Learn how to improve some Social Media Marketing techniques.
This 3 hour workshop provided some key ideas for social media marketers in creating content and strategies for effective engagement.
The document discusses how social media can be used effectively for recruiting. It defines social media, provides dos and don'ts for an effective strategy, examines whether social media works for recruiting, discusses potential risks and how to define success, and provides recommendations on tools and best practices. The key takeaways are that social media allows two-way engagement, objectives should be identified and measured, and community management is important for success.
What this means for businesses is the time to embrace social media channels to reach customers and
prospects is now. And while social media marketing and communications is no small task to undertake,
there are six objectives every company should consider to have at the core of their social activity.
Lionel Menchaca, Dell's Chief Blogger, talks about how to do corporate blogging the right way. Find out how a sound blogging strategy can enable a company to effectively engage its audience, serve as a robust platform for rich media content, and provide ongoing value.
The document discusses how social networks and electronic portfolios are blurring boundaries as technologies evolve. It notes that ePortfolios began as digital collections of student work but now resemble social networks through features like blogging, wikis, and multimedia sharing. The emergence of social networks has impacted ePortfolio development by incorporating factors that drive social network engagement, like accessibility, interactivity, and opportunities for networking, into ePortfolio design and use.
This document discusses the benefits of social media marketing for businesses. It notes that social media allows businesses to directly engage with customers and prospects. It has also caused a shift in power by democratizing publishing and content creation. The document provides tips on taking a social media inventory to understand where a business's target audience spends time online in order to effectively engage them through social media platforms like Facebook, Twitter, and LinkedIn. It emphasizes the importance of identifying which social media sites are most used by a business's target demographic.
The document provides an agenda and overview for an Effective Knowledge Worker seminar. It discusses various knowledge management concepts like personal knowledge management, communities of practice, and the shift from KM 1.0 to KM 2.0 with the rise of social tools. Sessions will cover topics like knowledge networking, knowledge sharing, and a knowledge cafe discussion format to encourage conversation among participants.
Learn how to improve some Social Media Marketing techniques.
This 3 hour workshop provided some key ideas for social media marketers in creating content and strategies for effective engagement.
The document discusses how social media can be used effectively for recruiting. It defines social media, provides dos and don'ts for an effective strategy, examines whether social media works for recruiting, discusses potential risks and how to define success, and provides recommendations on tools and best practices. The key takeaways are that social media allows two-way engagement, objectives should be identified and measured, and community management is important for success.
What this means for businesses is the time to embrace social media channels to reach customers and
prospects is now. And while social media marketing and communications is no small task to undertake,
there are six objectives every company should consider to have at the core of their social activity.
Lionel Menchaca, Dell's Chief Blogger, talks about how to do corporate blogging the right way. Find out how a sound blogging strategy can enable a company to effectively engage its audience, serve as a robust platform for rich media content, and provide ongoing value.
The document discusses how social networks and electronic portfolios are blurring boundaries as technologies evolve. It notes that ePortfolios began as digital collections of student work but now resemble social networks through features like blogging, wikis, and multimedia sharing. The emergence of social networks has impacted ePortfolio development by incorporating factors that drive social network engagement, like accessibility, interactivity, and opportunities for networking, into ePortfolio design and use.
This document discusses the benefits of social media marketing for businesses. It notes that social media allows businesses to directly engage with customers and prospects. It has also caused a shift in power by democratizing publishing and content creation. The document provides tips on taking a social media inventory to understand where a business's target audience spends time online in order to effectively engage them through social media platforms like Facebook, Twitter, and LinkedIn. It emphasizes the importance of identifying which social media sites are most used by a business's target demographic.
The document provides an agenda and overview for an Effective Knowledge Worker seminar. It discusses various knowledge management concepts like personal knowledge management, communities of practice, and the shift from KM 1.0 to KM 2.0 with the rise of social tools. Sessions will cover topics like knowledge networking, knowledge sharing, and a knowledge cafe discussion format to encourage conversation among participants.
Marjorie Kase led discussion on the fundamentals and immense value of social media for business during her presentation to BDPA Los Angeles chapter on April 10, 2010.
7 Tips to Creating a "No Fuss" Social Media StrategyJoanne DelBalso
1) The document provides 7 tips for creating an effective yet low-maintenance social media strategy for businesses.
2) It recommends setting goals for social media use, researching your target audience, developing a unique brand story, and balancing the time investment in social media.
3) Popular social media management and analytics tools are also suggested to help maximize efforts and measure the success of the strategy.
