10 Tips for How to Build More Rapport with Sales ProspectsSalesScripter
If people buy from people they like, all we have to do is get people to like us more, right? Well, how the heck do we do that if we are who we are.
Believe or not, there are actually some small things you can do to be more likable and we will outline those in our next webinar "10 Tips for How to Build More Rapport with Sales Prospects".
Why Grammar and Punctuation and Picky Layout Rules Matter in AdvertisingNoah Liberman
Does your brand have a real editorial style manual? Does your agency have a grammar cop? Do you know why hyphens matter to your bottom line? Do you think I'm crazy? Read this. Takes five minutes.
eSSETs Webinar: Bridging the Communication Gap Between Facilities and Asset M...eSSETS
In slides shown during a 45-minute webinar, Paul Roberts, CEO of eSSETS, a provider of cloud based asset management software and facilities management software, presents a study in bridging the communication gap that exists between facilities/asset managers and upper management. In facility management applications, he describes techniques to improve your communication skills when making your case, and in the long-run, boost your department’s productivity.
In the presentation, Paul outlines the following communication practices:
- Grabbing the attention of your CFO, holding it, and presenting numbers in a way that resonates
- Tips and tactics on how to sell your plan
- How to effectively justify purchasing what you need
- Learn how to get on, and stay on, the same page with your CFO
- How to help save your company money; communicating the bottom line
- Translating technology into business terms; making senior management understand
- Tips on competing for maintenance program funding
- How to make the case for funds, achieve happiness at work, and improve company success
About the Presenter:
For 25 years, Paul W. Roberts has been helping organizations with business productivity software solutions including; CCMS software, facility software, and health care asset management software. Prior to founding eSSETS Paul has been an analyst, programmer, support specialist, consultant, project manager, product manager and software company executive.
About eSSETS
eSSETS is a cloud-based web application for organizing and managing properties, buildings, facilities, vehicles, equipment---basically an asset management program for all physical assets. Where accounting systems generally track only historical costs, eSSETS is for proactive asset management solutions. The CMMS system provides activity tracking for the full lifecycle, from acquisition to final disposition. Activities include such things as service requests, condition-notes, inspections, reminders, vendor invoices, maintenance programs, repairs, overhauls, valuation adjustments, and pictures.
eSSETS helps bridge the gap between accounting for assets and asset management systems, by putting vital information in the hands of front-line operations people including; installation manuals, user manuals, diagrams and drawings, maintenance recommendations, and maintenance and repair history.
http://www.essets.com/
How to Use Prospect Pain to Generate LeadsSalesScripter
Finding prospect pain is one key to generating more leads. But it is not easy because prospects can be reluctant to share challenges and often don't even know what pain they have.
If you would like to learn how to get your cold calls, emails, voicemails, and first appointments more centered around the prospect's pain points and challenges, you may want to watch this webinar recording on "How to Use Prospect Pain to Generate Leads". In this training session, we will:
Provide a process to help identify the pain points you solve
Explain how to get prospect pain to be the center of the conversation
Share examples of call scripts, voicemail scripts, and email
How to Get Prospects to Answer the Phone When Cold CallingSalesScripter
Getting prospects to answer the phone is the biggest challenge when cold calling. Having the best product and the best pitch means nothing if you can't talk to someone.
If you feel like a lot of your calls go straight to voicemail, watch this webinar recording on "How to Get Prospect to Answer the Phone When Cold Calling" where we will outline small things that you can do to improve your ability to get into new accounts.
A presentation on "How to make a presentation"Iksula
This is a presentation on the steps to follow to make a presentation intended to improve your presentation making and presenting skills.
The presentation is broken down into four main categories:
1. Things to do before making the presentation deck
2. Things to do while making the presentation deck
3. Things to do before presenting the deck
4. Things to do while presenting the deck
10 Tips for How to Build More Rapport with Sales ProspectsSalesScripter
If people buy from people they like, all we have to do is get people to like us more, right? Well, how the heck do we do that if we are who we are.
Believe or not, there are actually some small things you can do to be more likable and we will outline those in our next webinar "10 Tips for How to Build More Rapport with Sales Prospects".
