This document contains notes from a journalism class. It outlines the grade distribution for news release assignments, with 13 students earning A grades. It provides direction on writing leads, following directions, formatting fact sheets and memos. Tips are offered on varying sentence length, avoiding passive voice and focusing content. Assignments due include a feature, op-ed and reading memo. Overall it summarizes the feedback and expectations for student writing assignments in the journalism course.
How to Write Amazing Content Search Engines Love & People Want to ShareStoney deGeyter
Velocitize your content to bring in more leads and sales.
Are people sharing your web content? Can customers you’re your content in search? Learn tips and techniques to write amazing content with search and social in mind that is optimized, digestable and shareable. Make your content work harder to increase leads and sales for your business.
How to Write Amazing Content Search Engines Love & People Want to ShareStoney deGeyter
Velocitize your content to bring in more leads and sales.
Are people sharing your web content? Can customers you’re your content in search? Learn tips and techniques to write amazing content with search and social in mind that is optimized, digestable and shareable. Make your content work harder to increase leads and sales for your business.
Seeking funding for your research project and don't know where to start? Here is a good place. Get introduced to the several funding sources available on campus at UNM and learn helpful strategies to getting your research project funded. This is a presentation developed through the Graduate Resource Center at the University of New Mexico.
Seeking funding for your research project and don't know where to start? Here is a good place. Get introduced to the several funding sources available on campus at UNM and learn helpful strategies to getting your research project funded. This is a presentation developed through the Graduate Resource Center at the University of New Mexico.
Great communicators are well recognized in every organization. So are the poor ones. Which one are you?
Communicating well involves more than just good presentation or writing skills or writing skills have a keynote speech I love doing called. You have to think about the science of communicating: the preparation, the delivery,.the follow-up.
Presentation to the Brisbane Content Strategy meetup.
Meetup description: The language that we choose and the style in which we write can shape our customer's perception of our products and services. It can build trust, create rapport, and set us apart from our competitors. But how do you define voice? And, what about tone? In this meetup, I am going to show you a number of ways you can identify and document your brand's voice and tone. I'll explain the difference between voice and tone, take you through some practical workshop exercises you can run with your team or stakeholders, and provide you with examples of tools to communicate it to your content writers.
2. NEWS
RELEASE
GRADES
BY
THE
NUMBERS
• 13
A
(93
and
above)
• 6
A-‐
(90-‐92)
• 4
B+
(87-‐89)
• 4
B
(83-‐86)
• 1
B-‐
(80-‐82)
• 1
C+
(77-‐79)
• 1
C
(73-‐76)
• C-‐
(70-‐72)
• D+
(67-‐69)
• D
(63-‐66)
• D-‐
(60-‐62)
• F
3. Follow
DirecPons
• We
had
a
specific
slide
addressing
the
memo.
• No
memo…you’re
at
D+
before
I
ever
read
a
word
of
your
copy.
• The
book
says
double
space
releases.
• I
don’t.
4. HOW
CAN
WE
GO
FROM
GOOD
TO
GREAT?
• Lead
Sentence
– What
is
the
most
important
element
of
the
story?
• The
Person
• The
Event
• The
Place
– You
need
to
really
think
about
this
answer.
– However
you
answer
the
quesPon,
I
would
make
that
the
subject
of
your
lead
sentence.
5. HOW
CAN
WE
GO
FROM
GOOD
TO
GREAT
• Many
of
you
focused
on
the
event.
• Few
of
you
focused
on
the
benefit
of
said
event.
• Which
is
more
important?
– If
the
event
is
different,
pickle
eaPng
contest,
who
really
cares?
– If
it’s
helping
keep
kidens
alive,
tweak
your
lead.
– Think
beyond
your
organizaPon
when
wriPng
the
lead
sentence.
6. HOW
CAN
WE
GO
FROM
GOOD
TO
GREAT?
• A
local
gas
staPon
has
a
new
way
to
help
people
dealing
with
rising
gas
prices.
• Rising
gas
prices
have
a
local
gas
staPon
coming
up
with
creaPve
ideas
to
help
people
at
the
pump.
• People
sick
of
high
gas
prices
have
a
new
way
to
save
a
few
bucks.
• Saving
money
at
the
gas
staPon?
Really.
7. HOW
CAN
WE
GO
FROM
GOOD
TO
GREAT?
• Watch
your
release
gefng
too
commercial.
– Reporters
like
to
talk
about
pricing,
not
prices.
– Reporters
think
about
industry
first,
business
second.
8. FACT
SHEET
THOUGHTS
• Organize
you
points
into
two
or
three
main
themes.
– The
person
– The
place
– The
event
• Take
all
of
those
great
points
you
have
and
put
them
into
those
secPons.
• It
gives
the
document
a
beder
look
and
organizaPonal
feel.
9. WRITING
IDEAS
• Watch
forcing
the
present
tense,
especially
in
the
lead.
– This
can
create
passive
voice.
– It’s
also
not
accurate.
– A
group
is
hosPng
an
event.
– A
group
will
host
an
event
10. WRITING
IDEAS
• I
like
the
use
of
links.
Add
the
hyperlinks.
– www.twider.com/danfarkas
– hdp://scrippsjschool.org/
• Vary
sentence
length.
– Short
sentences
can
pack
a
punch.
– Count
how
many
words
in
each
sentence.
– Avoid
cadence.
11. WAYS
TO
GO
FROM
GOOD
TO
GREAT
• Commitment
Statement
– One
sentence
that
explains
everything
happening
in
a
story.
– It
could
involve
emoPon.
• A
fundraiser
isn’t
a
good
commitment
statement.
• A
Southeast
Ohio
group
is
pulling
an
all
nighter
on
school
night
to
help
kids
learn
how
to
read.
This
can
have
some
emoPon.
12. Reading
Memo
• Memo
format.
Use
one.
– One
page
max.
– To,
from,
subject
and
date
• Every
memo
has
a
beginning,
middle
and
end.
Many
of
you
didn’t
have
space
for
an
end.
Create
that
space,
and
explain
what’s
next.
• Every
memo
should
outline
the
«
what
»
and
the
«
how
»
this
impacts
me.
14. What
is
due
Wednesday
at
5
• A
feature/bio.
• An
op-‐ed.
• Your
Third
reading
memo.
15. How
am
I
grading
the
feature?
• WriPng
• Is
it
news?
• How
is
it
news?
• I
need
to
see
you
did
some
digging
to
find
interesPng
content.
16. How
am
I
grading
the
op-‐ed?
• Did
you
follow
the
format
we
talked
about
in
class?
• Did
you
make
a
convincing
argument?
• How
well
did
you
write
it?
17. Wednesday
• Class
is
open.
• You
don’t
have
to
be
there.
• I
am
around
via
Skype
dan.farkas1.
• Your
Feature,
reading
memo
and
op-‐ed
are
due
in
ONE
word
file
by
5:00
• www.slideshare.net/danfarkas1975
for
slides.