Presentation a BGIedu (Bainbridge Graduate Institute) alumni workshop "Introduction to the Social Web". Topics included Shared Language, Definitions of Social Web, Social Networking, Social Media, Web 2.0, Blogs, etc.
Martin wants to understand social media better to promote his company's content online. He recognizes social media is important but finds it time-consuming. The expert explains that social media allows two-way conversations versus traditional one-way broadcasting and focuses on engaging the consumer. Martin's goals are to understand social media and highlight company retirements, and he asks how to promote engagement and find experts.
Social Media for You and Your Association - with notesDeirdre Reid
This document discusses using social media for professional development and associations. It notes that social media requires a conversational approach rather than traditional broadcasting. It recommends associations listen to conversations on social media to understand member needs and engage where members are active online, such as LinkedIn groups or Facebook pages. The document provides tips on using various social media tools for professional development, networking, and achieving strategic goals.
1. The document discusses how to monetize one's passion through building an online personal brand and community. It emphasizes finding your passion and DNA, creating great content optimized for different platforms, and developing authenticity and community through consistent engagement.
2. Building a personal brand allows one to differentiate themselves and take advantage of their genuine personality to create business opportunities online where barriers to entry are lower.
3. While creating content is important, developing a loyal community through regular interaction and giving readers a reason to engage is critical for success in social media according to the document.
Social media marketing requires engagement through multiple channels like tweets, check-ins, likes and shares. It is important to be visible online and take risks by showing personality. The goal is to create an interactive sea of shared knowledge that brings people together. Building successful social media campaigns requires using the right mix of channels to reach and engage consumers. The key is to develop relationships and participate in online conversations.
The document summarizes a discussion about using social media. It notes that while social media was once seen as something for early adopters, it is now ubiquitous. The discussion addressed how to separate productive social media tools from time wasters and how a new generation of managers will advance social media use in companies by shifting values around content, collaboration, access, and audience from exclusive to maximizing reach and from planned to immediate. The document provides advice on educating older generations about social media by making the experience relevant to their lives, guiding them through how tools work, and emphasizing the benefits over criticisms.
Your brand isn’t just what you say it is. It’s also about what your employees, customers, prospects, competitors, and world at large say it is.
As we like to say, a brand is the sum of all conversations, and in the fast-moving and dynamic world of social media, you want to have a handle on how your brand is being perceived out there.
Knowledge360 helps you get better grip on your online brand. In other words we provide you “Social Branding” solutions.
Free Chapter Conversation And CommunityAnne Gentle
Writers and content creators are witnesses to a shift from the age of information to the age of interaction. The volume of information available is huge and the ways in which people access that information, communicate, and collaborate are changing constantly. This book addresses strategies for technical communicators to experiment with techniques for working with social media and social networking tools. This chapter specifically talks about communities and collaborative events like Book Sprints, writing a user manual in a week's time.
Social Media : 7 ways to engage talk leaders and readerswatchingtheweb
This document discusses 7 ways to engage with social media. It recommends observing social media conversations to understand how your audience talks about your brand. It suggests reaching out to influential social media users to build relevance. It also advises refreshing traditional PR tools by prioritizing engagement and empowering social media spokespeople. Finally, it proposes rewriting crisis plans to find and address issues being discussed on social media before they spread widely.
While the printed page has been the dominant medium in scholastic journalism, online publishing has started to take off. But keep in mind: It’s always about people. Plus: 15 Things to Think About for 2010-2011.
Viral communication involves authentic, compelling content that is easily digestible and passed around informally. To create viral communications, focus on short-form content under a few minutes that engages without overt branding. Include features that make it easy to comment, discuss, and pass the content on to others within the company's preferred communication tools and culture. The goal is to seed two-way engagement that encourages the natural spread of the message from person to person.
This document discusses social media and lifestyle. It defines social media as online content created using technologies that allow for highly accessible and scalable publishing. Social media transforms one-way communication into dialogues and democratizes information by allowing people to be publishers, not just readers. The document also defines lifestyle and discusses the five pillars of social media marketing: declaration of identity, identity through association, user-initiated conversation, provider-initiated conversation, and in-person interaction. It debunks some common myths about social media and discusses how to use social media as a branding strategy.
The document provides an overview of the first session of a beginning social media class. It introduces the instructor, Yadira Galindo, and outlines the class agenda, requirements, and goals. These include introducing students to social media tools like Facebook, Twitter, LinkedIn, and exploring how media professionals can use social media for tasks like content promotion, community building, and personal branding. The class discussion will focus on using social media effectively and developing strategies for high-quality engagement and measuring results.