Why Grammar and Punctuation and Picky Layout Rules Matter in AdvertisingNoah Liberman
Does your brand have a real editorial style manual? Does your agency have a grammar cop? Do you know why hyphens matter to your bottom line? Do you think I'm crazy? Read this. Takes five minutes.
eSSETs Webinar: Bridging the Communication Gap Between Facilities and Asset M...eSSETS
In slides shown during a 45-minute webinar, Paul Roberts, CEO of eSSETS, a provider of cloud based asset management software and facilities management software, presents a study in bridging the communication gap that exists between facilities/asset managers and upper management. In facility management applications, he describes techniques to improve your communication skills when making your case, and in the long-run, boost your department’s productivity.
In the presentation, Paul outlines the following communication practices:
- Grabbing the attention of your CFO, holding it, and presenting numbers in a way that resonates
- Tips and tactics on how to sell your plan
- How to effectively justify purchasing what you need
- Learn how to get on, and stay on, the same page with your CFO
- How to help save your company money; communicating the bottom line
- Translating technology into business terms; making senior management understand
- Tips on competing for maintenance program funding
- How to make the case for funds, achieve happiness at work, and improve company success
About the Presenter:
For 25 years, Paul W. Roberts has been helping organizations with business productivity software solutions including; CCMS software, facility software, and health care asset management software. Prior to founding eSSETS Paul has been an analyst, programmer, support specialist, consultant, project manager, product manager and software company executive.
About eSSETS
eSSETS is a cloud-based web application for organizing and managing properties, buildings, facilities, vehicles, equipment---basically an asset management program for all physical assets. Where accounting systems generally track only historical costs, eSSETS is for proactive asset management solutions. The CMMS system provides activity tracking for the full lifecycle, from acquisition to final disposition. Activities include such things as service requests, condition-notes, inspections, reminders, vendor invoices, maintenance programs, repairs, overhauls, valuation adjustments, and pictures.
eSSETS helps bridge the gap between accounting for assets and asset management systems, by putting vital information in the hands of front-line operations people including; installation manuals, user manuals, diagrams and drawings, maintenance recommendations, and maintenance and repair history.
http://www.essets.com/
How to Use Prospect Pain to Generate LeadsSalesScripter
Finding prospect pain is one key to generating more leads. But it is not easy because prospects can be reluctant to share challenges and often don't even know what pain they have.
If you would like to learn how to get your cold calls, emails, voicemails, and first appointments more centered around the prospect's pain points and challenges, you may want to watch this webinar recording on "How to Use Prospect Pain to Generate Leads". In this training session, we will:
Provide a process to help identify the pain points you solve
Explain how to get prospect pain to be the center of the conversation
Share examples of call scripts, voicemail scripts, and email
How to Get Prospects to Answer the Phone When Cold CallingSalesScripter
Getting prospects to answer the phone is the biggest challenge when cold calling. Having the best product and the best pitch means nothing if you can't talk to someone.
If you feel like a lot of your calls go straight to voicemail, watch this webinar recording on "How to Get Prospect to Answer the Phone When Cold Calling" where we will outline small things that you can do to improve your ability to get into new accounts.
A presentation on "How to make a presentation"Iksula
This is a presentation on the steps to follow to make a presentation intended to improve your presentation making and presenting skills.
The presentation is broken down into four main categories:
1. Things to do before making the presentation deck
2. Things to do while making the presentation deck
3. Things to do before presenting the deck
4. Things to do while presenting the deck
It’s now estimated that the average person spends 13 working hours in their inbox each week. How do you ensure your emails always get opened, read, and clicked?
In this presentation, you'll learn practical email marketing tactics from 15 real-life examples of B2B email campaigns.
Stop solving the wrong problem and focus on the essence with Domain-Driven Design.
This talk show a typical complicated solution to an online store pricing problem, and how the problem can be solved simplier with DDD.
You'll also find out how to start with DDD right now.
How to Make Hiring a Virtual Sales Assistant Easy and AffordableSalesScripter
Just about every salesperson or business owner would love to have a virtual sales assistant to help with cold calling, setting appointments, replying to emails, etc. Not only is it nice to offload some of the more grinding tasks, but you should be able to sell more by being able to focus on more strategic activities.
The problem is that it can be difficult and time consuming to find, train, and manage a good sales assistant. For example, if you have to spend 5 to 10 hours a week training and managing your sales assistant, you might as well just save the time and money and do everything yourself.
The good news is that we have a process and tool set that can make finding, onboarding, and managing a virtual sales assistant easy and economical. If you would like to offload some of your more tactical sales activities, join us for our next webinar on “How to Make Hiring a Virtual Sales Assistant Easy and Affordable”.
