The document outlines the new rules of marketing in a connected world, emphasizing the importance of engaging with consumers through social media and conversations. Key points include the necessity for marketers to adapt their strategies to fragmented markets and the significance of content in driving consumer engagement. It advocates for brands to be open and continuously learn in order to succeed in this evolving marketing landscape.

1. Marketing in a Connected World: The new rules of marketing

2. ThinkAboutIt.com

3. ThinkAboutIt.com

4. Just Because you can…

5. New Rules Obligatory Steve Jobs picture

6. New Rules

7. New Rules Marketing in the Connected World Explore all avenues of your marketing strategy, from who influences the buy to the buyers themselves to the different channels you use to reach the market to the products and services you offer

8. Going Social Charlene Li Josh Bernoff

9. Going Social Objectives are the key: People Objective Strategy Technology

10. Going Social Possible objectives include: Listening Talking Energizing Supporting Embracing

11. Going Social

12. New Rules Engage or be Tivo’d

13. Engage or be Tivo’d

14. New Rules Engage or be Tivo’d Content Matters

15. Content Matters

16. Content Matters

17. Content Matters “Though we still obsess over hits – they are not quite the economic force they once were. Where are those fickle consumers going instead? No single place. They are scattered to the winds as markets fragment into a thousand niches.” Chris Anderson

18. Content Matters If the cost of carrying inventory are low, the incentive is there to carry everything, regardless of the volume of its sales Pareto does not rule

19. Content Matters It’s the Content, Stupid!

20. New Rules Engage or be Tivo’d Content Matters Marketing is a Conversation

21. Marketing is a Conversation Because we are all connected That changes everything In the ways that we are able To communicate with each other

22. Marketing is a Conversation The Internet is a Platform Harness Collective Intelligence Data as the “Intel inside” Software above the level of a single device Software as a service Tim O’Reilly

23. Marketing is a Conversation

24. Marketing is a Conversation People get what they need from each other - Instead of from the corporation

25. Marketing is a Conversation

26. Marketing is a Conversation Growth of the Blogosphere

27. Marketing is a Conversation The conversation is the content

28. Marketing is a Conversation The value of the data grows exponentially

29. Marketing is a Conversation

30. New Rules Engage or be Tivo’d Content Matters Marketing is a Conversation Open Your Brand

31. Open Your Brand Respect your Brand online

32. Open Your Brand

33. Open Your Brand

34. Open Your Brand

35. New Rules Engage or be Tivo’d Content Matters Marketing is a Conversation Open Your Brand Always Learning

36. Always Learning

37. Always Learning

38. New Rules Engage or be Tivo’d Content Matters Marketing is a Conversation Open Your Brand Always Learning

39. Marketing in a Connected World: The new rules of marketing

40. THE END One North Wacker, Suite 950 Chicago, 60606 - 312-529-3000