Social media is a two-way communication channel that allows businesses to build customer relationships and loyalty. It provides opportunities for customer involvement in content creation alongside brands. While traditional media is one-way, social media grows rapidly due to its engagement of audiences. For businesses, success requires an active social media plan rather than just a presence. Even small, local businesses can benefit from social media if they interact regularly with customers.
Secret Sauce: Chicago Workshop Final SlidesBeth Kanter
The document provides an agenda and overview for a workshop on developing a successful social media strategy. It emphasizes listening to audiences, learning from experiments, and adapting strategies based on insights gained. Key points include:
1) Objectives, metrics, and understanding audiences are essential to crafting an effective social media strategy. Continuous listening, learning, and adapting based on data is also important.
2) Case studies are presented on how organizations like the Red Cross used social media listening to improve relationships and gain customer insights.
3) Workshops participants are encouraged to apply the "listen, learn, adapt" process to their own social media strategies and discuss potential challenges. Testing approaches and gaining feedback from audiences is important for
The Federal Communicators Network (FCN) Charter and Bylaws establishes the organization and governance of FCN. FCN is a voluntary network of federal communicators that provides training and networking opportunities to help members achieve excellence. The Charter outlines FCN's mission to advance the communication profession, establishes an elected Board of Directors to provide leadership and make decisions, and defines membership, meetings, and amendment processes.
The document summarizes findings from a study on advancing federal government communications. Key findings include: 1) Communication management in the federal government tends to be more ad hoc than planned, with no clear, consistent standards; 2) There is a need to institutionalize communication as a standalone professional function within the Executive Branch; and 3) Partnerships should be formalized to facilitate collaboration and refinement of best practices. The document recommends establishing standards, recognizing communication as a core function, and formalizing partnerships to improve federal communication.
The Federal Communicators Network provides communications best practices, training, and networking opportunities for federal government employees. It is an independent, professional organization of volunteers founded in 1995 that federal employees can join by subscribing to their email list or connecting on social media like Twitter and LinkedIn.
Marjorie Kase led discussion on the fundamentals and immense value of social media for business during her presentation to BDPA Los Angeles chapter on April 10, 2010.
7 Tips to Creating a "No Fuss" Social Media StrategyJoanne DelBalso
1) The document provides 7 tips for creating an effective yet low-maintenance social media strategy for businesses.
2) It recommends setting goals for social media use, researching your target audience, developing a unique brand story, and balancing the time investment in social media.
3) Popular social media management and analytics tools are also suggested to help maximize efforts and measure the success of the strategy.
Presentation a BGIedu (Bainbridge Graduate Institute) alumni workshop "Introduction to the Social Web". Topics included Shared Language, Definitions of Social Web, Social Networking, Social Media, Web 2.0, Blogs, etc.
Martin wants to understand social media better to promote his company's content online. He recognizes social media is important but finds it time-consuming. The expert explains that social media allows two-way conversations versus traditional one-way broadcasting and focuses on engaging the consumer. Martin's goals are to understand social media and highlight company retirements, and he asks how to promote engagement and find experts.
Social Media for You and Your Association - with notesDeirdre Reid
This document discusses using social media for professional development and associations. It notes that social media requires a conversational approach rather than traditional broadcasting. It recommends associations listen to conversations on social media to understand member needs and engage where members are active online, such as LinkedIn groups or Facebook pages. The document provides tips on using various social media tools for professional development, networking, and achieving strategic goals.
1. The document discusses how to monetize one's passion through building an online personal brand and community. It emphasizes finding your passion and DNA, creating great content optimized for different platforms, and developing authenticity and community through consistent engagement.
2. Building a personal brand allows one to differentiate themselves and take advantage of their genuine personality to create business opportunities online where barriers to entry are lower.
3. While creating content is important, developing a loyal community through regular interaction and giving readers a reason to engage is critical for success in social media according to the document.
Social media marketing requires engagement through multiple channels like tweets, check-ins, likes and shares. It is important to be visible online and take risks by showing personality. The goal is to create an interactive sea of shared knowledge that brings people together. Building successful social media campaigns requires using the right mix of channels to reach and engage consumers. The key is to develop relationships and participate in online conversations.
