The document discusses the importance of personalized experiences on the web. It defines personalization as customizing webpages based on a user's explicit preferences and past behaviors to deliver the most relevant content. This increases user engagement by allowing them to customize their homepage and have all the information and tools they need in one place. Research shows that users who customize their online experiences visit sites more frequently and are more engaged than those who do not customize. Younger users in particular are more likely to customize and increase their usage as a result. The goal of personalization is to solve the problem of having too many websites to manage by creating a personalized dashboard for each user.
Ale Agostini:come Funzionano I Motori Di RicercaALE AGOSTINI
Questo documento di web marketing fornisce alcuni consigli e metodi pratici per verificare lo status del posizionamento naturale sui motori di ricerca, l’uso di operatori avanzati, l’uso professionale dei motori.
Bruce Clay Italia è leader nel mondo dei servizi SEO e vi supporta le aziende con consulenza web marketing di alto livello applicata alla vostra visibilità nei motori di ricerca dei 12 mercati principali.
www.bruceclay.it
How is marketing today different today than in the past, and how can your organization benefit from these changes? Learn about the new rules of marketing in the age of social media.
Ale Agostini:come Funzionano I Motori Di RicercaALE AGOSTINI
Questo documento di web marketing fornisce alcuni consigli e metodi pratici per verificare lo status del posizionamento naturale sui motori di ricerca, l’uso di operatori avanzati, l’uso professionale dei motori.
Bruce Clay Italia è leader nel mondo dei servizi SEO e vi supporta le aziende con consulenza web marketing di alto livello applicata alla vostra visibilità nei motori di ricerca dei 12 mercati principali.
www.bruceclay.it
How is marketing today different today than in the past, and how can your organization benefit from these changes? Learn about the new rules of marketing in the age of social media.
Social Media Plan Of Action For Real Estate BrokersDoug Devitre
Doug Devitre presents his Social Media Plan Of Action For Real Estate Brokers and how to build organizational value using low cost methods to the Greater Tampa Association of REALTORS.
Learn the beginner to advanced strategies in search engine optimization by the SEOGoddess. Jenn Mathews has been optimizing websites since 1997 having worked as an in-house SEO Manager up to Director level for companies like Classmates.com. This unique approach to optimizing websites teaches you enough to either optimize your website yourself or know enough to understand what your consultant or SEO is suggesting.
The SEO with the SEOGoddess workshop is offered all over the U.S. at various Wappow! and other conferences, and in Seattle, WA as a stand alone 4 hour workshop. For more information visit http://wappow.com
OMS Presentation: Online Strategy And Metrics - Steve Latham 20090205Encore Media Metrics
Here is my presentation from OMS 2/5/09 on Web strategy, metrics and ROI measurement. Also check out the Google Trends data to see how you can have a barometer of how your campaign compares to the market.
How much money are you losing because of poor performance of landing pages?
Changes in the efficiency of a landing page can dramatically improve the profit of their online marketing programs. This workshop will provide you with an efficient and practical training on optimizing landing pages.
Tim Ash is the largest global guru on this subject and has come to Brazil to help you improve conversions by applying the "Matrix" methodology on your landing page or website. The "Matrix" is a framework for understanding your audience from a perspective of a user-centered design. This will create actions that the visitors will reach their goals.
This is an accompanying slidedeck for the podcast with Adaptive Path. A case study where design has driven the web strategy for this science research organisation.
I was meaning to put this talk up for grabs for some time now, but kept forgetting. I was invited to give the keynote speech for the Microstrategy World 2008 conference. The talk was very well received, so here it is.
Social Media Plan Of Action For Real Estate BrokersDoug Devitre
Doug Devitre presents his Social Media Plan Of Action For Real Estate Brokers and how to build organizational value using low cost methods to the Greater Tampa Association of REALTORS.
Learn the beginner to advanced strategies in search engine optimization by the SEOGoddess. Jenn Mathews has been optimizing websites since 1997 having worked as an in-house SEO Manager up to Director level for companies like Classmates.com. This unique approach to optimizing websites teaches you enough to either optimize your website yourself or know enough to understand what your consultant or SEO is suggesting.
