Media timeline
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The document provides a brief history of the internet and the development of web pop-ups and sponsorships. It notes that the internet began in the US over 50 years ago with ARPAnet allowing data sharing. Tim Berners-Lee later introduced the World Wide Web. Web pop-ups were invented in the 1990s as an advertising method and were launched on Tripod.com, though some find them irritating. Online sponsorships similarly support organizations financially and were first used during a 1946 baseball game in America.
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Tim Berners-Lee created the World Wide Web in 1989 while working at CERN, inventing the first web browser called WorldWideWeb. In 1990, he created the first website and server. By 1993, the World Wide Web was released to the public, and in 1994 the first online purchase was made from Pizza Hut. In the late 1990s and 2000s, major tech companies and social media sites like Google, Facebook, YouTube, and Twitter were founded, revolutionizing how people use and share information online.
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Tim Berners-Lee created the World Wide Web in 1989 while working at CERN, inventing the first web browser called WorldWideWeb. In 1990, he created the first website and server. By 1993, the World Wide Web was released to the public, and in 1994 the first online purchase was made from Pizza Hut. In the late 1990s and 2000s, major tech companies and social media sites like Google, Facebook, YouTube, and Twitter were founded, revolutionizing how people use and share information online.
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The document discusses how the media product, a horror film opening titled "Scarlett", uses and challenges conventions of the horror genre. It analyzed the film Chucky to identify conventions like an isolated setting, stormy weather, dark lighting, vulnerable victims. The opening aims to conform to these while challenging others like portraying females as weak. It describes how the location, sounds, narrative, lighting, characters, weather, and themes in "Scarlett" both follow and adapt horror film norms established by movies like Chucky, Blair Witch Project, and Texas Chainsaw Massacre.
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The document discusses opening scenes for horror films. It notes that the author has chosen the horror genre for their film opening and lists some conventions of horror openings including unsettling the audience, scary music, and establishing a scary setting. It also explains what openings establish like characters, music, credits and setting. Finally, it discusses some differences between horror film openings in terms of using music, credits and how much of the plot is revealed.
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History ofthenet
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- Pagers were initially only owned by wealthy professionals but cellphones are now universally owned and can record, shoot, download and send media.
- Home videos were previously watched on VHS tapes but are now recorded and played on DVDs or computers.
- Early Macintosh computers have been replaced by modern laptops like the MacBook. People now rely on technology for tasks they used to do manually.
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The document discusses how the media product, a horror film opening titled "Scarlett", uses and challenges conventions of the horror genre. It analyzed the film Chucky to identify conventions like an isolated setting, stormy weather, dark lighting, vulnerable victims. The opening aims to conform to these while challenging others like portraying females as weak. It describes how the location, sounds, narrative, lighting, characters, weather, and themes in "Scarlett" both follow and adapt horror film norms established by movies like Chucky, Blair Witch Project, and Texas Chainsaw Massacre.
Initial ideas
The document discusses opening scenes for horror films. It notes that the author has chosen the horror genre for their film opening and lists some conventions of horror openings including unsettling the audience, scary music, and establishing a scary setting. It also explains what openings establish like characters, music, credits and setting. Finally, it discusses some differences between horror film openings in terms of using music, credits and how much of the plot is revealed.
Title ideas
The group debated naming their horror film after the main character doll. They wanted a traditional doll name to add authenticity and mystery. Through a poll, they chose the name "Scarlett" for the film. The name fits well since red connotes danger and the word "scar" references the doll's backstory and instability while the feminine name contrasts with its creepy nature.
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This document summarizes research into television and internet audiences in the UK. It provides charts showing the most popular TV shows and genres viewed. It also shows data on the increasing trend of catch-up viewing versus live viewing of TV programs. Additional data shows the BBC, ITV and Channel 4 as the most popular TV channels, and that 16-25 year olds favor channels like E4 and MTV. The document also contains charts displaying internet usage statistics in the UK and Europe, with over half of UK residents using the internet and the highest rates of usage among 12-17 and 18-29 year olds. It notes that online shopping in the UK has greatly increased, with over £38 billion spent in 2013.