The document summarizes a discussion about using social media. It notes that while social media was once seen as something for early adopters, it is now ubiquitous. The discussion addressed how to separate productive social media tools from time wasters and how a new generation of managers will advance social media use in companies by shifting values around content, collaboration, access, and audience from exclusive to maximizing reach and from planned to immediate. The document provides advice on educating older generations about social media by making the experience relevant to their lives, guiding them through how tools work, and emphasizing the benefits over criticisms.
Your brand isn’t just what you say it is. It’s also about what your employees, customers, prospects, competitors, and world at large say it is.
As we like to say, a brand is the sum of all conversations, and in the fast-moving and dynamic world of social media, you want to have a handle on how your brand is being perceived out there.
Knowledge360 helps you get better grip on your online brand. In other words we provide you “Social Branding” solutions.
Free Chapter Conversation And CommunityAnne Gentle
Writers and content creators are witnesses to a shift from the age of information to the age of interaction. The volume of information available is huge and the ways in which people access that information, communicate, and collaborate are changing constantly. This book addresses strategies for technical communicators to experiment with techniques for working with social media and social networking tools. This chapter specifically talks about communities and collaborative events like Book Sprints, writing a user manual in a week's time.
Social Media : 7 ways to engage talk leaders and readerswatchingtheweb
This document discusses 7 ways to engage with social media. It recommends observing social media conversations to understand how your audience talks about your brand. It suggests reaching out to influential social media users to build relevance. It also advises refreshing traditional PR tools by prioritizing engagement and empowering social media spokespeople. Finally, it proposes rewriting crisis plans to find and address issues being discussed on social media before they spread widely.
While the printed page has been the dominant medium in scholastic journalism, online publishing has started to take off. But keep in mind: It’s always about people. Plus: 15 Things to Think About for 2010-2011.
Viral communication involves authentic, compelling content that is easily digestible and passed around informally. To create viral communications, focus on short-form content under a few minutes that engages without overt branding. Include features that make it easy to comment, discuss, and pass the content on to others within the company's preferred communication tools and culture. The goal is to seed two-way engagement that encourages the natural spread of the message from person to person.
This document discusses social media and lifestyle. It defines social media as online content created using technologies that allow for highly accessible and scalable publishing. Social media transforms one-way communication into dialogues and democratizes information by allowing people to be publishers, not just readers. The document also defines lifestyle and discusses the five pillars of social media marketing: declaration of identity, identity through association, user-initiated conversation, provider-initiated conversation, and in-person interaction. It debunks some common myths about social media and discusses how to use social media as a branding strategy.
The document provides an overview of the first session of a beginning social media class. It introduces the instructor, Yadira Galindo, and outlines the class agenda, requirements, and goals. These include introducing students to social media tools like Facebook, Twitter, LinkedIn, and exploring how media professionals can use social media for tasks like content promotion, community building, and personal branding. The class discussion will focus on using social media effectively and developing strategies for high-quality engagement and measuring results.
Social media is a two-way communication channel that allows businesses to build customer relationships and loyalty. It provides opportunities for customer involvement in content creation alongside brands. While traditional media is one-way, social media grows rapidly due to its engagement of audiences. For businesses, success requires an active social media plan rather than just a presence. Even small, local businesses can benefit from social media if they interact regularly with customers.
Secret Sauce: Chicago Workshop Final SlidesBeth Kanter
The document provides an agenda and overview for a workshop on developing a successful social media strategy. It emphasizes listening to audiences, learning from experiments, and adapting strategies based on insights gained. Key points include:
1) Objectives, metrics, and understanding audiences are essential to crafting an effective social media strategy. Continuous listening, learning, and adapting based on data is also important.
2) Case studies are presented on how organizations like the Red Cross used social media listening to improve relationships and gain customer insights.
3) Workshops participants are encouraged to apply the "listen, learn, adapt" process to their own social media strategies and discuss potential challenges. Testing approaches and gaining feedback from audiences is important for
The Federal Communicators Network (FCN) Charter and Bylaws establishes the organization and governance of FCN. FCN is a voluntary network of federal communicators that provides training and networking opportunities to help members achieve excellence. The Charter outlines FCN's mission to advance the communication profession, establishes an elected Board of Directors to provide leadership and make decisions, and defines membership, meetings, and amendment processes.
The document summarizes findings from a study on advancing federal government communications. Key findings include: 1) Communication management in the federal government tends to be more ad hoc than planned, with no clear, consistent standards; 2) There is a need to institutionalize communication as a standalone professional function within the Executive Branch; and 3) Partnerships should be formalized to facilitate collaboration and refinement of best practices. The document recommends establishing standards, recognizing communication as a core function, and formalizing partnerships to improve federal communication.
