The document provides guidance on business writing for public relations students. It emphasizes brevity, clarity, and researching topics thoroughly. Key points include writing concisely using active voice, avoiding jargon, and varying sentence structure. The document also reviews how to write statements of work that define deliverables and timelines for clients, as well as memo formats for updating bosses.
Great communicators are well recognized in every organization. So are the poor ones. Which one are you?
Communicating well involves more than just good presentation or writing skills or writing skills have a keynote speech I love doing called. You have to think about the science of communicating: the preparation, the delivery,.the follow-up.
Copywriting - Art of Advertising WritingAkram Badr
Want to write your first selling copy? Go through this guide to understand what's copywriting and how to enhance your skills writing for advertising.
Connect with me via Linkedin: eg.linkedin.com/in/AkramBadrCreative
Thanks for supporting. Share for the maximum benefit!
Basic Copywriting Skills by Sarah Hitchings.
In this presentation, we explain what the goal of copywriting is and how you can perfect the art of copy to improve your business communication and sales copy.
We help you write a fantastic headline, understand what persuasive copy is and how to write it, as well as explaining the difference between benefits and features and their importance.
Great communicators are well recognized in every organization. So are the poor ones. Which one are you?
Communicating well involves more than just good presentation or writing skills or writing skills have a keynote speech I love doing called. You have to think about the science of communicating: the preparation, the delivery,.the follow-up.
Copywriting - Art of Advertising WritingAkram Badr
Want to write your first selling copy? Go through this guide to understand what's copywriting and how to enhance your skills writing for advertising.
Connect with me via Linkedin: eg.linkedin.com/in/AkramBadrCreative
Thanks for supporting. Share for the maximum benefit!
Basic Copywriting Skills by Sarah Hitchings.
In this presentation, we explain what the goal of copywriting is and how you can perfect the art of copy to improve your business communication and sales copy.
We help you write a fantastic headline, understand what persuasive copy is and how to write it, as well as explaining the difference between benefits and features and their importance.
Internet üzerindeki ağ, trafik, iletişim ve paylaşım istatistiklerine ve teknolojik verilere baktığımızda karşımıza bir insan ömrüne yetmeyecek çok büyük sayılar ortaya çıkıyor.
The Startup Toolkit / Leancamp guide to Lean customer developmentMade by Many
Rob Fitzpatrick from The Startup Toolkit and Salim Virani from Leancamp presented this at Made by Many's Lean Startup workshop during Internet Week Europe 2011.
Ways to better communicate with your clients to cut down on conversational clutter, keep clients happy while making good design decisions and design projects on budget.
Internet üzerindeki ağ, trafik, iletişim ve paylaşım istatistiklerine ve teknolojik verilere baktığımızda karşımıza bir insan ömrüne yetmeyecek çok büyük sayılar ortaya çıkıyor.
The Startup Toolkit / Leancamp guide to Lean customer developmentMade by Many
Rob Fitzpatrick from The Startup Toolkit and Salim Virani from Leancamp presented this at Made by Many's Lean Startup workshop during Internet Week Europe 2011.
Ways to better communicate with your clients to cut down on conversational clutter, keep clients happy while making good design decisions and design projects on budget.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
2. Why
are
we
talking
about
business
wri=ng
in
media
rela=ons
class?
• Public
Rela=ons
is
about
telling
stories
that
preserve
or
improve
brands.
• The
beFer
a
brand,
the
more
likely
is
survives.
• A
surviving
brand
means
you
s=ll
have
a
job.
Good
business
wri-ng
helps
you
eliminate
clu7er,
workplace
drama
and
other
annoyances
that
prevent
you
from
doing
the
PR
work
you
want
to
do.
3. Wri=ng
Basics
Before
You
Ever
Start
Typing
• You
will
write
internal
copy
for
two
groups.
– Client
statement
of
work.
– Memo
to
bosses
and
coworkers.
4. Wri=ng
Basics:
Before
You
Ever
Start
Typing
• Research
the
client
• Research
the
client’s
compe=tors
• Research
your
company
• Research
your
company’s
compe=tors
• Research
the
target
audience
• Context
MaFers!!
5. Wri=ng
Basics
Before
You
Ever
Start
Typing
• Outline
the
purpose
– What
outcome
to
you
want?
• Inform
• Entertain
• Persuade
6. Wri=ng
Basics
Before
You
Ever
Start
Typing
• Outline
The
Purpose
– Who
is
the
specific
target
audience?
– What
concerns
or
needs
does
the
audience
have?
– What
communica=on
channel
will
you
use?
– Who
is
the
best
source
of
this
informa=on?