The SEO with the SEOGoddess workshop is offered all over the U.S. at various Wappow! and other conferences, and in Seattle, WA as a stand alone 4 hour workshop. For more information visit http://wappow.com
OMS Presentation: Online Strategy And Metrics - Steve Latham 20090205Encore Media Metrics
Here is my presentation from OMS 2/5/09 on Web strategy, metrics and ROI measurement. Also check out the Google Trends data to see how you can have a barometer of how your campaign compares to the market.
How much money are you losing because of poor performance of landing pages?
Changes in the efficiency of a landing page can dramatically improve the profit of their online marketing programs. This workshop will provide you with an efficient and practical training on optimizing landing pages.
Tim Ash is the largest global guru on this subject and has come to Brazil to help you improve conversions by applying the "Matrix" methodology on your landing page or website. The "Matrix" is a framework for understanding your audience from a perspective of a user-centered design. This will create actions that the visitors will reach their goals.
This is an accompanying slidedeck for the podcast with Adaptive Path. A case study where design has driven the web strategy for this science research organisation.
I was meaning to put this talk up for grabs for some time now, but kept forgetting. I was invited to give the keynote speech for the Microstrategy World 2008 conference. The talk was very well received, so here it is.
Similar to Jen Consalvo, Making it Personal: Designing 'My' Web (20)
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
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1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
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Orchestrator execution result
Defect reporting
SAP heatmap example with demo
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Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
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All of this illustrated with link prediction over knowledge graphs, but the argument is general.
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- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
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The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
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Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
2. What does it mean to deliver a personalized
experience?
• From simple customizations…
• Local/zip code
• Rearrange a page
• Choose from a few views or customize a couple elements
• Tell us what they like or don’t like
• Evolving to a more efficient & useful online world for individuals…
• Everything is about ME the user (and my network)
• Personalization = Relevance
• Bring me what I want, how, where and when I want it
Personalization is a philosophy for how we will
deliver the most relevant possible experiences to
our customers, driving satisfaction and loyalty.
(C) 2007 AOL LLC. All Rights Reserved. AOL, the AOL Triangle Logo, and myAOL are trademarks and/or
registered trademarks of AOL LLC. All other marks are the property of their respective owners.
3. Interesting things are happening in this space
My Yahoo!®
Customization
Google™ IG
Personalized experiences based on explicit, user-provided
Netvibes™
preferences, inputs and actions.
iTunes®
Amazon®
Collaborative Filtering:
TiVo®
Identifies relationships between different items, and then uses
StumbleUpon™
these relationships to compute recommendations for users
(people who like this, also liked this). Netflix®
iTunes® Store
MyStrands®
Behavior-based:
Findory™
Monitors user behavior (tracks clickstream) and infers interests
to make content recommendations suited to individual interests
Yahoo!®
and needs.
Recommends
Google™
Recommends
Social Network
LinkedIn® contact
Leveraging trusted social network for recommendations.
recommendations
(C) 2007 AOL LLC. All Rights Reserved. AOL, the AOL Triangle Logo, and myAOL are trademarks and/or
registered trademarks of AOL LLC. All other marks are the property of their respective owners.
4. Amazon®
• Personalized
Recommendations
• Wishlists
• Ratings
• Privacy Controls
(C) 2007 AOL LLC. All Rights Reserved. AOL, the AOL Triangle Logo, and myAOL are trademarks and/or
registered trademarks of AOL LLC. All other marks are the property of their respective owners.
5. iTunes®
• My playlists
• Personal ratings
• Customized view
• Recommended
Songs (store)
(C) 2007 AOL LLC. All Rights Reserved. AOL, the AOL Triangle Logo, and myAOL are trademarks and/or
registered trademarks of AOL LLC. All other marks are the property of their respective owners.