The Federal Communicators Network provides communications best practices, training, and networking opportunities for federal government employees. It is an independent, professional organization of volunteers founded in 1995 that federal employees can join by subscribing to their email list or connecting on social media like Twitter and LinkedIn.
The Federal Communicators Network (FCN) is an independent, professional organization of volunteers founded in 1995 that provides communications best practices, training, networking, and other opportunities for federal government employees. To join FCN, individuals should email LISTSERV@LISTSERV.GSA.GOV, leave the subject line blank, and type SUBSCRIBE FCN in the body of the message. More information can be found on their Twitter, LinkedIn, or blog.
The Federal Communicators Network (FCN) has released "Advancing Federal Communications," a research paper that makes the case for clear and consistent quality standards for U.S. federal government communication.
The result of a grassroots, volunteer study among an interagency group of government communicators, the paper incorporates extensive primary and secondary research and includes a set of concrete recommendations for improvement.
The document promotes networking and training opportunities for federal employees through the Federal Communicators Network. The FCN is made up of volunteers and is committed to integrity, professionalism, and public service. It provides benefits like professional development, leadership opportunities, and learning valuable skills that can increase productivity and allow members to give back.
10 Ice Breaker Games - How to get to know your officeElodie A.
Joining a new group can be pretty intimidating. I remember when I joined the team at Officevibe, I was pretty nervous, and wanted to make sure I became friends with the team as quickly as possible.
Learn more on our blog:
https://www.officevibe.com/blog/ice-breaker-games
learn more about Officevibe:
https://www.officevibe.com/
10 Ways Your Boss Kills Employee MotivationOfficevibe
This document outlines 10 ways that bosses can kill employee motivation, including micromanaging employees, focusing only on mistakes, dismissing new ideas, holding useless meetings, making empty promises, telling inappropriate jokes, not keeping their word, measuring employee success in the wrong way, setting unrealistic deadlines, and playing favorites. The document encourages bosses to listen to employee concerns to better motivate them.
The document summarizes a session on benchmarking and key performance indicators (KPIs) for measuring social media efforts at nonprofits. Three organizations - the American Leadership Forum Silicon Valley, the National Wildlife Federation, and the Monterey Bay Aquarium - shared their experiences developing SMART objectives, identifying relevant peer organizations for benchmarking, and establishing KPIs to track performance. The session provided an overview of benchmarking and KPIs, and highlighted examples and challenges the organizations have faced in designing and implementing social media measurement pilots.
European Communication School: Social Media Session 5Richard Stacy
This document discusses producing a social media plan, including defining objectives, infrastructure requirements, operational plans, and people roles. It provides an example of how Vodafone used social media for direct recruitment to hire technicians. The document also discusses how Norfolk County Council could use social media to engage local communities with libraries by having librarians answer questions online. It outlines potential plans for Norfolk including monitoring conversations, creating a content hub, training librarians, and reviewing the initiative. The session aims to help construct a comprehensive social media plan.
Recognising the importance of having a solid social media strategy, the organizers of the Pivot Conference recruited the help of HootSuite. This partnership resulted in a case study outlining how the Pivot Conference used social media and more specifically HootSuite to
to productively inform and engage with their conference attendees.
Find out how the Pivot Conference Increased followers, built brand attention, enhanced their Social Media relationships with partners and increased their blog following.
This document outlines an agenda for a two-day workshop on integrated content strategy for networked NGOs. Day one focuses on learning objectives around networking, creating and organizing engaging content across social media channels, and specific tips for Facebook and blogging. It then covers what content is, a three-step content strategy process, organizing content by audience, channel and frequency using an editorial calendar. Day two covers creating great content, measurement for Facebook, and a closing reflection. Attendees are guided to brainstorm content ideas and calendar their content for April.
Create impact with a social media strategyJD Lasica
JD Lasica presented on creating impact with a social media strategy. The presentation covered laying the groundwork by establishing goals and metrics before launching initiatives. It emphasized using meaningful metrics to measure performance and refine strategies. It also stressed the importance of creating and sharing engaging content, telling stories, and leveraging the community by involving supporters. The key takeaways were to start with an aligned strategy, measure results continuously, share compelling stories, and engage the community.
