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Evaluation 4
- 1. How didyou use media technologies inthe Research& Planning, Construction and Evaluation stages? Research & Panning: Within the planning stage I used StoryboardThat, which is a website that allows you to design a storyboard, this allowed me to gain visual understanding of what my advert would look like shot by shot. YouTube was a very important part of Research & Planning as it allowed me to look at existing fashion adverts to gain ideas and knowledge of conventions, therefore I would then know what conventions to follow, develop & challenge. YouTube also allowed me to listen to the type of music used in a spring/summer collection advert so I would have an idea of what style of music to use for my own advert. Web 2.0 was extremely important throughout research & planning, as without I wouldn’t have been able to use majority of the technologies that I used, for example: YouTube, Blogger, Google ect. Facebook was key as it allowed me to interact with my audience & get their feedback as I could see their response to my work through likes & comments. I used the software PowerPoint in order to present my work; it was an easy and clear way to present my work, as I am confident using the software because I have used it many times. Using Photoshop started in the planning stage as I practiced making my pop-up layout (skeleton layout) and also designed a number of different company logos using Photoshop. My skills with using Photoshop have progressed, as it is a constant media technology that I use on a day-to-day basis in my photography A Level class. Therefore when it came to making my logo & pop-up I knew how to use it and where to find the tools I needed. Within planning I used my Nikon D3200 camera to practice camera movements. I was confident when it came to filming, as it was my own camera and I did a lot of practice throughout the year. I used imovie when editing the practice camera movement videos, as it was an easy & fast editing software. In planning I used Word to present my work. I had to make a number of forms for example: talent release form. Therefore I used Word, as I was familiar with the software. Blogger was used throughout, as it is how all my work is collected together and posted; it’s how all my work is finally presented so it’s all in one place for people to see. I was confident using blogger as I am very familiar with it as I use it for other subjects. Google was key within research as it is how I got all of my research that I needed, for example: secondary research, which included how many people watch TV and how old they are. My research skills using Google have improved, as I am quicker at finding information I need.
- 2. Construction: Within constructionYouTube was used to distribute both my adverts. This was a way of sharing my adverts for anyone to watch and also allowed me to watch the adverts in HD so I was able to see it in better quality. I also used YouTube to research Premiere Pro editing techniques so I could incorporate them into my adverts. Due to the fact that YouTube gave me step-by-step video tutorials it was simple to follow and allowed me to develop my editing skills. While filming my adverts, sponsorship and photo shoot for my pop-up I used a tripod as it kept the camera still and made the content look more professional. Due to the fact that I had done a number of practice camera movement videos and used the tripod throughout the year I was confident using it. I also fell that my camera movement were very smooth. Premiere Pro was massively important during construction, as it was the main editing source for both adverts & sponsorship. Premiere Pro allowed me to add lots of editing techniques to make my adverts more advanced, for example: I was able to speed up the clips, reverse the speed to make the clips play backwards, add freeze frames, slow the clips down to create slow motion. I had done a number of different edits of my first advert to practice different effects. I was learning and developing new editing skills every time I did another edit, therefore in my last edit of my first advert I incorporated all of the editing techniques. When it came to editing my second advert and sponsorship I knew how to find all the tools and effects that I needed and my first advert gave me inspiration for the second. For example: in my first advert I included a camera flash effect by adding a dip to white but I changed the speed so it was very quick and looked like the camera was flashing, as I really liked this effect I used it in my seconds advert. I also used the mirrored effect throughout both my adverts, as I wanted to fill the empty background space, therefore I would show the same clip next to each other or different clips next to each other at the same time. The Blond light was used during filming, as I wanted to create high key, soft lighting that I had seen being used in existing children’s fashion adverts. I had practiced using the Blond light before, as I had to learn the correct camera settings otherwise the models skin colour would be affected by the light. Therefore when it came to filming using the light was an easy process, as I knew the camera setting to use. Photoshop was used to make my pop- up and edit my pop-up photo shoot images. As I had practiced making a pop-up & made the skeleton layout I already knew how I wanted everything to look, I just needed to add the content. Web 2.0 & Google was very much used as a research source to gain knowledge of editing techniques. I used my own Nikon D3200 camera for filming both my adverts & sponsorship. I also used it for taking the photographs needed for my pop- up. As it was my own camera I was confident using it. Blogger was used in construction to gather all my final productions together. I used it to post my adverts, sponsorship and pop-up. As I have used blogger throughout the year & research and planning stage I understood fully how to use the blog.
- 3. Evaluation Within evaluation Iused Premiere Pro to answer question 3 “What have you learnt from your audience feedback?” as I felt that a short video was appropriate as I used voice overs to read out my audience feedback. I used Microsoft word for both question 1 and question 4 of the evaluation stage as I made a poster and mind maps to present my work in a media form. However in question 1 I would have liked to incorporate my 1st advert to illustrate what I was talking about in my evaluation, however I found that adding a video onto word didn’t work as it just came up as an image. Therefore if I was to do the evaluation again I wouldn’t use word if I wanted to add a video. I used blogger to display all of my finished work, as it was an easy way to collect all the work together in one place. I also used blogger to look at my own work that I have done for this portfolio in order for me to evaluate it. Web.2.0 was used to access certain media technologies such as: Blogger, Web.20, YouTube and Google. I used YouTube to distribute my video for evaluation question 3. I also used YouTube to look at other people’s answers to evaluation questions to get ideas for myself. Google was used during evaluation for research, as I wanted to look at previous evaluation questions that had been done so I was able to understand the questions more in depth and gain ideas of how to present my evaluations. I used PowerPoint for question 2 as another way to present my work in a media form. As I was very familiar with using this software I knew how to add images and video clips into the PowerPoint to make it more interesting, rather than just paragraphs of writing. I used read the words website in order to get the voice overs for question 3 about audience feedback as I wanted it to look like my audience were actually speaking in the video.