEND
PER VISIT
@TIMDUH
86. TIME (WEEKS)
FUELFORYOURBUSINESS
Return on efforts
Invest in your
change program
INVEST FIRST,
HARVEST LATER
The more actions taken to
support the initiative, the
higher chance for success
Effort
s
@TIMDUH
88. THE EFFECT OF
POSITIVE DISRUPTION
Consumer feeling dropped
from 7,7 to 7,4
I know very well what products are
on the market for the category I
work for
#MARKETUNDERSTANDING
@TIMDUH
89. Information and personalization, two pending
themes that are always in our mind but require
refreshing. But the real challenge is change in
behavior. This will come back in our new
innovation projects!
FILLING OUR
BLIND SPOTS
@TIMDUH
90. BETTER IDEAS
OVER TIME
#outsidein
“The Studio made me think
deeper about some things, like
‘how can I pimp the customer
journey’? Now I’m always
looking if there is something
interesting to post on the
Studio. I always ask myself ‘is
this something I would like to
share with my colleagues?’”.
TIME (WEEKS)
QUALITYOFOUTPUT
@TIMDUH