Developing Engaging Brand Content for Social Media sitesManou Molosa
The quickest way to turn people away from your branding efforts on social media is to come across as overtly pitching your product or service. If consumers sense you are interacting with them only to sell them a product, your social media branding efforts will be deemed irrelevant–or worse, you may create an irreparable damage your brand’s reputation. Find out how to craft content for social media sites that attract and engages consumers around the brand.
This document summarizes the third session of the Peer Learning Group on measuring the networked nonprofit. The session focused on defining goals, audiences, and key performance indicators for measurement projects. Participants then shared details of their action learning projects which involve designing and implementing measurement strategies. Next steps include uploading project descriptions to the wiki by March 1st and the next session will focus on measuring engagement and influence on March 18th.
The document discusses communicating research from the CGIAR Challenge Program on Water and Food's (CPWF) basins and projects. It provides an overview of CPWF's communication objectives, tools, and roles and responsibilities. The objectives are to develop effective communication systems, support behavior changes in key groups, document research efforts and impact, link to the global agenda, and ensure consistency in branding. Tools offered include cross-basin communication channels, a document repository, visual identity guidelines, media/journalism support, and linkages to global events. Vehicles to publish materials include working papers, field stories, briefing notes, blogs and newsletters. Roles at the program, basin and project levels are outlined. A bus stop
The continuous improvement cycle document outlines a process for ongoing evaluation and improvement of student learning, operations, planning, and stakeholder engagement. Key components include collecting inputs like resources, data, and staff time to inform school processes and drive outcomes in areas such as learning, operations, and satisfaction. It emphasizes using data to monitor variability and make adjustments.
Here are the prompts for today's 60 second lecture:
- Summarize your team's discussion about how to deepen learning through collaborative teams.
- Share one insight or "aha" your team discussed regarding next steps.
You have 60 seconds to stand on one leg and share! Go!
This document outlines a framework for providing information and communication services within the Challenge Program on Water and Food (CPWF). It discusses objectives like strengthening information sharing and addressing existing issues. It then presents a broad view of information and communication, focusing on learning, data management, and knowledge sharing. The document proposes a networked approach at multiple levels, from the program level down to individual projects. Finally, it outlines specific services that could be provided, such as internal sharing, supporting basins and programs, and influencing the global agenda.
This document summarizes a meeting of the Packard Foundation Grantees Learning Group discussing measuring the impact of social media for nonprofits. The group discussed defining key metrics like conversion rates and engagement. They shared tools for tracking social media referrals and conversions in Google Analytics. Participants then presented their action learning projects, which involve measuring specific social media goals and key performance indicators for their organizations. The next steps are to implement these projects and continue sharing lessons.
Peter Muir of Bizucate presents the value and benefit of event driven marketing far beyond the event itself using a webinar as an example. We delivered this for XPLOR's membership.
Global Health Social Media Working GroupBeth Kanter
Beth Kanter discusses how nonprofits can be more effective by taking a networked approach and using measurement. She advocates adopting a "network mindset" with openness, decentralized decision-making, and collective action. Kanter also stresses the importance of measurement, providing a 7-step process for social media measurement that includes defining goals, audiences, investments, benchmarks, metrics, tools, and data analysis. The document provides examples and advice for nonprofits to crawl, walk, run, and fly in developing networked and data-informed practices.
The document outlines the agenda for day 4 of a Baku social media seminar. The morning session focuses on developing a social media strategy, discussing core business, communication, and organizational challenges. The afternoon has participants work on and present their own social media strategy. The day concludes with evaluation, certificates, and a pizza party.
The document discusses vertical collaborative teams in ISD 191. It outlines the objectives of revisiting norms, reviewing the school improvement plan (SIP) and professional development (PD) processes, analyzing student achievement data, and establishing protocols for vertical team sharing. Teams will use constructivist listening, analyze data, develop SIP/PD plans and timelines, differentiate between PD and team meetings, and participate in district PD days focusing on curriculum development.
This document provides guidance and best practices for using social media to engage member communities. It outlines a 5-step process for developing a social media plan, including determining goals, understanding audiences, allocating resources, learning relevant tools, and implementing a plan. The document also includes case studies of social media initiatives by professional associations to recruit new members and promote conferences. Resources are shared that chapters can use to learn about social media platforms and strategies.
This document summarizes a panel discussion on telling an agency's story through visual content like videos and images. The panelists were from USAID, CMS, NASA, and an independent digital storyteller. They discussed best practices like focusing on compelling narratives and missions, using videos and images to showcase projects and progress, leveraging popular platforms and culture, and engaging followers as ambassadors rather than just consumers of content. The goal is to make agencies more relevant by sharing both successes and failures in a transparent way online.