10 Sales Tips for How to Sell More by Selling LessSalesScripter
With most things in life, if you try harder you will increase your odds of success. It does not work that way in sales.
Yes, more activity and effort helps but if people are not buying what you are selling, try to sell “harder” only stands to push people away.
We actually believe that if you decrease how “hard” you try to sell (sell LESS), people will actually by MORE from you and we will explain how that can be in these webinar slides for 10 Ways to Sell More by Selling Less
Building your value proposition can often be tricky. We provide a systematic approach that will help you easily identify the value you offer and how best to communicate that to prospects.
This is the presentation Daniel Maddux gave at the October 1, 2014 meeting of the Greater Houston Chapter of APMP. It received the highest rating for a presentation in the chapter's history.
Autoresponder & Email Marketing To Get More CustomersDavid Jenyns
An autoresponder allows you to email your visitors on multiple occasions, building trust, establishing your expertise and, hopefully, creating a likeable persona that the recipients will associate with your website. When used correctly an autoresponder will lead a healthy proportion of your customers to the point where they become the person described in the opening paragraph on this page. They’ll return to your website, convinced that they need your product, and ready to buy.
It's an under utilized method of marketing. Check out this short presentation to see how we use it and be sure to visit us at: www.melbourneSEOservices.com
Words and the design process - InVision design talks webinarBiz Sanford
When it comes to building products, some people might think of content as a final flourish, words on a page or screen that can be written just before launch. But we know thoughtful, consistent interface content is a core element of a well-designed user experience.
In this talk, we look at how to incorporate content throughout the design process, including:
- Sketching with words
- Wireframing the right amount of content
- Polishing content in high-fidelity mockups
The slides from my Expert Networking Session about the evolution of ABAP and its developers. The final slide is a screenshot of the keywords we assembled during the session to stay relevant as developers.
How to Manage a Sales Team Like a Championship Football CoachSalesScripter
Have you ever noticed that there are some football coaches that always seem to have to get the most out of the players that they have and find a way to be competitive year in and year out?
What if you could run your sales team like one of those elite sports coaches? If you could get the most out of each rep? If you could establish consistent results and wins?
You might think that you have to have some unique personality or skill in order to manage a sales team like a championship level coach but there are actually a lot of small things that you can do to take you in that direction and we will discuss that in these slides “How to Manage a Sales Team Like a Championship Football Coach”.
Sales: Targeting and Optimizing Your Interpreter Agency to Your Primary CustomerWing Butler
In this session, Wing will lead participants through a process that assists in identifying who the customer is, how to target them and how to optimize systems to track and close these customers.
How to Build Cold Calling Campaigns that Generate LeadsSalesScripter
Cold calling can be tough and sometimes you can feel like you are wasting your time. But there are actually some key things that you can do to make your cold calling efforts easier and more successful.
We will outline those in this slide deck "How to Build a Cold Calling Campaign that Generates Leads".
Are you thinking of starting your own business? Do you have an idea that you want to turn into a reality? Do you want to be your own boss?
If so, then the Business Start Up Boot Camp is for you! It will cover the initial building blocks of setting up a successful business and will provide support, advice, resources, guidance and mentoring to help you create a commercially viable venture.
It’s now estimated that the average person spends 13 working hours in their inbox each week. How do you ensure your emails always get opened, read, and clicked?
In this presentation, you'll learn practical email marketing tactics from 15 real-life examples of B2B email campaigns.
Stop solving the wrong problem and focus on the essence with Domain-Driven Design.
This talk show a typical complicated solution to an online store pricing problem, and how the problem can be solved simplier with DDD.
You'll also find out how to start with DDD right now.
How to Make Hiring a Virtual Sales Assistant Easy and AffordableSalesScripter
Just about every salesperson or business owner would love to have a virtual sales assistant to help with cold calling, setting appointments, replying to emails, etc. Not only is it nice to offload some of the more grinding tasks, but you should be able to sell more by being able to focus on more strategic activities.
The problem is that it can be difficult and time consuming to find, train, and manage a good sales assistant. For example, if you have to spend 5 to 10 hours a week training and managing your sales assistant, you might as well just save the time and money and do everything yourself.
The good news is that we have a process and tool set that can make finding, onboarding, and managing a virtual sales assistant easy and economical. If you would like to offload some of your more tactical sales activities, join us for our next webinar on “How to Make Hiring a Virtual Sales Assistant Easy and Affordable”.
