Web 2.0 describes websites that use more advanced technology than early static websites, allowing users to interact with and share information on the web. Pop-ups originated as small advertising windows that opened automatically on web pages in the 1990s as a way to advertise products online, and major browsers began allowing pop-up blocking in the early 2000s. The first sponsorship video aired in 1946 as commercial television licenses were granted, and long-running UK soap opera Coronation Street has had notable sponsors such as Cadbury's and Harvey's over the years.

1. Media Timeline – Ancillary
Task
By Sophie Bennett

2. Web 2.0
• Web 2.0 describes World Wide Web sites that use technology beyond the
static pages of earlier Web sites. The term was coined in 1999 by Darcy
DiNucci and was popularized by Tim O'Reilly at the O'Reilly Media Web
2.0 conference in late 2004.
• Web 2.0 included these ideas:
- Using the Web as an applications platform
- Democratizing the Web
- Employing new methods to distribute information

3. History of Pop-up
• Pop-ups are a way of advertising a product online. There are small
windows that open on your wed page automatically.
• The first Pop-up was invented in 1990’s by Ethan Zuckerman.
• Pop-ups originated on the Tripod.com webpage in late 1990s.
• All major web browsers, except internet explorer allowed users to
block unwanted pop-ups in early 2000s.

4. History of Sponsorship videos
• The first Sponsorship was shown in 1946.
• The FCC started to grant commercial TV licenses in
May 1941.
• Sponsorship’s for Coronation Street:
- Cadburys(1996)
- Harvey’s(2007)
- Compare the Market(current)

5. Sponsorships for existing fashion
adverts
• M&CO- clothing range for men, women and
children sponsor The National Weather.
• Isme.com- Clothing range for women,
sponsor Loose Women.

6. Existing Fashion Pop-up’s