What is Equity Crowdfunding - Really? //
Is Your Company a Fit for Equity Crowdfunding? //
Secrets of a $17M Campaign //
Marketing Strategies //
Regulation CF //
Q&A
This presentation is from Performance Marketing Summit San Francisco 2015 (September 15, 2015 in San Francisco, CA). Session description: Humanize your marketing to reach an audience that has never been so connected. Through social listening and harnessing the principles of influence, create a powerful multi-channel communication plan.
Lissa Duty tells us how big brands can handle fires, as well as the importance of setting a social media policy, at SEJ Summit Dallas 2015.
Summary: Large business entities can have multiple product lines, marketing groups and a global presence. Lissa shows us how to use social media to enhance and drive cross-department initiatives such as customer support, acquisition and marketing. Lissa Duty VP of Community Management at Advice Interactive
How to Build a Social Strategy (and How NOT to Build One)Jeremy Waite
My presentation from PMIEUR in Berlin on 24th June 2014. How to build a social media strategy - what to do (and what NOT to do)...
Tweet me @JeremyWaite for context or to discuss any part of thispresentation ~ I'd be happy to chat.
: “The 2009 ARRA Health Information Technology Opportunities Forum”Net New Growth, LLC
The Workshop presented an overview of the health information technology aspects of the 2009 ARRA and of the Federal Health IT Budgets for FY 2010 and beyond. The event included a brainstorming session and discussion of case studies focused on drafting and applying practical solutions to strategic account plans. It prepared those attending for active participation and networking in the Government Health IT Conference which followed.
Predictive Analytics and Remarketing - Google Clark Boyd
Predictive analytics will open the door to much more nuanced, rewarding communications between brands and consumers. Here, we look at the implications for remarketing via paid search and display advertising.
Yigit Konur @Digitalzone - Using SEO & PPC Data for Better OptimizationZeo
Yigit Konur from Zeo Agency was at Digitalzone stage on October 20, 2017.
His topic was: "Using SEO & PPC Data for Better Optimization: How collaboration of teams can change your strategy?"
What is Equity Crowdfunding - Really? //
Is Your Company a Fit for Equity Crowdfunding? //
Secrets of a $17M Campaign //
Marketing Strategies //
Regulation CF //
Q&A
This presentation is from Performance Marketing Summit San Francisco 2015 (September 15, 2015 in San Francisco, CA). Session description: Humanize your marketing to reach an audience that has never been so connected. Through social listening and harnessing the principles of influence, create a powerful multi-channel communication plan.
Lissa Duty tells us how big brands can handle fires, as well as the importance of setting a social media policy, at SEJ Summit Dallas 2015.
Summary: Large business entities can have multiple product lines, marketing groups and a global presence. Lissa shows us how to use social media to enhance and drive cross-department initiatives such as customer support, acquisition and marketing. Lissa Duty VP of Community Management at Advice Interactive
How to Build a Social Strategy (and How NOT to Build One)Jeremy Waite
My presentation from PMIEUR in Berlin on 24th June 2014. How to build a social media strategy - what to do (and what NOT to do)...
Tweet me @JeremyWaite for context or to discuss any part of thispresentation ~ I'd be happy to chat.
: “The 2009 ARRA Health Information Technology Opportunities Forum”Net New Growth, LLC
The Workshop presented an overview of the health information technology aspects of the 2009 ARRA and of the Federal Health IT Budgets for FY 2010 and beyond. The event included a brainstorming session and discussion of case studies focused on drafting and applying practical solutions to strategic account plans. It prepared those attending for active participation and networking in the Government Health IT Conference which followed.
Predictive Analytics and Remarketing - Google Clark Boyd
Predictive analytics will open the door to much more nuanced, rewarding communications between brands and consumers. Here, we look at the implications for remarketing via paid search and display advertising.
Yigit Konur @Digitalzone - Using SEO & PPC Data for Better OptimizationZeo
Yigit Konur from Zeo Agency was at Digitalzone stage on October 20, 2017.
His topic was: "Using SEO & PPC Data for Better Optimization: How collaboration of teams can change your strategy?"
NMPi's Head of Strategy, Damien Bennett, takes a look out how Trump won the US election over Hilary Clinton with a significantly lower marketing budget. Exploring reaching the right person, at the right time and place with the right message using digital marketing.
Jerod Morris of Copyblogger gives reasons why brands should be utilizing podcasting in a big way at the 2015 SEJ Summit Dallas, sponsored by Searchmetrics.