Cormac Smith, Deputy Director of Communications for the Cabinet Office and Government Communication Service, presented a webinar on the Modern Communications Operating Model (MCOM) for communications teams in the UK, US, and Canadian governments. The webinar outlined MCOM's four pillars for core communications teams: strategic communications, media and campaigns, strategic engagement, and internal communications. MCOM aims to deliver world-class public service communications that support ministers' priorities, enable efficient public services, and improve people's lives.
The document discusses the results of a study on the effects of a new drug on patients with a certain medical condition. The study found that the drug was generally well-tolerated with few side effects reported. However, the drug did not show a statistically significant improvement in clinical outcomes for patients when compared to an existing treatment.
The document discusses communication program management models. It states that in general, communication management should reflect how the larger organization is structured but should also be adapted as needed based on specific needs and circumstances of the communication program. The document provides high-level guidance on aligning communication management with organizational structure while allowing for flexibility.
This document summarizes a presentation on choosing the right communication management model for organizations. It discusses key concepts of loose coupling and presents a case study of a federal agency that implemented a loosely coupled IT system. The presentation compares different communication program models and argues that stakeholder analysis tools need to be adapted for loosely coupled organizations where relationships are more complex. It introduces the Mega-Change Profiler method for analyzing stakeholders in such organizations.
The document discusses the goals and plan for building a new content management system (CMS) platform to manage multiple Department of Commerce websites. The key goals were to move to Drupal 7, have a responsive design, and create shared functionality across sites for a cohesive experience. The plan was to build reusable features like content types, galleries, and taxonomies that could be enabled or disabled on each site as needed from a single code repository. While complex, this allows for easier development, maintenance, and a more cohesive user experience across sites.
The document discusses the National Institute of Environmental Health Sciences' intranet redesign in 2012. It overviews the implementation of a new content management system to create a more unified and usable intranet across multiple sites and servers. The redesign consolidated outdated sites into a single intranet with common design, structure, and content management capabilities. This allowed for easier content updates, integrations with other applications and systems, and improved search across sites. The intranet launch addressed prior issues of disconnected sites, lack of CMS, and poor usability.
The document discusses issues with BEA's current intranet, InSite, which was last redesigned in 2007. InSite has limited functionality, static content managed by a single team, and content siloed by department rather than task. It lacks collaboration tools. The new BEAnet will address these issues by focusing on key tasks rather than subjects, allowing content management at the program level with permissions and workflows. It will include collaborative tools like OneBEA, improved search functionality, and analytics. New features will include document management, versioning, tagging and permissions as well as calendars, blogs, discussion boards, and widgets like quick polls.
Kathryn Sosbe of the U.S. Department of Agriculture presented this training on writing and editing tips for the Federal Communicators Network event on storytelling on October 30, 2014. FCN makes better government writers and editors!
Katherine Spivey of the U.S. General Services Administration presented this training on plain language tips, tactics, and rules for the Federal Communicators Network event on storytelling and writing on October 30, 2014.
Federal Communicators Network members are U.S. government employees managing U.S. federal government agency communications. FCN is a volunteer, professional group. Here are the results of our survey of a small sample of members about their professional experiences, roles, and training needs.
In this presentation, Jacqueline Roy of Canada's Transportation Safety Board (TSB) describes her experience handling TSB communications related to the Lac-Mégantic rail disaster. This was a joint event hosted by the Federal Communicators Network, Canada's Communications Community Office, and the U.S. General Services Administration.
Gretchen Michael, of the U.S. Department of Health and Human Services Office of the Assistant Secretary for Preparedness and Response, presented these slides at a Federal Communicators Network event on February 6, 2014.
Slides from Kelly Osborn at the U.S. government's National Archives, from an event January 16, 2014, Driving Employee Engagement Through A Social Intranet.
The Federal Communicators Network (FCN) Lunch and Learn Series presentation on March 21, 2013 features Joe Flood, speaking about "Successful Campaigns in Lean Times."
Ensure your campaign hits its targets, even in tight budget times. Learn from an expert at NOAA's high-profile Weather-Ready Nation Communication Campaign:
- how to streamline activities
- make the most of limited dollars, while still packing a big punch
- innovative tips you can apply to your own campaign
Don't miss the next FCN Lunch and Learn event. Sign up to receive our newsletter and event updates at fedcommnetwork.blogspot.com.