Scarlett plot
The film follows a group of teenagers who are enjoying a night in the park drinking and telling scary stories. Their evening takes a turn for the worse when one of the girls disappears after the boys tell a story about a killer doll. As each friend is killed off one by one by the doll, the remaining teenagers realize the story is true and try to search for their missing friends. However, the doll continues killing them as they attempt to repair the disruption. In the end, only one survivor is left who manages to kill the doll, restoring a new equilibrium.
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This document summarizes secondary research on TV and internet audiences in the UK. It includes charts showing the most popular TV shows and genres, as well as data on the increasing trend of viewers using catch-up services instead of watching live. Additional data shows the BBC, ITV and Channel 4 as the top three TV channels in the UK. Charts also provide data on internet usage worldwide and online shopping trends in the UK and Europe.
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This document outlines the age restrictions for films rated 12, 12A, 15, and 18 in the UK. Films rated 12 can contain mild language and violence but nudity must be brief and discreet. Films rated 12A are the same but those under 12 must be accompanied by an adult. Films rated 15 can feature more swearing and violence as long as it is not overly graphic. An 18 rating means only those 18 and over can view the film, which can include graphic violence, strong language, sex scenes and nudity.
Importance of genre and age
This document discusses the importance and use of genre in filmmaking. Genre categorizes films into sections like romance, drama, comedy, and horror that follow their own conventions. Genre is important for marketing films to audiences and helps investors determine which films will be profitable. It allows the audience to understand what type of film they are watching and be marketed to appropriately. Certain genres have distinguishing characteristics - for example, westerns often feature gunfights, weapons, horses, and dry, desert-like settings while horrors contain dark, mysterious tones and settings like forests with threats and deaths. The document also outlines the age restrictions and content allowed in 12 and 12A rated films in the UK.
Analysis of film openings
The document analyzes the openings of three horror films - Saw, The Woman in Black, and Se7en. The Saw opening uses unsteady camera work and disturbing music and imagery to create tension. The Woman in Black opening seems normal at first but uses lighting and the behavior of the children to introduce mystery. The Se7en opening shows someone researching disturbing topics and leaves the viewer questioning their identity and purpose through the use of jarring editing, music, and shots from their point of view.
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This talent release form documents an individual's agreement to have their contribution and image recorded/broadcast by Renown on November 20, 2014. It gives Renown full permission and waiver of moral rights to use the content for their Impact Colour Advertising campaign, sponsorships, and web pop-ups without limits. The individual accepts that Renown may edit the content as needed for these uses according to UK broadcasting regulations. A similar form is included for a parent/guardian to agree to their child's participation and content use.
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Media timeline
- 1. History of web pop ups and sponsorships By Amber Bush
- 2. Brief history of the internet • The internet has evolved over time and began in the United States over 50 years. • In 1965 ARPAnet brought the start of the internet, which allowed the Americans to share data from computer to computer wirelessly and they used this as a weapon in the cold war. • In 1991 Tim Berners-Lee from Switzerland introduced the World Wide Web.
- 3. Web2.0 • Web 2.0 is the popular term for advanced Internet technology and applications. • It was introduced in 2002. • It allows users to be more interactive by doing things such as downloading and sharing music.
- 4. Web pop-ups • This is used by companies or individuals as an advertising method. • This was invented by Ethan Zuckerman in the 1990’s, and were first launched tripod.com • Disadvantages - People often find these irritating when trying to use the internet, and also can lead to virus when they are clocked on if the web pop-up is not legit. • Advantages – web pop-ups mean that uses can also buy products online. • Online shopping was first introduced by Michael Aldrich in 1979. Ebay and amazon are good examples of these e-commerce stores, and is one of the most used.
- 5. Sponsorships • The first television sponsor was in 1946. • A sponsorship is an advert and supports the organisation financially. • This is shown just before or after the television programme is coming back on or going off for the advert break. • The first sponsorship was in America and was during a baseball game, this lasted about 10 seconds.