This document summarizes how the creator of a music video and ancillary texts effectively used themes and color schemes to represent the artist A$AP Rocky. Purple was used throughout to reference Rocky's frequent use of the color and the song featured in the video. Black and white was also incorporated to match the dark feel of Rocky's music. Close-up shots of the actor were chosen for the digipak to connect the audience to Rocky. Consistency in themes and colors across the ancillary texts and music video helped represent the artist's style and message effectively.