This document outlines communication objectives and target audiences for delivering the goals of the Gender Platform. It discusses both internal and external communication objectives, which include knowledge sharing, organizational culture change, promoting evidence for investment in gender research, and positioning CGIAR as a thought leader. Target audiences include internal teams, donors, policymakers, and the general public. Past communication methods are reviewed and new approaches are proposed, such as campaign-based communication, engaging at high-level events, and open access to data. The goal is to effectively share knowledge generated by the Gender Platform.

1. Generating Evidence and New Directions for Equitable Results
DELIVERING THE GENDER PLATFORM’S OUTCOMES:
COMMUNICATIONS AND ENGAGEMENT
Netsayi N. Mudege (CIP)
CGIAR gender research coordinators meeting
Rome, 14-16 January 2020

2. Communication objectives:
Supporting the platform goals and mission
Internal audiences
• To enable internal knowledge sharing, learning and collaboration
between Platform leadership and team members for transparency,
accountability and effective Platform management.
• To support organizational culture change in CGIAR and its partners to
prioritize gender research in AR4D and to advocate for gender-focused
priorities to be embedded in partner communication strategies.

3. Communication objectives:
Supporting the platform goals and mission
Internal/External Audiences and influencing
• promoting evidence for strategic investment in CGIAR gender
research;
• positioning CGIAR as a thought leader and generate visibility for
gender equality research
• Synthesizing and repackaging knowledge from across the Platform so
that it informs decisions of key target audiences; (key flagship products
that distil and synthesis knowledge produced across the platform for
ease of use by donors, scientists etc)

4. Target audiences - internal
• The implementation team;
• Module leaders, module scientists;
• Gender researchers, GRC
• CGIAR Researchers
• Management committee;
• Communication teams in partner organizations.
• CGIAR Systems leadership– SMO, SMB, Systems council etc

5. Target audiences - external
• Policymakers at country, regional and international levels;
• National, bilateral and multilateral donors;
• Partners including universities, ARIs, NARES, NGOs and the private
sector;
• CGIAR centres, research programs and platforms, including leadership;
• Regional and international media;
• Grassroots organizations, civil society, program implementers, global
coalitions
• The general public.

6. How have we targeted our audiences
in the past?
Internal audiences/ External audiences
• Webinars, slack, Microsoft teams email, newsletter, twitter
#GenderinAg, website, other facebook, linkedIn, face to face meetings
at annual gender meetings (in both proposals)
A detailed social media plan will be developed upon Platform
commencement
• Role of youtube (repository for webinars; video channel)
• Briefs, reports, fact sheets and toolkits (for modules)
• Key performance indicators (KPIs) will be created to monitor and
evaluate the communications activities of the Platform.

7. New platform:
Ways to engage target audiences
• Prioritize two-way communication and engagement as well as
interactive communication approaches
• A campaign-based approach to communication focusing on strategic
priorities (engagement of SMO and center and partner communication
teams in developing campaign messages)
• Organisational culture change (International day of women and girls in science
Feb 11)
• International women’s day, Rural women’s day etc
• Dynamic content: Stories from the field, opinion features to highlight
key research outputs and outcomes and sharing of experiences and
comments
• Direct donor engagement (roundtables, meetings)

8. New platform:
Ways to engage target audiences
• Communications team will support the module teams in developing
knowledge products and engagement plans to support module
outputs and objectives
• Communication will support knowledge synthesis to develop a state of
gender in agriculture report , to provide a resource for researchers,
academics, policymakers and funding agencies
• Showcase evidence for continued investment into CGIAR gender
research.

9. New platform:
Ways to engage target audiences
• Present gender research at high-level events with substantial potential
for policy impact, such as the Committee on World Food Security
(CFS), UN Commission on the Status of Women, Women Deliver,
Global Landscapes Forum, Big Data Platform conference, AGRA annual
meetings, and European Development Days (engage – influencing the
agenda)
• Open Access data that can be easily used by civil society groups and
donors for lobbying activities
• Knowledge sharing events
• Communications specialist – being part of the project implementation
team

10. Thank you
The platform thanks all donors and organizations which globally support its work through their contributions to
the CGIAR Trust Fund
This presentation is licensed for use under the Creative Commons Attribution 4.0 International Licence.