This document provides a guide to using Facebook as a business tool. It outlines the basics of setting up a company Facebook page, including customizing content, tabs, layout, sending updates to fans, creating polls and events. It also discusses promoting the page through other media, integrating Facebook with other marketing efforts, and using it as a PR tool. Legal issues and return on investment from Facebook are also addressed.
Social Media Disruption B2B IBM Seminar October 2009Team Eleven
Social Media Disruption with a B2B flavour presented to exclusive IBM mid-market conference October 2009. Full video links available at bluurb.wordpress.com
I put together a presentation for the Facebook Developers Garage in Santa Monica to open up a discussion about how to market your Facebook application. The premise was this: if you understand all the integration points and apply some “Marketing 101″ you have a much better chance of making a viral application.
Business Network East Midlands - Let's start a conversationguestc58d2a
Foundations of social media. Its about understanding how to connect on line with the contacts you have off line and give you an insight in to the tools, services and platforms available to help you do that. Knowing your original location is as important as the final destination. To fix a bearing you have to know where you are to start with.
Social Media Marketing for Real Estate Professionals v2.2Ryan Shaughnessy
Women's Council of REALTORS - Metropolitan St. Louis Chapter - January 2011 Business Resource Meeting - The Art of Marketing You - Presented by Craig Kaminer / Twist (St. Louis, MO)
Social Media Disruption B2B IBM Seminar October 2009Team Eleven
Social Media Disruption with a B2B flavour presented to exclusive IBM mid-market conference October 2009. Full video links available at bluurb.wordpress.com
I put together a presentation for the Facebook Developers Garage in Santa Monica to open up a discussion about how to market your Facebook application. The premise was this: if you understand all the integration points and apply some “Marketing 101″ you have a much better chance of making a viral application.
Business Network East Midlands - Let's start a conversationguestc58d2a
Foundations of social media. Its about understanding how to connect on line with the contacts you have off line and give you an insight in to the tools, services and platforms available to help you do that. Knowing your original location is as important as the final destination. To fix a bearing you have to know where you are to start with.
Social Media Marketing for Real Estate Professionals v2.2Ryan Shaughnessy
Women's Council of REALTORS - Metropolitan St. Louis Chapter - January 2011 Business Resource Meeting - The Art of Marketing You - Presented by Craig Kaminer / Twist (St. Louis, MO)
Social Media For The Public Sector - Social Media introPCM creative
3rd December 2009, East Midlands Conference Centre (EMCC)
Social media is the latest hot topic up for debate, especially in the workplace. Facebook, Twitter, LinkedIn, Blogging, the list goes on. But what exactly is it? And how can your organisation use it to communicate and engage with stakeholders.
Social Media for the Public Sector is brought to you by Connected Nottingham, a brand initiative developed by Accelerate Nottingham which brings together and celebrates partner’s achievements within the technology agenda in the Nottingham conurbation and the county of Nottinghamshire.
This exciting FREE workshop, hosted in the East Midlands Conference Centre’s Gallery will:
Provide an overview of social media platforms and tools
Explore how social media can be utilised to inform, consult, debate and engage with your community
Ask the experts and hear first hand case studies from orgainsations in the public sector
Hear from:
Caron Lyon- PCM Creative, a local expert and a regular speaker on the national circuit on Social Media.
Simon Wakeman- Freelance communications consultant and Head of Communications and Marketing at Medway Council. A well-known and respected communicator, Simon is recognised as a leading member of a new generation of public sector communicators that is equally comfortable working across traditional communications channels and emerging online channels.
Chief Inspector Mark Payne, Head of West Midlands Police Press and Public Relations Department. West Midlands Police, the second largest Police Force in the UK has made a significant investment into social media. Launching across a series of social media platforms the force has seen many benefits of social media, particularly around community engagement.
The ABCs of Social Media - A 101 PresentationShawna Tregunna
Presented to the Ottawa TiE Institute: Social Media 101
Social Media - Learn the ABC's of Social Media Marketing
Attendees will learn how to develop a social media strategy, including how to get started with LinkedIn, Facebook and Twitter. Most importantly, we'll discuss how to leverage these marketing channels for optimum results.
Beyond Seamless Access: Meta-data In The Age of Content IntegrationNew York University
This was an example of meta-data research that I did before Dot-COM bubble hit the East Coast in 2000. Much of what we envisioned for content integration shaped the meta-data movement for today. Its full potentials have not reached yet, e.g. the level of intelligent data for semantic apps, personalized delivery, interactive and bidirectional-linking services, repurposed services, etc. It's the first of its kind weaving content from scholarly publications (particularly in the context of formal and informal communications) with library mission critical applications in authority control, meta-data, directory services, ILS, ILL, knowledge-base for site map, etc.