Summary:
Copyblogger knows all too well the power of text content, yet recently they’ve shifted a significant portion of its media strategy to podcasting. Jerod will demonstrate why on-demand audio content is the present and the future of content marketing, and how this represents a land grab opportunity for big brands who in general have been slow to capitalize on this trend. He'll explain how brands can participate by either jumping into audio content creation or leveraging the best of what's already out there.
Thinking Outside of the Text Box: 6 Ways To Increase the Life of Your Content...Search Engine Journal
Event: SEJ Summit London Hosted by Searchmetrics
Beyond the Publish button: Kelsey demonstrates techniques to wring the most value out of your best content by re-purposing and leveraging multiple channels and media.
Search and Social Marketing: Better TogetherGeoffrey Colon
If you are a true digital marketer, you will realize how beneficial it is to use both search and social media marketing in an integrated fashion since social drives demand, search captures intent. Learn more about the ways to use both in your holistic marketing campaigns. Presented by Geoffrey Colon of Bing Ads.
LSA Bootcamp Chicago: Elements of a Successful Digital Marketing Strategy (Go...Localogy
This presentation was given to an audience of small businesses at the LSA Bootcamp in Chicago 8/16/16 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
Social analytics for political campaigns Michael Wolfe
Today, most social media analytics comes down to word counting. This document illustrates a different approach which uses linguistics and language rules to score political commentary. This approach has proven to be highly predictive for predicting commercial performance (sales) and is a strong tool for understanding and measuring political preferences and intent.
Improve Customer Experiences With Big Data #DataTalkExperian_US
Join our #DataTalk on Thursdays at 5 p.m. ET. This week, we learned from Matt Seeley, President of Experian Marketing Services, Mark Johnson, President and CEO of Loyalty 360, and Ginger Conlon, Editor-in-Chief of Direct Marketing News.
Allen Gannett, Founder & CEO, TrackMaven
We are getting sucked into a content marketing death spiral. Brands compete in a race to the bottom, then complain about how hard it is to be heard over the noise. How can we pull ourselves out of the echo chamber and refocus on delivering value? In this session, we’ll take a deep dive into what’s working (and not working) in marketing today. Allen Gannett will outline the headwinds marketing executives face in scaling an effective digital marketing program and leave you with five clear strategies to course-correct your organization’s approach to digital.
21st Century Marketing: Human-Cyborg Relations Beyond the Droids and Jedi Mind Tricks
No matter how much technology and the access to marketing communication changes, one thing remains the same – we must still do business with fellow human beings. Search engines are morphing into smart, automated systems (algorithms, machine learning, emerging AI) with the means to present the best answer to a user’s question… sometimes before the user even realizes what they want to ask.
Social media seeks to provide connection and meaning to user experiences. In this Rocks Talk, we will explore how to adapt to this changing marketing environment and optimize our digital presence for both the bots and the users on the other end.
Together we will explore:
User behavior trends
Impact of voice devices like Alexa and Google Home
Continuing changes to how marketing information is served
I did a training on basic metrics in digital marketing for a Boot Camp organized by Volunteers for Ideas and Projects. It's pretty basic, but covers the most important digital KPIs, especially for student NGOs in the beginning of a digital approach.
Is Combining Search, Social and Content Impossible for Big Brands? By Andrew ...Search Engine Journal
Event: SEJ Summit London Hosted by Searchmetrics
Today’s search, social and content strategies are inextricably linked. You may have multiple agencies or partners working simultaneously (and sometimes bumping heads) on all 3. Your teams need to be agile to compete, but you’re held back by bureaucracy and the legacy systems that are part of your Big Brand world.
How do you triumph over these obstacles? Andrew gives us practice advice and examples for managing agencies and partners while swimming upstream at Corporate, and staying true to your marketing goals.
NMPi's Head of Strategy, Damien Bennett, takes a look out how Trump won the US election over Hilary Clinton with a significantly lower marketing budget. Exploring reaching the right person, at the right time and place with the right message using digital marketing.
Jerod Morris of Copyblogger gives reasons why brands should be utilizing podcasting in a big way at the 2015 SEJ Summit Dallas, sponsored by Searchmetrics.
Summary:
Copyblogger knows all too well the power of text content, yet recently they’ve shifted a significant portion of its media strategy to podcasting. Jerod will demonstrate why on-demand audio content is the present and the future of content marketing, and how this represents a land grab opportunity for big brands who in general have been slow to capitalize on this trend. He'll explain how brands can participate by either jumping into audio content creation or leveraging the best of what's already out there.
