The document discusses communicating research from the CGIAR Challenge Program on Water and Food's (CPWF) basins and projects. It provides an overview of CPWF's communication objectives, tools, and roles and responsibilities. The objectives are to develop effective communication systems, support behavior changes in key groups, document research efforts and impact, link to the global agenda, and ensure consistency in branding. Tools offered include cross-basin communication channels, a document repository, visual identity guidelines, media/journalism support, and linkages to global events. Vehicles to publish materials include working papers, field stories, briefing notes, blogs and newsletters. Roles at the program, basin and project levels are outlined. A bus stop

1. Communicating research

2. CPWF: The sum is greater than
our individual parts
CPWF Global
KM Team
Communication
Basin 1 Basin 2
Partners, media,
Coordination and others we
Coordination
will work with to
spread our ideas
N1 N2 M1 M2
Farmer groups, water groups Government, industry, NGOs, etc

3. Objectives of CPWF communications
• Develop effective systems and capacities
• Support changes in behavior of key target
groups
• Document research efforts and impact of
research
• Link CPWF research with global agenda
• Ensure consistency in CPWF brand and identity

4. What we have to offer you
• Cross-basin communication
– Yammer & e-letter
– Youtube/slideshare/etc
• Document Repository: CG-Space
linking all your documents to
the CG repository
• Visual identity guidelines
• Media/Journalist work/movie
• Communication 4
development/Policy
communication
• Linkages to global events, i.e.
COP17, WWW, WWF

5. Vehicles to publish your materials
• Working papers
• Field stories
• Briefing notes
• Blogs
• Newsletter

6. Roles and Responsibilities
• Internal sharing between basins
Program • Synthesize, produce and market CPWF results more widely
• Guidelines, standards and tools
level • Coordinate and support basins, projects and topic working groups
• Develop/implement basin comms & information strategy
Basin •
•
Coordinate comms & info management in basin
Synthesize lessons and experiences/Crafting the Basin Story
• Outreach (comms products, website media, news, intelligence)
level
Project • Sharing information with other projects/partners in project & Basins
• Documenting on-going research
• Implement communication plan as part OLM
level

7. Mekong Communications Strategy
[please hold]

8. Program-Basin Synergies

9. Basin-Project Synergies

10. Basin Support
Internal knowledge sharing

11. Knowledge and product sharing
- Slideshare
- Flickr
- Youtube

12. Resources and support for
external communications
• Most Significant Change Stories*
• Multiple Stakeholder Platforms
• Media and press network
• Stories (not data)

13. Telling the story
(Chinese proverb)

14. Bus Stop Exercise - Process
• Four bus stops – presenting and discussing
communications tools and products
• Each project is a “bus full of people”
• 10 minutes at each bus stop
Questions to guide discussion:
• How can these communications tools/products be
improved?
• What can you contribute?

15. Bus stops
1) The Mekong wikispace, Mekong research
list, and Google calendar (Kim)
2) Knowledge sharing and resources (Ilse) +
Vehicles for documenting and disseminating
research (Michael)
3) MSPs (Kate)
4) Needs, in order to reach target groups
(Marianne)