The document discusses how improving user experience (UX) can help improve business outcomes. It provides examples of good and bad user experiences and explains why UX is important for metrics like perceived credibility, profitability, customer satisfaction, and word-of-mouth. The document then offers tips for improving UX, such as conducting user research, usability testing, and A/B testing. It also describes some UX improvement projects at Careerbuilder.com around simplifying buttons and calls to action that led to increased user traffic and applications.
Digital Strategy and your website for AccountantsRebecca Caroe
Identify what your firm is trying to achieve with its online strategy and how your website is the centre piece for everything you do online.
Now that you know what you're trying to achieve online and your accounts are all set up, learn how to utilise social media in your firm.
We will cover:
What are you trying to achieve online?
Where your website sits in this strategy?
How to design your website to meet this strategy?
Features of your website that can help you achieve this strategy?
We can bring your website to life with creative and responsive design and high-quality functionality. Here’s how we develop intuitive and responsive websites!
Digital Strategy and your website for AccountantsRebecca Caroe
Identify what your firm is trying to achieve with its online strategy and how your website is the centre piece for everything you do online.
Now that you know what you're trying to achieve online and your accounts are all set up, learn how to utilise social media in your firm.
We will cover:
What are you trying to achieve online?
Where your website sits in this strategy?
How to design your website to meet this strategy?
Features of your website that can help you achieve this strategy?
We can bring your website to life with creative and responsive design and high-quality functionality. Here’s how we develop intuitive and responsive websites!
Microsites What Are They & What Do They Do...Really? Digital Dealer 10 Naked Lime Marketing
Microsites aren't just another website you stick on the net and try to rank. They are websites with a specific goal and purpose...Convert more visitors to leads.
Microsites fulfill on the promise made by the ad, remove the distractions of a main website, tell the story and have a clear single call to action.
Microsites Tested: Recent experiments reveal 2 common design mistakes that c...MarketingExperiments
Many marketers agree microsites, in general, are an effective approach to connect prospects with a specific offer or product line. However, the process of designing a microsite uncovers many questions as it relates to ensuring an ROI:
• How many different audiences can I really serve?
• What is the optimal number of products/offers I can show?
• Is it possible to have too much design or copy?
• How should the microsite connect to the overall sales funnel?
In this Web clinic, Flint McGlaughlin, Managing Director, MECLABS, will uncover recent research revealing two often overlooked design decisions that have a significant impact on a microsite’s conversion rate potential.
Resort Real Estate Websites - Best PracticesDavid Smith
Learn what the best of the best are doing in this evolving industry. Your website should be one of your most powerful branding and lead generation tools.
Beyond the Landing Page-The 7 Habits of Maximizing Web Site Advertising SpendDarren Guarnaccia
Beyond the Landing Page-The 7 Habits of Maximizing Web Site Advertising Spend. This is a presentation I gave at Ad:tech in April 09. It details how websites can be improved to maximize advertising investment.
Integrating Facebook Timeline into Your Digital Presence: Tips and ToolsMarqui CMS
Is your business fully leveraging Facebook's new Timeline? It’s important to understand the ins-and-outs of the Timeline format, as it will have a significant impact on your brand, social presence and how prospects and customers interact with your company.
Join Dan Biggs, Digital Strategist at Station X, and Paul Doerfling, Product Manager at Marqui, as they provide a thorough tour of the new interface and the opportunities it presents for marketers.
This webinar will address:
• New features and methods of page administration
• Companies that have already used Timeline for lasting impact
• How to manage your Facebook presence as part of your integrated digital marketing strategy
VDP Direct Traffic and Google Analytics - Are They Really Friends? - Presente...Ian Cruickshank
VDPs are arguably the most important part of a dealer’s website and as the people responsible for its success, you need to know how well it’s performing so you can make the right decisions.
Google analytics provides a ton of metrics to look at. But with so many ways to slice and dice these metrics, it’s often difficult to find out which ones are important and which ones are just noise.
View Ian Cruickshank's session “VDP Traffic and Google Analytics - Are they really friends?” to learn how to cut through the clutter, correctly interpret the massive tangle that is google analytics and ultimately allow you to make the right decisions surrounding your digital strategy.