10 Sales Tips for How to Sell More by Selling LessSalesScripter
With most things in life, if you try harder you will increase your odds of success. It does not work that way in sales.
Yes, more activity and effort helps but if people are not buying what you are selling, try to sell “harder” only stands to push people away.
We actually believe that if you decrease how “hard” you try to sell (sell LESS), people will actually by MORE from you and we will explain how that can be in these webinar slides for 10 Ways to Sell More by Selling Less
Building your value proposition can often be tricky. We provide a systematic approach that will help you easily identify the value you offer and how best to communicate that to prospects.
This is the presentation Daniel Maddux gave at the October 1, 2014 meeting of the Greater Houston Chapter of APMP. It received the highest rating for a presentation in the chapter's history.
Autoresponder & Email Marketing To Get More CustomersDavid Jenyns
An autoresponder allows you to email your visitors on multiple occasions, building trust, establishing your expertise and, hopefully, creating a likeable persona that the recipients will associate with your website. When used correctly an autoresponder will lead a healthy proportion of your customers to the point where they become the person described in the opening paragraph on this page. They’ll return to your website, convinced that they need your product, and ready to buy.
It's an under utilized method of marketing. Check out this short presentation to see how we use it and be sure to visit us at: www.melbourneSEOservices.com
Words and the design process - InVision design talks webinarBiz Sanford
When it comes to building products, some people might think of content as a final flourish, words on a page or screen that can be written just before launch. But we know thoughtful, consistent interface content is a core element of a well-designed user experience.
In this talk, we look at how to incorporate content throughout the design process, including:
- Sketching with words
- Wireframing the right amount of content
- Polishing content in high-fidelity mockups
The slides from my Expert Networking Session about the evolution of ABAP and its developers. The final slide is a screenshot of the keywords we assembled during the session to stay relevant as developers.
How to Manage a Sales Team Like a Championship Football CoachSalesScripter
Have you ever noticed that there are some football coaches that always seem to have to get the most out of the players that they have and find a way to be competitive year in and year out?
What if you could run your sales team like one of those elite sports coaches? If you could get the most out of each rep? If you could establish consistent results and wins?
You might think that you have to have some unique personality or skill in order to manage a sales team like a championship level coach but there are actually a lot of small things that you can do to take you in that direction and we will discuss that in these slides “How to Manage a Sales Team Like a Championship Football Coach”.
Sales: Targeting and Optimizing Your Interpreter Agency to Your Primary CustomerWing Butler
In this session, Wing will lead participants through a process that assists in identifying who the customer is, how to target them and how to optimize systems to track and close these customers.
How to Build Cold Calling Campaigns that Generate LeadsSalesScripter
Cold calling can be tough and sometimes you can feel like you are wasting your time. But there are actually some key things that you can do to make your cold calling efforts easier and more successful.
We will outline those in this slide deck "How to Build a Cold Calling Campaign that Generates Leads".
Are you thinking of starting your own business? Do you have an idea that you want to turn into a reality? Do you want to be your own boss?
If so, then the Business Start Up Boot Camp is for you! It will cover the initial building blocks of setting up a successful business and will provide support, advice, resources, guidance and mentoring to help you create a commercially viable venture.
The Conversion Copywriting Guide To Help Your Business Convert More CustomersYou & Co
So your business is doing great things. Question is, how do you leverage the power of great copywriting to convince potential customers they're onto something great?
To help you craft conversion-focused copywriting in your overall strategy (and help you chase those business wins!), we've gathered a guide on:
— The difference between content marketing and copywriting
— The principles of great copywriting
— The essentials to a solid approach that'll have you creating quality and targeted content. Every. Single. Time.
— The anatomy of a conversion-ready landing page
Ready to convince and convert more customers? Dive into the slideshow and start soaking up must-know insights and examples of great copywriting.
// About You & Co //
You & Co is a digital marketing agency in Sydney that loves to roll up its sleeves and help clients build wicked content marketing strategies.
This slideshow is adapted from a stand up presentation our curious teammates created, to share key learnings the whole team can enjoy!
Driving Online Sales - Craig Sullivan, The future of the online marketplace 2...Invest Northern Ireland
Craig Sullivan,Group Customer Experience Manager, Belron
Craig is Group Customer Experience Manager at Belron (Autoglass) looking after 35 international websites using optimisation, web analytics and customer insight techniques to drive engagement and conversion. Craig has over 14 years of experience in the Industry and in the past has worked on projects for high street names such as LOVEFiLM,International, John Lewis Partnership and Waitrose.
