The document discusses the effectiveness of combining a main music product with ancillary promotional materials. Some key themes and connections between the music video, digital album, and magazine ad are: 1) They all feature black and white imagery to represent the mental state and memories of the lead artist. 2) The same lead artist appears in the music video, digital album, and magazine ad to maintain consistency. 3) Red accents are used in the magazine ad and digital album to represent danger and connect the two pieces. 4) Pills are featured in both the digital album and music video to symbolize the artist's deteriorating mental stability. Having these consistent themes and imagery helps audiences understand the

1. Question 2: How effective is the
combination of you main product
and ancillary tasks?

2. • My brand identity is the theme of insanity. This is portrayed
through the use images, in my digipak I merged pictures
together in 3 of my sections. On the front cover I merged
different emotions being shown by the artist, which the
target audience can easily relate to. On the bottom right
section I showed the artist on a bed, gripping his head in
different positions to show his restlessness and insanity. On
the top right I used the artist sat against a fall to make it look
like he is sat in the corner thinking, letting his thoughts
consume him. I used different pictures to show him slowly
turning insane from his thoughts. These pictures are him
being somewhat happy, then thinking, then screaming as he
has turned crazy and insane. My magazine advert has the
images of him being happy, emotionless then screaming. My
main product is my music video of the song The Judge and
my ancillary tasks are my digipak and magazine advert.

3. • The main theme in my music video is the effect of
black and white. I have used black and white because
it suggests a memory is taking place along with the
blur around the edge (Image 8). This theme carries on
into my digipak (Image 13) and magazine advert
(Image 15) with my main image that represents
insanity. It does this as my main image is of my lead
artist is showing different emotions and the images of
the artist are merged together to show that he is
insane. This person is the same in my magazine advert
and my music video. However, in my music video the
black and white represents the memory my digipak
and magazine advert the black and white in these
represents the mind set of what my artist used to be
like and this album is a reflection of his past.

4. • Another theme in my music video is my lead
artist. I have the same artist in my music video
(Image 4) and digipak (Image 11) and magazine
advert (Image 13). This is for the consistency so
the audience learns more about the personality
and is able to relate to him. There is one actor in
my music video that is not in my digipak or
magazine advert, but she isn’t as important in the
music video as the singer and she just links back
to the singer.

5. • There is a text theme between my Digipak and
magazine advert. This theme is in the font
Gothic720 Lt BT the artists name on both the
digipak and magazine advert; I also used this font
on my track list, spine and copyright text for my
digipak. I also used this font for the newspaper
that left a review saying ‘THE TIMES’, the web
address for the artist and the section saying
‘Includes the Hit Single THE JUDGE’

6. • There was a connection between my magazine advert, digipak
and music video. This was the black and white theme. I use
black and white in my music video when there is a memory and
I use this with a blur around the edge to show the audience that
it’s a memory or a flashback. The black and white is used in my
digipak for all the 6 sections, this is because I wanted to show
the audience inside the artists mind and how it is depressing. I
used the black and white in my magazine advert for the same
reason to show the depression in the artist as well as to show
continuity between the magazine advert and digipak so the
audience would know that the magazine advert is advertising
the digipak. I made a connection between the magazine advert
and digipak with the use of the red. I used little bits of red in my
magazine advert to represent the danger that the artist it in, I
used it mainly in the album name in both my digipak (Image 15)
and advert (Image 13). Another connection that I had between
all three products was that my actor was in them all.

7. • A connection that I had between my music video
and digipak was the use of the pills. In my digipak
they are shown to be a lot of them pouring out of
the bottle onto a table (Image 16) to represent
the artist’s mental stability. In my music video I
show a lot of pills in a bottle being poured into
the hand of the artist (Image 17) which also
shows his mental stability.

8. • It is important to have an effective combination
because it means that the audience can connect the
dots and realise that the magazine advert is
advertising the digipak and that the music video is
from that specific digipak. My overall theme is the
black and white as it represents the sadness in the
artist’s life that he is turmoil and is turning insane.
My digipak was influenced by Metallica’s album
called Hard Wired… To Self-Destruct (Image 18).
This was my influence because it followed a strong
theme of Insanity and I thought it would look great
if I used inspiration from it. I have a strong theme of
insanity as I have merged images together to make
it look like the artist is feeling lots of different things
at the same time and I have done this in multiple
sections of my digipak.

9. • I have a strong brand identity but I could make it
stronger by possibly editing my video in such a
way that shows the audience what he is
thinking, for example the artist in the corner of a
dark room screaming quickly moving his head
from side to side and adding a ghost of the
movements to represent the mind of the artist.
This means that whenever the artist sees the
image of the main character they will
automatically think of the song The Judge and
the album.

10. • My house style and layout of my digipak and
magazine advert is grey and red. This is because
the grey represents the sadness and the red
represents the danger and insanity within. In the
future I would mainly stick to these colours
because it means that the audience will
remember the artist by seeing certain colours
together. Gothic720 Lt BT is also my house style
because it is recognizable so when the audience
see it they will remember the artist.