Demystifying Social Media 6
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This document discusses how social media like blogs, Twitter, Facebook and LinkedIn can help grow businesses. It provides examples of how different businesses have used these platforms successfully, including a local retail store that doubled its clientele using Twitter, an event that sold out 5 times more using LinkedIn, and a local blogger who increased monthly visitors nearly 10 fold using their blog. It encourages businesses to get started on social media by asking and listening to their audience, having the right tools, being prepared to invest time, and measuring success.
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Demystifying Social Media 6
- 1. Demystifying Social Media How Twitter, Blogging and LinkedIn Can Help Grow Your Business Lynda Partner Gillian Brouse
- 8. It’s a busy place
- 10. Blogs
- 12. Twitter
- 13. Twitter
- 15. Why people tweet TO BUY TO SELL TO FIND LINKS TO PUBLISH CONTENT TO STAY CURRENT TO LISTEN TO TALK TO COMPLAIN TO HELP SOLVE PROBLEMS BUSINESSES: how can you leverage that?
- 17. Twitter
- 18. Twitter
- 19. Twitter
- 20. Twitter
- 21. Twitter
- 22. Exercise
- 27. Case Studies
- 35. LinkedIn – for SM marketing event
- 36. LinkedIn – for SM marketing event
- 39. Case study # 4 – local blogger
- 41. Crazy successful
- 42. Brainstorming your business needs
Editor's Notes
- Building Buzz and Brand Workshop — Slide Handouts
- Building Buzz and Brand Workshop — Slide Handouts
- Building Buzz and Brand Workshop — Slide Handouts
- Building Buzz and Brand Workshop — Slide Handouts Discussion groups Top three sources Write on whiteboard/flipchart
- Building Buzz and Brand Workshop — Slide Handouts
- Building Buzz and Brand Workshop — Slide Handouts
- You need to care because its happening whether you want it to or not, at the very least you need to know what people are saying, at the very best you need to capitalize on these opportunities and use them to grow your business Building Buzz and Brand Workshop — Slide Handouts
- We are only touching a tiny bit of the landscape today Building Buzz and Brand Workshop — Slide Handouts
- Building Buzz and Brand Workshop — Slide Handouts
- Building Buzz and Brand Workshop — Slide Handouts Actually, you are reading more blogs than you think you are: Searches Popular content, around business, celebrity, life A blog is just a webpage authored by an individual (think bi-lines in newspapers) with words, and sometimes video and/or audio Sometimes blogs are attached to websites, sometimes they are the website. Unlike typical webpages, blogs usually have a place for readers to add their comments to the page, making it more interactive and more social.
- Building Buzz and Brand Workshop — Slide Handouts
- Building Buzz and Brand Workshop — Slide Handouts
- Building Buzz and Brand Workshop — Slide Handouts
- The power of a network to influence – tied to reputation – if it comes from Fred, I should listen/read/act. Building Buzz and Brand Workshop — Slide Handouts
- It’s entertaining, like following a soap opera It’s a clipping service, someone finds all the interesting articles for me It’s someone to talk to, a never ending cocktail party To tap into a great number of minds to solve problems It’s a microphone (complain, compliment, just talk) To sell stuff (more on that later) To meet new people, to find people to help them out To raise money for good causes Building Buzz and Brand Workshop — Slide Handouts
- Building Buzz and Brand Workshop — Slide Handouts
- Building Buzz and Brand Workshop — Slide Handouts What is it? Search: What people are talking about, right now (as long as they are talking about it on twitter) Very powerful. V. Google, for that real time “attitude” search
- Building Buzz and Brand Workshop — Slide Handouts As a search tool
- Building Buzz and Brand Workshop — Slide Handouts
- Building Buzz and Brand Workshop — Slide Handouts
- Building Buzz and Brand Workshop — Slide Handouts Twitter as directory
- Building Buzz and Brand Workshop — Slide Handouts
- Building Buzz and Brand Workshop — Slide Handouts
- Building Buzz and Brand Workshop — Slide Handouts
- = free, indexable, fee video hosting, product catalogues, events, presentations, surveys, blogs A marketing channel – awareness and advertising – direct and indirect, free email marketing Building Buzz and Brand Workshop — Slide Handouts
- Building Buzz and Brand Workshop — Slide Handouts
- Building Buzz and Brand Workshop — Slide Handouts
- Building Buzz and Brand Workshop — Slide Handouts
- Building Buzz and Brand Workshop — Slide Handouts
- Building Buzz and Brand Workshop — Slide Handouts
- Building Buzz and Brand Workshop — Slide Handouts
- Building Buzz and Brand Workshop — Slide Handouts Since opening more than two years ago, the owners of the Coffee Groundz had tried several methods to get new customers and increase sales. They tried print ads in local community magazines and newspapers, radio spots, and even working with local nonprofit groups. Little in sustained results. Sept 2008 Followed local twitterati,soon had more than 1000 local followers himself Be natural, curious, generous Started with a simple exchange one month later… Clientele was on twitter, loved the story, made it go viral “First take out order on Twitter” Other smart stuff Orders in store, to your table, by DM Tweet-ups Special events…Obama inauguration – 250 people buying coffee Became a hang-out for tweeters… says he doubled clientele, and boosted revenue by hosting events that would have been out of reach.
- Building Buzz and Brand Workshop — Slide Handouts LinkedIn – ideal for event marketing, especially professional development events If you have people in your network likely to go, or already signed up, encouraging them to RSVP on LinkedIn is a built in endorsement, credibility. Networks on LI built around common professional interests. By default, you see the events members of your network plan to attend when you logon to your LI homepage….
- OCRI Zone5ive used a multi-pronged social media strategy to market an event it did last year on using social media for business. LinkedIn Facebook Twitter Blogs In addition to regular marketing – print (OBJ and Citizen) ads and email lists. It starts by creating an event page on LinkedIn (easy) and getting a few people in your network likely to go to RSVP.
- If someone sees several people in his or her network sign up, the event starts to look pretty compelling.
- Building Buzz and Brand Workshop — Slide Handouts
- Building Buzz and Brand Workshop — Slide Handouts Early to blogging Started in 2002 Blogged about technologies he was passionate about, related to his business Became a huge blog, with insider access to influencers in his business
- Building Buzz and Brand Workshop — Slide Handouts
- Building Buzz and Brand Workshop — Slide Handouts Inbound links to brands Mitel – 450 Bell 1530 Coke 2610 # 1 result on a whole range of subjects, even those he does not specialize in Facebook marketing secrets
- Building Buzz and Brand Workshop — Slide Handouts
- Ask, Listen & Learn from your audience Ask them what they want, where they get their news, where they live and play online Start by listening Add value, don’t just sell – Don’t be a douchebag! Match your communications strategy to your audience’s needs Younger audience = mobile, social media Older Boomers = traditional web Get the right tools Tools are easy to set up, key is using them effectively Be prepared to invest time Your staff and you personally Measure success, be prepared to be flexible Track stats, keep asking for feedback Building Buzz and Brand Workshop — Slide Handouts
- Building Buzz and Brand Workshop — Slide Handouts