Presentation slides for the webinar done by Leading Results, Michelle Horn & Dan Kraus on October 4, 2012 on a dozen or more ways to improve your website.
Customer experience and product instructionsSharon Burton
Product instructions are part of the Use cycle of the customer experience but how do you know if they are meeting the needs of your customers?
How do you know if your product instructions are meeting your customers needs?
Motarme Customer Development workshop provided to participants of Trinity Launchbox, July 2015. Includes a definition of Customer Development, some techniques for testing and validating a new product, leading into a process for Customer Acquisition. Also quick review of Agile principles. Includes list of recommended links / books.
The art of problem solving --> ensure you right the right business requiremen...Chris Lamoureux
This presentation was initially developed a couple of years ago and presented to the leadership team of a business banking area in a Global Financial Institution. It's focus was to give the practitioner some philosophical guidance on thinking through problems in the context of writing better business requirements. The goal here was to foster thinking about what problem you are solving for first before jumping into writing business requirements for project related activities
No startup business experiences the same journey to success, but there are general stages that most companies move through as they grow:
1) Validation
2) Product Development
3) Commercialization
4) Scale/Growth
The Center for Entrepreneurial Innovation (CEI) helps its clients through these stages of business development and offers best practices for each stage. Represented by an amazing lineup of speakers, including Hart Shafer (Innovation Coach / Founder, Theraspecs), Eric Miller (Principal, PADT Inc.), Nate Curran (Entrepreneur-in-Residence, CEI) and Russ Yelton (CEO, Pinnacle Transplant Technologies, "The Startup Lifecycle" presentation offers unique insights and best practices for entrepreneurs growing their business.
Product Instructions: The Missing Piece of the Customer Experiencedclsocialmedia
Learn more about:
• What your customers think about your product instructions:
o 95% of your customers are using the product instructions
o 71% of your customers think if the instructions are confusing or incomplete, the overall quality of the product is poor
o 71% of your customers think clear instructions means a company cares about them
• What good product instructions include and why
• 5 signs your product instructions are hurting the customer experience and how to fix it.
Explore L&D trends and insights for 2015. Kineo US leaders Cammy Bean, VP of Learning Design, and Chip Cleary, VP of Solutions and Consulting, discuss top tips for adding business value to your learning strategy this year.
Partnering with big businesses: 7 ways to find successSuchit Dash
As a startup, it's very challenging to find success in partnering with big businesses. If you can break through, it may be the trigger point to find the hockey stick growth that all startups seek. Over the past 4 years, I successfully navigated partnering with 1000+ businesses including Facebook, Google, Apple, Amazon & more and put together some key learnings for any entrepreneur or business development / sales team to learn.
How to create effective and optimized content by jen silvermanGlen Dimaandal
Jen Silverman's presentation at PeepCon. This deck explains how you can create killer content that powers successful marketing campaigns. From ideation to execution, you can pick up cool ideas here.
Similar to DEX - Copywriting for Social Media (20)
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
2. Success is based on…
• #1 – there must be something to sell
– An idea, product or service that is
remarkable in some way
• And then…
– 40% list
– 40% offer
– 20% creative
3. Before You Start…
• Who is your
audience?
Develop personas
• What do you want for your different
them to think? segments to put
yourself in their
• What do you want shoes!
them to do?
• How will they do it?
4. Components
• Call to Action
• Wiifm
– Identify the pain & fix
– Know the difference between features, advantages Be
and benefits
– How does your solution make life easier for your Relevant!
contact?
• Reason to trust
– Testimonial, award, guarantee - make it stand out
• Offer
• Response method(s)
• Call to action
5. Streamline your copy
• Get to the call to action quick & repeat it
• 45% white space
– Split up paragraphs with more than 3 lines
– Large blocks of copy are intimidating
– Use sub heads, bullets, bolding, underlines
and color blocks to organize copy
Average time to get reader’s
attention is only 1.3 seconds!
6. Indentify Pain and Fix
UpTimeGuaranteed.com
Tired of your press going down every time a big job comes in?
– No more headaches
– No more overtime to meet deadlines
– No more customer complaints
– No more jobbing out work you could run on your press
Visit: UpTimeGuaranteed.com
The first and ONLY solution that guarantees
your press is running 24/7!
7. Headlines
• Make it powerful, make it pop
• Center around a goal or benefit
– Find Qualified Prospects Fast!
– Track Results and Increase ROI!
