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+ 
Media Timeline for 
Ancillary Tasks 
By Taylor Cockley
+ 
History of TV 
 Television was not invented by a single inventor, instead many 
people working together and alone over the years, contributed 
to the evolution of television. 
 Electronic television was first successfully demonstrated in San 
Francisco on Sept. 7, 1927. The system was designed by Philo 
Taylor Farnsworth, a 21-year-old inventor who had lived in a 
house without electricity until he was 14.
+ 
History of the Internet 
 The history of the Internet begins with the development of 
electronic computers in the 1950s. 
 he Internet has no single “inventor.” Instead, it has evolved over 
time. The Internet got its start in the United States more than 50 
years ago as a government weapon in the Cold War. For years, 
scientists and researchers used it to communicate and share 
data with one another. Today, we use the Internet for almost 
everything, and for many people it would be impossible to 
imagine life without it.
+ 
Web 2.0 
 Web 2.0 describes World Wide Web sites that use technology 
beyond the static pages of earlier Web sites. The term was 
coined in 1999 by Darcy DiNucci and was popularized by Tim 
O'Reilly at the O'Reilly Media Web 2.0 conference in late 2004. 
 A Web 2.0 site allows users to interact and collaborate with 
each other in a social media environment, as consumers of 
user-generated content in a virtual community. 
 Examples of Web 2.0 include social networking sites, blogs, 
wikis, video sharing sites, hosted services and Web 
applications
+ 
Programme Sponsorship 
 In 1946,the first television show to have a commercial sponsor debuts 
 The FCC began granting commercial TV licenses in May 1941 
Here are some example of sponsors for TV programs in the 1950s 
 Companies that have sponsored Cononation Street are 
Cadbuy’s-1996 
Havery’s-2007 
Compare the market- Current 
 Companies that have sponsored Emmerdale are 
Daz-1999 
Heinz Ketchup-2003 
Heinz Salad Cream-2005 
McCain's Food- Current
+ 
Internet Pop-Ups 
 Pop-up ads are small windows that open automatically on your 
screen. They often (but not always) display advertising, which 
can be from legitimate businesses. 
 Ethan Zuckerman invented pop-up adverts in the mid 1990s. 
 Pop-up ads originated on the Tripod.com webpage hosting site 
in the late 1990s. 
 In the early 2000s, all major web browsers except Internet 
explorer allowed users to block unwanted pop-ups almost 
completely

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Media Timeline Evolution TV Internet Web 2.0

  • 1. + Media Timeline for Ancillary Tasks By Taylor Cockley
  • 2. + History of TV  Television was not invented by a single inventor, instead many people working together and alone over the years, contributed to the evolution of television.  Electronic television was first successfully demonstrated in San Francisco on Sept. 7, 1927. The system was designed by Philo Taylor Farnsworth, a 21-year-old inventor who had lived in a house without electricity until he was 14.
  • 3. + History of the Internet  The history of the Internet begins with the development of electronic computers in the 1950s.  he Internet has no single “inventor.” Instead, it has evolved over time. The Internet got its start in the United States more than 50 years ago as a government weapon in the Cold War. For years, scientists and researchers used it to communicate and share data with one another. Today, we use the Internet for almost everything, and for many people it would be impossible to imagine life without it.
  • 4. + Web 2.0  Web 2.0 describes World Wide Web sites that use technology beyond the static pages of earlier Web sites. The term was coined in 1999 by Darcy DiNucci and was popularized by Tim O'Reilly at the O'Reilly Media Web 2.0 conference in late 2004.  A Web 2.0 site allows users to interact and collaborate with each other in a social media environment, as consumers of user-generated content in a virtual community.  Examples of Web 2.0 include social networking sites, blogs, wikis, video sharing sites, hosted services and Web applications
  • 5. + Programme Sponsorship  In 1946,the first television show to have a commercial sponsor debuts  The FCC began granting commercial TV licenses in May 1941 Here are some example of sponsors for TV programs in the 1950s  Companies that have sponsored Cononation Street are Cadbuy’s-1996 Havery’s-2007 Compare the market- Current  Companies that have sponsored Emmerdale are Daz-1999 Heinz Ketchup-2003 Heinz Salad Cream-2005 McCain's Food- Current
  • 6. + Internet Pop-Ups  Pop-up ads are small windows that open automatically on your screen. They often (but not always) display advertising, which can be from legitimate businesses.  Ethan Zuckerman invented pop-up adverts in the mid 1990s.  Pop-up ads originated on the Tripod.com webpage hosting site in the late 1990s.  In the early 2000s, all major web browsers except Internet explorer allowed users to block unwanted pop-ups almost completely