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INTRAPRENEURSHIP IN 
SOFTWARE COMPANIES 
6. November 2014 
Guest Lecture at Aalborg University 
Kåre Werner Storgaard
Who learned a new 
language in the last 
year?
Who are contributing to 
an open source project?
WHO AM I? 
_ AAU – Master in Industrial Management 
_ Entrepreneur (IT & Hosting) 
_ Telenor (Developer, Team lead, Manager) 
_ KMD (Manager for Telenor IT & Operations) 
_ Wife and two kids (2 and 4 years old) 
_ Passion for board games and starting initiatives
Who is KMD? 
(Commercial break)
WHO IS KMD? 
_ KMD is one of Denmarks largest IT companies
WHO IS KMD?
AGENDA 
_ Introduction 
_ Intrapreneurship vs. Entrepreneurship 
_ Why the hype 
_ What to innovate 
_ How to be an intrapreneur
What is the 
similarity/difference 
between 
entrapreneurship and 
intrapreneurship?
An entrepreneur is someone who, through 
his or her skills and passion, creates a 
business and is willing to take full 
accountability for its success or failure. 
An intrapreneur, on the other hand, is 
someone who utilizes his or her skill, 
passion and innovation to manage or 
create something useful for someone else’s 
business... with entrepreneurial zest 
(http://www.ourknowledge.asia/our-knowledge-blog/entrepreneur-or-intrapreneur-whats-the-difference)
ENTREPRENEUR VS. INTRAPRENEUR 
Intrapreneur 
_ Hold in high regard 
the existing processes 
they are disrupting 
_ Must get buy-in 
_ Failure means going 
back to the drawing 
board 
_ Gets a paycheck 
Entrepreneur 
_ Hold in high regard 
time to market, 
ideation and 
validation 
_ Freedom to react on a 
whim 
_ Failure results in no 
paycheck 
http://www.slideshare.net/InfoQ/innovation-in-the-enterprise-the-intrapreneurs-behind-the-scene
WHY THE INTEREST? 
_ In general? 
_ Telenor? 
_ KMD? 
_ From my organizational unit
EXAMPLES
CORPORATE INITIATIVES 
Unfortunately very few …
KMD INTRAPRENEURSHIP 
_ Individual and scattered initiatives 
_ No corporate policies to support initiatives 
_ Idea backlog and upsale 
_ Community workshops 
_ Customer products
… but that does not 
mean that it doesn’t 
happen!
DEGREES OF INTRAPRENEURSHIP 
_ End user products 
_ Internal products 
_ Internal tools 
_ Culture 
_ Processes 
_ Approved / unapproved initiatives
MY EXAMPLES 
_ Small tools 
_ Internal Q&A site 
_ Team experiments 
_ Software craftsmanship (workshops) 
_ Product innovation 
_ Mobile apps 
_ Innovation days 
_ Ambassadors for company
AGENDA 
_ Introduction 
_ Intrapreneurship vs. Entrepreneurship 
_ Why the hype 
_ What to innovate 
_ How to be an intrapreneur
What should an 
intrapreneur 
be good at?
INTRAPRENEUR DNA 
_ Is passionate (learns new languages, reads 
books, develops in their spare time, etc.) 
_ Curious and wants to automate/be smarter 
_ Self-reliant and not afraid to go against the 
stream 
_ Good at communication and compromises 
_ Ensuring buy-in 
_ Willing to make sacrifices
INTRAPRENEUR EFFECTS 
_ Better customer relations 
_ Catches problems before customers do 
_ Focus on both the big picture and small details 
_ Reduce costs 
_ Higher employee satisfaction 
_ Other?
RECOMMENDATION 
_ Get approval from line manager 
_ Find people to help you 
_ Be ready to work underground 
_ … Or find strategic allies 
_ Do any task regardless of your job description 
_ Honor your sponsors!
WHAT CAN YOU DO? 
_ Be engaged/passionate about your company 
_ Always look for things to automate/improve 
_ Engage in networks 
_ Find proactive leaders 
_ Facilitate innovation camps 
_ Arrange hackathons
WHAT CAN YOU DO? 
_ Share your passion and knowledge 
_ Prototype and get sponsors 
_ Learn idea pitching 
_ Lean startup 
_ Lean development (Kaizen)
RESISTANCE 
_ Processes 
_ Project models 
_ Management 
_ Politics 
_ Idea generation vs. execution
SACRIFICES 
_ Lower performance 
_ Be fired / be reprimanded 
_ Work extra hours 
_ Might not get direct credit
WHAT’S IN IT FOR ME? 
_ Usually more requested 
_ Better network 
_ Better job offerings 
_ Better recommendations 
_ Better salary
TL;DR 
_ A successful intrapreneur performs other roles 
of value without them necessarily being in their 
job description 
_ A successful intrapreneur is passionate, self-relaint, 
and not afraid to make sacrifices 
_ A successful intrapreneur respects, but does 
not fear disrupting existing corporate processes
Thanks for you time! 