VDP Direct Traffic and Google Analytics – Are They Really Friends?
Ian Cruickshank, VP of Sales and Marketing, Speed Shift Media
Session Category: Digital Marketing
Session Level: Intermediate
Primary Learning Objectives:
Learn how to properly track VDP traffic separate from other site traffic.
Understand the difference between sessions and clicks.
Discover how site metrics like: Bounce, Time Spent and Pages Viewed are going to vary between VDP direct traffic and typical traffic.
Session Description:
Measuring VDP direct traffic is different from measuring other site traffic and we are doing to take a deep dive into those details. We’ll be assessing VDP direct traffic and taking a look into how to measure it appropriately within Google Analytics. Direct VDP traffic is different and it’s important to understand where your traffic is coming from, how the consumer behaviour path differs and what types of metrics you should focus on.
7 Habits of Effective Sites in Asia PacCuneyt Uysal
Stephen Covey, author of the best-selling book, “The 7 Habits of Highly Effective People,” identified important principles that also apply to websites. In this webinar, website expert Cuneyt Uysal will discuss these principles and examine some of the most effective websites today.
5th ITI Digital Marketing Day
By: Radwa Adel & Omar Salah
#DMDay5
CRO is the method of using analytics and user feedback
to improve the performance of your website landing page ,
web application, registration form.
The slides used in a guest lecture by Dot Tourism at the University of Brighton.
Kate Waite from Dot Tourism, digital marketing specialists for the tourism and travel industry, presented the lecture to 55 final year students studying an e-tourism module as part of their Travel Marketing BA(Hons) and Tourism Management BA(Hons) degrees.
The lecture presented an overview of developing websites for the travel and tourism industry.
www.dottourism.com
How can you show your clients the ROI of UX design? If user centered design is brought to bear against what the organization is trying to achieve, the implications to the experience can include: higher conversion and lead generation; higher customer engagement; more awareness and traffic; and higher satisfaction and retention, through better adoption and utilization; etc. This talk focuses on common misunderstandings or objections that clients typically have and how to overcome them. Part of the MITX User Experience Series: How to Show ROI of User Experience.
How to Prevent User Experience From Killing Your BrandAnswerLab
The user experience (UX) of your digital properties impacts your brand. Do you know how? And by how much? Would you know what to do to improve it?
This presentation will:
• Explain the data collection and analytical methodology that drives UX measurement
• Explore use cases for UX measurement
• Show the kinds of reports and recommendations that can drive UX decision-making
Usability...Or Strategic User Experience?Paul Sherman
Presentation at Usability Marathon 2, 14 October 2009, http://marathon.uidesign.ru/
Originally presented to the Online Marketing Association's 2009 Conference in San Diego CA, February 2009.
Also presented in shorter form at Big (D)esign 09 in Dallas TX, May 2009.
Microsites What Are They & What Do They Do...Really? Digital Dealer 10 Naked Lime Marketing
Microsites aren't just another website you stick on the net and try to rank. They are websites with a specific goal and purpose...Convert more visitors to leads.
Microsites fulfill on the promise made by the ad, remove the distractions of a main website, tell the story and have a clear single call to action.
Microsites Tested: Recent experiments reveal 2 common design mistakes that c...MarketingExperiments
Many marketers agree microsites, in general, are an effective approach to connect prospects with a specific offer or product line. However, the process of designing a microsite uncovers many questions as it relates to ensuring an ROI:
• How many different audiences can I really serve?
• What is the optimal number of products/offers I can show?
• Is it possible to have too much design or copy?
• How should the microsite connect to the overall sales funnel?
In this Web clinic, Flint McGlaughlin, Managing Director, MECLABS, will uncover recent research revealing two often overlooked design decisions that have a significant impact on a microsite’s conversion rate potential.
Resort Real Estate Websites - Best PracticesDavid Smith
Learn what the best of the best are doing in this evolving industry. Your website should be one of your most powerful branding and lead generation tools.
Beyond the Landing Page-The 7 Habits of Maximizing Web Site Advertising SpendDarren Guarnaccia
Beyond the Landing Page-The 7 Habits of Maximizing Web Site Advertising Spend. This is a presentation I gave at Ad:tech in April 09. It details how websites can be improved to maximize advertising investment.