– Eliminate Waste and Increase Response!
– Take Your Viewbook Digital!
– Use absolute terms if you can
• Good: "7 Ways to Decrease Your Debt,”
• Better: "7 Ways to Eliminate Your Debt."
8. Encourage Response
• Action oriented
– Call now, act now, start now etc
• Use clear instructions for response
• Fonts matter, respect your audience
9. WIIFM
• Think: Their benefits, not your product’s
features
• Don’t talk about what you have, talk
about what they will get.
– Use second person:
– Wrong: ”Our web to print solution can improve your bottom
line..." (this is about your tools)
– Right: "You can generate more sales and cut costs..." (this is
about the reader)
10. Describe in Active Terms
• Wrong: ”Learn how our tools can really
improve your bottom line…”
• Right: “Start raking in more revenues
and slashing costs today…”
11. Action, Action, Action
• Wrong: "Our product is used by more
than 20 distributors in the northeast.”
• Right: “Other manufacturers are already
using the Acme W2P Solution to
increase dealer participation and
growing revenue.”
12. Use Testimonials for Credibility
• Use relevant companys that reader can identify with
• Use tangible statements
– Wrong: “We love working with ABC Litho.” Jim Smith,
Acme Manufacturing
– Right: “We’re seeing double digit response rates from
ABC Litho’s lead generation system” Jim Smith, Acme
Manufacturing
• Be specific
– Not award winning but…
– Inc. Magazine Named the KateKar, the 2009 Product of
the Year
• Repeat the guarantee on the response device
13. Offers
• Relevant
• Free offers get response, but not
necessarily qualified response
• Make them simple to understand
• Always include an expiration date
– Give them a reason to do it now!
14. Business to Business Offers
Optimum
Offer Responsiveness (1-5) Qualified(1-5)
Offers
ROI calculators 3 5 15
Whitepapers/ Guides 3 4 12
Case studies 4 3 12
“Relevant” giveaways 4 3 12
Video clips or demo 4 3 12
Webinars 2 5 10
Live events 1 5 5
Free giveaways 5 1 5
Tradeshows 2 2 4
15. Response Mechanisms
• Power position on page
• Make it easy to respond
– Pre-populate BRC
– Memorable URLs
– Readable fonts on phones
• Don’t use phones if they aren’t available 24/7
16. With PURLS or GURLS
• Place in power position
• Readable font
• Repeat URL throughout the piece
• Use color blocks to highlight
• Make it memorable
• Keep it short
– Longer URL, use upper and lower case
19. Emails
• Subject lines
– Short and punchy, can truncate after 30 characters
– Wrong: DIG Announces New Services for Printers
– Right: Slash Payroll and Improve Customer Service
• Include the response url early and above the fold
– Use image and text links
• Headlines can work here too
– Not the same as a subject line, build on the subject line
• Get to the point quickly
• Interesting but not fluffy
• Use subheads and bullets in longer emails
20. Landing Pages
• Keep the style of the referring page
• Use a clear call to action
• Second person
• Deliver a clear, concise message
• Stay on point
– Keep a single objective
• Key points at the beginning of paragraphs
– People read the beginning and end before the middle
• Remember the fold – nothing important below the fold!
• Ask only what you need (and will use)
– Long forms are intimidating
Source: Seal the Deal: 10 Tips for Writing the Ultimate Landing
Page, Roberta Rosenberg
21. The Thank You
• Not just a Thank You
• Critical campaign pieces
• Use to nurture or redirect
• Include links to tell you more
22. Messaging Continuity
• Ensure a “common thread”
– Social Media
– Website
– Newsletters
– Magazines
– Other campaigns
– Etc.
• Copy should match the channel
23. General Writing Tips
• No Hedging
– Wrong: Since the recession began almost all of our families have faced at
least some financial challenges.” The hedges are “almost all” and “at
least.”
– Right: “Since the recession began our families have faced financial
challenges.”
• Repeat Key Phrases
– But not too much
• Avoid passive voice
• Provoke, don’t solve
• Use short sentences
– Especially in email and landing pages
• Get rid of unnecessary adjectives
• Be direct
• Tell a story
• Write like you talk
Source: 10 Secrets to More Magnetic Copy, Jason Cohen
24. Kate’s Keys
• Minimize your objectives
• Use succinct, action oriented copy
• Digital real estate is cheaper than print
• Test headlines, subject lines and offers
• Use thank you pages and emails to nurture
Less is more!