The film A Field in England had a budget of £316,000 financed by Film4's Film4.0 division to test an innovative multi-platform release model. It was released simultaneously on 17 cinema screens, DVD, VOD and free-to-air television on Channel 4 on July 5th 2013. The marketing campaign utilized the director's social media following as well as Channel 4's large audience to promote the film's day-and-date release. Results for the film's theatrical, television, DVD and VOD releases met or exceeded expectations, showing the multi-platform model did not negatively impact any one platform.