Integrating Facebook Timeline into Your Digital Presence: Tips and ToolsMarqui CMS
Is your business fully leveraging Facebook's new Timeline? It’s important to understand the ins-and-outs of the Timeline format, as it will have a significant impact on your brand, social presence and how prospects and customers interact with your company.
Join Dan Biggs, Digital Strategist at Station X, and Paul Doerfling, Product Manager at Marqui, as they provide a thorough tour of the new interface and the opportunities it presents for marketers.
This webinar will address:
• New features and methods of page administration
• Companies that have already used Timeline for lasting impact
• How to manage your Facebook presence as part of your integrated digital marketing strategy
VDP Direct Traffic and Google Analytics - Are They Really Friends? - Presente...Ian Cruickshank
VDPs are arguably the most important part of a dealer’s website and as the people responsible for its success, you need to know how well it’s performing so you can make the right decisions.
Google analytics provides a ton of metrics to look at. But with so many ways to slice and dice these metrics, it’s often difficult to find out which ones are important and which ones are just noise.
View Ian Cruickshank's session “VDP Traffic and Google Analytics - Are they really friends?” to learn how to cut through the clutter, correctly interpret the massive tangle that is google analytics and ultimately allow you to make the right decisions surrounding your digital strategy.
VDP Direct Traffic and Google Analytics – Are They Really Friends?
Ian Cruickshank, VP of Sales and Marketing, Speed Shift Media
Session Category: Digital Marketing
Session Level: Intermediate
Primary Learning Objectives:
Learn how to properly track VDP traffic separate from other site traffic.
Understand the difference between sessions and clicks.
Discover how site metrics like: Bounce, Time Spent and Pages Viewed are going to vary between VDP direct traffic and typical traffic.
Session Description:
Measuring VDP direct traffic is different from measuring other site traffic and we are doing to take a deep dive into those details. We’ll be assessing VDP direct traffic and taking a look into how to measure it appropriately within Google Analytics. Direct VDP traffic is different and it’s important to understand where your traffic is coming from, how the consumer behaviour path differs and what types of metrics you should focus on.
7 Habits of Effective Sites in Asia PacCuneyt Uysal
Stephen Covey, author of the best-selling book, “The 7 Habits of Highly Effective People,” identified important principles that also apply to websites. In this webinar, website expert Cuneyt Uysal will discuss these principles and examine some of the most effective websites today.
5th ITI Digital Marketing Day
By: Radwa Adel & Omar Salah
#DMDay5
CRO is the method of using analytics and user feedback
to improve the performance of your website landing page ,
web application, registration form.
The slides used in a guest lecture by Dot Tourism at the University of Brighton.
Kate Waite from Dot Tourism, digital marketing specialists for the tourism and travel industry, presented the lecture to 55 final year students studying an e-tourism module as part of their Travel Marketing BA(Hons) and Tourism Management BA(Hons) degrees.
The lecture presented an overview of developing websites for the travel and tourism industry.
www.dottourism.com
How can you show your clients the ROI of UX design? If user centered design is brought to bear against what the organization is trying to achieve, the implications to the experience can include: higher conversion and lead generation; higher customer engagement; more awareness and traffic; and higher satisfaction and retention, through better adoption and utilization; etc. This talk focuses on common misunderstandings or objections that clients typically have and how to overcome them. Part of the MITX User Experience Series: How to Show ROI of User Experience.
How to Prevent User Experience From Killing Your BrandAnswerLab
The user experience (UX) of your digital properties impacts your brand. Do you know how? And by how much? Would you know what to do to improve it?
This presentation will:
• Explain the data collection and analytical methodology that drives UX measurement
• Explore use cases for UX measurement
• Show the kinds of reports and recommendations that can drive UX decision-making
Usability...Or Strategic User Experience?Paul Sherman
Presentation at Usability Marathon 2, 14 October 2009, http://marathon.uidesign.ru/
Originally presented to the Online Marketing Association's 2009 Conference in San Diego CA, February 2009.
Also presented in shorter form at Big (D)esign 09 in Dallas TX, May 2009.