Thinking Outside of the Text Box: 6 Ways To Increase the Life of Your Content...Search Engine Journal
Event: SEJ Summit London Hosted by Searchmetrics
Beyond the Publish button: Kelsey demonstrates techniques to wring the most value out of your best content by re-purposing and leveraging multiple channels and media.
Search and Social Marketing: Better TogetherGeoffrey Colon
If you are a true digital marketer, you will realize how beneficial it is to use both search and social media marketing in an integrated fashion since social drives demand, search captures intent. Learn more about the ways to use both in your holistic marketing campaigns. Presented by Geoffrey Colon of Bing Ads.
LSA Bootcamp Chicago: Elements of a Successful Digital Marketing Strategy (Go...Localogy
This presentation was given to an audience of small businesses at the LSA Bootcamp in Chicago 8/16/16 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
Social analytics for political campaigns Michael Wolfe
Today, most social media analytics comes down to word counting. This document illustrates a different approach which uses linguistics and language rules to score political commentary. This approach has proven to be highly predictive for predicting commercial performance (sales) and is a strong tool for understanding and measuring political preferences and intent.
Improve Customer Experiences With Big Data #DataTalkExperian_US
Join our #DataTalk on Thursdays at 5 p.m. ET. This week, we learned from Matt Seeley, President of Experian Marketing Services, Mark Johnson, President and CEO of Loyalty 360, and Ginger Conlon, Editor-in-Chief of Direct Marketing News.
Allen Gannett, Founder & CEO, TrackMaven
We are getting sucked into a content marketing death spiral. Brands compete in a race to the bottom, then complain about how hard it is to be heard over the noise. How can we pull ourselves out of the echo chamber and refocus on delivering value? In this session, we’ll take a deep dive into what’s working (and not working) in marketing today. Allen Gannett will outline the headwinds marketing executives face in scaling an effective digital marketing program and leave you with five clear strategies to course-correct your organization’s approach to digital.
21st Century Marketing: Human-Cyborg Relations Beyond the Droids and Jedi Mind Tricks
No matter how much technology and the access to marketing communication changes, one thing remains the same – we must still do business with fellow human beings. Search engines are morphing into smart, automated systems (algorithms, machine learning, emerging AI) with the means to present the best answer to a user’s question… sometimes before the user even realizes what they want to ask.
Social media seeks to provide connection and meaning to user experiences. In this Rocks Talk, we will explore how to adapt to this changing marketing environment and optimize our digital presence for both the bots and the users on the other end.
Together we will explore:
User behavior trends
Impact of voice devices like Alexa and Google Home
Continuing changes to how marketing information is served
I did a training on basic metrics in digital marketing for a Boot Camp organized by Volunteers for Ideas and Projects. It's pretty basic, but covers the most important digital KPIs, especially for student NGOs in the beginning of a digital approach.
Is Combining Search, Social and Content Impossible for Big Brands? By Andrew ...Search Engine Journal
Event: SEJ Summit London Hosted by Searchmetrics
Today’s search, social and content strategies are inextricably linked. You may have multiple agencies or partners working simultaneously (and sometimes bumping heads) on all 3. Your teams need to be agile to compete, but you’re held back by bureaucracy and the legacy systems that are part of your Big Brand world.
How do you triumph over these obstacles? Andrew gives us practice advice and examples for managing agencies and partners while swimming upstream at Corporate, and staying true to your marketing goals.
Data, Demographics & Direct Marketing - On Wed., May 13, Statesman Media presented a B2B-focused seminar featuring speakers from across the research spectrum. From database marketing and customer transactional analysis to field surveys and focus groups, experts discussed the measurements businesses need to ensure they're driving tangible results and making the most of their marketing dollars.
The world of social marketing is changing quickly. This is meant as an update to our 2012 predictions, with a bit of content around PR agencies and how they can use social.
Unleash the true potential of your digital marketing campaigns by understanding how paid media and SEO can work hand in hand to achieve remarkable results. From aligning keyword research and targeting to leveraging data-driven analytics, this master class will equip you with the tools and knowledge needed to optimize your marketing initiatives across channels and maximize your return on investment.
Why social media is still the heart of digital marketingEleazar Santos
Given the Cambridge Analytica scandal, the implementation of the new General Data Protection Regulation (GDPR) and awareness of privacy concerns, marketers may face obstacles in their digital strategies to reach consumers.