FCN Lunch and Learn - Successful Campaigns - Joe Flood of Weather-Ready - 3-2...
A Guide to FCN Activities
1. A Guide to FCN Activities
For Incoming FCN Board 2013 - by Dannielle Blumenthal
Category Activities Tools
Social Media • Networking • LinkedIn (Federal employees and
contractors)
• Twitter
• Blog
• GovLoop
• Dlvr.it (sends blog to Twitter)
Collaboration Among Board • Email updates • Gmail
• Google Docs • Google Docs
• Internal Blog • Blogger (internal blog)
• • Google group for archiving emails
Event Planning • Recruiting a speaker • Telephone calls
• Preparing speaker • EventBrite
• Posting event online • See social media tools for
• Promoting via social media promoting event
• Distributing PowerPoint in • Email to distribute PowerPoint
advance • Slideshare for posting FCN
• Moderating event documents and presentations
• Posting presentation
afterward to Slideshare
Newsletter • Researching • Review Udemy, MIT Open
• Writing the intro Courseware, Public Relations
• Distributing via Society of America, Capitol
MailChimp Communicators, etc. for free/low-
cost training
• Write introduction
• Format and distribute through
MailChimp (free up to a certain
number of emails)
Governance • Board meetings – • Most meetings held by phone call
telephone • Occasional gatherings at coffee
• Board meetings – live shop (e.g. Starbucks)
• Charter updates • Usually 1-2 Board members
• Strategy collaborate on Charter updates
• Election • Decisions made by voting via
email
• Election via Obsurvey.com (free)
• Google group archives messages
2. A Guide to Strategy Formulation for FCN
Ellen Crown, FCN Board Member 2012
1. The new Chair, co-Chair, and Board should review and revise this plan to adapt is based on
their Mission and Vision of FCN.
2. Do they agree with the Mission statement? If not, what is a better statement that frames their purpose?
3. Do they agree with the Vision? If not, what is their Vision?
4. Next, review the Goal/Objective. NOTE, this must be measurable.
5. Tactics (communication vehicles) should be selected based on the Goal/Objective; what will help
them achieve these outcomes?
6. Actions describe what work will be done for each tactic.
7. Measures describe how you will quantify success.
8. Goal alignment explains how everything rolls back up to the original Goal/Objective (which part).
9. This should be a living, breathing document.
10. The plan is only about 10% of the work. Don’t forget to measure outcomes!
3.
Strategic Plan 2012-2013
By Ellen Crown
GOAL/OBJECTIVE: Increase FCN membership, so that we can better connect with our communication colleagues, understand
their needs, and strengthen our collective intelligence.
VISION: To provide a unique service via a safe environment that allows for open communication.
MISSION: To facilitate free training, networking, and the sharing of lessons learned and best practices among Federal
communicators.
Tactic 1: Tactic 2: Tactic 3: Tactic 4: Tactic 5:
Free bi-monthly events FCN LinkedIn blog Newsletter (quarterly) Blog Slideshare
(either live, teleconference Purpose: Engage FCN Purpose: Provide focus on Purpose: Present latest Purpose: Share
or web-based) members in professional training activities, information on training presentations and training
Purpose: Professional discussion. Also used for repurposed materials from activities, blogs, materials among peers.
development – the core of membership outside sources, perhaps newsletter, etc. –
FCN’s existence. management member spotlights. repurposed from and
coordinated across all
other tactics.
Action: Plan, promote and Action: Post a minimum Action: Plan, craft, and Action: Spruce up Action: Ensure all event
host 6 in-person, telephonic of 24 blogs over the next publish 4 newsletters per existing FCN site, which slide sets are archived
or online events over the year (2 per month), year, with articles able to will be used as a hub for
next year. Topics TBD. contributed by various be repurposed on various our other tools
members of the FCN platforms such as
Measure: Audience board on a range of LinkedIn blog and Measure: Measure: N/A
attendance communication topics GovLoop N/A
Goal alignment: Increase Measure: LinkedIn Measure: number of
membership / understand membership, individual subscribers / qualitative
needs / communication blog views, and feedback on articles
comments Goal alignment: Goal alignment: N/A
NOTE: Will circulate Goal alignment: connect N/A
questionnaires at events Goal alignment: with our communication
asking attendees if they Increase membership / colleagues
would prefer to connect communication/
with us social media understand needs/
platforms, such as Twitter, collective intelligence
Facebook, etc. This will (conversations on
inform future tactics. LinkedIn topics)