6. Facebook®
• Widgets, Feeds
• Privacy & Controls
• Personal Network
Feeds/Updates
(C) 2007 AOL LLC. All Rights Reserved. AOL, the AOL Triangle Logo, and myAOL are trademarks and/or
registered trademarks of AOL LLC. All other marks are the property of their respective owners.
7. iGoogle™
• Widgets, Feeds
• Simple design
customization
• Create your own
widget to share
(C) 2007 AOL LLC. All Rights Reserved. AOL, the AOL Triangle Logo, and myAOL are trademarks and/or
registered trademarks of AOL LLC. All other marks are the property of their respective owners.
8. LinkedIn®
• Contact
Recommendations
• Job Opportunities
(C) 2007 AOL LLC. All Rights Reserved. AOL, the AOL Triangle Logo, and myAOL are trademarks and/or
registered trademarks of AOL LLC. All other marks are the property of their respective owners.
9. The New York Times® - My Times™
• Customization
• Some 3rd party
widgets
• Add content from
other sites!
(C) 2007 AOL LLC. All Rights Reserved. AOL, the AOL Triangle Logo, and myAOL are trademarks and/or
registered trademarks of AOL LLC. All other marks are the property of their respective owners.
10. Why is Personalization Important?
It’s about engagement.
Content Personalization & Customization, Jupiter, Aug 2006
(C) 2007 AOL LLC. All Rights Reserved. AOL, the AOL Triangle Logo, and myAOL are trademarks and/or
registered trademarks of AOL LLC. All other marks are the property of their respective owners.
11. And that’s the Goal!
• Users who customize leverage more applications and services, visit
sites more frequently, are more engaged in marketing, and influence
their peers, versus users who do not customize.
• My Yahoo!® - 25 percent of its users
• Frequency is high (almost nine days per month)
• Only sections such as e-mail and the home page produce relatively more
frequency
•Young users were notably more likely to say they increased use frequency
(38 percent).
• Far more of these users (61 percent) said they customized a site, compared
with users in the age group (i.e., ages 35 to 44) with the next-highest
customization experience (48 percent)—customization directly correlates with
age, dramatically dropping off as an audience ages.
Content Personalization & Customization, Jupiter, Aug 2006
(C) 2007 AOL LLC. All Rights Reserved. AOL, the AOL Triangle Logo, and myAOL are trademarks and/or
registered trademarks of AOL LLC. All other marks are the property of their respective owners.
12. Getting Personal at AOL…
AOL® IQ Session, C&R
• User Feedback
Research, 11/06
• comments gathered from the beta
• Interest in customized pages is strong
area, customer service, the product
• 96% of participants likely
blog
• 81% like or love the option to
customize
• Competitive Analysis • High desire to make personal choices
about content, features, look & feel of a
• product and design team, usability frequently used page.
• Customizing “saves time” by allowing
• Focus Groups them to:
• have everything they need in
• live, online focus group one place
• find what they’re looking for
quickly
(C) 2007 AOL LLC. All Rights Reserved. AOL, the AOL Triangle Logo, and myAOL are trademarks and/or
registered trademarks of AOL LLC. All other marks are the property of their respective owners.
13. Problem Solving
• Problem: so many websites, so many things for me to
check/do; time is a scarcity.
• Solution:
• Build the best possible “personal dashboard” – your jumping off
point for the web.
• Make it comfortable, familiar, yet full of options so it can change and
grow with me.
• Innovate around automation – find me things I like or want without
me having to do the work
(C) 2007 AOL LLC. All Rights Reserved. AOL, the AOL Triangle Logo, and myAOL are trademarks and/or
registered trademarks of AOL LLC. All other marks are the property of their respective owners.
14. Introducing the myAOL™ Product Suite
The new myAOL™ is a convergence of more mainstream (yet fun and useful)
personalization features, savvy feed reading tools and an innovative content
discovery service – all layered on a portable, personalization platform that
will be ultimately coupled with social networking components (to come!).
• myAOL™
– Fast, customizable, inward-facing (private) product that will provide users with a single
interface for quick access to their favorite web services, preferred content and buddy
network.
