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WHAT’S THE PRICE OF…
PRIVACY?
Hi, I’M ALIEKE STUBBE
Qualitative Research Consultant
@InSites Consulting
WHAT WOULD YOU WANT
IN RETURN FOR SHARING EVERYTHING YOU DO, THINK & FEEL?
IT IS HAPPENING TODAY
NO SEAMLESS EXPERIENCE
THE ISSUES TODAY
IT IS A BLIND SPOT
IN COMES THE CHIP
A (NOT PAINFULL) CHIP IMPLANT
ALL DATA UPLOADED IN REAL TIME
FULLY OPERATIONAL FOR 12 MONTHS
WHAT IS IT?...
WHAT DOES IT TRACK?
CAFFEINE LEVEL
#STEPS TAKEN
PRODUCTS CONSUMED
LOCATIONS VISITED
MOOD PER MINUTE
BRANDS SEEN
ADVERTISIN...
THE ULTIMATE PERSONAL COACH
WHAT’S IN IT FOR THE CHIP CARRIER?
THE ULTIMATE CONSUMER CONTROL ROOM
WHAT’S IN IT FOR THE RESEARCH INDUSTRY?
NO MORE ADHOC SET-UP
REALTIME AGGREGATED CONSUM...
WHAT’S IN IT FOR THE RESEARCH INDUSTRY?
WHY!
WHAT / WHO / HOW / WHEN?
MY QUESTION TO YOU:
A (NOT PAINFULL) CHIP IMPLANT
ALL DATA UPLOADED IN REAL TIME
ALL DATA CAN BE USED FOR COMMERCIAL PURPOSES IN AN ANONYMOUS ...
A (NOT PAINFULL) CHIP IMPLANT
ALL DATA UPLOADED IN REAL TIME
ALL DATA CAN BE USED ANONYMOUSLY FOR COMMERCIAL PURPOSES
FULL...
A (NOT PAINFULL) CHIP IMPLANT
ALL DATA UPLOADED IN REAL TIME
ALL DATA CAN BE USED ANONYMOUSLY FOR COMMERCIAL PURPOSES
FULL...
A (NOT PAINFULL) CHIP IMPLANT
ALL DATA UPLOADED IN REAL TIME
ALL DATA CAN BE USED ANONYMOUSLY FOR COMMERCIAL PURPOSES
FULL...
A (NOT PAINFULL) CHIP IMPLANT
ALL DATA UPLOADED IN REAL TIME
ALL DATA CAN BE USED ANONYMOUSLY FOR COMMERCIAL PURPOSES
FULL...
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What's the price of privacy?

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Alieke Stubbe's pitch for the Febelmar Young Talent Award. The challenge? How can the research industry prepare itself today in order to be ready for challenges of tomorrow. With her presentation on the price of privacy Alieke convinced the jury of her talent and was therefore awarded Febelmar Young Talent of 2016.

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What's the price of privacy?

  1. 1. WHAT’S THE PRICE OF… PRIVACY?
  2. 2. Hi, I’M ALIEKE STUBBE Qualitative Research Consultant @InSites Consulting
  3. 3. WHAT WOULD YOU WANT IN RETURN FOR SHARING EVERYTHING YOU DO, THINK & FEEL?
  4. 4. IT IS HAPPENING TODAY
  5. 5. NO SEAMLESS EXPERIENCE THE ISSUES TODAY IT IS A BLIND SPOT
  6. 6. IN COMES THE CHIP A (NOT PAINFULL) CHIP IMPLANT ALL DATA UPLOADED IN REAL TIME FULLY OPERATIONAL FOR 12 MONTHS WHAT IS IT? DATA CAN BE USED ANONYMOUSLY FOR COMMERCIAL PURPOSES
  7. 7. WHAT DOES IT TRACK? CAFFEINE LEVEL #STEPS TAKEN PRODUCTS CONSUMED LOCATIONS VISITED MOOD PER MINUTE BRANDS SEEN ADVERTISING EXPOSURE ONLINE FOOTPRINT #SHOWERS BANK ACCOUNT M’GT ONGOING SPENDING TRACKING SHOPPER ETHNOGRAPHICS EMOTIONALITY ALCOHOL INTAKE SEXUAL ACTIVITIES
  8. 8. THE ULTIMATE PERSONAL COACH WHAT’S IN IT FOR THE CHIP CARRIER?
  9. 9. THE ULTIMATE CONSUMER CONTROL ROOM WHAT’S IN IT FOR THE RESEARCH INDUSTRY? NO MORE ADHOC SET-UP REALTIME AGGREGATED CONSUMER DATA NO MORE SELF-REPORTED DATA FROM RESEARCH TO MONITORING NO MORE (ANNOYING) QUESTIONNAIRES
  10. 10. WHAT’S IN IT FOR THE RESEARCH INDUSTRY? WHY! WHAT / WHO / HOW / WHEN?
  11. 11. MY QUESTION TO YOU:
  12. 12. A (NOT PAINFULL) CHIP IMPLANT ALL DATA UPLOADED IN REAL TIME ALL DATA CAN BE USED FOR COMMERCIAL PURPOSES IN AN ANONYMOUS WAY FULLY OPERATIONAL FOR 12 MONTHS MY OFFER: THE ULTIMATE PERSONAL COACHING SYSTEM IN RETURN
  13. 13. A (NOT PAINFULL) CHIP IMPLANT ALL DATA UPLOADED IN REAL TIME ALL DATA CAN BE USED ANONYMOUSLY FOR COMMERCIAL PURPOSES FULLY OPERATIONAL FOR 12 MONTHS MY OFFER: THE ULTIMATE PERSONAL COACHING SYSTEM IN RETURN +500€
  14. 14. A (NOT PAINFULL) CHIP IMPLANT ALL DATA UPLOADED IN REAL TIME ALL DATA CAN BE USED ANONYMOUSLY FOR COMMERCIAL PURPOSES FULLY OPERATIONAL FOR 12 MONTHS MY OFFER: THE ULTIMATE PERSONAL COACHING SYSTEM IN RETURN +1000€
  15. 15. A (NOT PAINFULL) CHIP IMPLANT ALL DATA UPLOADED IN REAL TIME ALL DATA CAN BE USED ANONYMOUSLY FOR COMMERCIAL PURPOSES FULLY OPERATIONAL FOR 12 MONTHS MY OFFER: THE ULTIMATE PERSONAL COACHING SYSTEM IN RETURN +10.000€
  16. 16. A (NOT PAINFULL) CHIP IMPLANT ALL DATA UPLOADED IN REAL TIME ALL DATA CAN BE USED ANONYMOUSLY FOR COMMERCIAL PURPOSES FULLY OPERATIONAL FOR 12 MONTHS MY OFFER: THE ULTIMATE PERSONAL COACHING SYSTEM IN RETURN

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