DE BRUYN Bridging the gap between archives and education
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As presented by Leen De Bruyn (VIAA) at the FIAT/IFTA World Conference 2019 in Dubrovnik, Croatia.
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DE BRUYN Bridging the gap between archives and education
- 1. Bridging the gap between ARCHIVES and EDUCATION
- 2. ° 2013 150 content partners (copyright holders) from cultural field, media and government 35 employees >> 4.5 FTE on the project ‘Archives for Education’ VIAA IN A NUTSHELL
- 3. Enabling teachers to enrich their lessons with unique archival audiovisual content
- 5. FROM ARCHIVE TO EDUCATION ? HOW TO !
- 6. stakeholders on board involve your target audience Full-blown access versus demand driven each partner his own vocation metadata for learning objects editorial ready-to-teach content editorial + catalyze future classroom communication strategies 8 STEPS TO BRIDGING THE GAP FROM ARCHIVE TO EDUCATION
- 7. STEP 1: ALL STAKEHOLDERS ON BOARD
- 8. STEP 1: ALL STAKEHOLDERS ON BOARD WHAT DO THE STAKEHOLDERS WANT? - win the hearts of education with their unique audiovisual content - contribute to education - authenticated access only - use of AV content limited to in-platform streaming only - use the platform themselves to enrich their own educational discourse - reporting on use, clicks and views of their content
- 9. STEP 2: GET FAMILIAR WITH THE TARGET AUDIENCE
- 10. STEP 2: GET FAMILIAR WITH THE TARGET AUDIENCE LISTEN What are the needs and wants of the target audience, i.e. teachers? What are the goals and objectives of stakeholders, i.e. archives? CO-CREATE translate needs and objectives to application together with target audience and stakeholders VALIDATE user testing is NOT a waste of time
- 11. STEP 2: GET FAMILIAR WITH THE TARGET AUDIENCE AMBASSADOR ANDY DIGITAL DORIEN INNOVATIVE IBRAHIM TRADITIONAL TOM WORRIED WANDA TEACHER PERSONA
- 12. STEP 2: GET FAMILIAR WITH THE TARGET AUDIENCE WHAT DO TEACHERS WANT? - centralized access to audiovisual content - unique audiovisual content - qualitative selection of audiovisual content - linked to curriculum needs - persistent links - copyright proved use - no advertising - FIND not SEARCH
- 13. STEP 3: AVOID THE PARADOX OF CHOICE
- 14. STEP 3: AVOID THE PARADOX OF CHOICE 16.120 items published on Archives for Education DEMAND DRIVEN vs SUPPLY DRIVEN
- 15. STEP 3: AVOID THE PARADOX OF CHOICE DEMAND DRIVEN > qualitative selection based on curricula How to? - team of consulting teachers as in-house experts - 24/7 support enabling user requests for content - projects with educational partners
- 16. STEP 4: EACH PARTNER HIS OWN VOCATION
- 17. STEP 4: EACH PARTNER HIS OWN VOCATION ARCHIVISTS THOROUGH KNOWLEDGE OF THE COLLECTION TEACHERS’ EXPERTISE IN CURRICULUM AND PEDAGOGY raw search result list of collection content based on briefing briefings containing keywords and describing contexts based on curriculum
- 18. STEP 4: EACH PARTNER HIS OWN VOCATION ARCHIVISTS THOROUGH KNOWLEDGE OF THE COLLECTION TEACHERS’ EXPERTISE IN CURRICULUM AND PEDAGOGY qualitative selection through visioning Selected content with describing metadata
- 19. STEP 5: METADATA FOR LEARNING OBJECTS TEACHERS WANT TO FIND NOT SEARCH
- 20. STEP 5: METADATA FOR LEARNING OBJECTS TEACHERS WANT TO FIND NOT SEARCH every item on the platform is enriched with learning object metadata > enabling filter options such as: educational level course grade
- 21. STEP 5: METADATA FOR LEARNING OBJECTS TEACHERS WANT TO FIND NOT SEARCH every item on the platform is enriched with learning object metadata > enabling filter options such as: educational level course grade
- 23. STEP 6: READY-TO-TEACH CONTENT Example video demoing playlist/collection cold world war
- 24. STEP 7: CATALYZE THE CLASSROOM OF THE FUTURE
- 25. STEP 7: CATALYZE THE CLASSROOM OF THE FUTURE > foster media literacy > learn to raise the right questions about what you are watching, reading or listening to
- 26. STEP 7: CATALYZE THE CLASSROOM OF THE FUTURE > foster media literacy > develop critical autonomy towards media
- 27. STEP 7: CATALYZE THE CLASSROOM OF THE FUTURE 50 + 1 LITERARY CLASSICS
- 28. STEP 7: CATALYZE THE CLASSROOM OF THE FUTURE
- 29. STEP 7: CATALYZE THE CLASSROOM OF THE FUTURE > foster audivisual literacy > develop digital competencies
- 30. STEP 7: CATALYZE THE CLASSROOM OF THE FUTURE
- 31. STEP 8: SPREAD THE WORD
- 32. STEP 8: SPREAD THE WORD BIG EFFORTS IN COMMUNICATION ° news letters and updates ° facebook en facebook pages ° communication through partners ° projects ° workshops - regional workshops - workshops in schools
- 33. COMING FULL CIRCLE listen to stakeholders get familiar with target audience avoid paradox of choice each partner his own vocation metadata for learning objects ready-to-teach content catalyze classroom of the future spread the word
- 34. MEASURING IS KNOWING Achieving objectives starts with clarity about the current position. > insights in GET, KEEP, INCREASE > GA reports > Tableau dashboards
- 35. COMING FULL CIRCLE keep listening to STAKEHOLDERS and TARGET AUDIENCE > partner events > surveys > focus groups > co-creation sessions
- 36. COMING FULL CIRCLE ongoing field research and user testing > measure customer satisfaction > insights in usability (difficulties) > impact on development roadmap
- 37. COMING FULL CIRCLE Towards a new Archives for Education > access for pupils !!! > Archives for Education as a catalyst for media literacy and digital skills
- 39. THE FORCE IS WITH THE TEAM
- 40. LEEN DE BRUYN @BruynLeen info@viaa.be • www.viaa.be • +32 486 90 86 38 vragen@onderwijs.hetarchief.be • onderwijs.hetarchief.be
Editor's Notes
- VIAA (The Flemish Institute for Archiving) is a service provider for digitization and long term preservation for more than 150 content partners in Flanders, including broadcasters, libraries, archives, musea, government and performing arts institutions. Besides digitization and archiving, VIAA also puts effort in making this valuable content accessible for specific audiences. Today, our main focus in accessibility is on education, offering teachers unique access to Flemish image and sound archives through the platform ‘Archives for Education’.