Presented at Agile Singapore 2016
https://confengine.com/agile-singapore-2016/proposal/2632/user-experience-for-product-managers
Why is UX important for Product Managers? Gain an understanding of the concept and discipline of user experience - defined, explained and made actionable for Product Managers.
Learn how UX tools and artifacts can help you make better product decisions, and how to overcome common objections to UX processes.
Outline/structure of the Session
- The Value of User Experience (UX) beyond screens and interfaces
- Discover how UX is Critical to your business and bottom line, including ROI of UX
- Developing a UX Strategy Blueprint
- Learning to Integrate UX Data points into your product development decision-making process using personas
- Learn how to overcome common business objections to implementing UX processes
Learning Outcome
Takeaways
- Understand the value of user experience, beyond just screens and interfaces
- Discover how user experience is critical to your business and the bottom line, including the ROI of UX
- Learn to integrate UX data points into your product development decision-making process using personas
- Learn how to overcome common business objections to implementing UX processes
Target Audience
Product Heads, Product Managers, Product Owners, Developers, Team Leads
Whether you are an indie practitioner, agency design lead or internal designer at a large company, you have no doubt experienced difficulites selling UX activities or Experience Design as a whole to clients, partners or bosses. Beyond touting the wonderful and magical ROI UX brings to the table, there are concrete strategies you can use to get your point accross and they aren't what you think. Learn how to identify and overcome common barriers to achieving a unified approach to user centered design.
Slides from the usability seminar delivered by Paul Rouke, Head of Usability at PRWD, and Chris Bush, UX Consultant at Sigma, looking at usability and user experience for web and mobile
Similar to Brian Winters, Improve Your User's Experience; Improve Your Bottom Line (20)
How is marketing today different today than in the past, and how can your organization benefit from these changes? Learn about the new rules of marketing in the age of social media.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
What is the TDS Return Filing Due Date for FY 2024-25.pdf
Brian Winters, Improve Your User's Experience; Improve Your Bottom Line
1. Improve Your User Experience
Improve Your Bottom Line
Brian Winters
Director of Usability
Text
Careerbuilder.com
www.thisisbroken.com
1
2. Brian Winters
Over 15 years exp. in marketing programs
Ten years expr. in user insights & usability
Symantec, Intel, Proxicom Consulting, United.com
Director of Usability, Careerbuilder.com
2
3. Experiences
“Business success is always defined by the
quality of the overall customer experience.”
— Forrester Research, 2001
3
Examples of good and bad experiences offline/online with products/services.
13. Why UX is Important?
Perceived Credibility
Profitability
Intent to Return
Intent to Purchase
User Satisfaction
Word of Mouth
6
Perceived Credibility - sites that are easy to use are more credible.
Profitability - happy customers buy more. Help users achieve their goals easily and you will be make more $.
Intent to Return - people will come back to good shopping/browsing experiences and avoid bad ones
Intent to Purchase - many users will abandon a process or shopping cart flow if it is hard to understand and use.
User Satisfaction - if users can accomplish their goals easily, they leave feeling empowered.
Word of Mouth - this is probably the most important aspect of the experiences good or bad. This usually holds the most
influence for future customers.
14. UX
http://www.flickr.com/photos/bryce/106972762/
Web Content 2007 – Improve your User Experience, Improve Your Bottom Line
7
This chart was developed by the consultants at Experience Dynamics. It shows in a nice and simple way the chain of elements that go into
either a good or bad experience.
15. Why focus on UX?
Experiences are designed
Experience is a differentiator
The market is changing
Improving experience has a real ROI
8
When you design an experience, you are much more in tune with the users’ needs matched against your business objectives. If you design
something just to meet your business objectives, the end result can wind up being not very efficient.
Today companies can all buy the best software to run their companies, they have many of the same tools and means to reduce costs, so the
next horizon for differentiation is design and customer experiences with their brand.
The market is moving towards customized experiences. Web 2.0 is building the foundation of a different conversation with users.
As you improve the site experience for your users, you will see repeat business, higher conversion rates and overall increases in
satisfaction.
16. Steps to Improve UX
Hire usability/design experts
Site analytics
Usability testing
Surveys
Focus groups
9
•Hire good usability folks. Duo Consulting has great talent when it comes to user experience and interaction design.