Social Media For The Public Sector - Social Media introPCM creative
3rd December 2009, East Midlands Conference Centre (EMCC)
Social media is the latest hot topic up for debate, especially in the workplace. Facebook, Twitter, LinkedIn, Blogging, the list goes on. But what exactly is it? And how can your organisation use it to communicate and engage with stakeholders.
Social Media for the Public Sector is brought to you by Connected Nottingham, a brand initiative developed by Accelerate Nottingham which brings together and celebrates partner’s achievements within the technology agenda in the Nottingham conurbation and the county of Nottinghamshire.
This exciting FREE workshop, hosted in the East Midlands Conference Centre’s Gallery will:
Provide an overview of social media platforms and tools
Explore how social media can be utilised to inform, consult, debate and engage with your community
Ask the experts and hear first hand case studies from orgainsations in the public sector
Hear from:
Caron Lyon- PCM Creative, a local expert and a regular speaker on the national circuit on Social Media.
Simon Wakeman- Freelance communications consultant and Head of Communications and Marketing at Medway Council. A well-known and respected communicator, Simon is recognised as a leading member of a new generation of public sector communicators that is equally comfortable working across traditional communications channels and emerging online channels.
Chief Inspector Mark Payne, Head of West Midlands Police Press and Public Relations Department. West Midlands Police, the second largest Police Force in the UK has made a significant investment into social media. Launching across a series of social media platforms the force has seen many benefits of social media, particularly around community engagement.
The ABCs of Social Media - A 101 PresentationShawna Tregunna
Presented to the Ottawa TiE Institute: Social Media 101
Social Media - Learn the ABC's of Social Media Marketing
Attendees will learn how to develop a social media strategy, including how to get started with LinkedIn, Facebook and Twitter. Most importantly, we'll discuss how to leverage these marketing channels for optimum results.
Beyond Seamless Access: Meta-data In The Age of Content IntegrationNew York University
This was an example of meta-data research that I did before Dot-COM bubble hit the East Coast in 2000. Much of what we envisioned for content integration shaped the meta-data movement for today. Its full potentials have not reached yet, e.g. the level of intelligent data for semantic apps, personalized delivery, interactive and bidirectional-linking services, repurposed services, etc. It's the first of its kind weaving content from scholarly publications (particularly in the context of formal and informal communications) with library mission critical applications in authority control, meta-data, directory services, ILS, ILL, knowledge-base for site map, etc.
This outlines our goals for our social media strategy for 2010. With this medium changing all the time this will start as a guideline and be updated frequently. We share this with you in an effort to be transparent in our goals as it pertains to pet parents, veterinary partners, industry partners and even competitors.
Social Media for Non Profits. Griffin Communications Group partnered with Amelia Woodbridge to present Social Media for Non-Profits at the Cocoa Beach Chamber of Commerce in 2011.
Workbook Summary:
Introduction
Understanding Facebook Statistics and How the Facts Can Benefit Your Business
Pros and Cons of Using Facebook
Improve Your Chances of Success with a Plan
Mastering the Holy Grail of Marketing – Customer Engagement
Setting Up Your Profile and Business Page
Profiles
Facebook Page for Business
What you Need to Know about SEO on Facebook
Getting more Likes!
Contests
Apps
Building Interaction
Shareable Content
Video
Photos
Selling on Facebook
Analytics
Return on Investment
Conclusion
John Foley, Jr presents How to grow your business using Social Media. Presented at DScoop 2011.
Starting with plan, target audience, engaging websites, nurturing, measuring and best practices.
Social Media is huge and any business not tapping into the power of these tools and networks is missing out.
Yet it can be overwhelming and difficult to know where to start and what tools to use.
This presentation was done as a webinar for entrepreneurs wishing to know top tips and tricks to making the most out of their social media efforts. Enjoy
2. FACEBOOK USING IT SUCCESSFULLY AS A BUSINESS TOOL Why you want to be there The basics (getting started) Setting up your company page Promoting your page Examples How it comes together Search Engine help Good sites
3. Reach: Social media has overtaken email as the most popular consumer activity, according to a recent Nielsen study. Importantly, consumer growth is coming from an older demographic than social media's historical base; for example, Facebook's strongest growth is coming from 35-49 year-olds, adding twice as many 50-64-year-olds as opposed to those under 18 (Nielsen “Global Faces and Networked Places,” March 9, 2009; MediaPost Blogs Research Brief, “Social Networking Is No Respecter of Age,” March 18, 2009.)