• CEO
• PR
Person
• Human
Resources
7. The
Main
Theme
of
Good
Wri=ng
(Yes,
remember
this
for
the
final)
• The
key
to
good
wri=ng
is
brevity.
• Be
concise
and
thorough.
8. Universal
Truths
to
Achieve
That
Theme
• Commitment
Statement
– How
can
you
explain
everything
you
are
talking
about
in
one
sentence?
– That
sentence
should
have
emo=onal
impact.
– Everything
you
write
needs
to
revolve
around
that
commitment
statement.
9. Universal
Truths
to
Achieve
That
Theme
• SVO
Wri=ng
– Subject
– Verb
– Object
10. Universal
Truths
to
Achieve
That
Theme
• Avoid
passive
voice
at
all
costs
• Passive
voice
is
confusing.
• Passive
voice
is
cumbersome.
• Passive
voice
is
not
conversa=onal.
Passive
voice
wri-ng
will
hurt
your
grade.
Don’t
use
it.
11. What
is
passive
voice?
• The
man
was
biFen
by
the
dog.
The
dog
bit
the
man
SVO
wri=ng
shortens
your
sentences.
SVO
wri=ng
is
more
clear.
SVO
wri=ng
is
beFer.
12. Universal
Truths
to
Achieve
That
Theme
• Every
word
should
have
a
purpose.
• Write
your
copy
• Diet
Coke
break
• Review
your
copy
• Read
it
aloud
13. Laundry
List
of
Wri=ng
Tips
I
Hope
You
Know
By
Now
• Do
use
ac=ve
voice
verbs
create
immediacy.
Use
them.
• Don’t
use
jargon.
It’s
confusing.
• Do
vary
sentence
structure
and
length.
• Don’t
overly
hype
something.
• Do
think
about
tone.
14. Ways
To
Clarify
Wri=ng
• Example
– We
all
played
show
and
tell
in
elementary
school.
• Defini=on
– If
you
use
a
complex
term,
assume
people
don’t
know
what
it
means
• Comparison
– We
know
about
apples
to
apples
15. Ways
To
Clarify
Wri=ng
• Restatement
– Tell
them
what
you’re
going
to
tell
them.
– Tell
them.
– Tell
them
what
you
told
them.
17. Statement
of
Work
• Defines
your
work
to
the
client.
• Overview
• Objec=ves
• Audience
• Tone
• Deliverable
Product
• How
many
copies
of
said
product?
• Timeline
to
create
those
deliverables.
18. Your
Statement
of
Work
• Offers
scope
and
scale
– In
this
case,
your
client
can
use
the
work
as
they
see
fit.
– Some
choose
to
use
the
releases.
– Others
never
touch
them.
– None
of
the
material
you
produce
this
quarter
will
be
published
without
the
client’s
wriFen
permission.
19. Your
Statement
of
Work
• Offers
scope
and
scale
– What
are
the
campaign’s
objec=ves?
– How
will
you
translate
to
them
the
work
you’re
doing?
• Chances
are,
many
people
you
work
with
have
never
heard
of
a
media
kit.
• Chances
are,
many
people
you
work
with
are
terrified
of
social
media.
• Help
clarify
what
you’re
doing
and
why
it
maFers
and
how
it
will
help.
20. Memo
Format
• Bosses
gloss
over
stuff.
• You
need
to
keep
them
updated
on
client
progress.
• Memos
make
that
happen.
• They
also
cover
you
when
something
goes
wrong.
21. Memo
Format
The
Beginning
• Why
are
you
wri=ng?
– Men=on
this
in
the
subject
line
– Men=on
this
in
the
first
or
second
sentence
– Be
nice
Tell
Them
What
You’re
Going
To
Tell
Them
22. Memo
Format
The
Middle
• All
those
slides
I
just
went
over….use
them.
– Bullet
Points
– Outline
– Vary
Copy
– Visual
Aids
Tell
Them
23. Memo
Format
The
End
• What
is
the
next
step?
• When
will
that
step
be
delivered?
• Be
nice.
Tell
Them
What
You
Told
Them
24. What’s
Next?
• September
19:
Memo
to
me
about
your
client:
This
will
be
graded
as
an
in
class
assignment.
First
Reading
Memo
on
Wilcox
chapters:
This
is
a
graded
assignment.
• September
21:
Statement
of
Work:
This
is
a
graded
assignment.
25. What’s
Now?
• In
class
wri=ng
assignment.
• You’re
the
PIO
for
the
local
police
department
that
is
handling
this
inves=ga=on.
Write
a
release
with
the
informa=on
you
have
on
the
piece
of
paper
I’m
handing
out.
• Feel
free
to
look
back
at
my
wri=ng
notes
from
today.