•Site Analytics gives you instant feedback on what users are actually doing on your site. Conversion rates are the easiest metric to look for.
•Usability tests add “context to web site analytics
•Remote testing is very cost effective, simple and easy to do.
•Surveys
•Focus Groups provide more general attitudes towards your site/brand/web site. Users will never give you specific answers in a focus group
to solve their problems. You need to really listen.
17. Steps to Improve UX
Understand user goals
Focus on design early
Use AJAX where possible
Measure everything
Test, test, test
quot;In our first year we didn't spend a single dollar on
advertising... the best dollars spent are those we use to
improve the customer experience.quot;- Jeff Bezos, Amazon.com
10
If you can’t understand the goals of the user, then you can’t really provide them with the best experience possible. Otherwise, design is just
based on business goals and ignore the user.
It is far more cost effective to design the user experience early in the development process. This means doing research early to get inputs
before development begins.
AJAX is a great way to improve the experience for users. It allows you to do things that used to take page load after page load to accomplish,
often times removing the user from the task at hand.
Measuring and testing are important. If you don’t know if your design decisions are helping users achieve their goals, then your shooting in
the dark.
18. Improving User Experience at
Careerbuilder.com
Core metric is job applications
Test, test, test
User research
Alignment of business and user goals
Agile development environment
11
One of the main measures for our web site is # of job applications and the ratio at which unique visitors apply. Our goal is to have a UV apply
ratio of one-to-one.
We test often. This keeps us on our toes and we learn new things all the time. Just when you think you got it right, even after user research
and heavy design work, you have to test it to know.
User research takes all forms at Careerbuilder. Usability testing, surveys, focus groups, A/B testing
Careerbuilder tries to align our business goals and user goals as much as possible.
Having an agile development environment lends itself to multiple quick iterations of a page/process. This is really advantageous when you
are trying to improve the user experience across your entire site. It also allows you flexibility to try different things without straying too far
from your business goals. As you iterate and gather feedback, each iteration becomes stronger and your intuition improves.
21. Apply Button Project
“It’s just a button...”
Goal = more job applications
Project started as a simple test
Yielded astonishing results
“The ability to simplify means to eliminate the
unnecessary so that the necessary may speak.”
—Hans Hofmann
13
23. Before After
“I don’t have a resume.”
“What is a posted resume?”
“I have not posted yet.”
“Do I have to post a resume to
apply to this job?”
“I don’t want to post, just apply.”
14
24. Before After
Simple – Apply Now!!!
“I don’t have a resume.”
New user traffic improved 40%
“What is a posted resume?”
New resumes increased
“I have not posted yet.”
Applications increased 15%
“Do I have to post a resume to
apply to this job?”
“I don’t want to post, just apply.”
14
25. Apply Via Email Project
Conversion rates were 50%
Process wasn’t “broken” so why fix it
Highest volume of applications
Special tracking was difficult to change
quot;Improving user experience can increase both revenue
and customer satisfaction while lowering costs.quot;
- Get ROI from Designquot;, Forrester Research, June 2001
15
30. Results Page Refresh Project
Goal = improve search experience
10% of users clicked on search filters
Filters were almost eliminated
Most users liked the filters after first use
“The average UI has some 40 flaws. Correcting the easiest 20 of these yields
an average improvement in usability of 50%. The big win, however, occurs
when usability is factored in from the beginning. This can yield efficiency
improvements of over 700%.quot; - Landauer, 1995
18
We knew the results page was due for an overhaul, but this highly trafficked page made any changes risky to our business metrics.
We also knew that only 10% of users actually used the search filters. The running assuming, or inference on that data was that people didn’t
like them, or understand them
If they were only be used by 10% of users, there was the possibility to eliminate them and use that real estate for something else.
However – it was discovered that when people used the filters they found them very helpful. How can this be? Users like the filters, but only
10% of user actually click on them???
We needed some user testing to provide context for the things we already knew.
36. Improve your UX, impact
your business
Understand user goals
Test your assumptions
Use technology like AJAX
Design the customer experience
Start early in development cycle
“The product is the brand. You build brand in our industry
through the product and the experience - Jim Wicks, Motorola, 2006
23