Our 1st project is to create a radio spot + billboard for a Sports/Recreation brand. Creative briefs were written and in teams, students can choose from Tough Mudder, Sweaty Betty, or KT Tape.
Our 1st project is to create a radio spot + billboard for a Sports/Recreation brand. Creative briefs were written and in teams, students can choose from Tough Mudder, Sweaty Betty, or KT Tape.
The Evolution of Advertising: How Consumers Won the War for Their AttentionHubSpot
You're more likely to survive a plane crash than click a banner ad. Crazy, right? Consumers have learned to tune out advertising, but believe it or not, there was a time when products weren't branded, ad agencies didn't exist, and advertising as a profession was unheard of.
In this epic, must-see presentation, we explore the ENTIRE history and evolution of advertising to unveil how a comprehensive (yet digestible) timeline of advertising milestones led to an epidemic of consumer indifference, as well as what marketers can do about it to reach consumers in the years ahead.
Don't be discouraged by the 472 slides -- 29.39% of those are dedicated to awesome pictures and animations that make this a breeze to get through.
Download a free copy of this presentation + a printable advertising timeline right here: http://hub.am/16F877d
The Art of Writing Advertising (Vintage Wisdom from Legendary Mad Men)Joseph Gelman
Keeping up with all the various innovations in marketing is certainly important, but its crucial not to forget that some core truths never change.
I took the time to summarize one of my favorite books, The Art of Writing Advertising by Dennis Higgins and distill the vital, evergreen lessons for your modern enjoyment.
Happy writing and hope you learn something.
EMAIL: Jig813@gmail.com
TWITTER: twitter.com/JoeandTell
LINKEDIN: linkedin.com/in/josephgelman
The Evolution of Advertising: How Consumers Won the War for Their AttentionHubSpot
You're more likely to survive a plane crash than click a banner ad. Crazy, right? Consumers have learned to tune out advertising, but believe it or not, there was a time when products weren't branded, ad agencies didn't exist, and advertising as a profession was unheard of.
In this epic, must-see presentation, we explore the ENTIRE history and evolution of advertising to unveil how a comprehensive (yet digestible) timeline of advertising milestones led to an epidemic of consumer indifference, as well as what marketers can do about it to reach consumers in the years ahead.
Don't be discouraged by the 472 slides -- 29.39% of those are dedicated to awesome pictures and animations that make this a breeze to get through.
Download a free copy of this presentation + a printable advertising timeline right here: http://hub.am/16F877d
The Art of Writing Advertising (Vintage Wisdom from Legendary Mad Men)Joseph Gelman
Keeping up with all the various innovations in marketing is certainly important, but its crucial not to forget that some core truths never change.
I took the time to summarize one of my favorite books, The Art of Writing Advertising by Dennis Higgins and distill the vital, evergreen lessons for your modern enjoyment.
Happy writing and hope you learn something.
EMAIL: Jig813@gmail.com
TWITTER: twitter.com/JoeandTell
LINKEDIN: linkedin.com/in/josephgelman
Continuing the theme of integrated campaign ideas that are big, this lecture highlights 3 award-winning campaigns that used technology in fresh, smart ways.
BTO 2015 | Larry Mogelnosky | Innovations You Can Use TodayBTO Educational
BTO 2015 | Day TWO | 3 dicembre | Oracle Hospitality Hall [VISIONI] | 9.15-10.00
Le 20 innovazioni che cambieranno il mondo dell’ospitalità attraverso l’analisi di un osservatore attento come Mogelnosky.
Quando arrivano?
Come ci possiamo preparare?
http://www.buytourismonline.com/
http://www.buytourismonline.com/eventi/the-beds-too-big-without-you/
Keynote
Larry Mogelnosky - Fonder LMA Communications Inc.
Challenger Brands - strategies to make market leaders sweat John Blaskett
I put this presentation together whilst reading Adam Morgan's book 'Eating the Big Fish' for an AdSchool assessment. In it I give an overview of the 'Eight Credos' of Challenger Brands and provide some examples from both Australia and overseas. Eating the Big Fish is a great book and a must-have resource for any marketer or brand planner.
In January 2014 we launched Wolf & Wilhelmine, a brand shop driven by our purpose of Do Great Work, Live Great Lives.
We were first focused on building an environment for sustainable creativity - i.e. a workplace where we can do the work we love without killing ourselves.
As we’ve grown over the past two years, we’ve realized that diversity is crucial to sustainable creativity and therefore we actively foster it.
Here's how we do it...
Activation: From thinking to tweaking it, how we do it at Spotify TheFamily
By Aurélie de St Preuve & Charlotte Andersson (Growth & Activation at Spotify)
Inscrivez-vous au prochain meetup! — http://www.meetup.com/GrowthHackingParis
Pour ne pas rater les prochains évènements, c'est ici : http://www.thefamily.co/education/
Les 10 spots préférés du superbowl 2014 de l'agence Leo Burnett France, analysés à la sauce HumanKind - la philosophie Leo Burnett.