- 'Archives for Education’ enables teachers to enrich their lessons with unique archival audiovisual content. The next animated video summarizes the strategy and functionalities of the platform.
- Some facts and figures concerning ‘Archives for Education’.
- But how do we tackle the process from the abundance of archival content in our archive to locating and disclosing those gems that are really relevant for teachers? And how should these gems be offered to the educational field? I want to present to you our 8-step unique approach in bridging the gap between archives and the classroom.
- Our 8-step approach addresses 8 questions archives/broadcasters should answer when they want to open up their archive for a specific target audience: How do you get all stakeholders on board? How to involve the target audience from the onset of the project? What content will we make accessible? Full-blown accessibility versus demand driven accessibility Who do we best partner up with? Do we need metadata cleansing and/or enrichment? Is there a need for editorial work on the content? How to communicate the platform to the educational field?
- With 150 content partners, it was important for VIAA to get an agreement on a generally accepted approach concerning accessibility for education. And hence, to get all stakeholders on board.
- Through partner events, we gained insight in the needs and wants of our content partners. (For many of our content partners, contributing to education is part of their mission statement) Need for user statistics
- This video is an explicit illustration of the importance of user testing is. The designer of this playground didn’t take into account the playing behavior of the children very well. At VIAA, we involved our target audience from the onset onwards, throughout the whole project.
- Through surveys, expert interviews, co-creation sessions, focus groups we gained insight in the needs and wants of teachers. We co-created the platform together with teachers and pedagogical experts and we validated the design and functionalities of the platform through extensive user testing.
- Based on those insights, we were able to define teacher persona. These persona are our go-to to select teachers for co-creation sessions and focus groups. In this way, we are sure to target the wide variety of teachers active in schools and not only the early adopters and front runners.
- Our research also gave a good insight in what teachers really want, when it comes to using AV in the classroom.
- To work demand driven, we created a line of communication between teachers/educational partners and the archives. We strongly believe that each partner has his own expertise to bring to the table and it is important to exploit that expertise in the right way.
- With the AV selected based on curriculum needs and the metadata enriched specifically for teachers, the content is now published to the platform, enabling item-based search. However, our surveys showed that up to 80% of teachers don’t find the time to search the platform, but really want to be inspired by ready-to-teach content. Hence, our in-house teachers create AV collections, putting items on specific topics together in a playlist enriched with contextualization (a story) and lesson tips.
- So, our platform is now filled with AV content meeting the curriculum needs of teachers and even offering editorial ready-to-teach inspiration concerning lesson topics from the curriculum. But VIAA wanted to go even further. We set out from the start that the platform would be a catalyst for 21st century skills such as digital literacy, media literacy and audiovisual literacy. All competencies gaining a lot of importance in the new curricula in our schools. In order to achieve this, VIAA partners up with expert organisations in several educational projects.
- A second project is a very successful project together with the public broadcaster VRT. KLAAR = meaning clear, clearly explained On a weekly basis, VRT creates 3 short 5-minute news items, explaining current important events to the age group of 12 to 16 year olds. The daily television news is too complex for this age group, hence these items give a more clear explanation. Archives for Education creates contextualizing playlists linked to every item of KLAAR. Eg an item explaining Brexit to 12 to 16 yo linked to a playlist concerning Europe, the EU
- A third project is a partnership with the Royal Academy of Language and Literature. They put together a canon of must-read classic novels in Dutch and Flemish Literature. For each of the authors and works in the Canon, VIAA developed a playlist/collection of AV archival content illustrating life, work, socio-economic context of the author, but also segments of film or theatre versions of the classic novel.
- A final project is a project together with the Flemish Organization for Youth and Film and film education, J.E.F. To foster audiovisual literacy we created a project enabling pupils to create their own news broadcast or film, integrating archival content together with self-generated AV content. We developed a manual guiding pupils through the process of storyboarding, filming and editing their own movie or news item. We also clear AV archival content for downloading and re-use.
- Now we have a platform filled with content and inspiring projects. It is time to spread the word.
- We have come full circle: the platform is up and running and being used on a daily basis by almost 60k teachers in Flanders. Nevertheless, the process in never finished.