12. WHAT CAN YOU DO? Send updates to Fans Use sparingly Update Page Status New content Goes in News feeds Create Polls Separate tab Appears so friends can see it
13. WHAT CAN YOU DO? Post Events Product launch? Time sensitive promotion Encourage participation Share photos or videos Write on page walls Add Feeds Twitter, Picasa, Flickr, and Delicious
14. Connect it all Facebook Blog Twitter Homepage Traditional Media
15. PROMOTING YOUR PAGE Use key media Your Blog Your Homepage Advertising Efforts Brand Ambassadors
16. Don’t let it die… Develop New News & Update Regularly News and information Photos and videos help capture attention Events/Promotions Add applications
17. OTHER TIPS INTEGRATE WITH YOUR OTHER MARKETING Tie Facebook Promotions in with Other Media Announce in other media Log into Facebook to participate Include Facebook address in identity listings Traditional ads (print, TV) Online marketing (banner ads, website) Letterhead & Business cards Link to your company blog
18. Use Facebook as PR Tool Calendar of community events PR announcements
19. Include Facebook address in identity listings Traditional ads (print, TV) Online marketing (banner ads, website) Letterhead & Business cards Email Signatures
20. Other Uses Employees Competition Candidates that are applying PromotionalMicro Site Recruiting
21. Let’s get Personal If you face the public DO NOT put anything on your FaceBook page that you wouldn’t want your mother to see.
22. Use it as a way to reconnect/connect Pages give a lot of information – pay attention! Kids? Hobbies? Like Pages?
23. Legal Issues Just a matter of time before the lawyers ruin it. Conversations matter Careful who you slam and what you say. Don’t make judgments too fast based on someone’s page
24. Return On Investment Huge Search Value More Visibility Measure by Fans Measure by Posts Measure by Polls Measure by Promotions
25. Good sites www.facebookflow.com www.insidefacebook.com www.tweetdeck.com www.appdata.com www.xobni.com www.nutshellmail.com Add a personal URL now! For your facebook page!
26. QuESTIONS? THANK YOU Todd Swickard, CEO People To My Site Todd@Peopletomysite.com Facebook.com/peopletomysite Twitter: toddswickard
Editor's Notes
SETTING UP YOUR COMPANY PAGECompany vs. Product PageDo you set up the page for your company or your product?Focus on what people are more likely to look for, more likely to fan.You can do both, if you need to: e.g., McDonald’s & Big Mac.Most small businesses need only one page – however, be sure to think not just about products, but the focus of your business (e.g., CrimsonCup Coffee vs. CrimsonCup Music. One is about everything: beans, locations, etc. The other is about events for their retail location.)Customize!Determine your contentApplications. Photos. Promotions. Videos. What will people want to see? What will cause them to become a fan? What will make them forward your link to others?Set up an outline – like you would for your website – and determine flow. Then fill in the contentDefine landing page(s)/tabsDon’t just land on the wall. Pick the most interesting page as your default landing page.Set promotions to land on different pages. Develop custom tabs with new content, if needed for these promotions.LayoutThere are standards that MUST be followed or your page may be deleted (no hacking!), but you can still customize your designUse a unique size for your profile picture: 200 pixels wide and up to 600 pixels tallConsider beyond the logo for your profile picture – use an image that’s meaningfulUse the boxes page to set up images and displays.Connect it allFacebook – Blog – Twitter – Homepage: all should connect with each other
PROMOTING YOUR PAGEUse key mediaYour BlogYour HomepageAdvertising EffortsBrand AmbassadorsKey personnel who also develop pages, become “fans”But be sure to check in on their pages to ensure appropriate conductIn fact, check on your employee’s pages to ensure they’re properly reflecting your company.Develop New News & Update RegularlyDistributes updates automatically via RSS feed to “fans”News about product/company, but ALSO just anything interestingBe careful – remember everything you post is belong to Facebook. Don’t post anything you think might appear negatively (aka anything you wouldn’t want discussed in a business meeting)Photos and videos help capture attentionEvents/PromotionsEach time you create an event or promotion, create a new tab. When you announce the event/promotion, you can make it link to the new tabTry to develop events/promotions in a regular cycle – 2/year, 1/qtr, 1/mo…Add applicationsThis is the viral part. The more fun toys, the more people come backBut try to tie it into your business.