Les marques qui ont une raison d'être capables d'inspirer des actes qui changent le comportement des gens sont des marques Humankind
Les liens des vidéos par ordre d'apparition:
- Budweiser: http://www.youtube.com/watch?v=uQB7QRyF4p4
- SodaStream: http://www.youtube.com/watch?v=nORgzCgQgDk
- H&M: http://www.youtube.com/watch?v=1yI5GVCqO7Y
- Volkswagen: http://www.youtube.com/watch?v=8iryH-Nemv0 (teaser) - http://www.youtube.com/watch?v=ns-p0BdUB5o
- Microsoft: http://www.youtube.com/watch?v=qaOvHKG0Tio
- Cheerios: http://www.youtube.com/watch?v=LKuQrKeGe6g
- Pepsi #1 : http://www.youtube.com/watch?v=meQKpdVgEjo
- Pepsi #2 : http://www.youtube.com/watch?v=oM4xO5azcvE
- Pepsi Halftime Show : http://www.youtube.com/watch?v=U-ci9a7wIJo
- Axe: http://www.youtube.com/watch?v=63b4O_2HCYM
- Jeep: http://www.youtube.com/watch?v=mHg9XSyd8Fo
- Doritos #1 : http://www.youtube.com/watch?v=FHY5pwgCY3w
- Doritos #2 : http://www.youtube.com/watch?v=Y-P0Hs0ADJY
- Doritos #3 : http://www.youtube.com/watch?v=oMdwJ7fyp00
- Doritos #4 : http://www.youtube.com/watch?v=MoANeCLWOjI
- Doritos #5 : http://www.youtube.com/watch?v=ugo7Y2lRsxc
- Chrysler: http://www.youtube.com/watch?v=KlSn8Isv-3M
- Newcastle #1: http://www.youtube.com/watch?v=9g9wXBkdWEg
- Newcastle #2 : http://www.youtube.com/watch?v=8ARF4VmUa1s
Cataldi Public Relations Credentials & Case Studies January, 2015Sal Cataldi
A survey of recent case studies for public relations, viral and guerilla marketing stunts for major names in entertainment, media and consumer products from Cataldi Public Relations. Clever, sometimes kitschy, always effective and kind to the bottomline. Including projects for AMC, IFC, TNT, WNYC, Fuse, WEtv, Tanqueray, Dewars, 1-800 Flowers and many more.
A list of 48 taglines or slogans used by different brands and organizations. The list comprises of slogans which were most influential and helped the brand in a significant manner.
A great brief inspires, motivates, and encourages thinking that is different and disruptive. When there are 3 brands in the same category, targeting the same exact consumer, how can you make your creative idea unique/interesting/surprising?
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
1. Big Ideas
Radio + Billboards
AD 382: Class 1, 1/25/16
Gina Collura, Creative Director
2. - Writing Radio: one of the original
storytelling art forms
- Writing Billboards: short + sweet,
and sometimes purely visual
But…they both start with a Big Idea
7. Consumer:
In the late 1990’s, they targeted 21- to 27-year-old
drinkers, a segment of the population that
consumed more beer per capita than other age
groups and had not formed brand loyalty.
8. Culture:
DDB’s creative team singled out ‘‘regular guys’’
in overlooked jobs or with comical foibles,
‘‘people who just need to be called out to take
a bow for whatever reason.’’
10. Campaign Details:
DDB Worldwide, Chicago was the ad agency.
‘‘Real American Heroes,’’ parodied beer ads of
previous decades.
‘‘Real American Heroes’’ made a bigger splash than
many believed possible for a radio effort.
Over 100 radio spots were written.
11. Campaign Details:
Renamed ‘‘Real Men of Genius’’ after
September 11, 2001, the campaign ran for years,
earning dozens of ad industry awards, while building
a dedicated base of fans.
‘‘Real Men of Genius’’ made the rare leap from radio
to TV in 2003. Though the television commercials
were well regarded, campaign returned exclusively to
radio in 2004.
42. Due Next Week:
Class 2
Team up, pick your brand (see handout for details):
- Research! Research! Research! Answer the 3 C’s for your brand
- 50 big idea Taglines
We will have an in-class workshop to review. Bring print outs.
DUE CLASS 3: REFINED BIG IDEA TAGLINES
DUE CLASS 4: 3 RADIO SCRIPTS + 3 SKETCHES FOR OUTDOOR
CONCEPTS (Typed up scripts, sketches for outdoor)
DUE CLASS 5: FINAL CONCEPT PRESENTATION
Editor's Notes
Luke Sullivan
Example of one of the Strategic Frameworks used by DDB
Real Men of Genius
Real Men of Genius
Real Men of Genius
Real Men of Genius
Example of one of the Strategic Frameworks used by DDB
Real Men of Genius
Real Men of Genius
https://www.youtube.com/watch?v=wkPhSbMJxy8
Athletic Groin Protector Inventor
Silent Killer Gas Passer
Wedding Band Guitar Player
All you can eat Buffet Inventor
Boom Box-Carrying Roller Skater
Camouflage Suit Maker
Centerfold Retoucher
Company Computer Guy
Edible Underwear Maker
2007: Mini USA is distributing RFID key fobs to Cooper owners in four U.S. cities, where interactive billboards will read the tags and flash personalized messages to drivers.