Questions?

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Intrapreneurship for Developers in Software Companies

  • 1. INTRAPRENEURSHIP IN SOFTWARE COMPANIES 6. November 2014 Guest Lecture at Aalborg University Kåre Werner Storgaard
  • 2. Who learned a new language in the last year?
  • 3.
  • 4. Who are contributing to an open source project?
  • 5.
  • 6. WHO AM I? _ AAU – Master in Industrial Management _ Entrepreneur (IT & Hosting) _ Telenor (Developer, Team lead, Manager) _ KMD (Manager for Telenor IT & Operations) _ Wife and two kids (2 and 4 years old) _ Passion for board games and starting initiatives
  • 7. Who is KMD? (Commercial break)
  • 8. WHO IS KMD? _ KMD is one of Denmarks largest IT companies
  • 10. AGENDA _ Introduction _ Intrapreneurship vs. Entrepreneurship _ Why the hype _ What to innovate _ How to be an intrapreneur
  • 11. What is the similarity/difference between entrapreneurship and intrapreneurship?
  • 12. An entrepreneur is someone who, through his or her skills and passion, creates a business and is willing to take full accountability for its success or failure. An intrapreneur, on the other hand, is someone who utilizes his or her skill, passion and innovation to manage or create something useful for someone else’s business... with entrepreneurial zest (http://www.ourknowledge.asia/our-knowledge-blog/entrepreneur-or-intrapreneur-whats-the-difference)
  • 13. ENTREPRENEUR VS. INTRAPRENEUR Intrapreneur _ Hold in high regard the existing processes they are disrupting _ Must get buy-in _ Failure means going back to the drawing board _ Gets a paycheck Entrepreneur _ Hold in high regard time to market, ideation and validation _ Freedom to react on a whim _ Failure results in no paycheck http://www.slideshare.net/InfoQ/innovation-in-the-enterprise-the-intrapreneurs-behind-the-scene
  • 14. WHY THE INTEREST? _ In general? _ Telenor? _ KMD? _ From my organizational unit
  • 17. KMD INTRAPRENEURSHIP _ Individual and scattered initiatives _ No corporate policies to support initiatives _ Idea backlog and upsale _ Community workshops _ Customer products
  • 18. … but that does not mean that it doesn’t happen!
  • 19. DEGREES OF INTRAPRENEURSHIP _ End user products _ Internal products _ Internal tools _ Culture _ Processes _ Approved / unapproved initiatives
  • 20. MY EXAMPLES _ Small tools _ Internal Q&A site _ Team experiments _ Software craftsmanship (workshops) _ Product innovation _ Mobile apps _ Innovation days _ Ambassadors for company
  • 21. AGENDA _ Introduction _ Intrapreneurship vs. Entrepreneurship _ Why the hype _ What to innovate _ How to be an intrapreneur
  • 22. What should an intrapreneur be good at?
  • 23. INTRAPRENEUR DNA _ Is passionate (learns new languages, reads books, develops in their spare time, etc.) _ Curious and wants to automate/be smarter _ Self-reliant and not afraid to go against the stream _ Good at communication and compromises _ Ensuring buy-in _ Willing to make sacrifices
  • 24. INTRAPRENEUR EFFECTS _ Better customer relations _ Catches problems before customers do _ Focus on both the big picture and small details _ Reduce costs _ Higher employee satisfaction _ Other?
  • 25. RECOMMENDATION _ Get approval from line manager _ Find people to help you _ Be ready to work underground _ … Or find strategic allies _ Do any task regardless of your job description _ Honor your sponsors!
  • 26. WHAT CAN YOU DO? _ Be engaged/passionate about your company _ Always look for things to automate/improve _ Engage in networks _ Find proactive leaders _ Facilitate innovation camps _ Arrange hackathons
  • 27. WHAT CAN YOU DO? _ Share your passion and knowledge _ Prototype and get sponsors _ Learn idea pitching _ Lean startup _ Lean development (Kaizen)
  • 28. RESISTANCE _ Processes _ Project models _ Management _ Politics _ Idea generation vs. execution
  • 29. SACRIFICES _ Lower performance _ Be fired / be reprimanded _ Work extra hours _ Might not get direct credit
  • 30. WHAT’S IN IT FOR ME? _ Usually more requested _ Better network _ Better job offerings _ Better recommendations _ Better salary
  • 31. TL;DR _ A successful intrapreneur performs other roles of value without them necessarily being in their job description _ A successful intrapreneur is passionate, self-relaint, and not afraid to make sacrifices _ A successful intrapreneur respects, but does not fear disrupting existing corporate processes
  • 32. Thanks for you time! Questions?