CPWF Communication and Information Strategic Framework

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International Water Management Institute (IWMI)

Presented by Michael Victor and Tonya Schuetz at the CPWF Basin Communication and Information Workshop, Johannesburg, 10-13 May 2011.

CPWF Information and Communication Strategic framework

Focus of presentation Provide Basins with Scope of information & communication within CPWF Initiate discussion on framework and issues and how fits in with emerging basin strategies and plans

Why information & communication Information is power! Access to information & ideas Empowerment & Ensuring voice Building social capital

Blurred boundaries Focused on behavior change, learning, facilitation Information & data management Knowledge Sharing internally and externally Communication for Development Process facilitation Policy advocacy Program communication/Messaging

Difference between conventional research comms & Comms for R4D

Key Findings from Information and Communication Assessments Improve internal communication processes Info/Data management many systems but not linked or coherent Inconsistent branding and messaging Development of materials were not strategic Use of communication processes for policy advocacy and supporting multi-stakeholder platforms Diversity and contextualization

Target groups CPWF family – partners & researchers Policy influencers Development investors Development professionals Researchers and academics Farmers and fishers/communities Brokers, intermediaries

Guiding principles : Be strategic Use strategic approach: the use of communication in a planned, strategic way in order to bring about positive social change

Principle: Networked/Decentralized approach

Other Principles Fostering partnerships Triple A approach Testing use and effectiveness of social media for internal and external knowledge sharing

Internal sharing/communication Time-bound program – focus on partnerships Developing standards for sharing across basins CPWF tags/subject cats Common systems (i.e. Document repositories) Testing ways to communicate within and across basins M&E system as an internal sharing mechanism

Global knowledge sharing Ensuring all CPWF documents are widely accessible Refining CPWF publication series Links to other service providers/ knowledge banks Negotiating with publishers/open access strategies

Influencing global agenda Focus on developing global-local linkages – global messages that can be adapted and contextualized Developing strategies to work with the media River basins on the edge documentary series (global-local linkages) Packaging of phase 1 results Basin Focal Project Book – targeting messages to different audiences.

Basin support Facilitate cross-basin learning and sharing Support in training and implementation Synthesis of experiences Contributing research knowledge on communication and information Program team Basin Team

Program Communication Development of global messages that can be adapted/contextualized Consolidation of CPWF logos and branding Establishing website as portal Maintaining partnerships/Alumni

Working Group questions Working group questions: What needs to be clarified within the strategy? Strengths / weaknesses, improvements? Basin staff: how does this fit within the basin strategy or not New ideas? What issues do we want to clarify this week as part of the finalizing the strategy, clarifying roles and how to work together?

The document discusses ways to improve communication and engagement to scale up the impacts of research programs. It outlines communicating through a variety of channels to reach different audiences, from social media and websites to workshops and field work. It also emphasizes tailoring communications to different contexts and levels, from projects to landscapes to global. The document provides examples of communication products and engagement strategies used by the Water Land and Ecosystems research program.

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