Boston Advertising
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Team 2 consultants presented collaborative technologies to Boston advertising executives to improve client communication and project tracking. They recommended social media platforms like Twitter, Google+, and Slideshare and discussed how to use them internally for project sharing and externally for client engagement. Metrics for adoption and success were also proposed to measure the impact of these new communication strategies.
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Boston Advertising
- 1. BROUGHT TO YOU BY TEAM 2 TOP CONSULTANTS: AMANDA KELLY, NUSRATH KHAN, JOHN SUNDBORG ATTENDED BY BOSTON ADVERTISING EXECS: NICHOLAS ASADORIAN, KENNETH CAREY, PRITA VAIDYA Team 2 Top Consultants Present Boston Advertising: Collaborative Technologies
- 4. Twitter Why it works for Boston Advertising How do you know it’s working
- 5. Google+ Why it works for Boston Advertising How do you know it’s working
- 6. Slideshare.net Why it works for Boston Advertising How do you know it’s working
- 7. Microsoft Sharepoint Why it works for Boston Advertising How do you know it’s working
- 8. Blogging Why it works for Boston Advertising How do you know it’s working
- 18. INFO DUMP
Editor's Notes
- TEAM SUCCESS & STRUGGLES Efficient Search Collaboration/Communication (Geographical Limitations) Upstream Communication Leveraging Resources (“Knowing what to know”) Generational Gaps (Adoption Rates) PAST PROJECT TRACKING Successful Pitches Genre Tracking What Didn’t Work LOCATING & UTILIZING the EXPERTS Cross Departmental Collaboration Streamlining Communication/Approval Process Filtering out the “White Noise”
- Amanda DETAILED NOTES Internal Use IT implementation – rolling out the product Adoption – how are you going to get people involved and using the technology Analytics – describe a few components that will allow you to track use (likes/downloads/retweets/visits etc) External Use Is this tool useful to clients in communication and project sharing? How? Q/A Q from Boston Advertsing: blah blah blah A from Team 2 Top Advertising: blah blah blah
- John DETAILED NOTES Internal Use IT implementation – rolling out the product Adoption – how are you going to get people involved and using the technology Analytics – describe a few components that will allow you to track use (likes/downloads/retweets/visits etc) External Use Is this tool useful to clients in communication and project sharing? How? Q/A Q from Boston Advertsing: blah blah blah A from Team 2 Top Advertising: blah blah blah
- Cathlin DETAILED NOTES Internal Use IT implementation – rolling out the product Adoption – how are you going to get people involved and using the technology Analytics – describe a few components that will allow you to track use (likes/downloads/retweets/visits etc) External Use Is this tool useful to clients in communication and project sharing? How? Q/A Q from Boston Advertsing: blah blah blah A from Team 2 Top Advertising: blah blah blah
- Prita DETAILED NOTES Internal Use IT implementation – rolling out the product Adoption – how are you going to get people involved and using the technology Analytics – describe a few components that will allow you to track use (likes/downloads/retweets/visits etc) External Use Is this tool useful to clients in communication and project sharing? How? Q/A Q from Boston Advertsing: blah blah blah A from Team 2 Top Advertising: blah blah blah
- Nusrath DETAILED NOTES Internal Use IT implementation – rolling out the product Adoption – how are you going to get people involved and using the technology Analytics – describe a few components that will allow you to track use (likes/downloads/retweets/visits etc) External Use Is this tool useful to clients in communication and project sharing? How? Q/A Q from Boston Advertsing: blah blah blah A from Team 2 Top Advertising: blah blah blah
- Background: 2 months after the original Team 2 Top Consultants
- Consultants will write about their topic of interest in regards to Boston Advertising, a repetitive theme by a particular author will illustrate their expertise.
- Boston Advertising – Challenges Internal Success of past proposals Matching appropriate consultant to the relevant project Consultant Collaboration Prioritize Project Topics Search Prioritization & matching (keyword tagging) Upstream (VPs/Management) Communication Knowing what to know Resistance to new technology External Increased social media use Project progression – keeping the clients in the loops Increasing customer engagement through social media Increasing brand awareness Providing Customer Service Monitoring Customer Satisfaction