This document summarizes the history and evolution of television, the internet, web 2.0, program sponsorship, and internet pop-ups. It notes that television was developed over time by many contributors, with the first public demonstration in 1927. The internet originated from computer networks developed in the 1950s and has no single inventor. Web 2.0 describes interactive websites that allow user-generated content and social media. Program sponsorship of television shows began in the 1940s and 1950s with companies sponsoring long-running UK soap operas like Coronation Street and Emmerdale. Pop-up ads were invented in the mid-1990s and originated on websites as a form of advertising.

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Media Timeline for
Ancillary Tasks
By Taylor Cockley

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History of TV
 Television was not invented by a single inventor, instead many
people working together and alone over the years, contributed
to the evolution of television.
 Electronic television was first successfully demonstrated in San
Francisco on Sept. 7, 1927. The system was designed by Philo
Taylor Farnsworth, a 21-year-old inventor who had lived in a
house without electricity until he was 14.

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History of the Internet
 The history of the Internet begins with the development of
electronic computers in the 1950s.
 he Internet has no single “inventor.” Instead, it has evolved over
time. The Internet got its start in the United States more than 50
years ago as a government weapon in the Cold War. For years,
scientists and researchers used it to communicate and share
data with one another. Today, we use the Internet for almost
everything, and for many people it would be impossible to
imagine life without it.

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Web 2.0
 Web 2.0 describes World Wide Web sites that use technology
beyond the static pages of earlier Web sites. The term was
coined in 1999 by Darcy DiNucci and was popularized by Tim
O'Reilly at the O'Reilly Media Web 2.0 conference in late 2004.
 A Web 2.0 site allows users to interact and collaborate with
each other in a social media environment, as consumers of
user-generated content in a virtual community.
 Examples of Web 2.0 include social networking sites, blogs,
wikis, video sharing sites, hosted services and Web
applications

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Programme Sponsorship
 In 1946,the first television show to have a commercial sponsor debuts
 The FCC began granting commercial TV licenses in May 1941
Here are some example of sponsors for TV programs in the 1950s
 Companies that have sponsored Cononation Street are
Cadbuy’s-1996
Havery’s-2007
Compare the market- Current
 Companies that have sponsored Emmerdale are
Daz-1999
Heinz Ketchup-2003
Heinz Salad Cream-2005
McCain's Food- Current

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Internet Pop-Ups
 Pop-up ads are small windows that open automatically on your
screen. They often (but not always) display advertising, which
can be from legitimate businesses.
 Ethan Zuckerman invented pop-up adverts in the mid 1990s.
 Pop-up ads originated on the Tripod.com webpage hosting site
in the late 1990s.
 In the early 2000s, all major web browsers except Internet
explorer allowed users to block unwanted pop-ups almost
completely