Are we tired of social media? We are definitely not. A snapshot of the current social media landscape shows we are steady on its use either in terms of information consumption, entertainment, product research, and shopping.
Social media is the heart of our marketing strategies, if we rely on smart social. We have to be relevant to our audiences, to connect on their preferred means and to make data (structured and unstructured ones) available to the whole organization.
More on Rebel Thinking: https://www.goodrebels.com/why-social-media-is-the-heart-of-digital-marketing/
Realtors need to add social media to their overall marketing toolbox. This presentation will show you the whys and hows of using social to improve your real estate business.
With hundreds of different ways to reach customers online, businesses are competing to stay relevant in a complex and crowded environment. We surveyed 200+ digital marketing executives to hear their thoughts on the future of digital marketing and how it's evolving.
Back to the Future: Four Marketing Tactics Essential to Your Success in 2013MarketingProfs
Want to boost your marketing efforts in 2013? To help you, MarketingProfs put together four info-packed articles highlighting essential marketing tactics.
It’s no secret that 2014 holds several promising opportunities for Inbound Marketers. The industry is projected to see a lot of continued growth; aided by increased budgets for the year. According to the Moz Industry Survey, there seem to be a few slight shifts in demand for certain Marketing activities, which ultimately has an effect on where Marketers are allocating most of their time.
Everything you know about social media is wrongChip Hanna
Only young people are on social media. Social media doesn’t work for B2B companies. The fans of my page see everything I post.
Right?
Find out just how wrong you are in a talk by local social media thought leaders Ryan Cormier (@RyanJCormier) and Chip Hanna (@chiphanna) . They’ll discuss the business of social media – from turning your customers into a community, to turning your community into customers.
Ryan Cormier is an interactive specialist at GCG Marketing and Ratio Digital Media. He’s Google AdWords certified, and is on the Steering Committee for Vision Fort Worth.
Chip Hanna is an interactive account director at the Balcom Agency. He holds several patents for his innovations in web development, and is the digital media chair for Fort Worth PRSA.
Presentation: The Power of Social Media: Attracting the Next Generation of Clients
Presented by: Trevor Daughney, VP Marketing, Actiance, Inc
The most important thing sellers can do for their firm is bring in new clients. There is a major movement of wealth a foot: from Baby Boomers to Millennials. Financial advisers and wealth managers need to shift their focus to a younger generation. To be successful, they need to change how they communicate.
In this presentation, you’ll learn that:
These young people are increasingly on social networks and stepping away from email.
Financial firms need to adjust to this change.
Marketers, compliance officers and corporate counsel can overcome the challenges and lead their firms to make the switch.
Empowering your sellers to use social media can help close more deals.
My presentation at #DGTLU conference in Beirut, Lebanon on Dec 5, 2014 about using social media for customer service.
Brands referenced include:
- Middle East Airlines,
- KLM,
- Nandos,
- Vodafone Egypt,
- Touch Lebanon,
- United Airlines,
- Kitkat,
- Oreo.
The digital marketing industry is changing faster than ever and those who don't adapt with the times are losing market share. Where should marketers be focusing their efforts in 2018? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
2. Public relations
the good news
• $11.3 billion in revenue.
• 2.6% growth from 2008-2013
• 3.6% growth from 2013-2018
• Low Barriers to Entry + Medium
Revenue Volatility=Good Business
• Social has helped drive this.
4. Public relations
the bad news
• Shorter Industry Relationships
• Demand For Aligned Services
• Demand For Data
• Demand For Ethical
Communication + Real Time
Marketing= Danger
5. The two big questions that
have billions on the line:
11. Big questions with no magic
answers at the moment
• Is it OK to pay for play?
• If so, what are
transparency rules?
• Who owns the content?
12. Is it ok to pay for play?
The new york times is onboard
The Features Via Mashable:
•Discoverability for marketers' content
consistent with other editorial stories and
transparently labeled.
•Set of storytelling tools and continuously
scrolling multimedia.
•Real-time engine so marketers can
understand what's going on on our site.
•A set of social amplification dashboards.
13. If so, what are the transparency
rules?
• Every organization has different
protocol.
• Every media outlet has different
protocol.
• There’s conflicting data on how
much consumers really care.
14. Who owns the content?
• Who writes it?
• Who edits it?
• How is it displayed?
• This is the social media
argument all over again.
15. This is the final slide.
It is not the end
• farkasd@ohio.edu
• www.slideshare.net/danfarkas1975
• @danfarkas
• https://www.linkedin.com/in/danfarkasinteractiv
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