The document summarizes a 2007 campaign by Catholic development agencies to influence the G8 summit on increasing and improving foreign aid. Over 80,000 signatures from 50+ countries supported making aid more effective and responsible. Bishops toured major European cities to hand over the petition. The campaign aimed to mobilize supporters and empower other organizations through various tools, with the goal of getting its message about aid quality and responsibility to decision makers. Effectiveness is difficult to directly measure but was evaluated through supporter mobilization and message delivery.

1. Input by Philipp Rohrer, CIDSE CONCORD Communication Seminar June 2007

2. The Campaign Contribution to GCAP in 2007 Focus on quality of aid / responsibility of North and South Run-up to G8 Summit 2007 Run by CAFOD (England & Wales), Misereor (Germany), SCIAF (Scotland), VnM-FOCSIV (Italy) & partners Coordinated by CIDSE in cooperation with Caritas Internationalis

3. Result More than 80‘000 signatures from over 50 countries Bishops Tour London – Berlin - Rome Handover at P8 Concert in Rostock, 7 June 2007

4. More Effective Campaigning? Effectiveness: Mobilisation Supporters (MO level) Empowerment other organisations (CIDSE level) Getting the message across to decision makers

5. Mobilisation Supporters (MOs have different tools) Other organisations (Southern partners, strategic partners, etc) Multichannel approach Toolkit (CD-ROM and booklet) Newsletter (fortnightly) Website www.make-aid-work.org Personal contact Can be evaluated and measured

6. Getting the message to decision makers Multichannel approach: Media work direct meetings lobby letters etc Challenge: How to measure effectiveness?