• Mgnet
– Content discovery and recommendation service with multiple inputs (passive and active) and
a differentiated design focused around innovative “image cloud” of topics.
• Favorites
– A feed reader that promotes reading, sharing and managing a user’s personal, portable, list
of feeds and bookmarks.
(C) 2007 AOL LLC. All Rights Reserved. AOL, the AOL Triangle Logo, and myAOL are trademarks and/or
registered trademarks of AOL LLC. All other marks are the property of their respective owners.
15. myAOL
• Customize with content and functionality modules like AOL® Video,
Engadget™, TechCrunch™, Netflix®, Picture Gallery, Horoscopes, eBay® -
as well as your own feed
– Thousands of content feeds available to users – from AOL and across the
Web
• Check multiple email accounts right on your myAOL homepage, including
AOL® Mail, Gmail™ and others
• Drag and drop modules to rearrange your page, change it’s color and
personalize the tab names
• Add additional tabs so your sports headlines don't have to compete with
your tech industry news or gardening tips
(C) 2007 AOL LLC. All Rights Reserved. AOL, the AOL Triangle Logo, and myAOL are trademarks and/or
registered trademarks of AOL LLC. All other marks are the property of their respective owners.
16. (C) 2007 AOL LLC. All Rights Reserved. AOL, the AOL Triangle Logo, and myAOL are trademarks and/or
registered trademarks of AOL LLC. All other marks are the property of their respective owners.
17. Mgnet
• Mgnet (pronounced Magnet) is something totally new, fun - and somewhat
addictive. The more you use it, the better it gets.
• It's a content discovery service, like a personal assistant that scouts the
Web for new sites and content you'd enjoy
• Click on images and stories you like, rate what you see, and Mgnet delivers
personalized recommendations to help you discover new sites that you
might not have found on your own
• Use Mgnet search for specific topics
• Browse your personalized recommendations
• Check out quot;What's Hotquot; to see what others are looking at right now.
• Click “What else ya got” to get a new set of recommendations at any time
(C) 2007 AOL LLC. All Rights Reserved. AOL, the AOL Triangle Logo, and myAOL are trademarks and/or
registered trademarks of AOL LLC. All other marks are the property of their respective owners.
18. (C) 2007 AOL LLC. All Rights Reserved. AOL, the AOL Triangle Logo, and myAOL are trademarks and/or
registered trademarks of AOL LLC. All other marks are the property of their respective owners.
19. (C) 2007 AOL LLC. All Rights Reserved. AOL, the AOL Triangle Logo, and myAOL are trademarks and/or
registered trademarks of AOL LLC. All other marks are the property of their respective owners.
20. Favorites
• Favorites is our updated feed reader that brings together your feeds and
bookmarks in one place.
– View and quickly access your favorite news and content from the web whether
it's from ESPN.com® or USAToday.com.
– Add as many news and blog feeds as you want.
• Easily organize your items and even import your local bookmarks as well as
your feeds from other readers via our OPML import/export option.
• Favorites are for sharing! Favorites lets you mix and share your favorite
feeds and bookmarks.
– Easily email and IM your favorite feed items or bookmarks to friends
– Create your own feed or bookmark “mashups” (via simple folders) and share
them with individual friends or your entire Buddy List® feature using AIMShare™.
• And it’s FAST!
(C) 2007 AOL LLC. All Rights Reserved. AOL, the AOL Triangle Logo, and myAOL are trademarks and/or
registered trademarks of AOL LLC. All other marks are the property of their respective owners.
21. (C) 2007 AOL LLC. All Rights Reserved. AOL, the AOL Triangle Logo, and myAOL are trademarks and/or
registered trademarks of AOL LLC. All other marks are the property of their respective owners.
22. Check out the myAOL™ Sneak Peek at
http://myaolblog.aol.com
Questions?
Contact me at Jennifer.Consalvo@corp.aol.com
.
(C) 2007 AOL LLC. All Rights Reserved. AOL, the AOL Triangle Logo, and myAOL are trademarks and/or
registered trademarks of AOL LLC. All other marks are the property of their respective owners.